Chapter 1818 Makino Aurora Starts Pre-Sale (New Book Has Been Released!)

A few months later, 50% of the construction of the Makino Motor Group's plant has been completed.

All Volvo production lines have been relocated to Yanjing, and Jaguar and Land Rover production lines in the UK have also begun to be relocated.

The mass production of the Makino Aurora concept car is also gradually advancing.

The vehicle LCD screen has been solved. The supplier is from Huaxia Shenzhen. It is a new technology-based enterprise. The hardware laboratory of Makino Technology has invested in this company for two rounds. LCD screen companies.

After the LCD screen was solved, the human-computer interaction system and car entertainment system developed by Makino Technology were also successfully debugged.

Users can see various information of the car through the LCD screen, and adjust and set various parameters, which has basically reached the industry-leading level.

In fact, the level of software development in the automotive industry has always been very slow. Several years after the advent of smartphones, the car's in-vehicle interaction system can only simply satisfy the function of media playback. Companies such as Mercedes-Benz, BMW and Audi have not developed a real An in-vehicle interactive system that keeps pace with the times, or an entertainment system.

In the end, it was Apple, Google, two smartphone companies, and Tesla, the disruptor, who sparked the revolution in in-vehicle entertainment systems.

But now, Li Mu has become a spoiler in the auto industry.

This Muye human-computer interaction and entertainment system is enough to kill all competing products currently on the market.

In addition, the Keyhole map and navigation acquired with Google has also been integrated with this Makino man-machine system. With the support of Keyhole's powerful map library, Makino Aurora can realize GPS in most countries and regions in the world. Navigate business.

In mainland China, because the service of the data card has been negotiated with the operator, in the future, Aurora car owners in the mainland can also enjoy the convenience of regular online updates of the mainland map. This alone has already led all car companies in the world.

In fact, it can be seen from Tesla's development route that once someone uses Internet thinking to make cars, traditional car companies will immediately be thrown away by more than a dozen streets.

When this in-vehicle interaction system was officially unveiled, it immediately caused a group shock in the automotive industry. Originally, car companies maintained a tacit understanding of squeezing toothpaste and upgraded the software system at hand, but now, suddenly there is a Car companies that do not follow the routine of licensing, they have come up with a complete set of human-computer interaction system solutions in one breath, and they are far superior to other car companies.

This system has also immediately become the focus of attention of car enthusiasts and potential consumers. Its appearance is like a color-screen smartphone that suddenly appeared in the era of blue-screen mobile phones, allowing users to feel the development and progress of technology at once.

In order to enable Makino to lead the technological trend in the field of car companies, Li Mu specially introduced a complete set of electric drive technology and solutions from Tesla, and launched a plug-in hybrid Makino Aurora.

The plug-in hybrid Aurora has a built-in small lithium battery pack and a Tesla motor, and the pure electric driving range can reach about 55 kilometers.

Since Tesla has been immersed in the research and development of electric drive technology, the completion of this electric drive solution is very high, and the actual use effect is also very good.

This hybrid Aurora can replace the engine with electric drive under harsh working conditions such as starting, idling, and vulgarity, so that the engine can only be started and used under the best working conditions, which can bring better fuel economy to the vehicle. , while reducing carbon emissions and more environmentally friendly.

This kind of car doesn't seem to be of great significance, but for the Internet people in Silicon Valley and Zhongguancun, it is still very meaningful. Buying a car like this can be shameless in front of the TV and in front of the TV. In front of other media, it still has a special meaning to talk about energy conservation and emission reduction, environmental protection and energy conservation, global warming and other topics, and even label yourself as an environmentalist.

Just like the Prius was popular in Silicon Valley back then, no one knows how much carbon emissions it can reduce, but as long as you drive a Prius, you can stand up and scold other car owners around the world for polluting the environment and accelerating global warming. And I can stand on the moral high ground of reducing carbon emissions for the earth. The special cost performance of this car can be said to be very high.

In July, the mass-produced model of Makino Aurora has officially rolled off the production line, and it has begun to be divided into several roads to go to many different regions for road tests.

In addition to cities, mountains and long-distance highways, road tests also include extremely harsh environments such as the Siberia region of Russia, tropical regions near the equator, and desert regions in the northwest.

The reason for going to these harsh areas for road tests is mainly to test the defects of the models in extreme environments, and then optimize and adjust them.

However, the Makino Aurora is a more tricky model as a whole, because its mid-to-high-end model, the core is derived from Volvo's mature XC60 technology, which is almost the XC60 that has been replaced. Other than that, there is not much difference.

It can be said that this is a proper mature car in itself.

