Chapter 1716 Fast Forward

Spielberg, on behalf of DreamWorks, signed a copyright agreement with Li Mu about Panda Bear and a strategic cooperation agreement for "Kung Fu Panda".

The overall terms may seem fair, but if you really want to get to the bottom of it, DreamWorks has suffered a bit.

Li Mu's approach is like a well-known celebrity going to a well-known restaurant to eat Bawang's meal, and then forcibly investing in shares. Although it brings its own traffic, from a long-term perspective, DreamWorks has indeed lost more room for imagination.

But Spielberg had no choice. He didn't want to offend Li Mu because of a movie. After all, no matter how powerful a movie was, the room for imagination was limited, but behind Li Mu, it represented infinite possibilities.

After the contract was signed, Makino Imaging became one of the producers of "Kung Fu Panda". In order to build momentum for the film in advance, YY and Weibo and Twitter jointly announced the news to the outside world.

Subsequently, the news that Panda Bear is about to star in the DreamWorks animated film "Kung Fu Panda" has been screened all over the world.

The cross-border cooperation of cartoon images is the first time in the history of Hollywood.

Since the project of "Kung Fu Panda" has only just started in DreamWorks, the outside world has not heard any news, so they all thought it was a movie specially customized by Li Mu for Panda Bear.

The concept of customizing a Hollywood-level animated film for a cartoon image shocked the whole world. It sounds like a university is built for a child, but when they think of the rich and powerful Makino Technology, the people are surprised. Yu is also acceptable.

As for those fans who like panda bears, they are naturally very happy. Although they don't know the specific plot of the movie, just the name "Kung Fu Panda" is already very exciting.

After the news of Panda Bear starring in "Kung Fu Panda" came out, Li Mu and Spielberg immediately achieved a win-win situation. Spielberg also saw the powerful fan effect of Panda Bear from social networks and news media. With the support of the fan base, as long as "Kung Fu Panda" reaches a first-class production level, it should not be a problem to earn $1.5 billion at the global box office.

As for the production cost of "Kung Fu Panda", DreamWorks previously estimated that it was about 100 million US dollars.

However, for almost all movies, the pre-launch budget will be lower than the actual cost. Almost every director will increase investment in the actual operation process. Therefore, after the production of "Kung Fu Panda" is completed, the cost should increase by another two thousand. Thousands of dollars up and down.

At the box office of 1.5 billion US dollars, compared with the cost of 120 million US dollars, the income ratio is extremely optimistic.

So Spielberg immediately adjusted the focus of DreamWorks' work at this stage, and raised the priority of "Kung Fu Panda" to the first, that is to say, from now on, the main work of DreamWorks is to produce "Kung Fu Panda" .

DreamWorks, after all, is a top-notch animation label with plenty of experience, and immediately made adjustments to its work. The scene selection team that originally planned to do live-action selections in several provinces in Southwest China immediately turned around, and most of them rushed to Bashu, especially It is Jiuzhaigou and Wolong Town.

Jiuzhaigou was recommended by Li Mu to Spielberg, and Pinggu in "Kung Fu Panda" is also located in the mountains and rivers with a strong Chinese style, but for Chinese people, that style is too common and not representative enough.

Therefore, Li Mu suggested that Spielberg should refer to the scenery of Jiuzhaigou, especially the water there, when making the scene structure.

In addition to Jiuzhai and Wolong, Li Mu also recommended Huangshan to Spielberg. Li Mu has traveled to many mountains and rivers in his last life. In his eyes, Huangshan is the most immortal.

So Spielberg immediately instructed the scene selection team to separate a small group of people and go to Huangshan to have a look.

Therefore, Li Mu hopes that the future "Kung Fu Panda" can have the majestic mountains of Huangshan and the magical lake of Jiuzhai in the landscape structure, and then integrate the freehand brushwork of Chinese landscape painting to make the artistic conception deeper.

Spielberg fully adopted Li Mu's suggestion,

This time, coming to China in a hurry, Spielberg understood a truth. This truth is very simple, that is, no matter what, Li Mu must be satisfied.

Li Mu was not idle either. He immediately asked the team to shoot and produce a new version of the panda bear emoji. This time, in order to highlight "Kung Fu Panda", the shooting team specially built a martial arts scene, and let the panda bear shoot a A series of expressions related to "Kung Fu", but these expressions have also been exaggerated, and Panda Bear was deliberately not portrayed as a kung fu master, but a kung fu useless firewood.

For example, the panda bear fell heavily when he practiced on the plum blossom stake; he tried to practice the exercises in front of the wooden man stake, but was beaten back by the wooden stake because he was too clumsy.

In addition to the expressions related to kung fu, the team added some funny, cheap, bad and cute expressions in order to avoid a single style in this updated expression pack.

