Chapter 1725 I'm Afraid I'm Going to Die

Bill Ford Jr. has been a little nervous.

As the head of this generation of the Ford family, he is actually a player who has seen the world and experienced great storms, but when he thinks that he is about to meet the world's richest man Li Mu, he feels a little guilty.

The current total market value of the Ford family is only 20 to 30 billion US dollars, and a large part of it is owned by shareholders and other shareholders. The actual shares that the entire Ford family can control is less than half, and the old oldoney has a very big problem. , that is, there are too many offspring.

This kind of family is generally rich for four or five generations. Starting from the second generation, the number of direct descendants has increased exponentially, from four to sixteen, and sixteen to sixty-four. After four generations, the number of direct descendants They rushed to a hundred people, not counting their spouses. The number of immediate family members of the Ford family has been so numerous that even little Bill Ford himself cannot fully recognize it.

Such a family, at this stage, although the glory is still the same, but it is also very miserable.

I think it was really a top family that was all-powerful back then, but now? The world is developing too fast, and future generations are not strong enough. Ford's industry has not only failed to move forward, but also retreated.

The absolute value has been shrinking, but the number of people who share the pie has continued to grow. Now, hundreds of people in the Ford family are waiting to feed like blood-sucking worms every day. A considerable part of the industry dividends and profits go directly into the family trust fund, and then If it is distributed to these heirs, such a family will not have the pomp and vigor of a top family, but it has the taste of a down-and-out aristocrat.

A family with a total asset of tens of billions of dollars, but less than 100 million dollars per capita, is justifiable to be nervous in the face of a local tyrant worth hundreds of billions of dollars.

Little Bill Ford even thought that it would be really good if he could take this opportunity to hug Li Mu's thigh.

The best result is that Li Mu does not acquire these three brands in his own hands, but mergers and acquisitions.

Acquisition is to buy things for money only, and mergers and acquisitions are mergers and acquisitions, bringing the acquiree into its own big system.

Bill Ford Jr. felt that even if the three brands were valued at $7 billion, Ford selling them would only relieve some pressure. After all, the three brands paid far more than $7 billion when Ford acquired them. In the past few years, even the investment has suffered losses, and the losses are even more numerous.

Therefore, the best result is that Makino Technology can merge these three brands. It doesn’t take much. Give Ford three or five shares of Makino Technology. Then Ford will really win in the future.

Muye Technology has not yet been listed, and the current valuation generally given by the capital market is more than 200 billion US dollars, or even more. If you wait for Google to go public, and then IPO yourself, it will be a blast.

At this stage, if the shares of Muye Technology can be exchanged from Li Mu, it is far better for the Ford family than selling them in cash.

...

In the afternoon, Li Mu took Li Ziwei and Chen Ze to the Ford headquarters with Elon Musk's team.

Elon Musk has had several rounds of talks with Ford here, and the price has gone from 7 billion to 6.3 billion. Li Mu asked him to negotiate at a price of around $5 billion, but Ford refused very simply.

In fact, to Li Mu, 5 billion US dollars seems a bit low, but it is actually quite interesting. Which of the three brands is not heavily in debt? Which is not a loss year after year? The three brands together lose hundreds of millions a year. After a few years of losses, Ford himself will feel uncomfortable.

Once the losses start, it is very difficult to turn losses into profits. As far as these three brands are concerned, it can be said that none of them were won by Ford.

Jaguar has always been like that, but Land Rover has had a good time for a few years. That's really half of the credit for the Aurora, and the other half of the credit for Song Siming of "Snail House". If Land Rover is still in Ford's hands, it can develop the Aurora and make it so If Ford sees hope, let alone 5 billion, 7 billion Ford will not be willing to sell it in a package;

As for Volvo,

But even more, if this brand was not acquired by the Huaxia brand, so that the Chinese people have injected feelings for this brand under various propaganda offensives, and its Buddhist operation routine, if it can win, Li Mu is willing. Eat four tires.

When Volvo was Buddhist, there were few legends about it on the market, but since it became half a Chinese brand, the legends about Volvo have suddenly become overwhelming.

I believe that every Chinese citizen who knows a little about cars has heard a legend about Volvo. A certain person swears that the cousin of his second brother’s third uncle’s distant nephew had an accident while driving a Volvo. , the car crashed and was scrapped, the airbags were fully blown, but the people were fine.

Some people say that the brother-in-law of his boss's younger brother rolled down the mountain in a Volvo. If it weren't for the fact that he was driving a Volvo, he would have died long ago. That's why he identified Volvo and only bought a Volvo. .

As a result, Volvo turned a loss into a profit in the hands of Ji Li. Everyone thought that Ford sold a loss. In fact, it is not. If Ford is given another chance, he may not be able to turn Volvo into a profit.

