Chapter 1737 Establishment of a Joint Venture Company

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Googleearth is a very interesting satellite map product. It not only provides global satellite maps, but also makes it into a 3D display effect of a globe. Users can see high-definition satellite images and road networks of most parts of the earth on it, and more. The important thing is that based on this product, you can create map points by yourself and share them with global users.

Li Mu didn't know the ins and outs and history of googleearth, but after listening to Larry Page say this, he understood in his heart.

Google's map service is to acquire keyhole, integrate all keyhole's data and technology, and derive its own Google map, and then derive Google Earth, as well as navigation services based on this whole set of ecology.

In China, there is no market for Google Maps. Most domestic users use AutoNavi, Baidu and Tengxun maps. Interestingly, AutoNavi was originally a Huaxia company listed in the United States, but it was supported by Alibaba around 14 years ago. It completed privatization and became a wholly-owned subsidiary of Ali.

This means that in the last life, Huaxia's mobile phone navigation and map products, like the camp of Huaxia Internet, were also three-pointed by bta. Of course, later on, Baidu became more and more declining, and it has fallen out of the domestic three giants sequence.

However, overseas, the market share of Google Maps is the first in the world, because its map data support is all over the world. If you use AutoNavi, you can only use it in the Huaxia map. This is because AutoNavi has no data overseas. support.

The world is so big, and it is basically impossible to measure and map maps by yourself. Except for Huaxia, if you want to support map and navigation services in overseas markets, you must purchase map data from local related companies. It is a very large cost, and domestic navigation such as AutoNavi has no market share overseas. If you spend a lot of money to win the right to use overseas maps, not many users will really use it.

But Google is more ruthless at this point. They are already enough to support global maps and navigation services in the middle and late stages, so that Apple's map support for a long time is Google, and then slowly it has its own Apple map.

Now, the navigation industry has just begun to sprout, and no Internet company has set its sights on the navigation industry. Even Google only has this plan and has not yet begun to put it into action.

From this point of view, cutting into navigation now is a great opportunity for Makino Technology and the future Makino Automobile Group.

keyhole?

Li Mu didn't know the company, but it seemed that Larry Page knew it very well.

But here comes the problem.

It is not impossible to cooperate with Google to acquire keyhole and engage in the map and navigation industry, but how to do it?

If the issue of rights division is involved in the future, it will be uncomfortable.

But having said that, it’s hard enough to ignore Google’s own efforts. First of all, Google has been eyeing keyhole. Since Google is eyeing it, it proves that it already has a general idea of ​​operation.

Even if I was shameless and took keyhole directly from Larry Page, I didn’t have an overall business plan, and I didn’t have a team that could absorb and transform keyhole technology, and the adaptation cycle would be very long.

If you cooperate with Google, and let Google contribute your own money, it is also a good choice. The key is to figure out the proportion of shares and the division of rights and interests.

So, Li Mu asked Larry Page: "Brother, to tell you the truth, I also have an idea to engage in the map and navigation business. If we do this, we will have a collision on both sides!"

Larry Page nodded. When Li Mu said he wanted to acquire Navigator, he was a little surprised, but later, when he thought that Li Mu had just reached an acquisition agreement with Ford, he probably understood in his heart.

So he said very politely: "Mr. Li,

How about we do it together? The size of keyhole is not large, and the two of us paid for it to be fully acquired, and then set up a joint venture company jointly held by Makino Technology and Google. "

Li Mu's eyes lit up, yes, Larry Page, after he ran to China last time and was abused by himself and gave up resistance, the whole person has learned a lot! From the initial rigidity to the later compromise, it is now on the verge of developing in the direction of doglegs.

It stands to reason that he is also a big guy who has created a company with a market value of hundreds of billions. Why is he so cowardly now?

However, if you think about it carefully, it is easy to understand that Muye Technology owns 30% of Google's shares, Muye Technology controls nearly half of Google's traffic, and Muye Technology took Android ahead of schedule and built a global enterprise cloud data service. Like a powerful dome, Google is covered in it, and Google's future development space has been greatly restricted.

Now Larry Page's mentality has also changed a lot. I never thought that Google could reach a market value of hundreds of billions of dollars. Now, Li Mu has made a move. Although he sacrificed a lot of shares, he did get the With greater recognition from the capital market, he has now regarded himself as a member of Li Mu's big boat, so his work will naturally be more advanced.

