Chapter 1755 Follow-Up Interview (1)

Ele.me is not the first company to combine online and offline.

However, Ele.me is the first in the entire Internet industry to efficiently connect online to offline with a timeliness of no more than half an hour.

Moreover, this business model greatly facilitates white-collar workers and ordinary people in the metropolitan area.

If you don’t want to go out to eat, you just need to log in to Ele.me, you can browse almost all the restaurants nearby, browse the electronic menus they provide, and then place an order online.

People don't need to go out, just move their fingers and sit at home or in the company waiting for the meal to be delivered.

Its launch has raised the attention of the whole society to the Internet to a new level. This is because, for the first time, people can feel that the Internet is so close to their lives through an Internet product.

CCTV conducted a minutes-long special report on the new model of Ele.me.

In this report, CCTV sent three groups of reporters to conduct exclusive interviews.

A group of reporters is responsible for tracking a white-collar worker working in Zhongguancun;

Another group of reporters was responsible for following the Ele.me rider who delivered the white-collar worker;

The third group of reporters went to a fast food restaurant selling rice bowls in Zhongguancun;

Three groups of reporters tracked users, riders, and merchants respectively, and practically experienced the whole process of Ele.me service.

The first group of reporters first selected an architect named Wang Xiaolong from a software company in Zhongguancun, and conducted a brief interview with him.

The reporter first asked Wang Xiaolong's name and occupation, and then asked his opinion on Ele.me.

Wang Xiaolong spoke highly of Ele.me, saying that this is the first time that the Internet has really touched the real life of ordinary people. People take food as their heaven. For ordinary people, nothing is more important than eating.

Wang Xiaolong is the first batch of Ele.me users, and from yesterday to today, he has ordered three meals with Ele.me, yesterday's lunch, dinner and today's breakfast.

He introduced to the reporter: "With Hungry, I can browse the electronic menus of hundreds of restaurants within five kilometers in front of the computer, which is much easier than finding food by myself. We eat at noon every day. The lunch break is only one hour, and we only have enough time to queue downstairs for a quick meal, and then come up quickly, so to tell you the truth, I have been with this company for more than a year, and I hardly eat in restaurants more than one kilometer away. Pass."

After speaking, he added: "But it's very convenient now. We will have a lunch break at twelve o'clock. I can order food at around eleven forty, and then it will be delivered at around twelve o'clock."

"Although Ele.me promises to deliver meals in half an hour, I have used it three times, and each time is within 20 minutes, and the timeliness is still very good."

The reporter asked him, "Did the meal become cold, spilled or spoiled when it was delivered to you in 20 minutes?"

"Of course not." Wang Xiaolong said earnestly: "The meal was even a little hot in my hands. I consulted the riders and it turned out that their meal delivery box has an electric heating function, which can ensure the temperature of the meal, and The packaging is also intact and very convenient.”

The reporter asked again: "What about the price? Will ordering meals increase your meal cost?"

Wang Xiaolong shook his head and said, "First of all, the delivery fee is free at this stage. That is to say, in this case, ordering and going to a restaurant to eat the same food, the price is the same, but is there any more? The red envelope is full and there are also payment discounts, so it will be cheaper than going downstairs to buy it yourself.”

"For example, at noon yesterday, I ordered a rice bowl with roast beef and potatoes. The usual price of this rice bowl is ten yuan. I used a coupon of 2 yuan minus 10 yuan, and when I paid, I immediately met 8 cents. The money, it only cost seven yuan and two."

The reporter asked curiously: "Then are you planning to order food through Ele.me at noon today?"

"Yes." Wang Xiaolong said, "It's too painful to go to eat at this time. It takes a long time to wait for the elevator, and when we arrive at the restaurant, we have to wait for a seat. The restaurants near us are delicious or unpalatable.

It was full at noon, and I had to wait in line for the last wave of customers to eat before I could have a place to eat. Before, I sometimes couldn’t wait for a seat, so I just bought it and came back to eat. "

The reporter looked at the time and said, "It's half past eleven. Would you like to show us the process of ordering meals with Ele.me?"

"certainly!"

Wang Xiaolong nodded, opened the browser skillfully, opened the Ele.me page, pointed to the food column, and said, "Click on this food, and all restaurants near me will be displayed. Of course, this must be confirmed in the account in advance. The address is fine, we are Tongke Building, look here, there are hints."

The photographer pointed the camera at the "My Shipping Address" column, and the words "Tongke Building" were indeed displayed.

Then, Wang Xiaolong pointed to the horizontal column of the restaurant and said, "Look, all the restaurants are displayed in this column, the default is the distance, that is, the closest to me, or you can choose the one with the highest evaluation or the one with the highest sales. But now Ele.me has just started operations, so this data has not come out yet.”

"There are also several quick filter columns, such as fast-food burgers, stir-fried rice bowls, Sichuan and Hunan cuisines, light diets, and sweets."

The reporter asked curiously, "Then what type of food do you want to eat for lunch?"

Wang Xiaolong said, "Let me order a Sichuan-Chongqing specialty."