After this set of expressions came out, the popularity of Panda Bear and "Kung Fu Panda" on the Internet was further increased.

...

Just when the news of "Kung Fu Panda" was hot, the station leaders of Hunan Satellite TV realized this powerful cultural IP.

Over the past year, Shonan Satellite TV has received a lot of help from Li Mu. The popularity of "Super Girl" has helped them open up a new world of talent shows, and the hit of "Longing for Life" has allowed them to be in the field of reality shows. It is also ahead of other domestic satellite TV stations by a large margin.

Now, as the Lunar New Year is approaching, the first season of "Longing for Life" is coming to an end, and Hunan Satellite TV is preparing to plan a new variety show, and they have focused their attention on the now-popular panda bear.

Right now, there is a very popular reality show in the international market. Its English name is "TheAmazingRace". The general routine is to choose a few groups of guests, and then take them to travel around the world, and complete various activities while traveling. Tasks, there will be many competition-type units in the program, and one or two teams will be eliminated every once in a while, and then new teams will be filled in.

Each season of "The Amazing Race" is like a football league. After a series of competitions, after being eliminated, the last group of winners is left. The program production company has prepared generous bonuses for the winners, in order to improve the program's interest in them. attractive.

This show has been broadcast on Hong Kong and Taiwan, and Travel TV has also been broadcast since last year. The ratings are very good. This show is different from ordinary variety shows. Most variety shows are indoor shows, even if it is "Longing for Life" ", the venue of each season is also fixed, but "TheAmazingRace" is different, its characteristic is that it never repeats the scene, both the players and the program are constantly changing the scene and advancing at a high speed, so the program rhythm is very tight and exciting. .

After the great success of "Longing for Life", Shonan Satellite TV wanted to continue to develop new variety shows to increase their advantages, so their leadership suddenly came up with a program concept, and they wanted to move the model of "The Amazing Race" into it. , and then make a domestic version of "Speed ​​Forward".

Since it is a domestic version, the filming of the first season is naturally the most suitable in China, and now, Li Mu is using panda bears to promote the domestic panda tourism route, which has given the leadership of Hunan Satellite TV a good inspiration, they feel , the best choice is to take advantage of the popularity of the panda travel route and come to a "speed forward" of the panda travel route.

In their plan, they plan to invite 12 guests to form 6 teams. These 6 teams will start from Yanjing and go through competitions arranged by various programs all the way from Yanjing to Sichuan.

In the first season, they wanted to shoot in 10 episodes, including one in Yanjing, two in Hebei, two in Shanxi, and one across the Yellow River, then two in Shaanxi and two in Bashu.

They hope to use the elements of panda bears in the entire program, and even hope to co-produce with Muye Imaging, because they are very aware of Li Mu's strength in producing TV programs, and they are more coveted by Li Mu's powerful resources in publicity and promotion. With the cooperation between the two parties, the viewership ratings of this show will definitely explode in the future.

So they immediately held a meeting to discuss the feasibility of the entire plan. At the meeting, everyone raised their hands to pass the resolution. Immediately, after confirming the details, they approached Chen Wan, who had become the first sister of Hunan Satellite TV.

As soon as Chen Wan entered the conference room, the director smiled and said to her: "Chen Wan, I came to you today because I have a major task that I want to entrust to you."

Although she didn't know what the mission would be, Chen Wan nodded immediately and said, "Master, please tell me."

The station director said, "We have planned a variety show, and I will let Director Wang give a brief introduction."

At this time, the high-level executive known as Director Wang briefly introduced the overall idea of ​​"Extreme Speed".

After his introduction, the director said, "Chen Wan, you have the deepest relationship with Li Mu, I hope you can communicate with him on behalf of Taili, there are three main demands, one is to use the image of a panda bear, and The concept of the panda tourism route, secondly, hope to get the support of Li Mu in promoting resources, and thirdly, hope that it can be co-produced with Li Mu's Muye image for mutual benefit."

Chen Wan nodded immediately and said, "The idea of ​​this show is great, and it can indeed promote each other with Li Mu's panda tourism. I don't think Li Mu will refuse."

After speaking, Chen Wan said again: "I'll give him a call later."

The director hurriedly said: "I'm afraid I can't explain such a big thing when I make a phone call, and I can't show my sincerity. Otherwise, let's see when Li Mu has time, make an appointment to meet and chat with him, I will Let Director Wang bring the creative team with you to meet him and see if Li Mu has any good suggestions for us. I think his thinking mode is very advanced. It has set a record for the ratings of domestic variety shows except talent shows. Now, the two programs with the highest ratings in the country, Super Girl and Longing for Life, are the creations of Makino Imaging. I believe they have a way to make "Fast Forward" change Better and better!"

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