When the mature models themselves were finalized and replaced many times, many problems have been found and revised, so now if the road test is replaced, there will basically be few problems.

Moreover, when other people's cars are tested on the road, they will use camouflage stickers to cover the body, so as not to be seen by the design of the body, waistline, etc., but Li Mu doesn't care about it.

At the beginning, others thought that the Makino Aurora, as a concept car, was unlikely to be mass-produced, so I would directly mass-produce it and show them. Moreover, since the Makino Aurora is so well designed, there is no need to put on a thick layer of camouflage. , it is better to show it generously and let everyone know that this is the production version of the Makino Aurora, which is almost no different from the concept version.

Therefore, the road test of Makino Aurora has attracted the attention of a large number of enthusiasts and ordinary people no matter where it is driven.

At the same time as the Makino Aurora road test, the mass-produced models have been running at full capacity, and they have been driving off the production line one after another at the Yanjing production base.

At the same time, Li Mu also began to lay out his own sales channels in China and several other countries and regions around the world.

Li Mu decided that Muye Auto adopts the same sales model as Tesla, that is, the full direct sales model.

Moreover, Li Mu adopted the three-level plan that he had planned for a long time in the construction of sales channels.

He placed the display and sales center in the most prosperous area in the city center, the test drive and experience center in the urban area close to the suburbs, and the after-sales service center in the suburban area. This planning method can maximize the number of Makino cars exposure, while also minimizing the turnaround time for customers to drive.

For example, the first sales store of Muye Automobile was opened in Yanjing CBD.

In a 600-square-meter bottom shop in the CBD, eight Makino Auroras of different colors and types are placed. Users can directly go here to see the static Makino Aurora and experience its various details and functions in a static state. , such as appearance, interior, seats, ride experience and human-computer interaction.

The first test drive store of Makino Motors is located outside the North Fourth Ring Road. If users want to test drive, they can directly take the special car of the sales store and go here to participate in the test drive activities.

If the user likes the car, he can pay for the car directly at the sales center or test drive center.

After receiving the order, the car enters the production scheduling period, and after the vehicle is produced, it will be shipped directly to the city where the customer is located.

And car delivery, there will be two ways.

One is to send the car to the door directly by the flatbed truck, and the user checks the vehicle and completes the handover procedures at the door of his own house;

The other is that the vehicle is transported to the sales store, and the user goes to the sales store to complete the handover.

Once the user picks up the car, the communication of after-sales service will be completely handed over to the comprehensive after-sales service center of Makino Motors in the Mainland. In the service center, there is a 7X24-hour customer service online to answer questions.

If users need maintenance, they can make an appointment directly by calling 800 or a landline. Through the internal control system, the after-sales service center can see the project schedule of each after-sales point at a glance, and make an appointment directly according to the user's requirements.

The after-sales point itself cannot make any changes to the work scheduled by the customer service center, which also avoids the possibility of the after-sales point randomly cutting the queue for customers and treating them differently.

Using such a service model, Makino has avoided the cumbersome process and cost of establishing a comprehensive 4S store in every city.

The showroom directly rents the prosperous bottom dealers, and the test drive center is directly arranged near the road suitable for test driving. As for the after-sales maintenance points, they are all placed in the suburbs, which is equivalent to completely dismantling the functions of a 4S shop.

As soon as this model came out, it attracted the attention of the whole society. So far, Makino is the first to use this model for car sales.

Immediately afterwards, Makino opened such direct-sale stores to all first- and second-tier cities across the country.

At the same time, the first overseas direct-sale stores have been established in Tokyo, Japan, Seoul, South Korea, London, UK, Berlin, Germany and New York, USA.

In August, Makino officially launched the global pre-sale of the Makino Aurora.

The total number of global pre-sale is 180,000 units.

Among them, 150,000 units are currently the largest annual output of Makino including Volvo production lines and new production lines, and 30,000 units are previously produced but not officially released in stock.

The share of 180,000 units has already been listed, and it has encountered a mad rush of consumers from all over the world.

At that time, Land Rover made a beautiful turnaround in the global market by relying on the Aurora, and the domestic price increase even reached more than 50%.

Now, this car is in the hands of Li Mu. It is completely directly sold without any price increase. It has naturally become a product with high cost performance in the eyes of consumers.

Some people say that the shape and interior of the Makino Aurora are worth 300,000 yuan. This sentence may seem exaggerated, but in fact, the model of 600,000 to 700,000 yuan may not be comparable to the Makino Aurora in terms of appearance and interior. .

Therefore, 180,000 Makino Auroras have all been pre-sold in just five days!

This sales speed has shocked the entire automobile manufacturing industry!