Chapter 1700 You Idiots

When Coca-Cola received Li Mu's reply, it was almost dumbfounded by Li Mu's request.

Li Mu's written request is: Coca-Cola can become the first company in the beverage industry to use the image of a panda bear, but it must ensure that at least half of the products produced by each of its beverage production lines within the next year are printed with the logo of the panda bear.

If Coca-Cola is willing to accept this condition, Makino Technology will guarantee Coca-Cola's exclusive period of at least three months in the same industry. At the same time, it can consider using panda bears and Coca-Cola materials to make a set of exclusive images jointly customized by the company, such as: panda bear body Wearing Coca-Cola apparel, holding Coca-Cola products, etc.

Coca-Cola is very interested in this kind of cooperation, especially the three-month exclusivity period and the exclusive image customized by the company.

But the only thing that made them feel a little weak was that Li Mu's appetite was too great.

Coca-Cola's entire line of products sells more than 10,000 bottles (cans) every second in the world. In 86,000 seconds a day, the sales volume in one day is more than one billion bottles (cans), and the sales volume in a year is about 400 billion bottles (cans). .

Li Mu requires that at least half of the panda bear's logo be printed, which means that the panda bear must be displayed more than 200 billion times on Coca-Cola's products!

Although Coca-Cola really wanted to get the copyright, it didn't want such a big global distribution. After all, there are still many areas with underdeveloped networks. Users there may not know what a panda bear is, and they may not like it.

So Coca-Cola immediately responded with a request to reduce the 50% to 20%.

Li Ziwei told Li Mu of Coca-Cola's reply, and Li Mu became angry on the spot.

"I opened the back door for them on the basis of previous cooperation, and they still haggled with me?"

Li Ziwei said helplessly: "Maybe 50% is too much for them, don't forget, Coca-Cola has a large number of local celebrities endorsements in all regions of the world, if our panda bears account for 50% of their products the outer packaging, then their own publicity will be affected.”

Li Mu waved his hand: "Many companies belong to the goods you give him a good face and he will go to heaven."

After speaking, Li Mu said again: "Ziwei, give them a reply, what did I say, what do you reply, don't make any polish."

"Okay." Li Ziwei immediately took out the pen and paper and said, "Mr. Li, you say."

Li Mu said: "First of all, the reason why we reply to Coca-Cola so quickly is because we have cooperated before. Otherwise, Coca-Cola would have to submit applications and wait for approval like other companies, so please cherish this friendship."

"Secondly, my offer will not be changed in any form. If you don't accept it, I will send the same offer to Pepsi, because they also submitted an application to us;"

"Finally, you idiots are still haggling with me. My panda bear exposure is already very high, with an average daily exposure of more than 10 billion. There is no shortage of your one or two hundred billion exposures in that year. Your exposure is right. For me, it's just exposure, and my exposure means sales growth to you, if you don't understand this, then don't talk about it any further."

"In addition, my request has now been increased from 50% to 60%. Please be sure to consider and reply within three hours. If you do not reply within the time limit, it will be regarded as giving up cooperation."

Li Ziwei nodded and said, "Mr. Li, I have written it down, do you want to repeat it for you?"

Li Mu said: "No, you can reply to them directly, remember to use Chinese directly."

"it is good."

In Li Mu's view, Panda Bear is now fermenting and becoming popular all over the world, and its exposure rate is too high. Not only is the media coverage overwhelming, but the most powerful thing is that users use its emoticons every day, and more than once use.

Even if it is a star, it is impossible to guarantee several or dozens of exposures a day for users.

But panda bear can.

According to Muye Technology's own internal data analysis, users have received the panda bear emoji more than 30 times on average within one hour of being online.

It may be a chat with friends, or it may be a group chat. In short, users use the panda bear emoji very frequently, so they see the panda bear more frequently, not only when they use it themselves, but also when others send it. arrive.

Moreover, the most amazing thing is that YY does not open custom GIF expressions now, which means that Panda Bear has no competitors at all.

To make matters worse, now, users cannot directly send previewable GIF animations between users.

That is to say, if a user makes a GIF, and wants to send it as an emoticon to YY friends or group chats, the only feasible way is to transfer it through a file.

In the way of file transfer, the other party receives a prompt that the other party sends the 12345.GIF file, and he cannot see the GIF preview at all. If he wants to see this GIF, he must first click to accept the file, and then open it with the software after the file transfer is completed. .

It is impossible to make any GIF popular in such a cumbersome way.

This further ensures the extremely high exposure of Panda Bear at the user level.