Li Mu thought about it and said, "Larry, it is a good idea to establish a joint venture company, and it is also in the common interests of both of us. I have a few ideas. If you have any opinions, you can put them forward."

"Okay, please speak."

Li Mudao: "First of all, the joint venture company is controlled by Muye Technology, and Muye Technology must hold more than 60% of the shares, so we simply hold 60% of the shares of Muye Technology and Google 40%. After this company was established, it will no longer accept any The capital and the company's shareholding, we will always maintain this ratio and keep the company owned by both of us."

Larry Page knows that Li Mu has a strong desire to control, and the possibility of setting up a joint venture company and letting himself control is basically zero, so he has no objection to Li Mu's request, and leaving 40% to Google is not too much for him. .

So Larry Page said cheerfully, "Mr. Li, I have no problem with this."

"Okay." Li Mu nodded and continued: "In the future, we will divide the right to use the company's patents and technologies. For example, I will give you all the rights and interests of the web side, which means that you can use this The patent and technology of a company was established and launched on Google Maps, and I will not apply this technology to my web products."

Larry Page was overjoyed. He was also worried about the yy online map. In that case, both sides used the same technology, but they became competitors, and it felt very embarrassing.

Now Li Mu has given the entire web to Google, and Google itself is a web product. From Larry Page's point of view, Li Mu has already taken good care of himself.

Li Mu went on to say: "However, the right to use the automotive field and the mobile field is entirely mine."

Needless to say, in the automotive field, Google never thought that it would engage in the automotive industry, so Larry Page could give this business to Li Mu without blinking an eye.

However, the mobile world is a bit uncomfortable.

Although mobile phones are not very intelligent now, Larry Page also believes that in the future, the intelligence of mobile phones will definitely become higher and higher, and the penetration rate of smart phones will definitely become higher and higher. This is the trend of technological development. like a private car.

If this business is given to Li Mu, if the mobile terminal flourishes in the future, won't Google suffer?

Seeing that Larry Page was a little hesitant, Li Mu smiled slightly and said, "Well, Larry, I will give you the entire PC terminal and the rights and interests of the terminal. Based on this technology, Google can launch its own on the PC platform or platform. Software applications, and I only need the car and mobile.”

At this stage, Li Mu's product front and user volume no longer need an online web map to supplement it. It's like he already has a powerful aircraft carrier battle group. At this time, a conventional submarine with very low displacement, It has become dispensable for myself.

As for the PC software, Li Mu is not very optimistic. Although the mobile Internet still has several years to go according to the historical laws, the PC is already a sunset industry in Li Mu's view, and there is no need to pursue it with all his strength. .

Larry Page thought about it carefully. Although there is a lot of room for imagination on the mobile terminal, the map and navigation services on the mobile terminal are also a relatively niche market. Since Li Mu wants it, it is meaningless to insist on not giving it. Give it to him, and you can change a favor.

For Larry Page, the core of everything is still based on the Google search engine, and everything else is side-by-side.

So, he made a decision in his heart and said to Li Mu, "Mr. Li, just follow what you said, I have no opinion!"

Li Mu heaved a sigh of relief.

It seems to have fooled Larry Page again.

The mobile terminal belongs to itself. In the future, the mobile navigation market will have nothing to do with Google. If this thing is done well, it is universal and has a wide audience. Not only mobile navigation applications, but almost all mobile applications need the support of map products.

Social software needs maps, o2o software needs maps, and other software also needs maps. Without map services, you can’t locate the location of riders and users even with a delivery software.

However, Larry Page is not a god. In this era, he is far from seeing the future mobile market.

What satisfies Li Mu the most is that he and Google jointly established a new company. In the future, this company will only provide technical and data support, and the shell is completely up to his own will.

Therefore, the future Google Maps will become Makino Maps in the future.

Just imagine, the global smartphone, the map support is the Makino map, and the global mobile phone navigation users also use the Makino navigation, the market prospect is still very broad.

Moreover, with the exclusive right to use the car side, it will be really difficult for car friends to catch up in the future, and then adapting to the car system of Android and ios will definitely kill all the car friends in the world in seconds.

In the future, whoever wants to use the onboard system to adapt their Android or iOS system to Mercedes-Benz, BMW, Audi, Ferrari, Lamborghini, Bentley, and Rolls-Royce will only give them four words: "Daydream!"

If you want to use your own Makino navigation technology and data, you will only give them three words: "Get out of here!"