Chapter 1780 Kill the Chicken to Warn the Monkey

Rebirth of the Perfect Era Chapter 1780 Killing the Chicken to Educate the Monkey Audio Novel Listen Online

Ele.me requires merchants to bear the cost of 50 subsidy, which has indeed caused great dissatisfaction among merchants.

However, the Internet industry and the capital industry saw Li Mu's intentions.

In fact, everyone knows that the ultimate monetization channel for Ele.me must be at the merchant side, but everyone did not expect that Li Mu would start harvesting merchants directly at this time.

In their opinion, Li Mu should start harvesting cooperative merchants after he has completed the delivery of cattle and became a unique enterprise in the field of food delivery.

Now I start to have conflicts with the merchants, I am afraid that it will let the cattle takeaway take advantage of it.

But Li Mu doesn't care about it, whether it's a beef delivery or Lu Yunhao, it's not Ele.me's opponent at all. It just depends on the carrying capacity. If Ele.me is a high-standard expressway with two-way ten lanes, then the beef takeaway will not even be a match for Ele.me. One-way single-lane standards are not up to the standard.

If Niu Takeaway can’t run enough, it will never be able to take away enough market share from Ele.me.

Therefore, once Li Mu can successfully make the merchants pay the cost, he will have more confidence to play with Niu Takeaway to the end. If he subsidizes 6 yuan for a single order, Niu Wai will bear it by himself, but Eleme only needs to pay 3 yuan by himself. Going down, even if Wall Street throws 200 million dollars in, Li Mu is not afraid at all.

Now, whether in Yanjing or Shanghai stock market, Ele.me's merchants have truly realized the advantages and benefits of Ele.me. Through Ele.me, they have greatly increased their business flow, and some have even skyrocketed tenfold. It can be said that, Ele.me has become the core pillar of their income.

Ele.me asked them to bear the subsidy of 50%. Although most merchants were not satisfied, they still chose to accept it.

However, there are still some merchants who feel that Ele.me should not let them bear any costs, so they must fight the tough attitude of Ele.me to the end.

And Lu Yunhao is also stepping up his lobbying efforts at this time. His front-end business is looking for cooperative merchants to communicate with them, brainwashing them, and telling them that they are hungry. This time it must be a lot of injustice and will kill itself, and then the order flow on his platform will definitely be It will increase greatly, so I encourage them to refuse Ele.me's request and cooperate with Niu Waimai in depth.

Niu Waimai fooled these merchants, saying that once Ele.me closed their store, their customers would come to Niu Wai Wai to place an order, so they would have nothing to lose, and Niu Wai Wai would not only give them resources, but more importantly It is to not let the merchants bear a penny subsidy. In this way, the merchants can earn more than cooperate with Ele.me and bear the cost of 50%.

These merchants don't know the real situation of Niu Takeaway. They feel that since Niu Wai is willing to support them, even if they are not hungry for the time being, there are still orders for Niu Takeaway. Since you are exploiting me, I will ask Niu Takeaway is close, I believe that the last compromise must be Hungry, not myself.

Therefore, they chose to refuse to participate in the subsidy.

Ele.me is also unrelenting. It does not accept jumping stores within the specified time. The offline team immediately went to the door to take back the computer, and at the same time, their stores were directly defined as being suspended on Ele.me and unable to place orders.

In just one day, these people lost a lot.

There is a restaurant that sells donkey meat for fire, and the water is only one or two hundred yuan per heaven, but the water can run for one or two thousand yuan or even more when you are hungry, and the running water for cattle takeaway can run for more than one hundred. Let me subsidize customers together, all of their Ele.me running water will become zero, and the income will be lost.

What makes them angry is that there is no Ele.me order, and the turnover of Ele.me has lost one or two thousand yuan, but their order in Niu Takeaway has hardly improved, and it is still more than one hundred yuan.

That is to say, the potential customers of this donkey meat fire directly chose Ele.me to place orders at other open stores after their store was closed, and did not replace another one in order to eat their donkey meat fire. platform.

It hurts them terribly because what they lost,

It is a solid 80% or even 90% of the turnover.

Lu Yunhao was also hit hard. He thought it was an opportunity to overtake in a corner. He could cooperate with these merchants who are fighting against Ele.me and attract their traffic at the same time.

But he soon realized a serious problem. The users on Ele.me did not exist for a certain store, but for the platform of Ele.me.

This is like the millions of official accounts on WeChat. If any official account feels that its fans belong to itself, or even surpass WeChat, and feel that if they develop on another platform, their fans will also abandon WeChat. If you follow yourself, then he just doesn't have a good brain.

There is a Minke named Fang Zhuzi who has done this kind of thing. He originally relied on scolding people to gain attention, and he still has a little traffic on Weibo.

But later, because of his opposition to Weibo, he decided to quit Weibo and move to other platforms.

He thought that his fans would follow him to fight, only to find out that there is no such thing.

