Chapter 1717 Copyright Section 1

For a TV station like Shonan Satellite TV, everything is based on ratings. m.

The main income of TV stations comes from advertising, and the level of advertising income depends entirely on the ratings. The higher the ratings, the more valuable the long advertisements.

In addition, the performance appraisal of TV station leaders is also closely related to the ratings. How much money and fame the staff in front of and behind the scenes in the TV station can earn depends entirely on the TV station's ratings.

As for how to increase the ratings, in the vast majority of cases, there are only two methods.

One is to increase the ratings through film and television dramas, such as "Huanzhugege" and "Meteor Garden". These are all super hits that have emerged on the TV screen in recent years. As long as you get the broadcasting rights, you will definitely be able to earn Ratings.

However, it is not very likely that film and television dramas will explode, and even if they do, they may not be able to obtain exclusive rights by themselves. After all, most families only have one TV screen, so when you watch others, you naturally can't watch your own.

The second is to increase the ratings through variety shows. Shonan Satellite TV's "Happy Camp" has always been the pillar of the variety shows in Taiwan, and the ratings are very high, but one variety show is not enough, because the average variety show is only once a week. The first episode is only about two hours long, so if you want to rely on variety shows to boost the ratings, you must have at least two or three variety shows.

At least from Friday night until Sunday, during these three prime hours, troops must be lined up. As long as these three prime hours are won, advertising revenue will be enough to make a fortune.

Now, in the eyes of the leaders of Shonan Satellite TV, they have "Happy Camp" and "Longing for Life". If they can add another speed forward, it is a perfect combination.

There are three programs, from Friday night to Sunday night, two hours of prime time every night, and the three programs have different styles. One is a star variety show that is recorded in the studio and focuses on funny entertainment. ; One is an outdoor reality show that is recorded in suburban farmhouses and focuses on warmth and leisure; the other is a fast-paced and high-intensity reality show that is mobile and recorded across the country and even around the world.

Such three-speed programs are really dynamic, quiet, leisure and exciting. If they do, then the national audience will be firmly controlled by Hunan Satellite TV during the three golden evenings from Friday to Sunday.

However, it is not easy to make "Fast Forward" well. This kind of program with frequent switching of locations and extremely fast rhythm has never been done by Hunan Satellite TV. This requires very high requirements for the production team. According to preliminary estimates, such a program is only Shooting in a city requires at least dozens of cameras, and each of the six groups of guests needs several cameras to follow. The entire filming, logistics, and coordination team will be huge.

This is a lot like asking a regiment commander to command an army to fight. The second is to be in a hurry. The biggest problem is whether there will be uncontrollable situations.

Moreover, if such a show is done well, it can have a long life, so the first season is particularly important. The higher the height of the first season, the greater the success of the follow-up.

Therefore, Shonan Satellite TV did not dare to act rashly, and they hoped to cooperate with Li Mu's Makino Imaging to bundle a powerful first-stage booster rocket in advance.

Chen Wan helped Shonan TV win a lot of resources from Li Mu, so as soon as the intention to cooperate with Li Mu came into being, the leadership regarded Chen Wan as the best negotiator.

Chen Wan naturally did not refuse the arrangement of the stage, she called Li Mu immediately after the meeting.

Li Mu heard on the phone that Chen Wan was going to come to Yanjing to discuss cooperation with him, and immediately agreed happily and said with a smile: "If there is any cooperation, you can just bring the contract and I will sign it for you, but you need to pay when you come. Apply for a few more days and come to Yanjing to accompany me.

"

Chen Wan smiled shyly and said, "You are so busy that you still need me to accompany you?"

Li Mu said with a smile, "I was very busy some time ago, but it's been fine recently. I don't need to leave Yanjing for the time being, but I should go to the United States in a while."

"Want to go to the United States?" Chen Wan asked in surprise, "Why do you go to the United States so often during this time?"

Li Mu said: "There are plans to acquire a few car brands from Ford. One of my partners there will meet Ford soon. If his side goes well, I will go to the United States to meet them. interview."

Chen Wan said: "It's okay to apply for a few more days, but the key is that this time I didn't let me go there by myself, and there was a director and several of his subordinates with me."

"It doesn't matter." Li Mu said, "You can talk about how you want to talk at that time. The process is going as normal, as long as you come."

"Well." Chen Wan's face was slightly hot, and she whispered: "We will go there early tomorrow morning. If you have time, arrange a talk. If you don't have time, you can also the day after tomorrow. We can wait."

Li Mu said: "Then at noon tomorrow, I will arrange a reception banquet, eat and chat, and you don't have to book a hotel. I will arrange it here. You can tell me how many people will stay and how many rooms you want."

