Chapter 1764 I Need $20 Million

Lu Yunhao saw such a luxurious office for the first time.

It is located in the most prosperous part of the entire Shanghai market, but it has a large office area of ​​nearly 200 square meters. The entire outer side is full of floor-to-ceiling windows, and you can see the magnificent river view of the Huangpu River.

You must know that this is an inch of land and a lot of money, but still being able to use such a large area as an office for a high-ranking official is indeed a very big deal.

Fang Ping looked at the slightly shocked short fat man in front of him, smiled slightly, stood up, and said, "Mr. Lu, please take a seat."

Having said that, the person has already stood up from behind the large desk and paced to the sofa in the reception area by the floor-to-ceiling window.

Lu Yunhao nodded dumbly, walked over, and looked around uncontrollably.

Fang Ping sees all this in his eyes. He is a top student who went abroad to study for a Ph.D. in the 1990s. He stayed in the United States for nearly ten years before returning to China with IDG's business in China.

Because he is a high-level intellectual and has drank foreign ink, Fang Ping is also one of the well-informed group of his peers. He has been in the capital circle for many years, although he is now under pressure from a foreigner in IDG Greater China. One end, but he is also a good Chinese in the capital circle.

Precisely because of his high status, Fang Ping has seen too many young people in their early thirties, like Lu Yunhao, who are full of enthusiasm. When these people are looking for him to invest, their eyes are full of longing and expectations for the future, as if he is the only one. They are the keys to the pinnacle of life.

Lu Yunhao is the same.

At his age, most people have stabilized, and the pursuit of the future is not so urgent, but for those who have dreams, it is actually very embarrassing that Thirteen Lang is still high when he is old. Things, if you want to go one step further, it is as difficult as going to the sky.

Therefore, when Lu Yunhao came to the Shanghai stock market this time, he had one thing in his mind, to get the investment from IDG!

Fang Ping invited Lu Yunhao to sit down on the sofa and said with a smile, "Mr. Lu, oh no, Mr. Lu, I have admired you for a long time!"

Lu Yunhao wiped his sweat and hurriedly said, "Don't dare to take it, don't take it, I have been famous for you for a long time!"

In fact, Lu Yunhao had never heard of Fang Ping at all, but the courtesy was indispensable.

Fang Ping said with a smile: "We received Mr. Lu's PPT, and we discussed it at the first meeting. We wanted to discuss some issues with Mr. Lu in person, so I asked you to come from Yanjing in such a hurry."

Lu Yunhao nodded and hurriedly asked, "Mr. Fang, I wonder what your company thinks of my business plan?"

Fang Ping said: "First of all, we agree with your ideas. Now, it is a good opportunity to catch up with Li Mu's style as a food delivery platform."

Lu Yunhao hurriedly said: "Li Mu is very good at doing things, and the business model he came up with generally does not give others the opportunity to copy and imitate, because he starts ahead and runs faster than anyone else, so those who are chasing Muye Technology Almost all those who plagiarized were dragged to death by Li Mu's speed and strength."

After speaking, Lu Yunhao said again: "However, I think the O2O that Li Mu has created now is different, at least it is different from the Internet projects he did before."

Fang Ping deliberately asked: "In fact, Taobao is also an O2O model, which is an online-to-offline model. Why has no one imitated Taobao?"

Lu Yunhao thought about it and said, "O2O is online to offline. According to the concept formulated by Li Mu, its service providers and service objects may only be within five kilometers away, which is different from Taobao. Taobao's service provider and service object theory It can be done the farthest in China, and the farthest distance can be handed over to the logistics, but the take-out is different, the take-out cannot be done by the logistics, in order to ensure the quality of the service, it must be completed within half an hour, so, Li Mu himself doesn't have any shortcuts. He also has to expand city by city, so in this case, although Li Mu ran at the forefront, he himself couldn't get up to speed. This is why we catch up with him. Opportunity."

Fang Ping nodded approvingly.

He understands the truth, he just wants to know Lu Yunhao's thoughts and attitudes.

Then, he asked again, "Mr. Lu, if you were asked to compete with Li Mu, where do you think you would start?"

Lu Yunhao said without hesitation: "Shanghai stock market! It must be the Shanghai stock market! The Shanghai stock market is the largest city in mainland China and the city with the best economic development. Li Mu put his business starting point in Yanjing, then we will put it in the Shanghai stock market. The Shanghai market builds a solid base fortress, and then starts from the Shanghai market and spreads around."

Fang Ping asked again, "What if Li Mu regards you as a formidable enemy, and immediately sets out to compete with you in the Shanghai stock market after you start?"

Lu Yunhao said, "It doesn't matter, it's like playing backgammon. If the chessboard is small, Li Mu might be able to completely block me, but the entire continent is so big, with so many cities and so many people, how could he block me?"

After that, Lu Yunhao said again: "Of course, if there is enough money, the counter-encirclement and suppression of Li Mu can only be done. Otherwise, once it competes with Li Mu head-on, it will be really difficult if the ammunition is insufficient."

Fang Ping smiled slightly and said, "It just so happens that we IDG are very interested in the project of the takeaway platform. If we invest, we will definitely give the investee enough ammunition to support him in truly creating a business."

