Chapter 1710 Must Surpass

A car brand, or a popular model, not only relies on technology, but also on appearance, interior, publicity and after-sales.

If we really want to calculate percentages for these five factors, Li Mu thinks that technology can account for at most 30%, and appearance and styling can account for at least 4-50%. Especially for female users, appearance and interior can account for a higher proportion.

In fact, the technology of first-tier car companies is not bad on the whole. If the power of BMW's high-power 2.0t engine is 250 horsepower under normal circumstances, then the 2.0t high-power engine of Mercedes-Benz, Audi, Toyota, Ford and even Cadillac The power will definitely be able to bite the BMW ±10 or so.

As for the sense of control and comfort, it is a matter for the benevolent to see benevolence and the wise to see wisdom. Only the appearance and interior are the most intuitive.

The compact body and narrow space of the Land Rover Aurora cost more than 200,000 yuan in China when it was first launched. Why? Mainly because it looks good. At that time, the shape of Aurora was a spike-level existence.

But why did the Land Rover Aurora cool down in the next few years? So that more than 200,000 can drive home? The main reason is actually aesthetic fatigue. The model has remained unchanged for a few years, and there is basically no change in the appearance and interior.

All models have to be replaced constantly, but not every replacement can guarantee success, even Toyota has no such ability.

There are many models with very good sales that have fallen into loneliness because of the failure of the replacement. Aurora is a typical example.

Like Range Rover, it is basically unchanged for ten thousand years and cannot be shaken by lightning, but it is not as strong as Range Rover, so it is naturally more and more sluggish.

In addition to the Aurora, there is also an SUV model named ix35 by Hyundai in South Korea.

This car was also an extremely popular model at the time, because the shape used many three-dimensional lines, which looked particularly bluffing at first glance in that era.

For at least three years, the monthly sales of the ix35 in China have been more than 10,000 units. However, due to the failure of replacement and the gradual lack of cost performance, this car was once extremely sluggish.

Therefore, consumers are all visual animals. If the performance, appearance and price of a car are well balanced, the effect of appearance cannot be shown. But if the appearance of a car is poor, or the appearance is very good, The gap opened immediately.

At that time, Mercedes-Benz was also depressed in China for a long time. Later, it relied on a new set of exterior and interior design styles to regain its popularity in China.

After entering 2000, Mercedes-Benz has not really risen in China. It was not until 2014-2015 that they ushered in a real turning point.

The new s-class sedan, e-class sedan, and c-class sedan have been launched successively. All three models of different grades have adopted the latest designs, and Mercedes-Benz has integrated the design language used in the s-series into the e-class and c-class for the first time. Class body, known as "family design".

As a result, the Mercedes-Benz C and E of the year became the most beautiful models with the most beautiful appearance and the most luxurious interiors at the price of 300,000 and 500,000.

The ambient light of Mercedes-Benz's new e is dubbed as a disco nightclub style, but there are still countless consumers who pay for it. It can sell nearly 20,000 units a month, which is more than a6l and BMW 5 series combined. Why? Isn't it beautiful?

Then Mercedes-Benz tasted the sweetness and applied the same design language to the replacement model glc of glk, which also sold well.

So Mercedes-Benz took the throne of the king of interiors, and sales continued to rise.

So, is there any improvement in the technology of Mercedes-Benz after 2015?

not at all.

The main reason why it can sell softly all the way is that it looks good.

The appearance is good-looking, and the interior is also good-looking, and for consumers, as long as they can see a certain degree, what cost performance, zero-to-integration ratio, fault ratio, road noise, tire noise, wind noise, abnormal noise and even service attitude,

All can be left behind.

Having said that, isn't it the same to find an object?

If the other party looks average, both men and women will choose each other's education, personality, character, family background and even bride price, dowry, whether to buy a house or not, and whose name is written.

If the other party is good looking to see the list, those other factors will be left behind, even if the other party is nothing but good-looking, there are still a large number of suitors and four pursuits.

A good-looking star can earn hundreds of millions a year by cutting pictures;

A star who does not look good may earn more money in a day than the one who has worked hard for a year.

A good-looking girl, even if she is a junior, is beaten by her original partner on the street, and many people stand up to fight for her;

A girl who doesn't look good, even if she catches the mistress in the street and wants to beat her, many people stand up to stop and accuse her.

Good-looking singers can record songs by learning how to bark into the microphone on the major charts;

A singer who is not good-looking, has talent, strength and hard work, and at most it is not popular to change to another singer.

In the end, just two words, Yan control.

