Chapter 1701 Magical Blessing

Just two hours later, Coca-Cola fully agreed to Li Mu's request for cooperation.

Within one year from the date of signing the contract, it is guaranteed that 60% of the products of each production line are printed with the image of panda bear.

In this way, as long as the area that Coca-Cola can cover, the panda bear can cover it.

Li Mu struck while the iron was hot, immediately signed an online contract with Coca-Cola, and issued Panda Bear's first copyright authorization online.

As a result, on the third day after obtaining the authorization, Coca-Cola with a panda bear shape was launched on a global scale.

Everything pays attention to a high efficiency, and Coca-Cola is the same.

At this time, whoever gets the panda bear first and prints it on his own merchandise wins.

Moreover, for Coca-Cola, it is actually very easy to change the packaging. Muye Technology gives the materials and does not allow modification. Coca-Cola adds a set of its existing product packaging templates, and then reviews it to Muye Technology. Makino Technology thinks it's OK, then it's OK.

Then the new version of the packaging can be replaced immediately through the fully automated production line, and the re-produced products are all replaced with new packaging.

Coca-Cola actually wanted to change the look of Panda Bear a little, at least let him wear a Coca-Cola dress, or wear a red Coca-Cola wear diagonally, but Li Mu refused.

Li Mu's original words were that it was easy to discuss these things. When we Chinese people do business, you are refreshing and I am also refreshing. In the end, you insisted on 50% too much shit with me. Since you don't give me refreshment , then I will not give you refreshment, everyone comes and goes once and again, it is two clear, the next time you want to return the ink, then I will directly turn your face with you.

Coca-Cola was also very helpless, and only then did he realize that he was actually a vulnerable group in front of Muye Technology.

After the "Panda Bear" version of Coca-Cola was launched, the global sales of Coca-Cola soared by 50% month-on-month. The cartoon image of the panda bear is too special. No matter where you are, you can guarantee that Coca-Cola will be seen at a glance among similar competing products. In other words, whoever gets the attention of consumers first has already won half of it.

Coca-Cola's soaring global sales made Coca-Cola's executives laugh from ear to ear during a meeting.

This directly stimulated the desire of other companies for the image of panda bears. Li Mu asked colleagues in the business department of Muye Technology to select the most influential companies in the industry first when selecting cooperative companies. Of course, Huaxia companies are given priority.

For a time, various applications came one after another, and it is said that there are tens of thousands of application emails received in one day.

There is no cartoon image in the world that can have such a strong influence.

When the streets of Japan were flooded with panda bear version of Coke, the Japanese people expressed envy and jealousy that Li Mu used a bad and cheap panda cartoon image to eclipse countless classic cartoon images throughout Japan for decades.

In fact, this is not an exaggeration at all.

If Coca-Cola prints the image of Pikachu, it is afraid that it will not stimulate sales by one percentage point.

If Sailor Moon is printed, sales will definitely decline, because although Sailor Moon is liked by girls, it is not attractive to men, and even affects men's choices because she is too feminine.

Printed cherry balls? Don't make trouble, this cartoon image of Japanese elementary school girls is simply not suitable for all ages.

HelloKitty's combat effectiveness in this regard is even weaker and unlimited, and subsidizing money may not allow Coca-Cola to distribute goods globally.

Conan is about to negatively increase the population of Japanese paintings, but how much added value can he bring in a year? Not even a fraction of Kumamon.

In the final analysis, the reason why the entire Japanese cartoon image is not enough to see when the panda bear comes out is because those cartoon images do not have a kind of popular temperament at all.

Today's people still can't understand a word "magic nature", but Li Mu really understands it better.

Kumamon is black and ugly, why it can be popular all over the world is because of his demonic nature.

This is like the reason why the four major facial expression kings in Asia have been popular for more than ten years.

Demonic nature is like a mysterious metaphysical energy field. As long as anything is attached to demonic nature, it can undergo a super transformation from stone to gold.

Kuaishou and Douyin have become popular with so many internet celebrities, it can be said that each one is very magical;

There are so many funny videos and songs on the Internet, such as the horse-riding dance, even the first lady of the United States dances with it, and the fire is everywhere in the world;

For example, I have an apple, I have a pen, poof, apple pen, that dude looks like a pervert, but at that stage it's still a mess.

And Kumamon can be said to be the one with the highest magic index among all the magic Internet celebrities.

Especially when you go to Kumamoto Prefecture, Japan, the overwhelming Kumamon shape is like brainwashing.

Li Mu suddenly had an idea at this time, yes, why didn't he learn from Kumamoto Prefecture? Simply throw a sum of money and cover the entire Sichuan with the image of the panda bear.