Regarding the takeaway platform, Wall Street is now thinking of two things:

The first is to disgust and disgust Li Mu, show him a little color, let him know that Wall Street has super strength, once he is on the opposite side of Wall Street, it is equivalent to establishing a powerful enemy for himself.

Second, Wall Street itself is also unprofitable. The development potential of the food delivery platform is huge. Once a sufficient user group is cultivated, it will definitely be able to make money lying down. In the market, first invest tens of millions to occupy a pit, and if you do it casually, it will be tens or hundreds of times more likely in the future. This is a future outlet, and Wall Street naturally does not want to miss it.

Based on these two thoughts, Wall Street has already decided to invest money in Lu Yunhao, let him represent himself, and rush to the stage to compete head-on with Li Mu.

However, the only problem before investing is to negotiate the investment conditions with Lu Yunhao.

Therefore, Fang Ping asked Lu Yunhao, "Mr. Lu, if you were to do this, how much money do you think you would need?"

Lu Yunhao smiled slightly and said, "I think doing this and competing head-to-head with Li Mu will require very high starting capital."

Lu Yunhao also knew very well in his heart that asking an investment institution to invest a small amount of RMB 200 million for a layman with no entrepreneurial experience is simply a nonsense.

Generally speaking, investment institutions will split the investment amount into multiple times, which can not only avoid risks to the greatest extent, but also strive for the best interests for themselves.

For example, if Lu Yunhao wants to build a food delivery platform, based on his inexperience and lack of team, giving him an angel round valuation of $5 million is already insane, and then invests him in an angel investment of $1 million, accounting for 20% of his investment. % of the shares.

Let Lu Yunhao spend the million dollars first. If the trend looks good, even if the million fails to make money back, the capital will be happy to add it.

In this way, when Lu Yunhao refinances the A round, the valuation may increase to about 20 million US dollars, and the capital can invest another 4 million US dollars in him, and then dilute his 20% stake.

When the A round money is almost spent, if Lu Yunhao's project is running well, then he will start the B round financing, or the A+ round financing. This round of valuation may be raised to 50 million US dollars or even higher. At that time, the capital invested another 18 million US dollars and basically achieved absolute control.

Most of the founders of the company, the more they do their own shares, the less the shares are, which is the result of continuous financing and continuous dilution.

For example, the two Ma bosses in the previous life did not hold more than 10% of the shares in their own companies, which was caused by the constant dilution of capital.

Lu Yunhao is smart because he is smarter than most people.

The chicken thief is that he can see exactly where other people's pain points are, and then use his fat and powerful fingers to poke each other's pain points desperately.

For example, now, he knew that if he asked for 20 million US dollars directly, Fang Ping would probably invite him out, so he vaguely stated that the required funds would be very high.

If the financing is normal, the angel round relies on project ideas, and it is already very powerful with a valuation of five million US dollars and an investment of one million US dollars, but Lu Yunhao hopes to be able to take a big shot.

Immediately, he said to Fang Ping: "Mr. Fang, a project like this requires a lot of money and speed. Li Mu's side has already started, and now he has enough funds to catch up, the chance of catching up is very high, but if you want to Bit by bit, iterative financing, and the project is likely to be stalled in the middle of the financing process.”

After speaking, he explained: "Look, this project is like driving on the road. If you have enough fuel and drive non-stop, you can achieve the best results, but if there is not enough fuel in the fuel tank, every time After driving 100 kilometers, you have to enter the service area to refuel, and every time you refuel, you must first tell the oil supplier about the road conditions, working conditions and consumption of the previous stage. No one can afford to delay this time."

Financing is a tedious process. Before each financing, interviews, roadshows, due diligence and auditing are all indispensable. Only after the investment agreement is completed will the investment agreement and then the payment be made, which will indeed delay a lot of time.

Fang Ping knew this very well in his heart, but he also knew what Wall Street was thinking in his heart. He could give more money, but he had to win more shares from Lu Yunhao.

So, he smiled slightly and said to Lu Yunhao: "Mr. Lu, we can invest 10 million US dollars in you first, but our requirement is that our shareholding ratio should not be less than 60%, and we want to retain the voting rights of these shares. ."

When he heard 10 million US dollars, Lu Yunhao was very excited. He couldn't believe that he would have such a day, someone would invest 10 million US dollars in him and let him manage a big project!

Just when he was ecstatic in his heart, he suddenly thought of a logic. Only by making this matter as big as possible and making its valuation higher and higher can he really make money. Otherwise, a garbage company, even if he has 100 What's the point of a % stake?

Therefore, the number of shares is not a big problem for him, but, in his opinion, the height of the start really determines how far the game can go.

So he thought for a moment, Fang Ping said: "Mr. Fang, I am a person who wants to do things all the time. Although the offer you mentioned is very good and the shares reserved for me are also very high, for me, the probability of success is not enough. Big."

Fang Ping asked him, "What do you think has a good chance of success?"

Lu Yunhao said: "I think to do this, you must start with 20 million US dollars, otherwise the winning rate is very small, so I am willing to give you 80% of the shares in exchange for 20 million US dollars of angel investment, the only requirement is within two years. , you must not use absolute control to replace the CEO!"