Chapter 1754 Are You Hungry? Online

The weather in Yanjing is getting warmer.

In the past few days, the team responsible for the IPO of Makino Technology has been communicating and connecting with the team of Huaguo Bank Securities on the IPO work.

Li Mu still didn't want to see Wendy Goldberg. Even though she came to Muye Technology every day and waited in the reception hall, Li Mu still didn't want to see her.

As a shareholder of Muye Technology, Sequoia Capital sent the CEO of Greater China, hoping to further mediate with Li Mu, but Li Mu did not agree.

Although Sequoia invested in Muye Technology, they were begging to vote. They signed an agreement before investing and gave up all voting rights and board seats corresponding to the shares. Therefore, they are just a ride-hailing passenger in Muye Technology. any right to express an opinion.

However, Sequoia felt that he was in a cooperative relationship with Li Mu anyway, and Li Mu would sell his face to some extent. It is best to meet Li Mu and try to persuade him to restart the IPO business in the United States.

What Sequoia shoulders this time is not only its own future interests, but also the hopes of Wall Street folks.

In order for Muye Technology to return to the United States for an IPO, Wall Street is even willing to increase its valuation of Muye Technology by 5%-10%. As long as Li Mu is willing to talk, anything is possible.

But the actual situation is that Li Mu did not give Sequoia CEO a chance to enter Muye Technology at all.

He knew very well in his heart that if he was lured by the interests of Wall Street at this time, it would mean that he was still following the way of Wall Street. In the future, in the US stock market, even if they can't manipulate Muye Technology, they can also manipulate other stocks, even except the entire Internet listing of Muye Technology. company.

Moreover, once listed, it is extremely difficult to think about it, especially for a company with excellent development momentum, if you want to privatize after the listing, you will have to pay more than the funds raised during the IPO. to be realized.

If Makino Technology issues $45 billion in stock on Nasdaq and gets $45 billion, the valuation may double as soon as it goes public, and this batch of outstanding shares is worth $90 billion.

At this time, if you want to go private, even if you put up $90 billion, Nasdaq and investors will not agree, because they think that the stock may double again in the future.

Therefore, once you can't resist the temptation of Wall Street and go to the United States to go public, there is really no turning back.

Therefore, Li Mu asked Li Ziwei to tell the CEO of Sequoia Greater China: "According to the original financing agreement, I can use the market price to clear any shareholder at any time. If Sequoia wants to make money, keep your mouth shut, and if you want to get out of the car. , I'll clear you out now."

Sequoia immediately shut up.

Immediately afterwards, Devinson Goldberg also arrived in China.

However, he lived in Yanjing for a few days and ran to Muye Technology several times, but he still did not see Li Mu.

In fact, Li Mu is going to give Devinson a chance. After all, this old man bought the entire Manchester City club and gave it to him in order to cooperate with him on the IPO. It seems that he has taken advantage of him.

Therefore, what Li Mu thought in his mind was to cold-treat Devinson first, and then give him something to eat after he knew how much he had made a mistake.

However, it is impossible for him to be the lead underwriter of the listing of Muye Technology as before, and at most, he will follow Huaguo Bank Securities to eat some leftovers.

...

Spring is blooming.

Davidson has been living in a hotel in Yanjing for more than half a month, and the new product led by Li Mu, Ele.me, has started to be tested online.

The first stage of the test is the area within the Fourth Ring Road of Yanjing.

Muye Technology released official announcements on YY and YY.com, and Taobao also released official announcements on Taobao.com, saying that the new e-commerce product "Ele.me" was officially launched. Are you ready?”, enjoy the convenient online ordering service.

Ele.me is online on Taobao.com, the subdomain name is , and there is also a separate entry on the homepage of Taobao.com.

After clicking into Ele.me,

Users can enter their delivery location to get all online restaurants within five kilometers of their own.

These online restaurants have all uploaded complete electronic menus to their online stores.

In order to improve the service quality to the greatest extent, the Ele.me team has dispatched multiple photography teams in advance during the process of product construction and testing to go to each cooperative restaurant to take professional free photos and uploads of each dish.

Therefore, the electronic menu on Ele.me has real and beautiful pictures, and each dish has more than one picture, and is accompanied by a text introduction, including the cuisine, ingredient list, taste and allergens.

It can be said that it is the most detailed menu on the market.

After entering the online store of any restaurant, users can directly place an order online, and after ordering, pay through Alipay.

Ele.me team in the early stage of the launch, the delivery fee is free, and teamed up with merchants to provide users with generous discount red envelopes.

For example, Ele.me's novice gift pack contains five two-yuan coupons, five three-yuan coupons, and five five-yuan coupons.