Therefore, Li Mu hurriedly worried his colleagues in the business department and asked a few questions.

First, how many airlines have all applied for the panda bear image;

Second, how many airports have all applied for the panda bear image;

Third, how many companies in Sichuan have applied for the image of panda bears and what they are doing;

Colleagues in the business department quickly retrieved the airlines from the application summary form.

At present, the domestic airlines that have applied to use the panda bear image are: Air China, China Southern Airlines, China Eastern Airlines, Sichuan Airlines, Hong Kong Cathay Pacific, Taiwan Evergreen;

The foreign airlines that have applied to use the panda bear image are: American Airlines, Delta Air Lines, United Airlines, Lufthansa, British Airways, Air France, All Nippon Airways, Japan Airlines, Korean Air, Singapore Airlines…

Li Mu was dumbfounded. Basically, well-known domestic and foreign airlines, except those oil tycoons in the Middle East, have applied to Muye Technology.

Well, it doesn't cost money, and everyone flocks to it.

As for the airport, there are just as many to die for. More than a dozen airports in Guanghuaxia have applied for the use of panda bear images as interior decoration, publicity, and guidance materials.

There are also companies in Sichuan. There are really too many applications, not only taxi companies, food companies, manufacturing, but also catering, hot pot restaurants, Chuanchuanxiang, Bobo chicken, and even the Wolong Panda Breeding Base. I hope to build a panda house with the image of panda bear.

In fact, panda bears have exploded in popularity, and the happiest people are the people of Sichuan. When it comes to pandas, the first thing that comes to mind is Sichuan. Recently, there has been a surge in domestic and foreign tourists in Sichuan, and even housing prices have begun to rise rapidly. It is because of panda bears. influences.

Li Mu thought for a while and said, "Remember, first of all, several major domestic airlines can be authorized, but, in addition to Sichuan Airlines, other airlines, we only authorize them to use their image for long-distance voyages. Most of these aircraft are on foreign routes, which can help us better promote overseas.”

"As for Sichuan Airlines, they can use it as they wish. It's better that the pillows, blankets, and first-class shoes on their planes are images of panda bears."

"Among the foreign airlines, we only authorize them to use our image on Boeing 737 and Airbus 320 series narrow-body aircraft. In this way, most of them carry our image in their country. Flying around, especially All Nippon Airways and Japan Airlines, let them use it to the fullest, and let Japanese friends feel the joy of cultural invasion.”

"In terms of airports, first of all, all international airports in China can be used. It is best to design several special boarding gates with the image of panda bears. These boarding gates are also best used to fly to Sichuan. So, whether domestic tourists go to Sichuan, or international tourists transfer to Sichuan, they can feel the charm of Sichuan and pandas from here.”

"Chuandu Airport, we allow them to use our panda bear image at will in the airport. Of course, the design and use plan still have to pass our review."

"At the international airport, we allow them to use the panda bear image at the boarding gate. Of course, it is better for a specific boarding gate to be used exclusively for flights to Huaxia."

"We will not only approve the application of the Wolong Giant Panda Breeding Base, but also donate money. It is best to add more panda bear design elements in the base, such as trails, electric vehicles, guidelines, brochures and tickets, etc. ."

"Taxi company, choose the strongest one and authorize our panda bear image to be printed on the taxi."

"Specialty producers in Sichuan, as long as they are regular enterprises, have complete qualifications, and have qualified products, they will be approved as soon as possible and issue licenses to them."

"Forget the catering industry. If there is a chance, we can vote for a panda bear theme restaurant ourselves."

At this time, the person in charge of the public relations department walked into the conference room and said to Li Mu, "Mr. Li, we have received some news that many domestic companies have illegally used our panda bear image without authorization."

With that said, he handed a stack of photos to Li Mu

Li Mu's nose was almost crooked after reading it.

Panda bear's schoolbag, pencil case, notebook and other stationery;

Panda bear stickers, book covers, kid snacks;

Panda bear's inferior dolls, costumes...

These products look very poor from the photos, and even the printing quality is not good enough, which is completely smearing the image of the panda bear.

If this profiteer is allowed to use the image of the panda bear indiscriminately and use it so badly, it will not be long before the market will be flooded with these inferior products.

Domestic copyright protection has always been ineffective, but Panda Bear is now a Chinese business card that Li Mu has promoted to the world. Even this one dares to pirate, which is really dead.

Immediately, Li Mu announced: "The public relations department and the legal department immediately set up a rights protection group, and immediately communicated with the cultural department and the industry and commerce department, telling them to use the image of the panda bear in pirated copies. The possible impact, let them cooperate as much as possible to help fight piracy and assist us in safeguarding our rights, such pirates, one is counted as one, and all of them will be brought to court!"