Chapter 1767 Undoubtedly Death

If a reliable person competed with him, Li Mu would have paid more attention to him, but Lu Yunhao, this buddy, really couldn't make him pay attention.

In fact, as far as the entrepreneurship itself is concerned, Lu Yunhao did not really make any project bigger and stronger. On the contrary, almost every project has a cool ending in the end.

However, although the company and projects are not doing well, Lu Yunhao himself has made a lot of money. On the one hand, it is because he makes money from investors, and on the other hand, it is also because he has a group of loyal fans on the Internet. .

Li Mu also knew something about Lu Yunhao in his previous life, so he knew Lu Yunhao's weaknesses, such as lack of ability, over-imagination, overconfidence, and not broad-minded enough. Such people are too idealistic to start a business.

People who are too idealistic will basically fail to start a business because they think too much about everything and cannot stand the blow of reality.

For example, when developing a mobile phone, he designs a cool function that he thinks is awesome, but the user finds it not very practical and meaningless. At this time, he will not think that there is a problem with his own product ideas, but think that netizens are stupid. Birds can't understand their own brilliance at all.

For such an entrepreneur, unless he is in an absolute monopoly industry, it is difficult to really do whatever he does.

Therefore, when he heard that he was going to cooperate with IDG and use IDG's investment as a food delivery platform, Li Mu just wanted to laugh.

However, after careful analysis, he can also analyze Wall Street's wolf ambitions from it, so quickly finding Lu Yunhao to fight against him, it seems that they will only make more moves in the future.

Therefore, Li Mu immediately made a decision to immediately start Ele.me's business in the Shanghai stock market, the sooner the better, and strive to nibble down the Shanghai stock market before Lu Yunhao started.

He convened a meeting with Ele.me's executives and informed all the executives of the news he got at the meeting.

After hearing about IDG's investment in Lu Yunhao, Master Lei was somewhat worried, and said, "This Lu Yunhao is still very famous online, and many of his remarks are very popular among netizens. If he also wants to be a food delivery platform, then we must pay attention to it. ."

Li Mu smiled slightly and said, "Mr. Lei, although Lu Yunhao is very famous on the Internet, he really chose the wrong field of entrepreneurship. He can do anything, but he is not suitable for a food delivery platform."

Leader Lei asked inexplicably: "Why does President Li have such a judgment?"

Li Mu smiled and said, "Because Lu Yunhao can't handle something new like a food delivery platform, especially since we, as predecessors, didn't leave him any resources to use, he could cross the river by feeling the stones alone, and he couldn't play at all."

Li Mu analyzed Lu Yunhao's next tactical route. There is only one takeaway platform in the country, so it is certain that Lu Yunhao will at least develop a platform from scratch.

This platform is not only an ordering system for consumers, but also a staff management background and a merchant order receiving background. These are the three backgrounds.

In addition, he had to set up an order system for dispatching and receiving orders. Even if he completely copied Li Mu's method of receiving and placing orders by SMS, at least he had to sort out the logic before negotiating and cooperating with the operator.

At the same time, Lu Yunhao has to develop three offline teams, one is the ground push team, responsible for the promotion of local white-collar groups in Shanghai; the other is the business team, responsible for sweeping the streets and attracting local merchants to enter the platform; one is the rider delivery team , responsible for the delivery of the order.

There are three backstages, three offline teams, and at the same time, the problem of how to deliver the riders has to be solved, that is, the problem of transportation. If it cannot be solved, it will also be a big trouble.

First-tier cities have strict motorcycle bans, which means that ordinary motorcycles cannot be used on the road at will.

It is simply unrealistic for a large-scale team of riders to use motorcycles for distribution, and the motorcycle ban alone completely blocks the road.

In addition to motorcycles, the only options are electric vehicles and bicycles.

Bicycles can basically be ruled out, too much physical exertion on the rider and too much impact on the timeliness of delivery.

The only reliable means of transportation are electric vehicles.

However, the market for electric vehicles has only just started these days. Most electric vehicles are not only expensive, but also have a cruising range of 20 to 30 kilometers. Lithium-ion battery electric vehicles can't compare at all.

If this kind of electric vehicle is used for distribution, the rider is either charging or on the way to make money from it? Basically no play.

Unless the company invests a lot of manpower and material resources to set up a power exchange station, even if it is just a small shack, it must be equipped with at least a few hundred batteries, and it must also have the conditions for charging.

If Lu Yunhao's delivery team changed a battery every 20 to 30 kilometers, and a rider would have to take three or four batteries a day to carry it, then the cost behind it would be really high.

It has to meet the configuration of a rider with a battery car and four batteries, and at the same time, constantly charge the batteries for circulation.

Let riders bring their own transport? Nor is it realistic.

