Chapter 1736 From This

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Because before Google rang the bell, Li Mu stayed in Boston for two more days.

For the past two days, he has been living in the hotel's presidential suite. Su Yingxue is picked up by the driver after class every day, and then taken back to school by the driver before class the next day.

When the Harvard school leaders heard that he was coming to Boston, they insisted on inviting him to have dinner together. Li Mu didn't want to agree, but considering that Su Yingxue was still studying here, he accepted the entertainment.

However, Li Mu did not invite the Harvard leaders to treat guests. Instead, he found a Michelin restaurant in downtown Boston, and invited all the Harvard leaders, and also brought Su Yingxue with him.

It is said that Chinese people pay attention to the human society, but in fact Westerners are the same.

Harvard University hopes to maintain a good relationship with Li Mu. Li Mu hopes that they will try their best to provide convenience for Su Yingxue in the future. Everyone can get what they need, which is a win-win situation.

These few days in Boston have been a rare relaxation for Li Mu. He hasn't been working since he met Mark Zuckerberg. Got great relaxation.

However, Chen Ze was not so comfortable.

He lived alone in the luxury suite of the hotel, and he was going crazy with boredom every day.

There was a heavy snowfall in Boston, and he couldn't do anything when he went out in the freezing cold, so he could only watch TV for three days in his room.

In his words, his English is not that good, and he knows nothing about watching TV, how boring it is.

When he was about to leave Boston, Li Mu first sent Su Yingxue back to Harvard, and after saying goodbye to her, he went to Boston Airport.

Boston is very close to New York, the straight-line distance is almost three hundred kilometers, and the flight time of a jet plane is less than an hour.

It took off from Boston at two o'clock in the afternoon, and the plane landed in New York at three o'clock.

After the group arrived in New York, Larry Page and several other Google executives went to the airport to greet them in person.

For Larry Page, it is of great significance to both Google and himself that Li Mu can come and ring the bell with him in the listing.

At this stage, Google's overall business is relatively simple. If you want the market to have more confidence in Google, you can't do without the platform of a big man. For Internet companies at this stage, the effect of Li Mu's platform is the best.

Larry Page even felt that it would be even better if he could be invited to participate in the bell ringing ceremony when Makino Technology rings the bell in the future.

...

In order to show his importance, Larry Page specially rented a team of state guests from New York and gave Li Mu the highest courtesy.

In a stretched Lincoln sedan, Larry Page said to Li Mu, "Mr. Li, the bell will ring at 9:30 am the day after tomorrow. Tomorrow night, there will be a small private reception at your hotel. Big coffee in the Internet industry and capital circle, I wonder if you are interested in participating?"

Li Mu nodded and said, "Yes."

After speaking, Li Mu suddenly thought of something and asked Larry Page: "Larry, I want to hire a company that does navigation and satellite maps. Do you have a good introduction?"

At this stage, Google has not yet launched the map business. Li Mu has been pondering what his Internet resources can do for the future Makino Auto Group. In addition to Android and ios, which can develop interactive entertainment systems for cars in the future, Li Mu also wants to put Solve the car navigation thing.

Although only a few cars are equipped with LCD screens, and even fewer are equipped with navigation, in the future, the navigation service will be the most frequently used service by car owners, and there is almost no one.

However, the difficulty of car navigation is almost a common feeling of car owners all over the world. There are several main reasons for this:

First, the map of in-vehicle navigation is backward, and the upgrade cannot keep up;

The data of most car navigation is to use the navigation card, the map is built in the sd card,

This is completely offline navigation, and map update is a very difficult problem, far from mobile phone navigation, which can be updated at any time;

Second, the map services of car manufacturers are not precise enough, and they are basically confusing, far less than the map services provided by Internet companies such as Google, AutoNavi, and even Baidu;

Third, the information input of car navigation is a great drawback;

Most car navigation input relies on the scroll wheel. Whether it is to input English or Chinese pinyin, it takes a long time to input back and forth by the scroll wheel. It takes a few seconds to switch to the car navigation on the mobile phone. This step alone will put many users keep out;

Fourth, the sound of car navigation will conflict with the car audio, and many car manufacturers have not done a good job of optimization;

If the car audio is listening to songs or listening to the radio station, and then driving the car navigation, the feeling of two voices conflicting back and forth is very headache, often the experience on both sides is very poor, which is not comparable to mobile phone navigation, mobile phone navigation and car audio The sound is separated, and the occasional navigation prompts will not conflict with each other when listening to songs.

Li Mu felt that the reason why these three pain points of in-car navigation could not be solved is mainly because car manufacturers do not have Internet genes, and there are no innovators in the industry, and everyone is unwilling to make progress.

