Chapter 1728 You Can Talk After 3 Years

Li Mu likes to fool people, and because he has more than ten years of memories of later generations, he likes to fool people with arguments that are completely contrary to the facts of later generations.

For example, he fooled Larry Page. If he did not cooperate with Muye Technology, Google would never rise, and it might even be killed. Larry Page believed it. He chose to believe Li Mu's nonsense instead of believing that he could create a future A business empire with a market value of hundreds of billions of dollars.

For example, he fooled Apple, they left the profits of ipod and itunes, the whole company would collapse, and he could kill them with cheaper mango-me and yytunes. Relying on an iPhone, it has become a super giant with a market value of trillions of dollars.

Now, Li Mu fooled Bill Ford and told him: Your Jaguar and Mercedes-Benz, BMW, and Audi are highly positioned, but you will never be able to sell Mercedes-Benz, BMW, and Audi; your Land Rover is a bunch of Chinese, Europeans, and Americans who don't The garbage you like is ugly, has high fuel consumption, and is of poor quality, and may be boycotted by environmental protection organizations in the future; what's the use of putting all your valuables in the car in your Volvo? Huaxia consumers simply don't pay for what they can't see.

Being fooled by Li Mu like this, Little Bill Ford was completely shaken deep in his heart.

He suddenly felt that he really failed, Li Mu could see the fate of these three brands, but he couldn't.

Jaguar, damn, this stuff doesn't sell anywhere;

Land Rover, basically a ball like Jaguar;

Volvo has some market in some high-level intellectual groups in Europe and North America, but it is a niche after all.

Li Mu is right. The best model sold by Huaxia doesn't even have airbags. How can a brand like Volvo compete with such models without airbags?

People bought Poussin for 100,000 yuan. Volvo starts at 200,000 to 300,000 yuan, and it is on the same level as Mercedes-Benz, Audi, and BMW. How to play?

No wonder these three brands have been losing money. The crux of the matter is here.

In such a comparison, these brands in my hands are really dead.

Once a person's beliefs are shaken, things can change qualitatively.

Little Bill Ford began to feel a little irritable. Jaguar, Land Rover, and Volvo all turned into hot iron blocks in his eyes, and it felt extremely burning in his hands.

It was not in his mind that he adjusted the development strategies of the three brands according to the problems mentioned by Li Mu, such as lowering the price of Jaguar and Land Rover products by one level, and then reducing the expensive costs of Volvo hidden in the car, but He has no energy to reorganize these three brands. For a car company, it is much simpler to go bankrupt than to change the strategy.

Once you start to change your strategy, you must re-develop new products. This is a task that requires a lot of human, material and financial resources, and can only be completed after a few years of busywork. The most frightening thing is that the success rate of sharpening a sword for several years is not high. Many car companies are ambitious to launch a model, and they are on the street; after regrouping, they are on the street again; three consecutive times, they are almost not far from bankruptcy.

Might as well sell it in one go.

You can use the money to upgrade and improve Ford. After all, the Ford brand is the foundation of the entire Ford family.

However, Little Bill Ford is not willing to sell all three brands to Li Mu for five billion dollars. He still hopes to continue to fight for some benefits for himself, even if it Only a mere $100 million.

Li Mu could see the shaking in the heart of Little Bill Ford.

Judging from the facts of the last life, it is impossible for Ford to hold these three brands for too long, and it is not capable of reviving these three brands. What really exists at the moment, and what I am really talking about, is the future development of these three brands.

Among these three brands, although Jaguar has never been a big hit, its overall sales are not bad due to the large number of models, wide coverage, and self-decreasing prices that have opened the gap with Mercedes-Benz, BMW, and Audi;

Land Rover has become synonymous with local tyrants. A lot of young men dream of owning a car, and a lot of young women dream of getting a car, so it has been selling well for many years;

Volvo is even more interesting. Its positioning is actually very awkward. The price is similar to that of Mercedes-Benz, BMW, and Audi, but its popularity and value retention rate are a lot worse. The car brand, its domestic recognition has skyrocketed, and the strong national self-esteem of the media has given Ji Li a super gift, so that Volvo has suddenly become a well-known brand that no one knows about.

If Ford grit his teeth and endure it, he might be able to look forward to the spring of Jaguar Land Rover. However, it is impossible for Volvo, because Volvo is in a peculiar situation. To achieve this, we must first nationalize Volvo and make him a Chinese Nation's own brand.

Little Bill Ford hesitated for a moment, then said: "Mr. Li, I believe there must be some truth to the issues you just mentioned, but the auto industry is very complicated, and it is not possible to explain it clearly in three or two sentences. I think we still return to the topic of acquisitions, you are willing to buy, I am willing to sell, and the rest is the issue of price."