Spend 10 yuan or more, you can use a 2 yuan coupon; spend 15 yuan, you can use a 3 yuan coupon, and spend 20 yuan, you can use a 5 yuan coupon.

When users pay, they will also enjoy immediate discounts, with a minimum of 10 cents and a maximum of free for all orders.

As for the amount and proportion of random deductions, the initial setting was high, because this period is a critical period for new purchases. It is much more cost-effective to lose some money to purchase new ones than to spend money on new ones.

According to the user's receiving location, initially only supports them to place orders in restaurants within a radius of five kilometers, because this is to ensure the timeliness of the user's receipt, otherwise if the distance is too far and the user waits too long, it will seriously affect the user's use. experience.

Ele.me also promises users that, without the influence of bad weather and natural disasters, all orders will be delivered within half an hour, and if it is delivered within half an hour, compensation will be made according to the overtime time, and the maximum amount can be paid for the entire order.

It is worth mentioning that the lunch box provided by Ele.me for riders has a very good thermal insulation effect, and has a heating wire heating function. It is powered by a vehicle-mounted lithium battery pack. It can greatly slow down the cooling rate of meals, ensuring that users can eat hot meals.

Li Mu has high expectations for Ele.me. Once this thing is accepted by users, it will be fully rolled out in first-tier cities, and then continue to sink to second-tier, third-tier and even fifth-tier cities.

Driven by strong capital, comprehensive coverage can be achieved in cities and even towns across the country within a year or two.

By that time, Ele.me will be invaluable.

Moreover, Li Mu has decided that once Ele.me succeeds in China, it will immediately start its overseas business in North America and Europe. The labor costs of developed countries in Europe and the United States seem to be very high, but the consumption power is also much higher. With the spending power of paying around 10% for a meal as a tip, paying two or three dollars in delivery fees for a meal is not a big deal.

When Ele.me and Meituan were promoted in China, they waived all additional fees first, and at the same time gave a lot of subsidies. When the user’s lazy cancer reached an advanced stage, they immediately changed their face and charged delivery fees, ranging from 2 yuan to 3 yuan. Eight yuan or even higher, the people in the country have also adapted to boiled frogs in warm water, not to mention developed countries.

Li Mu also plans to use the same method to cultivate "lazy cancer" of users all over the world. It doesn't matter if you lose some money first, or burn some money. Sooner or later, you can earn back several times, dozens or even hundreds of times.

The news announcement of Ele.me's launch in China has aroused widespread attention from domestic media, and netizens are also very concerned about it, but the only problem is that the current Ele.me business is only opened in the city of Yanjing, so other places The netizens can only watch it eagerly.

The netizens in the Fourth Ring Road of Yanjing, especially the white-collar workers of the company, immediately realized the unparalleled convenience of Ele.me.

On the day that Ele.me was launched, many Yanjing netizens logged on Taobao Ele.me to search for orders near their home to place online orders in order to try out early adopters, for discounts, and to experience the feeling of not going out to order food.

After their order is successfully paid, it is processed by the system immediately, and the system sends the order to the restaurant while sending the order to the riders in the area.

The rider has not activated the order grabbing function for the time being, but adopts the algorithm of system dispatching orders.

The system will dispatch orders from the least busy rider based on how busy each rider is.

If no riders in this area have an order, the first order will be allocated starting from the rider with the smallest ID number and working its way back.

After several rounds of orders are evenly distributed, the system will calculate the delivery efficiency of each rider to change the proportion of each rider.

Those with high delivery efficiency will get more order bonuses;

For example, when there are 5 orders per person, 6-7 orders will be given to riders with high delivery efficiency, and the number of orders of riders with low delivery efficiency will be reduced to 3-4 orders. more people.

Moreover, since the range of activities of each rider is fixed and overlaps with each other, the maximum distance of their meal delivery will not exceed five kilometers, and it is not a problem for them to run five kilometers on an electric bike, and the timeliness can be Another great guarantee.

The first day Ele.me was launched in Yanjing, it was sought after by the white-collar class in Yanjing.

In one day, the number of orders reached 200,000, and the total consumption amount exceeded 3 million.

Thousands of couriers have been working in series and frequently shuttled through the streets of Yanjing, not only achieving a 97% on-time order rate, but also raising the exposure rate to a new level, and the word-of-mouth spread all at once.

This is only the result of the first day in the Fourth Ring Road of Yanjing.

If it is extended to the whole country, 20 million orders a day can easily be done.

If you continue to increase the degree of user dependence and continue to pull new ones, 200 million orders a day is not a dream.

That night, the domestic media, especially the venture capital media, exploded.

No one would have thought that Li Mu would be able to move the restaurant delivery business online.

Moreover, this novel mode is unexpectedly welcomed by users!

Li Mu seems to have found a new blue ocean with huge potential!