In fact, it does not cost much to install an LCD screen in a car, and the configuration of the LCD screen is very user-friendly. Most users are willing to pay for it, and if the original factory does not have an LCD central control, Many users will even spend their own money to upgrade.

And the cost of installing a gsm module in the car is not high, so it is actually not that difficult to connect the car to the Internet.

If you can acquire a navigation company, build a refined global navigation system based on gps, directly embed the navigation system into your own vehicle central control assembly, and then do a good job of human-computer interaction, you will be able to lead the global car A lot of business.

If you put the gsm module in, and communicate with the local operator for a data service with a larger discount, not only can the car be connected to the network, but also the map data can be updated in real time. In that case, the entire vehicle will be more intelligent than global car dealers. a lot ahead.

At this stage, the mobile data service is still 2G, and the data cost seems to be relatively high, but in fact, the operator can solve it very well. Back then, Nokia had a gaming phone model called nokiaqd. In order to facilitate qd users to download games, Nokia launched a A mobile phone card with unlimited traffic, in 2g mode, only needs a monthly rent of ten yuan per month. At that time, there were no 3g, 4g, and 5g. The network speed of the unlimited traffic card did not have any restrictions like other people, but the traffic cost was huge. reduce.

This proves that the operator can talk about it.

If it's just map update traffic, the traffic usage is actually not that big. In addition, I am a big customer anyway. In China, I should be able to talk to the operator about the cost of less than ten yuan per month.

At this stage, most car manufacturers give a three-year warranty. At that time, the cost of sending data traffic for three years is nothing more than two or three hundred yuan. However, with this function here, even if all costs are added to the car price, and then It is completely acceptable for consumers to increase a part of the profit margin.

As for the conflict between the navigation sound and the car audio, Li Mu feels that it is enough to build a very common high-frequency speaker directly on the car navigation, make the speaker face the driver's seat, and serve the navigation alone.

The sound of car navigation is mainly to hear clearly, but experienced users know that if the bass is heavy, the voice will be muddy, and the tweeter without bass is the most friendly to human voice, think carefully, KTV's The microphone sings ok, but the speech is muddy, and there is a strong roar, but the large speakers in the school without bass can hear the human voice extremely clearly.

This is why, the cheap radio speakers that the old man listened to had no bass, and listening to music was a mess, but the key to a good experience in listening to the radio and listening to storytelling was.

Car audio is mainly for listening to music services. If the navigation sound is mixed, it will not only affect listening to songs, but also affect listening to navigation, and more importantly, it will affect the experience of passengers other than that.

If you set up a cheap tweeter alone, and the direction of the sound field is slanted from the center to the driver, the cost is very low, but the benefits are many.

The first is to ensure that it will not affect the sound of the whole car and the listening to songs, the second is to ensure that the driver can hear it clearly, and the third is to ensure that it does not affect other passengers.

When not navigating, the tweeter is turned off and has no effect at all.

In this way, the practicality of car navigation will be improved a lot.

It can definitely make the consumer experience a lot better than traditional cars.

Larry Page didn't know the specific idea of ​​Li Mu's acquisition of the navigation company, but when he heard that he wanted to acquire such a company, he immediately blurted out: "What a coincidence, Mr. Li, I happen to have the same idea! We can do this together. thing!"

Li Mu was surprised now, and blurted out, "You also want to acquire a navigation company?"

"Yeah!" Larry Page said, "We discussed before that we wanted to add a map function to Google, but building a set of global maps by ourselves is too troublesome, not only to rent satellites, buy map copyrights, but also invest A large number of surveying and mapping vehicles and surveying and mapping personnel, the time cost is too high, so we have the idea to acquire a satellite map company."

Li Mu didn't expect Google to be ready to make Google Maps at this time, and couldn't help but ask, "Do you have a goal?"

"Yes." Larry Page didn't hide anything from Li Mu, and immediately said: "There is a map company in the United States called Keyhole, and we are preparing to communicate with them about the wholly-owned acquisition."

Li Mu asked in surprise: "Isn't keyhole an American military reconnaissance satellite system? I really want to see it in a military magazine... The U.S. government allows you to buy it?"

"No, no." Larry Page said with a smile: "Although the company's name is keyhole, it is not the same as the keyhole system in the United States."

Li Mu nodded and asked, "How strong is this company?"

"Great." Larry Page said: "They not only have a strong data reserve, but also have strong mapping and development capabilities. Their own set of protocols that can allow multiple users to participate collaboratively, which will create a future for the future. A satellite map product that users around the world can participate in is of great significance."

Li Mu instantly thought of a famous product of Google: Google Earth.

It all comes from this!