Chapter 1760 Play by My Rules

Li Mu clicked on Senior Brother Liu, then changed the subject and said to him: "Senior Brother Liu, in the future you may be managing a team of riders of several million people, and manpower and a series of additional costs will be very high, so in the future We must find a way to carry out reasonable cost control, you have to use your brains and think about how to save costs.”

Brother Liu thought for a while and said, "The biggest cost at present is hardware. For Ele.me's special electric bicycles, the purchase price of one is a few thousand yuan less. One billion, this asset is a bit scary."

Li Mu smiled slightly and said: "We only bear this cost in first-tier cities for the time being. On the one hand, most of the first-tier cities have strict restrictions on motorcycles, and our riders need electric bicycles to deliver safely and legally; on the other hand, It is also for the promotion of corporate image, so it is necessary to unify tools in first-tier cities.”

After speaking, Li Mu paused, and then said: "When our business line begins to sink from the first-tier cities to the cities below the second-tier cities, especially the cities that have not yet clearly banned motorcycles, we can take transportation subsidies. We encourage riders to bring their own transportation, and if riders bring their own transportation, we will pay a certain amount of transportation subsidy to the rider every month.”

"In addition, there are mobile phones. If the riders have their own mobile phones, we can also give a communication subsidy of about tens of yuan per month. When the time comes, let them communicate with the mobile phone and let them allow the old riders to also open the Ele.me employee monthly package. One It’s only 20 yuan a month, and we can subsidize riders forty to fifty a month to encourage them to buy communication tools and dilute the cost we need to pay in a short period of time.”

At this stage, because the cost of the rider's order is all in the form of SMS, Ele.me has already established a deep cooperative relationship with Huaxia Mobile when it was developed.

At present, the Ele.me system sends an order text message to the rider, using the mobile text message interface. In the form of a monthly subscription, a certain monthly fee is paid to the mobile phone every month, and then the system can release information to the rider in an unlimited amount.

The mobile phone card used by the rider also has a special monthly package. In the monthly fee of 20 yuan per card, the rider can reply to Ele.me’s official text messages in unlimited quantities. At the same time, there are 2,000 minutes of local calls per month, which is basically enough for Ele.me riders. required for the job.

At this stage, the cost of mobile communication is still relatively expensive. This package can be said to be very cost-effective, but this is also because Muye Technology and Taobao Technology are too famous, and their social influence has always been strong. In addition to selling personal feelings, Mobile is also willing to blog a reputation.

Moreover, once the number of Ele.me riders exceeds a certain order of magnitude, the revenue of this business line will increase exponentially, and it is also a big customer for mobile.

After explaining the problem of the rider team, Li Mu continued: "Next, it is our service management system. To put it bluntly, it is a complete service system from pre-sale to in-sale, and then to after-sale."

"There are not many pre-sales consultations before users place an order, but not many does not mean no, so it is necessary to ensure that the official customer service can respond to the user's inquiries within one minute, and at the same time, the merchants must ensure that they keep the phone number on Ele.me Keep it unblocked during business hours, and if users complain that the merchants are not connected in time, we will also deduct their credit weights.”

"In the sale, it is also necessary to ensure that the rider's phone can be connected. The rider shall not ask the user for any reason to allow him to confirm the delivery in advance, otherwise, once found, the first warning will be dealt with, and the second will be directly dismissed."

"After-sale, the incident level must be determined. If it is a food safety problem, it must be dealt with at the highest level. The official customer service must never leave the problem to the merchant and user to solve it by themselves. It must be responsible for supervising every complaint and rights protection, and the problem must be determined. Only after all are resolved can the concern be ended.”

In the past life, although Taobao was very indulgent to sellers when they were savagely growing up, it was because Boss Ma was very able to see the situation clearly.

At the beginning of Taobao's business,

The most important priority is to fully attract sellers on platforms like eBay to Taobao, so he gave sellers the green light all the way.

Not taking any sales share, relaxing store review conditions, and doing little or no action against store owners who sell fake products, it is this almost shielding attitude that makes Taobao quickly attract a large number of individual online store merchants. Later, this group of people also Most of them got their first pot of gold on Taobao.

At that time, Boss Ma knew that if you want to build a super-large shopping mall, the first thing you need to do is not to advertise to customers first, but to attract investment first. Only by attracting investment as soon as possible and filling the mall with a large number of stores and commodities will customers be able to do business. Come and spend.

Therefore, people later said that the omnipotent treasure actually has genes, and it was destined from the beginning. This will be an e-commerce platform with zero threshold to open an online store. to something.

