Chapter 1773 Finally Able to Burn Money!

The first thousand seven hundred and seventy-three chapters of the perfect era of rebirth can finally burn money! Audio Novels Listen Online

When Ele.me was in full swing in the Shanghai stock market, capital also made a market valuation for Ele.me.

It is generally believed that Ele.me's innovative model, as well as its current advantages and the future development space of the industry, should be valued at more than 1 billion US dollars at this stage.

That is to say, if Li Mu wants to raise Ele.me alone and sell 10% of the shares, he can exchange at least 100 million US dollars.

However, Li Mu was not ready to raise funds.

He knows that if Ele.me develops to cover all prefecture-level cities, the annual flow of water can easily exceed 100 billion.

By that time, the era of subsidies has passed. Merchants have to rely on Ele.me to increase sales. Ele.me can directly take 10% from the merchants. In this way, the annual revenue flow will be more than 10 billion.

A company with an annual revenue of more than 10 billion RMB has a valuation of at least 10 billion US dollars.

In the last life, the valuation of Ele.me's word-of-mouth reached 30 billion US dollars, which was still under the premise of Meituan's rigidity.

Without Meituan, Ele.me’s valuation would have more than doubled.

It is reported that Li Mu's ground push team has arrived in Guangzhou and Shenzhen, and Lu Yunhao's beef delivery has not been launched yet.

Lu Yunhao has been bald by many problems recently. First, the electric vehicle manufacturer slowed down the supply speed, so that he waited for several days before he arrived at the mere 500 electric vehicles.

Then he purchased computers. He calculated the funds and only purchased a thousand computers, for fear that the capital chain would be too occupied.

After a few days of hard work, and finally when Niu Waimai's products were finally available for online testing, the ground push team quickly distributed the computers to merchants within an eight-kilometer radius of Niu Waimai's headquarters.

Because 1,000 computers are far from enough to cover the entire Shanghai stock market, Lu Yunhao can only use regional coverage, first covering the vicinity of the company, and then expanding the scale little by little.

Finally, these 1,000 computers were allocated to 1,000 restaurants, large and small, around the company, and Niu Takeaway was finally ready to go online.

When it went online, Niu Waimai also gave a red envelope discount.

Ele.me's novice gift package is five two-yuan coupons, five three-yuan coupons, and five five-yuan coupons.

Spend 10 yuan or more, you can use a 2 yuan coupon; spend 15 yuan, you can use a 3 yuan coupon, and spend 20 yuan, you can use a 5 yuan coupon.

Niu Waimai simply copied it, but changed five to six, that is, one more coupon for each type of coupon.

Afterwards, their team of riders was in place, and the ground push team officially started to push banners and roll-ups under the major office buildings.

As soon as Li Mu heard the news about the launch of Niu Waimai, he immediately called the person in charge of the Shanghai Stock Exchange team, directly to all Ele.me users in the Shanghai Stock Exchange, and sent ten coupons with 10 yuan minus 2 yuan. The coupons of the gift pack can be used together at the same time.

If it is a user who has used up the novice gift package coupons, he will directly give him five 10-3, 15-5, and 20-8 coupons.

That is to say, whether it is an old Ele.me user, a newly registered user, or a user who has used up the novice gift pack coupons, as long as you order food with Ele.me, it is cheaper than Niu Takeaway.

Isn't it more than burning money? Li Mu has long been impatient.

To be honest, since he started his business, he has not seriously compared with his competitors to burn money. This is just an opportunity. It is better to burn him 100 million first.

In the past life, when the takeaway platform was in a heated battle in a certain place, users could even order takeout without spending money.

This is not because the people on the food delivery platform are stupid and have a lot of money, but everyone is fighting each other to the death, ready to take the winner.

If one party can't afford it, the other party has a monopoly.

Now, Li Mu just started burning money.

Ele.me users in Shanghai stock market order food, 10 yuan, at least 3 yuan, and if they stack up, they can reduce up to 4 yuan, which is a little more than Lu Yunhao's 10 yuan minus 2 yuan.

Lu Yunhao did not expect that Li Mu would directly fight the price war as soon as he came up.

As soon as Ele.me's discounts were released online, the number of new users of Niuwaiwai was pitiful, and the order volume was also pitiful.

On the first day of Niuwaiwai’s launch, more than 200 orders were generated on the entire platform.

The point is, Niuwai has five hundred riders.

This is fucking embarrassing.

Many of Lu Yunhao's riders waited almost all day on the street.

And beside them, there are always Ele.me takeaways riding Ele.me's electric cars back and forth, and there is no time to spare when they are busy.

In contrast, they are like hundreds of new sculptures added to the streets of the city, idly riding on electric cars with mobile phones waiting for text messages.

The staff of the swap station were also very depressed. Before the start of construction today, a mobilization meeting was held early in the morning. The leader said that today will be a tough battle. Everyone must go all out to ensure that the riders always have enough power to send orders.

