Chapter 1718 3 Principles

The reason for sticking to the copyright issue is that, in Li Mu's view, copyright is the most important core in the cultural and entertainment industry.

For example, in the film industry, why is the commercial film industry in the mainland slow to start and the market to develop very slowly? The reason is that besides the consumption level of the people is not high enough, the lack of copyright protection is also a huge problem.

The director finally made hundreds of millions of dollars, and before a movie was released in the cinema for two days, 5 yuan pirated discs were blooming everywhere on the street, and it could even be rented from a pirated video store for 50 cents a day. In this case, all the director's efforts are devoted to serving the piracy industry chain, resulting in a slump in the box office of the film. Whoever shoots will pay for it. Naturally, the commercial film market cannot have a good development.

The same is true in the music industry. In the early years, when pirated tapes and CDs were rampant, genuine copies were tightly suppressed. Later, pirated tapes and CDs were destroyed, and online pirated copies appeared again. It was destroyed, and the people were used to listening to songs without paying money. At this time, the genuine version could only go the free route, so that later, no stars were willing to release albums.

Take Jay Chou as an example. In the early years, he had one album a year. He struggled to write more than a dozen songs and put them into one album, and then sold several million copies of genuine copies, and maybe tens of millions of copies for pirated copies. Even more. Later, when the music was all free online, and singers were forced to rely on traffic to make money, it became a fool's work to save more than a dozen songs and release an album at a time.

Instead of trying to accumulate a dozen songs for a few years, it is better to release a single in a few months, one after the other. Playing like this can also ensure a consistent exposure, which is much stronger than releasing an album. Anyway, the physical album will not sell much. .

Therefore, after 2015, there will be no audio-visual stores in the streets and alleys. They have long been eliminated by the times. Most singers are busy with traffic, filming movies, rushing announcements, and shooting reality shows. Time to write songs? Record a song?

I feel that the popularity is going down, and the announcement fee is going to be reduced. Hurry up and release a single, buy a hot search, and swipe the charts to re-hype the popularity, and I can get it again in the next few months. Earn money everywhere with exorbitant notice fees.

This harsh environment has caused those musicians who are dedicated to making music more and more "loss", so it has formed the phenomenon of bad money driving out good money. The drool song is rampant.

The reason why Japanese manga can be done so well is inseparable from the good domestic market environment. In China, a market of more than one billion people, a single volume can be regarded as a best-selling book if it sells more than 100,000 copies, and many books are published. When the company was printing, it only dared to print 6,000 or 8,000 copies. Why? Because if you print too much, you can't sell it, it will become a stock book, and you can only sell waste paper in the end.

However, there are only more than 100 million people in Japan, and a national comic can exceed 100 million copies in domestic sales alone. What is the concept? The concept of a book of people's hands.

The total local sales of One Piece exceeds 300 million copies, which is the concept of two copies per person.

It is precisely because of such a good genuine market that cartoonists can make money, so they can support so many cartoonists. On the other hand, in China, in addition to some well-known best-selling authors, there are a few who can support themselves by physical books. writer? Before "The Three-Body Problem" won the award, Liu Cixin wrote so many books and didn't make much money, and even sold the film and television copyright of "The Three-Body Problem" for a price of 100,000 yuan. Tens of millions, the film and television copyright of "Three-Body Problem" will naturally not be sold so cheaply and hastily.

So, in the final analysis, genuine is the best way to cultivate the market.

Director Wang of Shonan Satellite TV did not expect Li Mu to have such a strong demand for copyright, but he did not dare to refuse Li Mu, or he was sloppy with Li Mu on this issue, so he readily agreed.

After negotiating the premise of copyright, Li Mu nodded with satisfaction and said, "Since we have reached a consensus on the copyright issue, let's talk about the specific program planning."

said,

Li Mu added: "You want six groups of guests, twelve people, I generally have no opinion, too many people are messy, too few people and it is not lively, I think twelve people are not bad, but I personally suggest that you guys One more group is added, that is, the number of people is 14, so from the first episode of the show, the seventh-ranked player group will enter the waiting table."

"Players who enter the waiting list will be subject to additional penalties, such as time penalties, in the next episode of the show. In this way, they will be at a natural disadvantage in the second episode, which forces them to go all out in the second episode, because If they are still in the last place after two episodes, they will be eliminated. If the total score of the second episode can catch up, they can avoid being eliminated. In this case, each episode will increase an elimination crisis that makes the audience nervous and exciting. "

Director Wang thought for a while, then nodded and said, "Mr. Li's suggestion is very good, and we will definitely study it carefully."

Li Mu snorted and said, "I also hope that you will follow a few basic principles in the selection of these seven groups of guests."

Director Wang hurriedly said, "Mr. Li, please speak."