Li Mu smiled slightly and said to Little Bill Ford: "Mr. Ford, I have given you my final offer just now regarding the price, so the remaining question for us is whether you are willing to accept this offer. If you accept it, My team will communicate with you about the details of the follow-up acquisition, if you don’t accept it, we can temporarily shelve this negotiation and wait until next year or the year after, and we’ll talk after you figure it out.”

With that said, Li Mu said indifferently: "You know, I'm actually quite busy in the future, Muye Technology wants an IPO soon, and my Taobao Technology, Taobao Logistics and Alipay also need to consider the next capital operation, and I am very I want to launch these three brands into Huaxia, so I really don’t have time to flip the car right now. My shareholders and core team know that I want to play with the car, but there are actually some objections. If we can’t agree this time, then I can just do it. Concentrate on doing business, and when Taobao Technology also IPOs, I am not so busy with work, and it is no problem to play whatever I want."

Little Bill Ford had been fooled by Li Mu. He felt that Li Mu was right. He didn't do a business with a market value of hundreds of billions of dollars, and he was just playing with the car. If he was Li Mu's shareholder or partner, he would also Will definitely oppose him doing that.

Moreover, he did not doubt Li Mu's words at all. He felt that Li Mu really just wanted to play with cars, so he wanted to buy his own brand to realize his personal passion and dream for cars.

Since this is the case, if Li Mu really gave up, or temporarily shelved the acquisition plan, he would feel uncomfortable.

The price of five billion US dollars is very pitiful, but it is still a good opportunity to get rid of it. When the stock is plummeting, it is generally impossible to find a pick-up man. Also a good thing.

This is the same as the need for amputation of a festering leg. Stop the loss in time, and there is still a chance to recover slowly, but if you are persistent, it may be an abyss.

Thinking of this, he deliberately said flatteringly: "Mr. Li is joking. In fact, with your enthusiasm and insights into the auto industry, I believe that you will definitely achieve great achievements, and it will never be as simple as playing around."

Li Mu laughed at himself: "Actually, I don't even have confidence in myself. You can't deal with the big families who have been in the car industry for nearly a hundred years, and I can't deal with it to a large extent."

Little Bill Ford was afraid that Li Muzhen would give up, so he hurriedly said, "Mr. Li is modest. With your ability, I believe you must be much stronger than us."

Li Mu waved his hand and said, "I'll tell you the truth, I'm ready to buy these three brands for five billion dollars, then invest another two or three billion dollars in it, and finally sell it for less than five billion dollars. , that is, if I buy these three brands from you now, I'm ready for a net loss of about $3 billion in three to five years."

Little Bill Ford smiled and said, "Mr. Li is really humble. I believe that if you are really prepared to lose money, a shrewd businessman like you, Mr. Li, will definitely not do this business."

Li Mu smiled lightly and said, "For me, it doesn't matter if I lose some money, why am I earning so much money? Isn't it just to spend it? Spending three billion dollars on cars is an important thing to me. Entertainment, and I can totally afford it."

After speaking, Li Mu smiled and said, "How can I compare it to you? It's like you are going to spend two million dollars to buy a customized version of the Cadillac Army One. This car is very expensive, but is it worth buying back? It doesn't exist, It is estimated that after driving for three years, it would be good to buy $400,000 in the end, but it may be a very cost-effective thing for you to spend $1.6 million to use the Cadillac Army One, and for me, it is It’s a bit richer than you, so for me, it’s a very good deal for me to spend three billion dollars in car manufacturing for three years.”

Bill Ford Jr. was ashamed.

In this case, I am afraid that only Li Mu has the capital to speak out.

And three billion dollars is really nothing to him.

He could only sigh: "For President Li's financial resources, this amount of money is really nothing..."

Li Mu looked at the time at this time and said, "Mr. Ford, I'm quite pressed for time. I'm going to New York soon, so today we'll be here first. After I'm gone, my team will stay here. Stay for about three days, these three days, you can slowly consider my offer."

Little Bill Ford didn't expect Li Mu to leave suddenly, and before he regained his senses, he heard Li Mu say again: "But Mr. Ford, let me give you a small reminder, I didn't bring my team with me when I left. The contract for the acquisition of these three brands, in the next few years, you will witness the continuous loss and depreciation of these three brands. After a few years, when the purchasing power of the currency has also dropped by 20 to 30%, the price you get may not be higher than what I give now. Your price is high, it doesn't matter if you're obsessed, we can talk about it in three years."