Don't look at the current electric car, which is only about 3,000 yuan, but this 3,000 yuan electric car is worth more than one month's salary per capita in first-tier cities, and three months' salary per capita in small cities. It is a good idea for riders to bring their own means of transport, but this threshold is too high for riders.

So this is why Li Mu decided to customize electric vehicles directly before he started Ele.me. On the one hand, he was coveting the energy storage and energy efficiency of lithium battery electric vehicles, and on the other hand, it was also to lower the entry threshold for riders.

However, Lu Yunhao may not be able to see these problems.

Another very important link is the hardware on the merchant side.

Today, less than 10% of restaurants across the country use computers to check out, and the remaining 90% are basically manual operations, which means that 90% of restaurants do not have computers and cannot support online ordering business.

In order to solve this problem, Ele.me directly provides the computers ordered from Shenzhou to the merchants. However, this has a lot of restrictions on the merchants. The simplest point is that these computers provided to the merchants have many restrictions in the system. For example, it does not support merchants to download and install other software by themselves. Even if Lu Yunhao follows Ele.me to talk about the restaurants that Ele.me has already talked about, he has to provide these restaurants with a new computer for them to take orders and handle related business. .

If this is not possible, let the merchant buy the computer by himself and connect to the Internet to cooperate with him, which is also very high threshold for the merchant.

On the surface, it seems that Li Mu's business seems to be very powerful and promising, but they don't know at all, how many links behind it require their money, efforts, and people to solve them one by one capture.

In the future, these problems will be placed in front of him one by one, making him extremely troublesome.

Lu Yunhao still does not understand that doing O2O is very different from doing online or electronic products.

In fact, even when Lu Yunhao made a mobile phone in his last life, he was not as troublesome as the takeaway platform he is now doing.

When he made mobile phones, the mobile phone industry was already mature, with mature software and hardware solutions, mature supply chains, mature OEMs, mature e-commerce markets, and mature online celebrity delivery models.

Therefore, he only needs to dig a mobile phone design team to design one or two mobile phones, and then dig a person who is familiar with the supply chain and foundry companies to discuss cooperation with component suppliers and foundry companies, and then he will play his own role when the mobile phone is fiddled with. The essence of the Internet celebrity, desperate to promote this mobile phone, and then open a store on JD.com and Tmall, put this mobile phone on it and sell it.

Moreover, designing a mobile phone is also very simple. Whether it is the appearance design or the internal space arrangement, there are a large number of mature cases on the market for reference.

Just like building a car, even if a person has no experience in the car manufacturing industry, he knows the general logic of the car.

For example, most family cars, from front to back, are the engine compartment, front wheels, cab, rear seats, rear wheels and trunk.

This is the gameplay that the predecessors have already proven for you. You only need to follow this method to design and manufacture your own car. You do not need to define the basic logic of the engine compartment in the front, the steering wheel steering, and the accelerator and brake pedals from scratch.

Even building a car is similar to building a mobile phone. As long as the supply chain plays well, you can make a model casually.

If you don’t pursue good or bad, you can even buy his 2.0 engine directly from Mitsubishi, and then buy a gearbox from Aisin, and then dig some engineers to reverse-engineer the chassis and cockpit of a well-known model. Interior design and then you have a private label car.

Whether it is a mobile phone or a car, it looks like a very high-end model, but it is a very mature model. As long as the money is in place, it is not challenging to enter the industry.

As for whether it sells well or not, it lies in the fact that these links are not in place.

Lu Yunhao did a good job in the last two links in his last life, but the first few links were confusing. The quality control of mobile phones was not up to standard, the price-performance ratio was not high enough, the foundry always bounced tickets, and in the end, the after-sales service couldn’t keep up, so he gradually became an internet celebrity. resources are destroyed.

Now, Lu Yunhao is actually going to be a food delivery platform. This is not a matter of getting money and everything. Almost everything has to be started from scratch.

Although there is a Li Mu in front, but Li Mu is hungry, everything is closed source, the platform will not be opened to third parties, and the technology will not be transferred to third parties, even customized electric vehicles have a large number of patents If the foundry dares to remake the product and sell it, a lawsuit will make him go bankrupt.

Moreover, the battery packs and small brushless motors used in electric vehicles are directly shipped by Tesla's foundry. After they are imported into China, they are assembled by the electric vehicle foundry. They have no access to the core technology at all. Well, they made a lithium battery electric car according to the gourd painting, and it spontaneously ignited when the temperature was high.

Based on these, Li Mu can already conclude that even if he does not take the initiative to attack, with Lu Yunhao's level and the amount of funds of 20 million US dollars, he may not be able to do this.

If he takes the initiative to attack and snipe Lu Yunhao in all directions, then he will never have any success, and it can even be said that he will die.

It just so happened that Li Mu didn't like Lu Yunhao very much, and it could even be said that he was a little disgusted.

Therefore, I'm really sorry for Teacher Lu's special temperament without sniping at him.

Rebirth of the Perfect Age