Chapter 1779 Reduce Subsidies

Lu Yunhao faced Li Mu's salary-drawing game, which caused Niu Waimai to fall into a vicious circle that he couldn't extricate himself from.

Most of the electric bike riders of Niu Takeaway will loathe their own electric bikes and supporting services.

Therefore, when Ele.me digs out this batch of cattle takeaway electric bike riders, it can be said to be effortless;

However, after a large number of electric vehicle riders left the company, in order to ensure the distribution force, Niu Waimai could only grab the cyclist and become an electric vehicle rider;

Cyclists had never experienced the sadness of Niuwaii electric bike riders before. When they really got started, they immediately felt the intense despair, so when Ele.me's offline recruiters found them, they again Easily transformed into an Ele.me rider.

Now, Ele.me has regarded Niu Waimai as a talent training base. They spend money to recruit people and train them little by little, so that these riders can master the entire process of the business, and then turn their heads, and Ele.me recruits these people away. .

Moreover, Ele.me’s team of electric bike riders, who only picked cattle for takeout, started with many trials and hardships. Lu Yunhao couldn’t help it. The basic salary of riders was raised twice in a week in a row, and the platform’s delivery cost reached a new peak.

This vicious circle formed a closed vicious circle, which made Lu Yunhao feel as if he was doing elementary school math problems. A pool holds 1,000 liters of water with a capacity of 10,000 liters. Liters, ask how long it will take to fill the pool.

The answer is never possible.

When Lu Yunhao had countless bottlenecks that could not be broken through, Li Mu was still deploying heavy troops in the Shanghai stock market, digging deep holes and accumulating grain.

Like a war, Ele.me is continuously delivering a large amount of materials to the Shanghai market. Almost every day, there is a truck that transports all kinds of required materials to the Shanghai market.

Today there are hundreds of Ele.me electric cars, tomorrow there will be a lot of clothes, incubators, helmets and other supporting equipment, and the day after tomorrow may be a car of Shenzhou commercial computers that just rolled off the assembly line.

All these materials, once they arrived in the Shanghai market, were distributed directly without going through inventory. Ele.me's distribution scope in the Shanghai market not only became larger and larger, but the density of riders was also getting higher and higher.

The more people there are, the more orders the platform can carry, and the timeliness is also greatly guaranteed. This is something that Lu Yunhao can't compare with anyway.

At the same time, Li Mu is still raising the entry threshold.

For example, he decided to order no less than 100,000 Ele.me customized mobile phones in batches from the domestic mobile phone brand Zhongxing.

The requirements of the mobile phone are: it doesn’t matter if it’s bigger, it doesn’t matter if it’s ugly, it doesn’t need to use a color screen, but the battery life should be strong, the signal should be better, and the quality should be better. At the same time, it should be basically waterproof. After all, the most common bad weather encountered by takeaway riders Is rain, waterproof function is very important.

Such a mobile phone may be disdainful for ordinary people to use at all, and they feel that it is big and ugly, but for the rider, it has higher convenience.

At the same time, he can't wait for the development of Apple's ios and Android, and plans to bring in the GPS function first and make a positioning mobile phone.

Google's Larry Page has already secured the navigation company Keyhole, which is now shared by Li Mu and Google, and all technology and data are also shared.

Therefore, Li Mu decided to use this special advantage, plus a GPS module, to make a positioning mobile phone, so that Ele.me riders can achieve online positioning.

If you want to realize mobile phone navigation, you must first equip the mobile phone with a GPS module, so that it can accept GPS signals and realize the GPS positioning function, and secondly, you need a set of maps with built-in coordinate information to assist GPS for positioning and navigation.

But at this stage, the traffic cost is relatively high. Although online maps can be made, the traffic cost will greatly increase the cost of use. So Li Mu thought that he would make a built-in map and localize the map.

Moreover, after the production of positioning mobile phones in the future, maps will be set separately according to different cities. For example, these 10,000 mobile phones are dedicated to the Shanghai stock market, and only the Shanghai stock market map is built-in, which can also save storage costs.

Using the GPS module and the advantages of Keyhole in electronic maps and navigation, mobile phone navigation can be realized. On the basis of mobile phone navigation, a coordinate receiving and uploading function can be added to develop a navigation system for Ele.me riders. At the same time, the location of the mobile phone can be updated in real time to the cloud server.

For example, after the rider is turned on, the mobile phone sends a coordinate data to the server every 30 seconds. This data is just a string of characters and occupies very little traffic. However, after the server receives this coordinate, it can be in its own positioning system. The specific location of the rider is marked, so that the user can see in front of the computer where the rider is and how far away he is in real time.

This function is very simple, but no one in the Internet industry has done it yet. Once this function is developed and modularized, it will have great commercial value. For example, if this module is installed on a bus, the cloud can know every bus The real-time location of the bus, installed on the taxi, can realize the basic needs of online car-hailing.