But after the shopping mall completed the investment promotion, Boss Ma immediately changed his attitude. He began to turn to the users little by little, or even in an all-round way. He increased the requirements for the store, and even asked the store to pay a deposit. When a dispute occurred, he would even first Paying up fees to users directly turns the problems of the seller, the platform, and the user into a problem between the seller and the platform.

Sellers have inherent advantages and right to speak to buyers, and platforms have inherent advantages and power over sellers. A seller dares to neglect his buyers, but never dares to neglect the platform, otherwise the platform will directly punish it severely. , or even forced to close the store directly, he will suffer heavy losses.

This proves that Boss Ma is extremely shrewd as a businessman. He knows better than anyone who should sacrifice to cater to whom.

Li Mu is reluctant to follow the old path of Boss Ma. Although he has already made it, he is not going to kneel and lick the business at the beginning, because he and Boss Ma are different in many ways.

First of all, his personality is different from that of Boss Ma. From the first day of his business, he did not plan to make money by kneeling;

Secondly, his Ele.me is now the only one in the industry. Unlike when Taobao first started, there were strong enemies to overcome, so at this stage, you are the only choice for catering merchants to do e-commerce. If you want to make money, just Come and play by my rules, if you don't want to make money, or don't want to follow my rules, then just keep playing, no other platform can compete with me.

Li Mu thought very clearly, prepare 2 billion operating funds, and prepare at least 2 billion guns and ammunition in advance. The 2 billion guns and ammunition, once a competitor appears, immediately take it out and smash it violently, burning the opponent. Until it burns.

Both taxi-hailing software and food-ordering software have experienced money-burning wars. Don't you want to grab users from me? I subsidize five yuan per user, can you follow? If you want to follow, I will subsidize eight yuan, if you want to follow, I will subsidize ten yuan, and if you continue to follow, I will subsidize fifteen.

How long has it been subsidized? Keep subsidizing until you can't keep up, have no money, and get cold.

It's like a gamble, it's not about who has the better hand, but who has more money.

Everyone made an appointment to sit together and throw money on the table together. Whoever can't throw the money will be eliminated first, and whoever throws it last will take the winner.

Immediately, Li Mu announced his own technical management system.

Technical management is the complete set of technology for the website. The front desk must ensure smooth access even under huge traffic. This is easy to solve. With Taobao’s structure there, Ele.me can just pick up ready-made ones.

There is also the order processing system. The average processing time of each Taobao order is about two or three days, that is, it generally takes 48-72 hours for users to place an order and receive the goods.

However, it usually only takes half an hour to order food from Ele.me.

This also means that the system processes daily orders and keeps order data on the server.

This set also depends on the development team of Muye Technology to improve. After all, the research and development team of Muye Technology has grown to the top of the industry, and the reserve power of technology development is still very strong.

The final security management system is a complete set of online and offline security systems. Online, it must resist technical attacks, resist the impact of malicious brush traffic, and ensure the security of user information and order data.

As for offline, there is more to take into account.

First, to ensure the safety of delivery riders.

This is mainly about traffic safety, ensuring that accidents occur as little as possible, and there must be an emergency response plan after they occur.

Li Mu tends to be a safety fund within the company. For example, each person can choose to pay a safety fund of 10 yuan per month. This money will be used for the personal safety of all riders. Once a rider has an accident during work, the fund will be used immediately. Rescue and aftermath.

If this fund cannot make ends meet, it proves that the hidden danger of rider safety is too great, and it is necessary to continue to strengthen the training of rider safety awareness;

If there is a slight balance in this fund, it proves that everyone’s security issues have been better improved. As long as the remaining money exceeds the needs of a month, the collection of security funds can be suspended.

For example, a rider pays 10 yuan in January, 10 yuan in February, and 10 yuan in March. In the first quarter, a total of 30 yuan was paid to the safety fund. After three months of settlement, it was found that one third of the funds remained. Then all the riders in April don't have to pay another penny.

If in April, after the fund has expenditure, the total amount drops, then in May, the fund will be charged at 10 yuan per person.

Of course, this is a voluntary participation. As long as you participate, you can get subsidies in the event of an accident, but if you don't participate, there will be no additional subsidies, and you can only pay for ordinary accident insurance through insurance.

In fact, the 10 yuan is equivalent to the riders buying an additional accident insurance within the company. However, unlike the insurance company's insurance, Li Mu will not take a penny from it. Will be fully used for the Ele.me rider group.