Chapter 1732 Desire

Akira Toyoda was awakened by his father's words.

Japan is a polarized society, some people are extremely rational, while others are extremely irrational.

In recent years, Japanese companies have been working hard to develop the local market, and have developed the local market to an extreme. When the market reaches an extreme, human nature will also reach an extreme.

For example, Japanese intellectual property companies will try their best to develop and even squeeze the residual value of fans. A comic should not only publish physical comics, but also make animated series and animated movies, and then work hard to get it. Digging deep into the surrounding area, such as the ip of Gundam, the light figure market has been developed to the extreme by Japanese companies.

For a Gundam fan, if you want to be a qualified fan, passion is not enough, you must have enough money to support it.

Japanese companies continue to use this method to indulge their fans. The most direct effect is to spawn a large number of fans who have a passion for collecting When the whole room is full, they will be addicted to the virtual world or utopia created by these companies, and then give birth to various two-dimensional or slightly deformed cultures.

For example, Japan has a large number of dead houses, waste wood, and old people. There are hundreds of thousands of people in Japan who do not work and hide at home with comic books or animation games.

The social environment has turned Japanese young people from "Showa boys" into "Heisei waste wood", making them lose their real reason.

And this is just a manifestation of "losing your mind".

Another manifestation is complete blind obedience.

The group of young people will willingly follow the idols they like or worship. If the idols let them go east, they will immediately go east.

Young people all over the country regard Li Mu as an idol. If Li Mu really plays with cars, it is difficult to guarantee that these young people will not be affected by them.

In Japan, a country with a high car penetration rate, car sales themselves are supported by young people. If this generation of young people defected collectively, the domestic market would be over.

Toyoda Shoichiro is most worried about this.

In his eyes, the home market is the stronghold that Toyota and all Japanese car companies must defend.

This strong sense of territory stems from the vigorous development of Japanese cars over the years. In the decades after the war, Japanese cars not only drove most of the imported cars out of the local market, but also made huge gains all over the world. Success, for Japanese auto companies, the absolute market share of the local market is like a totem in their hearts, and it is the biggest belief support for them to enter markets other than the local market.

However, the only thing Shoichiro Toyoda regrets is that Japanese cars failed to defend the local market in the field of luxury cars.

Rolls-Royce, Bentley, Ferrari or Lamborghini are still the top luxury cars for the Japanese. In addition, Mercedes-Benz has a great influence in Japan. These brands are more recognized in Japan than Toyota's Lexus.

Fortunately, the Japanese luxury car market itself is not very large, which is similar to that of Huaxia, and most of the top luxury cars are driven by the top rich and their children, and their market share is originally small.

Except for luxury cars, other cars are basically equivalent to insulation in Japan. The sales of American cars in the Japanese market may not be comparable to that of a 4S store in China. Among the top 30 best-selling models in Japan, none of them are imported cars. , all of them are models of local Japanese brands.

The more this is the case, the more Toyoda Shoichiro feels that this kind of pure preciousness is not easy to come by. If an imported car can rush to the top 30 sales in Japan, for him, it means that the domestic market has been opened by foreign brands.

If there is an imported car that can rush into the top ten domestic sales, in Toyoda Shoichiro's heart, it is almost equivalent to the loss of the country.

Originally, he never thought that any overseas car brand could reach the top 30 sales in Japan, but he didn't know why,

When he heard that Li Mu was going to enter the auto industry, he suddenly had an ominous premonition. This premonition made him feel that Li Mu was likely to use a car product like yy to open the door to the Japanese auto market.

In his opinion, once the local market is opened by Li Mu, the confidence of Japanese car manufacturers will be severely hit. Similarly, if Li Mu can sell his car to Japan, he can sell the car to any place in the world. a place to go.

If he really steps on the right road, with his capital and resources, he will become the biggest enemy of the entire traditional automobile industry.

...

When Li Mu arrived in Boston, it was already morning in China.

In fact, since the early morning, the domestic media have already received the news. Their office in the United States has already sent this major news back to China, and the domestic media has also prepared news materials overnight, ready to start with the morning news. Carry out an overwhelming propaganda offensive.

As soon as Li Mu landed in Boston and the mobile phone signal was restored, a CCTV news director called him. The director and Li Mu have known each other for a long time, and they have cooperated several times, which can be regarded as some personal friends.