After that, Wang Xiaolong clicked on "Chuanxiang Cuisine", and many Sichuan and Hunan restaurants appeared immediately below.

Wang Xiaolong browsed and was interested in a restaurant called "Chuandu Noodle House". As he clicked in, he said, "Chuanyu's noodles are still delicious. I don't know if they have burning noodles at home."

After clicking in, Wang Xiaolong looked at the menu and immediately found "Yibin Burning Noodles", priced at 8 yuan.

He smiled and said, "That's it!"

After he finished speaking, he added it to the shopping cart, and then said to himself, "Coupons can only be used for ten dollars, that is to say, if I add something for two dollars now, I will still pay eight dollars."

"Order something..."

"By the way, you can add a can of Coke."

After all, he clicked on the category of beverages, and sure enough, there were Coke and Sprite to choose from.

Canned Coke sells for 2.5 yuan, he clicks add to cart without thinking, and then enters the shopping cart to settle.

"Ten yuan and fifty cents, you can see that a two yuan red envelope is automatically used here, so the actual settlement amount is eight yuan five."

Then, he clicked on payment, jumped to the Alipay payment page, entered the payment password, and completed the payment.

The order completed page prompts that the meal is waiting for the restaurant to take the order.

Wang Xiaolong said: "After the restaurant confirms the order, it will officially enter the timing."

Sure enough, in less than a minute, the merchant confirmed the order, and the page showed that the meal would be delivered within 30 minutes.

On the other side, the reporter was in a small square outside the office building, interviewing several Ele.me riders who were waiting for orders.

When the reporter asked about their income, they said that the current basic salary is 2,400 yuan, and the average salary of Yanjing during the same period is only 2,300 yuan.

Moreover, riders who receive more than a certain number of orders will have additional commissions, and each order in excess will be subsidized by two yuan.

For a rider, the income of this job can easily exceed 3,000, which is even higher than that of many college students who sit in the office.

When the reporter was interviewing them, Wang Xiaolong's order had been dispatched, and the rider who received the dispatch was not among those interviewed.

It just so happened that Wang Xiaolong's Ele.me page indicated that the order had been dispatched to the designated rider and provided him with the rider's phone number.

So the reporter hurriedly called the rider to meet him.

The rider was on his way to the hotel, so the reporter agreed to meet him at the hotel, and then immediately drove to the noodle restaurant where Wang Xiaolong placed the order.

At the noodle restaurant, the rider had already arrived first. At this time, the restaurant was making orders for Wang Xiaolong, so the reporter interviewed the owner of the restaurant.

The reporter's first question was: "What do you think is the greatest benefit to you when you are connected?"

The boss spoke with a Sichuan-Chongqing accent and said with a smile: "Of course, there are more orders. Our restaurant is relatively small. There are only a few tables in total, and a maximum of ten people can eat for dinner, so at noon on weekdays, at most We only take about 20 orders, and we won’t be able to pick up chatter if there are more, because there is no place for others to sit, and we will only have 70 or 80 orders throughout the day.”

The reporter asked again, "What about after connecting to Ele.me?"

"After connecting to Ele.me, we sold 23 orders through Ele.me yesterday at noon, and 29 orders in the afternoon, and it was amazing in the evening. From 6:00 to 10:00, we sold a total of 57 orders. Ele.me alone It sold more than 100 orders, which is 1.5 times the number in our store."

The reporter said: "In this case, your income has also increased a lot."

"That's right." The boss nodded and said seriously, "Before there was no Ele.me, our stalls were so big that we couldn't do as much business as we wanted to, but after we had Ele.me, we would be free from the storefront. The size is not affected by the speed of the guests' meal. They keep taking orders on the Internet, and then the master makes them and hand them over to the riders who come to take the orders. It does not occupy the reception resources of our hotel at all. For us, it is simply a It's a huge benefit, I was going to close the store and go back to my hometown to chat, but now, I think I can continue to work hard in Yanjing, maybe I can make a world out of Ele.me!"

While talking, the chef in the back kitchen delivered the packaged meal with a sticky note on it.

The sticky note is printed and reads: order number, order content, recipient information blocked by asterisks, and order time.

The reporter asked curiously: "Did you print this order yourself? It takes time for the master to print so much information, right?"

The boss pointed to a small thermal paper printer and said, "The printer and computer are both provided by Ele.me. After receiving the order, it will automatically print out, which is very convenient. Even the consumables inside are provided by Ele.me. Are you hungry? We provide three months of free use, and three months of free consumables, after three months, the machine will pay a monthly rent of 150 yuan per month, and the consumables will be purchased on demand.”

The reporter asked again: "Is this expenditure mandatory? Or is it voluntary?"

"It's voluntary." The boss said with a smile: "You have to pay monthly rent to buy a mobile phone yourself. They provide us with a computer and a printer. It's worth 200 yuan a month, and you can also buy a computer and a printer yourself. , I got to know it, and it costs four or five thousand yuan to complete it, so it's not as good as renting it!"

After speaking, Wang Xiaolong said again: "At half past eleven at noon, is this architect hungry?