Chapter 1720 Brand New Sales Model

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After making an appointment with Chen Wan, Li Mu just hung up her phone, and the phone rang again soon.

This time, it was Elon Musk who called.

Li Mu hurriedly answered the phone and immediately asked him, "Elon, have you met someone from Ford?"

"I've seen it," Elon Musk said. "Talked to them late today, and it's already late at night here in Michigan."

Li Mu hurriedly asked, "How is the situation?"

Elon Musk said: "Ford still has sincerity, and they know you better and know your style of doing things, so they can accept the way of installment payment. As for the quotation they give, the three brands add up, That's $7 billion in total."

"$7 billion?"

In fact, Li Mu didn't know how much Tata bought Jaguar Land Rover, nor how much Ji Li bought Volvo, so he asked him, "What do your team think of this offer?"

"Inflated." Elon Musk said: "At present, Jaguar Land Rover is reporting consolidated financial results, and it is losing money at this stage, so we think its actual price should be around $3.3 billion. As for Volvo, Up to $3 billion."

Li Mu snorted, thought for a moment, and said, "So, the reasonable price you think should be around $6.3 billion."

"Yes," Elon Musk said. "This is the highest price we think, and given the economic downturn, we believe there is still a lot of room for this price to go down."

Li Mu smacked his lips and said in his heart that although he didn't remember how much Ji Li spent, it was definitely impossible to reach as much as 3 billion US dollars, at most 2 billion US dollars.

In this way, Ford offered itself at least a billion dollars more than the price it sold to Ji Li.

So fucking black!

However, Li Mu thought about it, Ji Li's acquisition of Volvo happened after the 2008 financial crisis. The 2008 financial crisis was a hurdle, and physical manufacturing companies all over the world were hit a lot.

It is not yet the financial crisis, and it is acceptable for the price to be higher than that after the financial crisis.

However, this also reminded Li Mu that 2008 is a good opportunity to buy the bottom of the world economy. If the industrial layout of Muye Technology can be done well in 0408, and a large amount of cash is gathered at the same time, it will almost be a big buff that doubles in 2008. .

Li Mu asked Elon Musk: "How much money do you think we can take to win all three brands if we want a quick solution?"

"This..." Elon Musk thought about it and said: "I think if we want to finalize the acquisition within a few months, the actual investment should not be less than $4.8 billion, if we can have more time windows Going to a tug-of-war with them, I think maybe $4.5 billion next year.”

Hearing this, Li Mu hurriedly said: "Never mind next year, we can only exchange money for time, not time for money, so let's talk about it based on 4.8 billion US dollars, and the ideal transaction price should be around 5 billion US dollars. 100 million."

Elon Musk said: "This...then I'll touch them tomorrow."

Having said that, Elon Musk added: "Mr. Li, if the purchase price can be paid within a year, the transaction price can be lowered even more. Ford currently has a great demand for revitalizing funds."

Li Mu smiled and said: "You talk to them first, openly talk, you can talk about it first, in installments or in full within a year. Anyway, Google has already started its roadshow, and it will be IPO soon. After Google's IPO, our cash will be loose again. many."

The current income scale of Muye Technology is very high, but the scale of investment is also very large. If it really takes billions from the company's cash reserves to acquire the auto industry, it will drain the cash reserves at once, and after the acquisition of these three brands It's just the beginning, and a lot of money needs to be invested in reintegration,

If $5 billion completes the acquisition, at least $35 billion will be needed to reintegrate.

So for Li Mu, the safest way is to pay in installments, get the three brands first, and start the reorganization first.

Ford isn't just pouring billions of dollars into new businesses in one go. Just giving them a cash flow that can be stable for about three years is enough for them, for which they can pay them an extra premium. , in return for interest in installments.

If you’re not in a hurry, you can wait until the end of this year to acquire it. After Google’s IPO is successful, Makino Technology will hold a roadshow. It is expected that the IPO will be successful in the second half of the year, and at least tens of billions of dollars will be realized in the stock market by then. In that case , the acquisition of these three brands of Ford, of course, is not a problem.

But Li Mu didn't want to wait any longer, time was more precious than money.

Elon Musk added: "Ford also said that if there is a lot of financial pressure on our side, we can talk to them about Volvo or Jaguar Land Rover first, and accept one first, and the financial pressure will be reduced by half, and the other We can talk about it in the second half of the year or next year.”

Li Mu said: "Don't bother, just talk to them directly. If they can give a lower price and be quicker, it's not impossible for us to pay in one lump sum."