And such a positioning mobile phone is also very simple to use for navigation. The system directly publishes the coordinates to the mobile phone, and the mobile phone marks the coordinates on the local map and uses the algorithm to calculate the route.

The only trouble is that it is difficult to upgrade the map, but it doesn't matter. The early car GPS map upgrade was very difficult, but it still brought a revolutionary experience to the driver. Such a positioning mobile phone was designed quickly and mass-produced quickly. To a large extent, Ele.me is brought closer to the mature form of later generations, and at least it can be used for a long time, and it is no problem until the mobile Internet era really arrives.

After Lu Yunhao learned what Li Mu was doing, his sense of despair became stronger and stronger. He realized that what Li Mu had to do was to use billions or even billions to do things that could have been done with 10 million yuan. Since then, the entry threshold for the entire industry has been raised, so high that most people and companies cannot touch it.

Now, he deeply felt the pain caused by the continuous increase of the threshold. Not to mention customized mobile phones and customized positioning and navigation mobile phones, he was not strong enough to customize electric vehicles, and could not cope with Li Mu's various methods.

In the first month of Niu Waimai’s launch, the daily order volume of the platform was still hovering around 10,000 orders. The amount of subsidy for users and riders in a single day exceeded 100,000 yuan, and the overall loss amounted to hundreds of thousands of yuan, which made Lu Yunhao feel the liver trembling.

With my own funds, if the current scale remains unchanged, I may only be able to support it for a few more months. After a few months, if there is no second investment, the capital chain will be broken.

In contrast, Ele.me's daily order volume in the Shanghai stock market exceeds 800,000 orders, from white-collar workers working in office buildings, to ordinary citizens surfing the Internet at home, and netizens in Internet cafes, all use Ele.me. Are you going to place an order?

Although Ele.me's daily subsidy is as high as two million or more, Li Mu is not in a hurry at all.

Burning money is just the beginning. How much I burn today, I will get it back a hundredfold tomorrow.

However, Li Mu also began to prepare to reduce the subsidy cost.

He held a meeting with the core team of Ele.me. The decision was made at the meeting. From now on, the national Ele.me subsidy, merchants must bear 50%, and the other 50% is borne by Ele.me.

In other words, Li Mu decided to get rid of half of the burden in one go.

Mr. Lei was a little worried about this. He felt that if he dumped such a big burden, the merchants might resist.

But Li Mu said: "Don't worry, they are counting on us to make money, we are not trying to exploit them, we are just letting them take part of their vested interests. If this is unacceptable, how will we save money in the future? ? All senior management talents can see that our ultimate profit model is to rely on merchants to take a cut. If we have been accustomed to merchants, we will never try to make a profit."

Mr. Lei nodded and said, "Mr. Li, I understand what you mean, but are we coming step by step?"

After speaking, Mr. Lei added: "Especially the Shanghai stock market. Now the subsidy in the Shanghai stock market is very high. We need to subsidize an average of 4-5 yuan per order, and some are even higher."

Li Mu said: "For a subsidy of 4 yuan, let the merchant pay 2 yuan, and for a subsidy of 5 yuan, let the merchant pay 2.5 yuan. If you agree, continue to cooperate. If you don't agree, just suspend his shop for three days and let him think for himself."

I sell things for you, and you give me a share. This is a matter of course and a healthy cooperation model, but Ele.me needs to attract merchants to settle in in the early stage, so it pays to subsidize users by itself, which itself is against the normal rules. , so when the time is ripe, it is natural to change the mode of subsidies.

At first, some merchants were reluctant and felt that they didn't want us to subsidize the takeaway. Why do you want us to subsidize them?

Ele.me does not give any explanation, nor does it force you to agree. It only gives the merchant two choices. If you accept it, you will continue to send the order, and if you don’t accept it, the order will be stopped.

Ele.me's tough attitude has indeed caused dissatisfaction among many merchants, but Li Mu doesn't care at all.

Because Li Mu knew very well that he was helping businesses make money now, and they couldn't do without him.

Now, we just let the merchants bear a certain share of the subsidy first. In the future, the merchants will not only bear the subsidy themselves, but also give 10% of the turnover to the platform for each order. After all, the platform will make money from the merchants in the future, not from consumption. money in hands.

If the merchant cannot adapt to this change, it can only be said that he himself has not realized the importance of the platform.

Large supermarket chains like Walmart are extremely powerful in front of suppliers because of huge traffic and huge sales volume. Not only does the payment settlement cycle take a long time, but various promotional activities require suppliers to pay for them. If the supplier does not agree, Then it is forbidden to enter the supermarket shelves, so that any supplier will admit to it.

There are indeed restaurants that do not believe in evil, and they have to confront Ele.me directly.

Lu Yunhao saw another opportunity in the dark. He felt that Li Mu was so tough on the business now, it might be a good opportunity for him to overtake in a corner!