Chapter 1811 Concept Car Release

When Volvo's production lines arrived in Yanjing in batches and were reorganized in Yanjing, the Land Rover production line in the UK also started the first phase of the relocation project.

At the same time, the first concept car of Makino Aurora is in full swing on the newly assembled production line.

Most of the time, the concept car will not be mass-produced, and even if it is mass-produced, the mass-produced model will be far from the concept model.

However, Li Mu is going to let the Makino Aurora directly produce a version that can be mass-produced, first as a concept car, and then bring it to the market through a press conference.

The acquisition of the three brands of Volvo, Land Rover and Jaguar has long been known to everyone, but the world is generally not optimistic about their own car production.

Because the vast majority of businessmen and brands who try cars across borders are basically unable to escape the fate of coolness in the end, most of them even just take a bubble and immediately dive and disappear.

Western countries themselves are full of disdain for the Huaxia auto manufacturing industry. When they knew that Li Mu was going to build a car, they were mostly bad-mouthing.

Western media and people generally have a sour grape mentality, and that kind of mood always feels sour and astringent, as if their own family has been in a recession these years, and they give their children to others to feed.

So they don't think that Li Mu can play the car well. After all, almost all the industries he is doing now are closely related to the Internet. People don't believe that he has left the dominant field of the Internet and can still maintain a leading position in other fields.

However, Li Mu is ready to use a model that will amaze the world directly to let the world know that he can not only build the Internet, but also build cars.

This Land Rover Aurora, which has both internal and external repairs, is all high-end concept version, 3.0T engine, 6AT gearbox, XC60 chassis and four-wheel drive system, Volvo's various active and passive safety functions are also readily available.

The interior of the car is made of matte solid wood. The interior is basically the same as the new Mercedes-Benz C series. With a number of ambient light strips, the luxury even exceeds that of the current million-level SUV.

Since the technology of the whole vehicle is ready-made, and the chassis platform is also ready-made, so only a set of interior and exterior kits are redesigned and produced on these basis, so this kind of production does not take too long.

More than a month later, four Makino Auroras in different colorways rolled out of Volvo's new production line.

These four cars are pure white, pure black, blue and white contrast, orange and black contrast.

In Li Mu's eyes, the four vehicles are not much different from the Land Rover Aurora in appearance. The overall size is slightly larger than that of the Aurora. It is not as refined as the Aurora, but it also looks a little more atmospheric than the Aurora. The taste, but not as exaggerated as Range Rover.

At the same time, when you open the car door, you will see a strong Mercedes-Benz interior style. It looks very luxurious, and there is basically no plastic feel. Except for the chrome-plated buttons and knobs, it is black leather and solid wood interior panels.

Start the car, the roar of the V6 engine is very pleasant.

Volvo's 3.0T engine is not very good, but the overall parameters are reasonable;

As for the gearbox, it is purchased from ZF, with a 6-speed automatic, which can be regarded as a very advanced and high-end automatic gearbox today;

Volvo's four-wheel drive system is not strong, but Makino Aurora itself is not a main off-road model, and the requirements for the four-wheel drive system are not so high, so this system is sufficient.

Li Mu took a test drive and felt very good about this car. It looked good and drove well. He didn't put too much emphasis on power and control. In short, the mechanical parts were well balanced, and the exterior and interior were super good. Definitely a very good car.

However, although a LCD screen has been installed, it can only display the logo and cutscenes of Makino when it is turned on. The specific control functions cannot be realized, because it is impossible to develop a set of people in such a short period of time. computer interaction system.

Even so, the car's finish is pretty high.

Li Mu released this car in September after the fall. However, at the end of August, he announced to the world that Makino will release the first concept model after the brand was established in early September.

When the news came out, the whole world was shocked.

It's only been two months or so in the past, and the concept car is about to be launched?

This speed is a bit scary.

Generally speaking, for a model, the exterior design may not be finalized in two months.

However, all these rules do not apply to Li Mu, who is an opener. He has too many car exterior styling and interior design plans in his mind. If he picks out two of the best sets, he will soon be able to realize the production of physical models.

While the world was surprised, it was not optimistic about Li Mu's concept car at all. Many automotive media even predicted that it would be a bad press conference. At that time, Makino will launch a bad model that cannot be mass-produced. Although he has a superhuman version of talent in the field of the Internet, in the field of automobiles, he will definitely taste a complete failure.