Li Mu said: "The first basic principle is that we try to choose public figures, whether they are celebrities, well-known writers, or well-known athletes, they must have sufficient popularity, and do not choose passers-by, because passers-by have no fan effect and are not attractive enough. ."

Director Wang smacked his lips and said a little embarrassedly, "Mr. Li, if you choose all well-known public figures, the cost of a team of 14 may be relatively high."

"High?" Li Mu laughed and said, "The reputation of Muye Technology is here, even if you don't give money, the stars will rush to come. After all, the exposure of the representatives behind it is still very high."

After speaking, Li Mu added: "Of course, we can't not give money, but we can't give too much. Then we can negotiate according to the friendship price. There should be a lot of room for negotiation."

Director Wang is worried about the high cost and has his own considerations.

As far as the experience of Shonan Satellite TV is concerned, the cost of inviting stars for a single-stage variety show is really low, such as "Happy Camp". After it is done, most of the stars are basically at a friendship price or even free, and some are not famous enough. .

If these stars come to participate in a program, it only takes half a day to come, and it will not have much impact on the time and energy of the stars themselves, so the cost-effectiveness for the stars is very high.

However, for variety shows with long-term fixed guests, it is difficult to reduce the cost of inviting stars, because stars have to coordinate a schedule, such as 20 days or 30 days. During this time, he has to turn off other jobs or give up Opportunities to take other jobs, only doing this job, the cost is bound to be low.

In fact, in this model, it is more straightforward to use the running man as an example. Deng Chao, Chen He, and baby are all paid for a season. The salary is very high and getting higher and higher. In the end, it will even be so high that the TV station can't afford it.

However, the guests who come in each issue, even if the coffee position is not lower than them at all, the price is very low, and even some are basically free of money.

Carefully observe the guests of each episode of Running Man. The one who is the biggest celebrity is almost always there to promote the movie he starred in. For them, anyway, it takes half a day to record a show and make an ad by the way. I don't want it either. Your money, you are also charged my money, everyone is equivalent to a resource replacement.

However, if the program team wants to exchange resources with Deng, the other party is afraid that they will be scolded.

However, Li Mu doesn't care about these. In his opinion, Muye Technology's resources are stronger than any Internet company in the future, and it is also stronger than any TV station in the future. Such a giant-level father has never appeared in later generations. Therefore, as the golden signboard of Makino Technology is placed here, there must be many stars who are willing to lower the appearance fee to participate.

It's not that Li Mu is stingy and wants to save money, but that Li Mu doesn't want to cultivate the bad habit of high star pay from the very beginning.

An actor who came to record a season of reality show, running around, making fun of and having fun, would make tens of millions in less than a month. He was afraid that he had lost his mind.

Then, Li Mu added: "The second basic principle, our guests must have enough positive energy, the three views must be positive, and there must be no negative news. Once negative news occurs, it must be removed in time, and it will not be tolerated."

There are many stars like the Joker in later generations. Stars who have bad conduct, smear the country, and distort history often appear. Once such a star appears, Li Mu will never let him have any form of cooperation with Muye Technology, even if he votes for him. For a movie worth hundreds of millions, he must be resolutely removed and replaced, and banned to the end. This is his principle.

Director Wang naturally had no opinion on this, and nodded again and again: "Mr. Li, I completely agree with this point."

Li Mu nodded and said: "The last basic principle is to do a good job of matching. For example, we can't get 14 actors to go up, nor can we get 14 singers to go up. When the roles are similar, the audience will feel aesthetic fatigue. So we must give each group of guests a unique label, and the seven labels cannot be repeated."

Speaking of this, Li Mu paused and said, "For example, the first group chooses young idol actors, the second group chooses girl group singers, the third group chooses old actors and new debut young people, the fourth group can be Find a couple of professional athletes, such as table tennis, badminton or other athletes who have won Olympic championships. In the fifth group, we can find two best-selling authors, the sixth group is a father and son in the entertainment industry, and the seventh group is a pair. Newlyweds, in this way, everyone is different and has their own characteristics, and the audience will feel more interesting."

Ning Hao interjected at this time and said, "Mr. Li, I have a question."

Li Mu nodded: "You said."

Ning Hao said, "Would it be unfair to other groups if we brought in professional athletes?"

Li Mu said with a smile: "This is a problem, but it mainly depends on how we set up the tasks. At that time, the tasks of the competition will definitely not be all physical competitions, but also various mental competitions, hands-on ability competitions, and performance competitions. Flatten everyone's advantages and shortcomings."

"For example, in the first program, there are mazes, extreme sports challenges, quizzes, and even performances. No group of contestants can guarantee an overwhelming advantage. In this way, the competition will be more interesting."

Director Wang nodded and said in agreement: "In fact, we have also studied this program, and we think that the most important thing is the planning of the program. The planning must be done very well to achieve good results." /3_3245/

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