The vast majority of his fans are not real fans at all, everyone just looks at him and has a good time, he left Weibo, there are thousands of big Vs who can have fun on Weibo, who is so funny , in order to see him move to another platform?

So this person gradually lost his voice.

Afterwards, Lu Yunhao, who was disappointed one after another, decided to attack Li Mu on the Internet.

He personally went off the stage and posted a Weibo, the content of which was "Li Mu used his obscenity to force the merchants on Ele.me to share the subsidies, and those merchants who were unwilling to bear the subsidies were forcibly closed down. Behind these merchants, there are countless A hard-working ordinary person and their family, and now, their family has encountered an unprecedented threat, what is the difference between Li Mu's actions and a robber?!"

Afterwards, he spent millions of public relations fees to make many accounts madly forward and comment on this Weibo, trying to create a strong public opinion pressure on Li Mu to force Li Mu to give up his plan to force the merchants to bear the 50% subsidy.

Unknown netizens thought that Li Mu was really coercing the shopkeepers, and the heart of the Virgin burst into the air.

After this Weibo became a hot search, Li Mu did not let the people on Weibo interfere with its index and hot search ranking, but posted a Weibo directly.

"Isn't it just right that a comprehensive market store makes money for merchants to operate and charges merchants a certain fee? Opening a store in the market without paying rent to the market, driving him out and having a temper, what kind of robber logic is this? Some people are the saddest Yes, it is wrong to regard the strength of the platform as his own ability, once such a person leaves the platform, he is nothing."

As soon as this Weibo was posted, netizens reacted immediately.

Li Mu was right.

Ele.me is a platform built by Li Mu, which means that Li Mu spent money to build a huge shopping mall. Every merchant on Ele.me is equivalent to entering the mall, operating and making money in the shops of this mall. In this case, what is the problem with asking you to collect rent? No problem! Just right!

Especially Li Mu's last sentence made many netizens realize a truth.

The strength of the platform is not a personal ability. Merchants make money on Ele.me. They ignore that this is due to the disruptive new model of Ele.me and the huge traffic of Ele.me. They think that their restaurants are very powerful. As a result, after I left, are you hungry, only to find that my strength is not able to fight at all. Without the blessing of the platform, I will fight back to its original shape in an instant. Can this blame others on the platform?

As a result, the opinions on the Internet have undergone a 180-degree reversal.

In addition, the navy under Li Mu's hands is so much stronger than Lu Yunhao, a half-hearted person, so that Lu Yunhao himself was scolded by netizens.

There is a point of view on the Internet that has been approved and supported by the vast majority of netizens. This point of view believes that Lu Yunhao deliberately wanted to attack Li Mu because he couldn't compete with Li Mu.

Lu Yunhao himself is a scum with weak psychological endurance. He was scolded by so many netizens over and over again, and the whole person was about to collapse.

In just one or two days, his Weibo received nearly 100,000 comments, of which more than 90 were scolding him.

Niu Waimai instigated merchants to do things against Ele.me. I don't know who was stabbed to the Internet, and then Li Mu's navy helped behind the scenes, so that Niu Waimai became the target of everyone's shouting and beating on the Internet.

What made Lu Yunhao even more collapsed was that those merchants who rejected Ele.me all regretted it without exception. They contacted Ele.me's customer service and expressed their willingness to accept the 50 subsidy, hoping to reconnect to Ele.me.

Li Mu scoffed at these people.

In essence, these people are complete egoists. When they make money on Ele.me, they make a fortune. , Such people are basically the masters who eat with their bowls up and put down their chopsticks to curse their mothers.

There is another group, very similar to this group, that is, a large number of self-employed e-commerce.

As we all know, due to lax supervision and unsound tax laws in e-commerce, for more than ten years, self-employed e-commerce businesses have not had to pay a penny in tax. Almost all of Wan's Hardware Crown stores do not need to pay a penny of business tax and personal income tax.

Because they are self-employed and do not have registered corporate entities, business tax and corporate income tax have nothing to do with them, and their income is directly settled from Taobao to their personal accounts. Even if they earn 10 million a month, they basically do not pay income tax. , These people have already had enough vested interests, but when the state promulgates the e-commerce law, regulates e-commerce, and collects taxes reasonably, they have to jump out to oppose it, and their faces are obvious.

Li Mu is completely unaccustomed to the problems of these people, and now he just asks them to share 50 of the subsidy. The platform gives him free of charge, and also helps him bear the other 50 subsidy. He has opinions on this. , He still doesn't know how to scold the street with his feet jumping, and if that's the case, then he will subdue them in one breath.

So, Ele.me replied to these merchants who had already withdrawn from Ele.me, "There is no problem with access, but the subsidy is all borne by the store itself. If they don't accept it, their store will be re-launched.

This move has two effects.

First, these merchants who refused to be hungry before and wanted to wrestle with the platform have all regretted their bowels;

Second, those merchants who accepted Ele.me's request before were all very fortunate.

This is what Li Mu wanted.

Kill the chicken to warn the monkey!

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