Ford is also the most famous car brand in the United States. His three brands, Jaguar Land Rover and Volvo, are sold in a mess in the United States. It can be seen that even his compatriots do not give Ford face, and want to do these three brands. For Ford, it's almost impossible.

Therefore, if Ford doesn’t sell $5 billion this year, it will have to invest at least another $3.5 billion for these three brands next year. After spending three or five billion, the price it will sell will definitely not be higher than five billion. Might have to go down a bit further.

...

When Li Mu saw Little Bill Ford, Little Bill Ford shook hands with Li Mu with great joy, and said in less fluent Chinese, "Hello, Mr. Li, I have long admired your name!"

Li Mu gave him a smile and said lightly, "Mr. Ford, don't be so polite."

After speaking, Li Mu sat down opposite Little Bill Ford.

Little Bill Ford sat on the other side of the negotiating table, facing Li Mu and said with a smile, "Mr. Li made a special trip to come here, it's really an honor for the Ford Group."

Li Mu smiled and said, "Actually, I also stopped by. You know, Google is going to go public soon. Larry Page asked me to come to New York to ring the bell with him.

After speaking, Li Mu said again, "Actually, I really don't want to do a multi-billion-dollar business myself, but I just came to the United States this time, so I came over to meet with you. I may not have that much time, and I'll be here tomorrow after today. Dearborn is still unknown, so if I leave in the middle, please don't take offense to Mr. Ford and continue to talk to Elon Musk."

Little Bill Ford's face was somewhat unsettled. He wanted to subtly express that Li Mu must attach great importance to this acquisition, but he didn't expect Li Mu to directly say that he didn't show face, he just stopped by to have a look.

However, the little Bill Ford mentioned by Li Mu is not too suspicious, because Google is indeed going to ring the bell to go public in the near future, and the capital circle is very enthusiastic about this matter.

Little Bill Ford felt that Li Mu's aura was a bit unusual. A normal big man with a strong aura would make the other party feel a kind of pressure, but Li Mu not only had his own aura, but also seemed to weaken other people's aura. The halo of the field.

When a man worth hundreds of billions of dollars says he doesn't do a multi-billion dollar business, Bill Ford Jr. has absolutely nothing to do with him.

After calming down, Bill Ford asked Li Mudao, "Mr. Li, as far as I know, Makino Technology has never been involved in any auto industry. Why did it suddenly acquire three world-class auto brands?"

Li Mu said with a smile, "Mr. Ford, there are two questions. First, these three brands are not world-class. From the current situation, they are considered second-class at most. Second, I want to acquire these three brands. It doesn't matter much."

Speaking, Li Mu asked him, "Have you heard of the csc club? The full name is chasupercarcb."

"Of course." Ford nodded and said, "This is Mr. Li's club, I have heard of it."

The csc club is indeed very famous, not only because the members of the club are all children of wealthy families, but more importantly, the cohesion of this club is very strong. Li Mu can easily raise tens of billions of RMB in this club. Just horrible.

Wall Street has reported some anecdotes about the csc club.

Li Mu said, "I started a racing circuit in Huaxia, and I did it for a while, but it didn't feel very interesting. It just so happened that Huaxia didn't have any good car brands, so I just wanted to buy a few ready-made ones and go back and integrate them. , to build a domestic brand, to produce several excellent models, and to fiddle with a few racing cars, while engaging in competitions, it is also a contribution to the Huaxia automobile industry."

What Li Mu said is completely true. Take a few brands back, do technical integration, and then combine the strengths of the three companies, plus Tesla's unique technology, to create a Chinese independent car brand that can carry the main beam, and then produce some products that can be used in The world's best-selling hang-bang model, by the way, you can participate in some rally races, touring car races and so on.

In fact, Li Mu has already planned the future in great detail, and in his opinion, the probability of success is also very high, and there is definitely a chance to revitalize the national auto industry. He shook his head inwardly.

He believed in Li Mu's original intention, but he didn't believe that Li Mu could do it well.

He felt that Li Mu really lacked understanding of the auto industry. Do you really think that a little advanced technology can make a brand bigger? Don't make trouble, Ford has a lot of high-end technology in his hands. What do you think it is now?

The automobile industry is actually a very large wooden barrel. The technical level is only one of the sections that make up the wooden barrel. Control ability, after-sales ability, public relations ability, financial strength and so on.

With so many capabilities, Jaguar, Land Rover, and Volvo are in the middle-to-high technical level. Which of the rest is not a world brand? Just relying on you, Li Mu, and the technical level of these three brands, do you want to revitalize the Huaxia auto industry? I'm afraid I have to pay to die...

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