There are still many media who want to dig deeper into this concept model and reveal some of its elements in advance, but Makino has done a good job of keeping secrets. Everyone racked their brains, but they just know that Makino is going to release this time. The concept car is an SUV model, and I don't know anything about the others.

In this way, the whole world is waiting for the concept car launch of Makino Motors with a heart of curiosity and anticipation.

September 1st.

Muye Automobile announced its global image ambassadors, namely Du Wei, who is now on fire because of "Flying Tigers" and three classic English songs, and Leonardo DiCaprio, who is at the peak of his appearance.

Now Du Wei is very well-known in the world, and the three songs are still on the charts.

As for Leonardo, not to mention, he is an absolute first-line Hollywood star with great influence.

As soon as Makino came up, he directly signed the two ambassadors, and immediately set his tone to an exceptionally high level.

Some sour Western auto media even said that Makino has signed two superstars as ambassadors before it can build a running car. We should really worry about whether Makino has a reliable car for these two people. endorsement.

Li Mu didn't care about these cold-blooded remarks.

Anyway, Western countries really look down on China's auto manufacturing industry. This is an established fact, and I have nothing to refute.

At this time, instead of fighting with them, it is better not to say a word, and when the concept model is launched, come directly to a stunning four-seater.

On September 9, Makino Motors held the launch of the first concept car of the Makino Motor Group in the conference hall of Yanjing International Exhibition Center.

Before the press conference, all four Makino Auroras were parked on the stage of the press conference, and were covered with pure black shading cloth at the same time.

Nearly 2,000 people were invited to the scene.

Most of them are media reporters, peers in the auto industry, car fans, and some leaders who are very concerned about Makino.

After the guests took their seats, everyone still didn't see what the four cars looked like.

Many people even had the plan to go to the front and lift off the black cloth to have an eye-catching addiction.

However, because the on-site staff were very responsible, no one was allowed to approach the four vehicles.

At three o'clock in the afternoon, the press conference officially started.

At this press conference, there was no host, only Li Mu himself did the model release and explanation.

When Li Mu, wearing a black suit, stepped onto the stage, there was thunderous applause.

Although foreign countries are not optimistic about Makino, the domestic people still have high expectations for him.

Domestic passenger cars have not made any big moves. This time, Li Mu acquired three well-known foreign brands in one go, and he should be able to toss out something new.

After the applause, Li Muchong bowed slightly and said with a smile: "Thank you for coming here during your busy schedule to witness the first concept car released by the newly established company Muye Automobile Group."

"Before the model announcement, I would like to talk to you about our specific strategic plan."

"As we all know, I acquired three auto brands some time ago, and these three brands are currently moving their production lines into Huaxia. They are all part of the Makino Auto Group and become the three sub-brands under the Makino Auto Group;"

"At the same time, we also announced the establishment of the domestic independent brand Makino, which is a parallel and equal sub-brand with the other three brands in the Makino Group's structure;"

"Because the three brands are wholly-owned, we will integrate the technologies of the three brands in the future;"

"In other words, in the future, you may enjoy Volvo's safety technology, Land Rover's four-wheel drive and off-road technology, and Jaguar's luxury and technology in all brands under the Makino Group;"

"At the same time, we have also invested in Tesla Motors, founded by Elon Musk. In the future, Tesla Motors will also move to Huaxia and conduct in-depth cooperation with Makino Auto Group. R&D and production of gasoline-electric hybrid models;”

"In the next three years, Makino Automobile Group will develop into a diversified automobile group that develops, designs, produces and sells passenger vehicles of multiple brands and models;"

"So, I hope everyone can keep an eye on Makino Auto Group. In the future, we will launch more and better models and more updated automotive technologies."

Speaking of this, Li Mu turned around and smiled at the four Makino Auroras behind him covered with black shading cloth: "Next, I will solemnly introduce to you, the first concept model of Makino Auto, a subsidiary of Makino Auto Group. , Makino Aurora!"

After speaking, the lights in the audience instantly went dark, and the spotlights hit the four cars that were tightly covered by hoods.

Immediately afterwards, the hood was removed by the staff at the same time. When everyone saw the four Makino Auroras of different colors and angles, the entire scene was shocked!

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