For Li Mu, Chen Wan brought her colleagues here, and she must arrange the scene in place. This is not only to give Chen Wan face, but also to let Xiangnan Satellite TV know how much she values ​​Chen Wan, and let them colleagues because they are with Chen Wan. Chen Wan will be honored to work together.

Chen Wan also knew Li Mu's intentions, but the relationship between the two was so close that she didn't show courtesy to Li Mu.

...

The next day, Chen Wan and five colleagues flew to Yanjing on the 9:00 a.m. flight.

Li Mu asked the team of Muye Technology to send several commercial vehicles to the airport to meet him.

Since Muye Technology has in-depth cooperation with many five-star hotels in Yanjing, Li Mu directly arranged them to stay in a five-star hotel closest to Muye Technology, and at the same time asked the catering department to prepare the boxes. Used to pick up the dust for six people.

At about 11:30, Chen Wan and five colleagues arrived at the hotel. They went to the room to put down their luggage and rest for a while. At 12:30, according to Li Mu's arrangement, they came to the high-end box of the catering department.

Li Mu brought Li Ziwei, Ning Hao and Muye Yingxiang to the box ten minutes early.

When Chen Wan finished her makeup and came in with her five colleagues, Li Mu immediately stood up and greeted him warmly.

For Chen Wan's five colleagues, the world's top entrepreneurs and tycoons entertained them in person, which really flattered them, and at least they were able to share it with relatives and friends for a year or two.

Li Mu greeted everyone enthusiastically, Chen Wan introduced them one by one, and Li Mu also introduced the colleagues he brought to them. Then the two sides sat down and drank a few glasses of red wine before they started. To the point.

Since it was a dinner table, Chen Wan's colleagues were embarrassed to talk about work directly, but Li Mu started first and asked Chen Wan, "Sister Wan, you said that you want to talk to me about the cooperation on variety shows this time, what is it like? cooperation, can you introduce it first?”

Chen Wan nodded and said, "Director Wang has been following up on this show. Let Director Wang introduce you in detail."

Director Wang hurriedly said, "Mr. Li, then I'll tell you about it."

"Director Wang, please speak."

"This time, we want to make a domestic version of the show based on the American "theamazingrace"..."

After speaking, Director Wang introduced the whole plan to Li Mu in detail.

After listening to Li Mu, he immediately nodded in agreement and said, "I think your idea is great. Right now, there is a lack of a variety show in China that is really running, noisy, and hilarious. The format of this show can fill a gap. ."

"Theamazingrace" can be said to be the enlightenment of competitive reality shows. Looking back, the running men and extreme challenges in the back are all variants of this kind of show. The purpose of the show is: first, strong competition; second, outdoor Recording; third, the location changes every issue; fourth, the rhythm is extremely fast.

If you do "theamazingrace" now and let the audience get used to this style of show, then it will be much easier to want to be a running man in the future, at least the audience will have a similar experience and it will be easier to accept.

Moreover, Shonan Satellite TV wanted to integrate the first season of "theamazingrace" into the panda tourism route, which was in Li Mu's arms.

This is a good opportunity for mutual benefit. Although overall, Shonan Satellite TV may take advantage of it, but this is a matter of earning 1,000 and 6,000. Overall, it is a good thing, and Chen Wan’s face is still there. There is absolutely no reason to refuse this.

So, Li Mu asked the question he cared about most: "Director Wang, have you talked to the original company of "theamazingrace"? Have you obtained the copyright authorization?"

Director Wang was stunned for a moment, and then said: "This should not require authorization, right? We borrowed their program format and modified it a little, and there should be no problem."

Li Mu immediately shook his head sternly and said, "In the future, we may come into contact with many overseas variety shows. If we set a precedent for plagiarism, the domestic variety show market will inevitably be full of infringements in the future, so I suggest that copyright must be regulated. , First of all, starting from us, we must have a clear and clear copyright authorization chain. In this way, other TV stations will be afraid of doing similar things in the future. Otherwise, once someone starts the infringement, everyone will follow. are used to it.”

Li Mu has been doing copyright regularization work now, so if Shonan Satellite TV is not going to get the authorization of "theamazingrace", then he will never do this, otherwise it will be spread out, it means that Muye Technology is fighting against piracy while working with Shonan Satellite TV jointly infringes, he will never do such a thing.

Director Wang also remembered the copyright struggle that Li Mu had been doing all the time, and hurriedly said: "Mr. Li is right, this is our negligence, so let's communicate with the original company in the United States and get the copyright, you don't have to. Worry, let's talk about specific cooperation, and leave the copyright matters to us."

Li Mu nodded and said, "Since it's a joint production, then the copyright costs will naturally be jointly borne. If you talk to the original company, I believe that with only a million dollars, you can take in the copyright, which will be beneficial to a long-lived company. In terms of variety shows, such a little money is really nothing, and a title fee is several times that."

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