That's why Li Mu said that Panda Bear is exposed to 10 billion times a day. There is no moisture at all, but it is very conservative. On YY alone, the number of exposures per hour per person exceeds 30. There are about 200 million online users around the world every day, and the average online time is more than 20 million. In two hours, the exposure in one day is definitely more than 10 billion times, not counting the exposure of Weibo, Twitter and offline media.

In this case, the more popular the fast-moving consumer goods, the more suitable the use of the image of the panda bear, because it is enough to make a certain fast-moving consumer goods stand out among countless similar products.

I asked Coca-Cola to print 50% of its products on panda bears. It seems that I have gained a lot of exposure, but what Coca-Cola has obtained is a real increase in sales, which is money!

Now they feel that their feathers are more precious. If it is really this kind of urine, then they really don't cooperate.

Coca-Cola executives received Li Ziwei's Chinese email, and the first thing they did was to find a translator to translate the full text into English.

After reading the translated version, every high-level executive was very angry: "Li Mu actually said that we are a bunch of idiots! This damn, arrogant Chinese!"

In addition to scolding the street, each of them was stunned by the content of Li Mu's reply, with a look of disbelief.

"Also, Li Mu said that panda bears are exposed tens of billions of times a day? What are you bragging about, how is that possible?!"

An executive looked in disbelief.

Some agree, others disagree.

"I think Li Mu is right, let's put it this way, as long as I open YY now, I will receive a lot of panda bear emojis, and now friends chat and say hello without typing at all, all emojis, just this, I can receive more than a dozen messages a day, plus the various expressions interspersed during the chat, I see it at least dozens of times a day, this is not a group chat, and sometimes I will be brushed by this aggregated expression in a group chat. On the screen, everyone seems to be chatting with expressions, one after another, and it is simply dizzying."

Many people fell silent.

If calculated like this, the exposure of panda bears is really amazing.

Someone said: "Damn, thinking about it this way, I see panda bears more times than I see myself! I can see myself in the mirror no more than ten times a day!"

Someone else said: "God, I thought about it carefully, it's really the case, the thing I see the most every day is the panda bear, and the image of that thing seems to be lingering in my mind... …”

In the conference room, some executives complained: "But Li Mu is too much. I just wanted to negotiate with him, and he immediately increased from 50% to 60%..."

Another executive smiled wryly: "This is Li Mu's style, how did Google get played by him, have you forgotten? If we still haggle with him, I guess he will really stop talking to us. Negotiate, talk directly to Pepsi.”

Another executive sighed: "But Li Mu's request is for a whole year. Now the panda bear is very popular, but who can guarantee that it will still be popular after half a year or a year? If it is only popular for a month, then we will follow up eleven. Isn't Moon embarrassed?"

Someone retorted: "If the image of other companies is produced, it is possible that it will decline after a month of popularity, but Li Mu has such a strong promotion force to ensure such a strong exposure of Panda Bear. Do we still need to worry about this?"

At this time, a different voice came out: "How do you know if Li Mu will continue to import resources for the panda bear?"

Just when everyone was expressing their opinions, and even had a bit of a fight, a female executive with a particularly nice voice suddenly said, "Everyone, please be quiet and listen to me."

Everyone stopped arguing and looked at the beautiful executive.

She stroked her long blond hair, looked at everyone, and said, "Let me ask you a question first, why did Li Mu launch the panda bear? Even, I heard that the panda bear was designed by Li Mu himself, why did he design and promote the panda bear? This cartoon image?"

Someone replied: "It seems to be designed for some tourist route, right?"

The beautiful executive nodded: "Yes, Li Mu is the image of the panda bear designed for the panda tourism itinerary in Sichuan Province."

As she spoke, she asked again, "Then I have another question, why does Li Mu attach so much importance to tourism projects that are not profitable?"

Everyone looked at each other.

In fact, I dig deep into the reason, no one knows why Li Mu did this.

Muye Technology and Taobao.com have too many business lines that make a lot of money, but I have never seen Li Mu invest so much.

Now, he has gone all out for such a tourism product as Taobao Qunar, and even hesitant to convene travel companies, airlines, and hotel groups from both China and the United States to hold a summit. Moreover, he kept the price of the product to the lowest level, not only without Operating profitably, and possibly even operating at a loss, why is this?

The beautiful executive said at this time: "Don't forget, Li Mu is a patriotic businessman. He has been sparing no effort to promote Huaxia and strive for more resources for Huaxia business all over the world. Now he is so painstakingly promoting Huaxia tourism. It is also to promote Huaxia and improve Huaxia's popularity and national image in the eyes of the global public, so under this premise, do you still need to worry about Li Mu's stop importing resources to panda bears?"

https://

Please remember this book's first domain name: . Apex Novel Mobile Version Reading URL: