Chapter 1726 Only I Have This Spare Money
Muye Technology's strength in the Internet field is too strong, and sometimes it makes others look down on its strength in other fields.
Most people always have a thinking, someone who does a good job in this area, then he must be much inferior to this aspect in other areas.
Little Bill Ford felt that Li Mu could make Makino technology, but he could never make cars.
But he didn't bother to care whether Li Mu had the ability or not. He only cared about what price Li Mu was willing to use to buy his three brands.
Before, he thought that for someone like Li Mu who was not bad for money, he should find a way to exchange these three brands for the stock of Makino Technology, but now, Li Mu's car seems to be playing with the mentality of playing tickets, just to spend some money and listen to it. Ring's mentality, in this case, it is not so easy to want his shares.
But it never hurts to try it.
He smiled and said, "Mr. Li, in fact, we have discussed your acquisition intention many times, but we are more inclined to be acquired by Muye Technology. What do you think?"
"M&A?" Li Mu smiled slightly: "Mr. Ford, before the IPO, Makino Technology will not sell its shares to any group, enterprise or individual. After the IPO is listed, anyone who wants to acquire the shares of Makino Technology will most likely The direct way is to buy in the market, so I can reply to you directly about mergers and acquisitions, it is impossible.”
For Li Mu, what is a good asset and what is a poor asset can basically be seen at a glance.
Ford's assets are no different from cars. They depreciate quickly and have little room for value-added. If they want to make profits from these three brands, if they don't have the advantage of rebirth, they will have to wait at least five years.
However, the assets of Muye Technology are like the land in the city center when house prices are about to take off, and there is great room for growth.
It's like in 2008, when a Mercedes-Benz S of more than one million was exchanged for a three-bedroom Yanjing, even if it was an equivalent exchange, the latter would still lose money, so Li Mu would never do such a loss-making business.
Little Bill Ford didn't expect that Li Mu rejected him so simply, without even thinking about it at all, as if he had told a big joke.
This made his self-esteem somewhat frustrated. He had hoped that there would be a glimmer of hope, but when he said it outright, Li Mu directly refused.
Little Bill Ford couldn't help but became tough and said, "Since Mr. Li doesn't consider mergers and acquisitions, it's not impossible for us to talk about cash acquisitions. In fact, our offer has already been given to Mr. Musk, and the three brands The full package is $7 billion.”
Li Mu smiled slightly and said, "7 billion is impossible, Mr. Ford. You know in your heart that these brands are not high-quality assets for Ford. On the contrary, they are all blood-sucking leeches. I will give you fifty today. Don't think I'm taking advantage of you with an offer of 100 million US dollars. After five years, the three brands of yours may not be able to sell for 5 billion US dollars. In these five years, the inflation level of 5 billion US dollars, I believe You, an entrepreneur in business, should know better than me."
Little Bill Ford naturally knows what Li Mu means. Once the real industry goes downhill, it is indeed a hot potato. Many times, he can't find anyone who is willing to take over, so he can only smash it in his own hands.
However, since today is negotiating with Li Mu, I naturally have to show my attitude. If I make the right bet and Li Mu really wants these three brands, maybe I can get a certain one from him. Shares, it is really not good, but also to get a good shot price.
So he coughed and said: "Mr. Li, the actual value of these three Ford brands is over 10 billion. If we sell it publicly, the transaction price of these three brands will be 7 billion US dollars. Above, many companies in the industry are interested in these three brands.”
Li Mu smiled slightly: "I don't believe what you said at all. From this year to 2008, I believe that the financial situation is not optimistic.
Especially in the auto manufacturing industry, as far as I know, all auto brands are optimizing their assets and trying their best to reduce their burdens to cope with the coming winter. They still have a lot of inferior assets to sell. How could they still come here? Buying junk from Ford? "
As he spoke, Li Mu said apologetically, "I'm sorry, I'm just so straightforward."
Li Mu's character has always been very rigid. This character is developed because the Internet industry never needs to look at the face of any upstream and downstream companies, especially the platform. The users are in their own hands and the traffic is in their own hands. No one needs to be afraid. Ford Originally, he and Musk had already talked about the price of over 6 billion, but Bill Ford Jr. suddenly asked himself for 7 billion directly. This move was a bit of a challenge to himself.
Little Bill Ford's face was a little ugly.
After all, they are also three world-renowned car brands. Li Mu called them rubbish, which was a bit too condescending.
But Li Mu didn't care at all, seeing his gloomy expression, he said, "For Ford, this year's money is completely different from next year's money, not only because of inflation, but also because of inferior assets. The stop loss brought by the sale, under the current economic situation, I am willing to buy these three brands from you, and I am also willing to give you five billion dollars. Except for me, you will definitely not find the first brand in the world. Two, and I don't have to buy these three brands of Ford. Why can't I go to GM to buy their brands? Cadillac, they are also very miserable now. Like you, they can't do Japanese brands in the United States. In Europe, there is no place to stand, and it is almost as miserable as you."
Little Bill Ford found that he couldn't suppress Li Mu's aura at all. Li Mu directly said that his brand was garbage, but he didn't know how to refute it.
Whether it is Jaguar, Land Rover or Volvo, sales in the past two years have been very poor. Ford itself is not a company that is good at asset restructuring, nor is it a company that is very proficient in quality control and cost control, but the less good at asset restructuring, the more As early as a few years ago, I wanted to continuously acquire other car brands. I always felt that when I was a business, I wanted to play gluttonous snakes. I would eat one after another.
However, after eating it, I didn't have the ability to digest it properly, and as a result, it became more and more cumbersome to eat, so that even my own body was greatly affected.
Li Mu went on to say at this time: "Aside from the cooperation we are going to discuss this time, let me analyze for you, who in the world will buy these three brands from you."
"First of all, Japanese companies will never be interested in these three brands. The development ideas and concepts of these three brands are contrary to the concepts of Japanese companies. In the eyes of Japanese, there are only Japanese cars and German cars in the world. , American cars are no rivals at all in their eyes.”
"Secondly, it is impossible for European car companies to buy these three brands back. Although Volkswagen likes to make acquisitions everywhere, it is impossible for these three brands to attract the attention of Volkswagen, because these three brands are sold to you from Europe. In the hands, if Volkswagen is really optimistic about these three brands, it is impossible for Ford to buy them."
"Finally, Huaxia car companies will not buy your three brands, because the old car companies have already made a lot of money by producing joint venture cars, and there is no private company worth more than two billion US dollars. They want to swallow the elephant. It doesn't have that power."
In fact, China's auto industry is really inconspicuous at the moment. Those powerful private enterprises in later generations have not really risen yet. Even if the boss of Ji Li is called over and asked if he is interested in buying Volvo, he himself will think that this is a Arabian Nights.
Speaking of this, Li Mu said seriously: "Mr. Ford, think about the situation you are facing now, if you miss me, you will miss the only chance to sell these three brands in the next three or four years, do you know why? "
Little Bill Ford asked: "I don't understand, please ask Mr. Li to explain."
Li Mu said: "Because I am the only one who has this spare money, and I don't care about it, I liked cars when I was a child. At that time, I wanted to play with cars and wanted to buy a toy electric car, which was considered a luxury for my family. , but I'm different now, now that I'm rich, I still want to play with cars, so I can come up with five billion dollars just to fulfill a childhood dream of mine, even if the three I bought for five billion dollars After the brand is acquired, it will continue to lose money. I recognize this, because I can afford to spend five billion dollars to satisfy myself. Do you think that other than me, who else would have the courage to spend so much money to play? How much? Bill Gates? Buffett?"
Bill Ford Jr. said: "Mr. Li, since you are not short of this amount of money, why do you keep the purchase price so low? The price you are giving me now is no longer a price negotiated in good faith."
Li Mu smiled and said, "I'm not short of money, and I'm willing to spend money to do what I like, but that doesn't mean I'm willing to spend money to satisfy you. In my opinion, five billion is a very reasonable price, and Ford can get rid of it immediately. Troubled by the constant losses of these three brands, they will cash in inferior assets and then invest the money in their own high-quality industries. Therefore, if you really want to cooperate, don't hold the mentality of pitting the other, try to find someone you A balance point that’s alright, and I’m ok too.”
"If these three brands fall into your hands a few years later, you will definitely be stunned for this huge loss, and what about me? I may be glad that I didn't have the brain to waste this money in the first place;"
"If these three brands fall into my hands after a number of disasters, you will definitely be grateful for the timely shot today, and I, I will not regret spending this money, and I will not even frown. , because I have achieved self-satisfaction, this is enough for me, I have assets of 100 billion scale, and I use 5 billion to satisfy myself, even if I lose all of it, it doesn't matter."