For Li Mu, it doesn't matter even if he can't have so much cash in his hand. He can directly discuss the pledge of shares with the bank or the employer, and pledge the shares of Muye Technology at a valuation of US$200 billion for five points, and he can exchange it. Returning $10 billion in cash and redeeming the shares after the IPO is nothing more than paying some loan interest.

Li Mu thought, as long as the three brands can be taken down as soon as possible, he will immediately reorganize the entire management team, merge the three brands together, merge the finances together, and merge the core leadership team together and make further adjustments. Immediately after the launch of the new model.

You can take out one or two of the excellent-looking models of later generations, launch new models and rapidly increase sales, and start investing in building factories in Huaxia, and then step by step to get at least more than half of the production lines of these three brands. domestically.

At the same time, it is necessary to immediately build a new sales network, not only to re-integrate and optimize the previous sales network, but also to further improve and improve the sales network, and then build an online sales network.

Online sales of cars is a very difficult task for traditional car companies, but for people from the Internet like Li Mu, it can be said to be very familiar.

Traditional car sales basically rely on 4S stores and secondary dealers. Among them, 4S stores occupy a large area, require a large investment, and are difficult to exist in the city center. The same is true for secondary dealers, which are basically located in suburban areas.

However, online sales can decentralize many links.

For example, you only need to rent a showroom in the city center and put the model there. Consumers who want to see the car can go to the showroom in the city center directly. If they want to test drive, they can make an appointment online or at the showroom directly.

Then in a slightly remote place, such as renting a relatively small venue within five to ten kilometers from the city center as a test drive reception center, this test drive center only needs a usable area of ​​200 square meters. All of them are used for user reception. After the customer comes, they can directly register for a test drive, and it does not take long even if they wait;

As for after-sales and warehouses, a separate after-sales maintenance center can be established in more remote suburbs, such as 20 kilometers or more from the city center.

That is to say, completely dismantling the functions of the traditional 4S store, placing the display in the city center, placing the test drive in a slightly remote area, and placing the after-sales service in a more remote area, which is better than whether consumers look at a car, test drive or buy a car , It is more reasonable to go to remote suburbs for maintenance and repairs.

As for sales, they are all online. Even if consumers decide to buy at the showroom or at the test drive center, they will be asked to place orders online. If consumers don’t know how to do so, on-site sales can help them go online. Place an order in the store.

There are many advantages to placing orders all online, such as better direct sales, unified and transparent prices, and coordinated orders across the entire network, which can more reasonably arrange the production and distribution of vehicle sources.

Once the consumer places an order, if there is an existing car, the warehouse will directly transport the car to the showroom in the city center for delivery to the consumer;

If there is no existing car, the system will directly give him an estimated delivery deadline. The car will be delivered from the merchant to the local warehouse, and then delivered to the showroom by local staff to deliver it to consumers.

In this way, it is also much more convenient for consumers. If he does not need a test drive, he can even complete the whole process of viewing the car, buying a car, and picking up the car in the city center, and does not need to go to the suburbs frequently;

If consumers need a test drive, they only need to go to a test drive center a few kilometers away from the city center, and they do not need to go to the after-sales service.

In fact, in the traditional way of car sales, consumers have to go to remote suburbs for viewing, test driving, ordering, picking up, and after-sales maintenance. However, from the actual process, consumers see and order cars, After the merchant delivers a normal car to the consumer, until the consumer needs to do the first maintenance, they will really need after-sales service.

Ordinary cars are maintained once every 5,000 kilometers to 10,000 kilometers. For most ordinary family vehicles, maintenance is often only needed once every six months or even a year.

If Li Mu's new model is used, then he really needs to go to a remote after-sales service from looking at the car to test driving, buying a car, picking up the car, and until the car reaches 5,000 or 10,000 kilometers, which can greatly reduce the burden on consumers. , time cost and physical cost.

Moreover, a company that can open its showroom in the city center will greatly enhance its brand image, which is much more compelling than the 4S stores that are all located in suburban auto parts cities and auto trading markets.

In this regard, Tesla has done very well. Most of the time, they only have two main models, one Model S and one Model X. Usually on the first floor of a large shopping mall in the bustling city center, they can display two cars casually and easily. Car, and then accompany the two to sell, you can open the door to do business, which is much less time-consuming, labor-saving and money-saving than traditional 4S stores, and has a greater publicity effect, which traditional car companies can’t match.

Thinking of this, Li Mu's mood even began to surging. He couldn't wait to get these three brands into his pocket!