As soon as the phone was connected, he asked Convenience excitedly, "Mr. Li, we received news more than an hour ago that you acquired three car brands from Ford. Is this true?"

Li Mudao: "It's true, Makino Technology has reached a preliminary intention with Ford to wholly acquire the three brands of Jaguar Land Rover and Volvo under Ford."

The other party said excitedly, "That's great! Huaxia Enterprise has acquired an overseas car brand. This is the first time for a domestic private enterprise. I would like to ask you, what kind of plans do you have for these three brands in the future? ?"

Li Mu had nothing to hide, so he said truthfully, "After the acquisition is completed, we will gradually transfer part of our production capacity to China, and then set up a group specializing in automobiles in China to manage and operate these three brands. At the same time, we will also To create our own car brand, tentatively named 'Makino', I can assure the people of the whole country that the future Makino Automobile Group will always maintain a 100-Chinese bloodline and aspire to be our own mid-to-high-end family car for Chinese people!"

Li Mu's ambitions do not need to be hidden. Those who believe in him will feel their blood boil, and those who do not believe in him will feel as if they have heard a fantasy.

But Li Mu doesn't care about it. He has always been high in his work, and the same is true of making cars. There is absolutely no need to cover up.

Li Mu's answer made the director particularly excited, and he hurriedly asked Li Mu, "Can we broadcast your answer on the news program?"

Li Mu said very generously, "Of course, as long as you don't do secondary processing, it will be fine."

I must recognize what I have said, but sometimes, the media will add fuel to it, and I will not recognize it. For example, today I said that I want to build a high-end car of the Chinese people, but the media said that I want to kill Mercedes-Benz, BMW, and Audi. Embarrassed.

From six o'clock, major TV stations including CCTV began to focus on the major news of Li Mu's acquisition of the three Ford brands. Although these three brands are not as famous in China as Mercedes-Benz, BMW, and Audi, they are still in the public's mind. It is also a sequence of luxury cars, so as soon as the news came out, it immediately caused a huge response in China!

The expressions of ordinary people were surprised, excited and proud. No one could have imagined that Li Mu, the founder of an Internet company, would suddenly acquire three well-known car brands.

You must know that Huaxia's autonomous vehicles have always been weak. Although the idea of ​​changing technology in the market is very good, it is somewhat regrettable in practice. After more than 20 years of reform and opening up, Huaxia's economy has developed rapidly and all walks of life have advanced by leaps and bounds. , has not found the opportunity to rise.

Volkswagen runs the most on the street, followed by Suzuki, Toyota and Honda. People regard Mercedes-Benz, BMW, Audi as luxury cars, and Toyota and Honda as face-saving family cars. Small goods, the remaining one is counted as one, all of which are cheap car sequences.

Charlie? Cheap is really cheap, but the overall performance is the same as its price, high cost performance? If it does not exist, it can only be said that every penny gets what you get, and half a penny will naturally give you half the goods;

Gilly? The positioning of most models is no different from that of Xiali, and the beauty of the Leopard has become the laughing stock of car lovers;

Chery? Although the sales volume of qq is very high, it is really only the lowest-end entry-level model;

Hongqi is indeed famous, but the models of Hongqi are expensive, and the sales volume is very low, so it cannot be regarded as a private car, and, in the final analysis, the Hongqi of this year is the Audi 100 with a new shell.

In such an environment, the people always have a heart that looks forward to the rise of domestic products, but the domestic car has not been able to make eye-catching progress, which has become a big regret in people's hearts.

And as time goes on, this regret will only grow stronger.

But now, Li Mu has quietly won three car brands, not only to move part of the production capacity of these three brands to Huaxia, but also to create his own car brand in Huaxia, which is simply equivalent to the impoverished autonomous car suddenly Feeling rich.

CCTV has always praised Li Mu. In their report, they said, "An entrepreneur like Li Mu who cares about China and manufacturing in China is a role model for all Chinese entrepreneurs to learn from."

On the Internet, under each relevant news, there are a large number of user comments, and their comments make people feel excited. Many people express their belief that Li Mu will be able to make domestic autonomous cars bigger and stronger, and make a promise that if Muye himself No matter whether their remarks come from the sincerity or not, with this attitude, they have already laid a solid foundation for Li Mu's Makino cars! .