Yan control is the essence of society, or, in other words, the essence of most people in society.

Although the value of this kind of face control is very distorted, there are indeed many people who pay the bill.

The same principle applies to cars.

If Li Mu took Volvo this year and made the Volvo xc60 look like Land Rover Aurora, this car could be sold all over the world;

If Li Mu can add Mercedes-Benz's interior to the Aurora-shaped xc60, this car will be invincible. It can go sideways in the world's auto market. In front of this level of SUV, Mercedes-Benz, BMW, Audi, Toyota, Honda, Ford , General, no play.

If Li Mu can put the shape of the new Audi a4l on a 150,000-250,000-class B-class car, and then put the Mercedes-Benz interior in it, whether it is a Jaguar or a Volvo brand, it can be a Camry. , the best-selling goods such as Accord can't find a home;

If Li Mu can put the styling and interior of the new Mercedes-Benz E-Class on the Volvo S80, the C-Class market will certainly be invincible;

If you take the styling and interior of the S-class and put it on the Jaguar XJ, it can also dominate the D-class.

The styling of the car in 2004 was nothing compared to that of more than ten years later. Even if the most talented car designers were recruited at this stage, it would not be comparable to Li Mu's aesthetics in this regard.

What Li Mu has to do is to find a team of designers, just like designing a panda bear, tell the designers a little bit about what he wants, and let them help him restore the shapes of those classic models according to their own memory. That's it.

As long as the appearance and interior are done, the competitiveness of the product can be greatly improved.

At that time, I will copy all the styles that can be copied from Mercedes-Benz, BMW, Audi, Porsche, Toyota, Honda, and Mazda. As long as they can ensure a comprehensive lead in appearance and interior for a few years, it is enough to establish Makino. Top status of the automotive group.

By that time, surpassing Toyota is inevitable.

Moreover, under the condition that the total amount of the car market remains unchanged, if the Muye Automobile Group succeeds, it will be equivalent to grabbing the rice from other people's bowls into its own bowl. At that time, whether it is a German car or a Japanese car, it is possible will be greatly affected.

As a result, surpassing Toyota is not a dream.

What's more, I still have Tesla's technical blessing. Using Tesla's technology to chase Toyota's hybrid, the problem should not be too big.

In addition, there are many new technologies that are relatively alternative but can greatly enhance the attractiveness of models, such as full LCD instrument panels, human-computer interaction and car networking systems.

The cost of the full LCD instrument panel is not high, but the force is not so high. If you invest in a research and development and production enterprise of LCD instrument panel, you can bring the mature LCD instrument panel technology to the market as soon as possible to compete with competitors. It can also make its own products stand out from competitors.

At this point, Volvo's safety technology can also be a blessing. If a set of pre-collision system is standard for mid-to-high-end models, the competitiveness will also be greatly improved.

Just like what Li Mu said to Elon Musk, the success of one explosive model after another will inevitably lead to a top auto company.

When Tesla first debuted in the last life, it relied on a model to go around the world, but this model alone made Tesla famous. Only relying on the huge LCD center control screen in the interior, it made countless consumers. Those who flock to.

Later, the Model X also became a hit with its pair of gull-wing doors. Coupled with the Model 3, whose production has never been able to come up, Tesla has achieved a market value of 40 to 50 billion US dollars. This is the strength of the explosive model.

In addition to these, Li Mu also has his own trump card.

He has two teams that can build operating systems, one is the Apple os team and the other is the Android team. These two teams will come up with two sets of the world's top mobile smart operating systems in the near future. By making changes, these two systems can be adapted to the car. At that time, the Internet of Vehicles will not be just a concept.

Just like in future generations, Apple's has also become an important reference standard for users to choose a car. The supported car can better adapt to Apple's iPhone [ ], bringing a better experience to the car. Apple is not a car company. , so any car can apply to Apple for use. However, in the future, ios and Android are their own, and the in-vehicle system they derived is also their own. It has its own unique closed loop, and for this alone, no car brand in the world can compete with itself.

Therefore, Li Mu firmly believes that whether Toyota or Volkswagen, no matter how good the current life is and no matter how unshakable its status is, it cannot resist his exclusive insight and understanding of the world more than ten years from now. Even Toyota's current profits are almost worth it. The combined profits of all car companies in Shanghuaxia are even more, but if you give yourself five years, they will all eat ashes behind them.

At that time, Stuttgart in Germany and Toyota in Japan may become Detroit in Asia and Europe. For traditional industries, once the pillar enterprises collapse, the collapse of the building will not be far away!