The results of it? Three swap stations, not a single battery was replaced in one day.

Riders still can't get an order, who will replace the battery?

After all, even if the power of this electric car is not good, it can still run 20 to 30 kilometers.

At the end of the day, the person swapping the station is comfortable, has no work at all, and makes money lying down.

But riders are different. Their basic salary is very low, and they mainly rely on subsidy for receiving orders. Without orders, their income is too meager.

Many riders sneered at the staff when they handed over the car: "They also told us that there is not enough electricity to go to the replacement station to change the battery, so there is no fucking chance to run at all. If it goes on like this, I will quit..."

No one wants to be a sculpture on the street with the lowest salary. Everyone wants to make money.

There are also some riders who simply quit.

They feel that wasting a day is a huge loss in itself. Instead of continuing to waste like this, it is better to change jobs directly to save the worry.

Although the person in charge of the rider team was saved, there were still nearly a hundred people who gave up.

After Lu Yunhao heard the feedback, he was so angry that he almost smashed the glass of the floor-to-ceiling window.

He didn't understand why users were so preoccupied with it, didn't Li Mu just give an extra dollar discount? As for? My beef takeaway is very good, there is a strong humanized algorithm in it, if you use it seven or eight times, seventeen or eight times, it will know what your favorite flavor is, and then give you a special push Favorite food!

You, you ignorant users, why don't you use it?

You are wasting my hard work!

The saddest feeling is that no one appreciates the hard work done.

He thinks that users should not give up beef delivery for one dollar, but in fact, for users, it really matters.

If they use Niu Takeaway, they not only need to register a new account, but also need to open a new payment for Niu Takeaway, and then bind the bank card. This set of user behavior costs is actually quite high.

Even if the price on both sides is the same, everyone is not willing to waste this energy, not to mention the price of Ele.me is cheaper.

So, in this case, who would go to takeaway with cattle?

Lu Yunhao was a little impatient, he said to his operation team: "We will also give an extra red envelope! Well, we will give one more dollar than Li Mu! Send another batch of 10-3 red envelopes for them to use together. In this case, order one. 10 yuan for takeout, only 5 yuan!"

The operation manager reminded him: "Mr. Lu, in this case, we will lose nearly 10 yuan every time we receive an order."

"Why so many?" Lu Yunhao was shocked.

The other party said: "Ele.me does not charge merchants' share at this stage. The subsidies are all paid by ourselves, and we also don't charge merchants' share. How much discount you give, we will pay according to the price. In addition, for every order sent, our rider will pay the price. The commission, manpower, financial resources, material costs, and equipment depreciation costs add up, and 5 yuan may be a bit less, so in this case, a loss of 10 yuan is normal."

Lu Yunhao gritted his teeth and said, "Our problem now is that we don't have users, so the loss is acceptable, just take it as money to buy users! If you can buy 1 million users for 10 million, then it's worth it!"

The other party said: "If we temporarily change the discount, the ground push team will also change the ground push materials. Otherwise, our own platform will not have users, and potential users will not get this information just by promoting it on the platform."

Lu Yunhao said: "Then change the materials overnight, no matter what method you use, before noon tomorrow, give me a big push in the major office buildings!"

The person in charge of the ground push team, who has already left work, was temporarily assigned a new task. Before tomorrow morning, all the roll-ups, flyers, and banners should be replaced with new ones. Therefore, several executives of the ground push team hurriedly The city looked for open advertising stores and hurriedly produced new promotional materials.

The next day, the remaining four hundred riders continued to take to the streets to stand by.

Many people here have already made up their minds. If there are no orders today, they will really change jobs.

During the peak breakfast period before 9:00 in the morning, there were no orders for Niu Takeaway, and only more than 20 orders were received.

When the ground push team started to promote the new material in various places, Li Mu got the news and directly asked YY to pop up the window precisely according to the IP address.

This time, the precise pop-up window targets are: all YY users whose IP addresses are within the coverage of Niu Waimai.

YY has cooperated with operators to complete the collection of domestic IP addresses. The geographic coordinates corresponding to each IP address have been recorded in the data path. Basically, as long as the user does not change the IP address or set up an agent, YY can collect the IP address. Geographical coordinates are accurate to within twenty meters.

In this way, as long as all IP addresses within the coverage area of ​​Niu Takeaway are delineated, users in this area can receive this pop-up window.

The biggest advantage of this method is to save ammunition.

For example, Niu Takeaway now covers a radius of seven or eight kilometers. It does not cover other areas and will not accept orders from those places, so Ele.me can not give discounts to users in other places, but only give Niu Takeaway within the coverage area. user discounts.

And Li Mu let YY play the content to these users: "Congratulations on getting the opportunity to get the Ele.me cashback, from now on, after each Ele.me order is completed, you can get an additional 2-10 yuan. Cashback, cashback alone, minimum 2 yuan!"

Rebirth of the Perfect Age

Rebirth of the Perfect Era https://