#1727 Bird Carriage

Li Mu's attitude made little Bill Ford very uncomfortable.

On the one hand, Li Mu's attitude is a bit too condescending. As soon as he opened his mouth, he said that he just wanted to play with the three brands in his hand, and he also advertised that he was the only possible buyer;

On the other hand, it is this kind of negotiation that everyone is not on the same channel that makes him unable to find his own entry point.

If any car company wants to acquire these three brands, then everyone will follow the normal routine, take out all the materials that should be obtained, and take out the plans for assets, patents, and employee placement. Talk a little bit.

But Li Mu doesn't play this trick. He doesn't know the specific situation of these three brands at this stage, and he doesn't want to know. He just told little Bill Ford, I want this thing, five billion dollars, I'll give you one more point. No, if you don't sell it, you can measure it yourself, or turn around to see other car companies, who can afford it, or who is willing to buy it.

Li Mu's set is really bad. He doesn't put himself in a position equal to Little Bill Ford, but puts Little Bill Ford in a position one level or even several levels lower than himself, and gives Little Bill Ford a position. A powerful sense of oppression, and a sense of helplessness that seems to have no choice.

The atmosphere at the negotiating table became awkward for a moment. After being silent for nearly two minutes, Little Bill Ford said: "Mr. Li, since it is a negotiation, I think we should start from a more professional perspective and more specific details. For a moment, as for the price issue, we can temporarily put aside our intended price and discuss the details before we negotiate the price."

Little Bill Ford felt that he had been taken too far by Li Mu, and now it was time to bring Li Mu back to his own frequency.

It's like a battle between a lion and a shark. Little Bill Ford is the lion and Li Mu is the shark.

Little Bill Ford was dragged into the sea by Li Mu before, and he couldn't use any skills. He could only let the shark bite and devour it, but if it came to land, the shark's strength would also be greatly affected.

It's like two people from different fields sitting together and chatting and debating. If the topic is in one of the fields that is good at, the other person can't talk about it.

Li Mucai was too lazy to talk to him about cars, it was pointless to talk about cars, because he didn't even know the basic principles of the engine, he didn't know how the turbo boosted the pressure, and he didn't even know how the gearbox changed speed. Understood, he only knew that it was a number of different gear ratios, but what kind of mechanical structure it was, he also had a black eye. The only transmission system that he knew all the principles was the transmission of the bicycle.

Going to talk to him about these details by yourself is not only meaningless, but also makes yourself passive.

So, Li Mu waved his hand and said, "Mr. Ford, in my current capacity and what I'm doing, there is no way to discuss more details. I have too many things to take into account, so I can only take a macro view. Look at the problem at the level, if you want to talk about the details, after I leave, you can chat slowly with the colleagues in my team who are responsible for the details."

Little Bill Ford felt another piercing crit.

In Li Mu's eyes, the five billion dollar business is just drizzle, and he wants to talk to him about the details of drizzle. Isn't that uncomfortable?

No way, the guilty little Bill Ford could only take a step back and said: "Then you can talk about the macro. From a macro point of view, the world auto market will definitely have a huge development, especially the Huaxia auto market, all of us in the same industry. They all believe that Huaxia will become a huge market in the near future, and from this perspective alone, the potential of these three brands in the future is limitless."

"Really?" Li Mu smiled slightly and said, "I read some data reports on the Huaxia auto industry before I came here. For more than half a year, the overall Huaxia auto industry has been relatively sluggish. The decline in sales is the key, and the decline in imported car sales is even worse. Great, you Jaguar Land Rover and Volvo, add up to a year's sales, there may not be more than a Honda Accord or a Volkswagen Santana, right?"

Little Bill Ford couldn't hang his face,

"We can't compare to VW or Honda, that's for sure."

Li Mu nodded and said, "So you told me that the market will grow in the future, so these three brands will definitely have development potential. I think your words are very irresponsible."

After speaking, Li Mu paused and said, "The auto industry has been developing since before World War II until now. However, the development of the industry does not mean that all companies in the industry can rise to the top. Look at this. How many car brands have you lost over the years? Don't they enjoy the benefits of industry growth? Of course not, industry growth is rain and dew, but the key is that your own conditions are too poor, even if the industry grows, you may not be able to survive. ."

Little Bill Ford immediately argued with some disapproval: "Mr. Li, Jaguar Land Rover Volvo, these three brands have a long history, they have enough precipitation, and those car brands that have disappeared and closed down you are talking about. different."

Li Mu said with a smile: "Let's put it this way, Jaguar Land Rover Volvo, these three brands are not suitable for the Chinese market at all. If you can't even see this, then you really lack enough understanding of the Chinese car market."

Little Bill Ford said unconvinced: "Mr. Li, we have been studying the Chinese market for many years, and we have undergone very professional research and research. I believe that I am at least no worse than you in understanding the Chinese market."

Li Mu waved his hand and said, "Since you are so confident, I will tell you the reason."

After speaking, Li Mu stretched out a finger: "Let's talk about Jaguar first, it is positioned as a luxury car, and the models are generally larger, heavier, more expensive, and have higher fuel consumption. There is no market for this kind of car in China, let alone. Jaguar itself has no brand reputation in China, and let me tell you, half of the sales of luxury cars in China are in Audi. Audi's cars are mainly for official use, and the remaining 50% are for the ordinary civilian market, but there is also Mercedes-Benz. BMW, what is Jaguar? Who will buy it?”

Little Bill Ford looked embarrassed.

Over the years, Jaguar has indeed been ignored in China. It is placed with Audi a6, and its sales are not even a fraction of the a6.

Li Mu then stretched out two fingers and said, "Besides Land Rover, my God, I don't even bother to evaluate this brand, the models are huge, heavy, expensive, fuel consumption is huge, the appearance is ugly and the failure rate is extremely high, the Huaxia market itself There is no space to consume such luxury off-road vehicles, and the main models of off-road vehicles are Toyota and Mitsubishi which are more stable, more practical and cheaper. If Land Rover does not change its path, let alone sell it in China, it will gradually be everywhere. Can't sell."

As he said that, Li Mu said with a serious face: "Don't be unconvinced when I say this, the only place in the world that recognizes Land Rover is the United Kingdom, and only the United Kingdom, but how many Land Rover cars can the United Kingdom sell in a year? Selling in the UK is booming, but why is a UK-based company unable to sell it to you?"

Little Bill Ford was a little angry and wanted to refute, but he didn't know where to start.

What Li Mu said was actually nonsense.

Land Rover, a bird car, will be wildly sought after by Chinese local tyrants in a few years, so what he said is all lies.

However, at this stage, Land Rover really can't sell, so from the result-oriented point of view, if it is not good, little Bill Ford is speechless.

Li Mu continued to say ruthlessly: "Also, you know that a bird car like Land Rover has a huge displacement. Such a large displacement is not bad in the United States, because the oil price in the United States is cheap, and Americans also prefer large-displacement cars. , but the point is, Americans don't like Land Rover! They have Chevrolet, Cadillac, gmc and Lincoln in the same class of cars. Why buy an expensive, ugly and trouble-prone Range Rover? You are the American auto industry. Local Snake, how many Land Rovers sell in the United States a year, you should know it yourself, right?"

"Also, you should also know what's going on in Europe. How strong are the Europeans' awareness of environmental protection? They are afraid of adding a burden to the earth. Whoever drives a Land Rover will be scorned by people every day. In Europe In the eyes of people, the Fiat 500 is the best car. It is economical and environmentally friendly. Therefore, I can be sure that Land Rover will become more and more pessimistic in the European market in the future. Even if it fails, any non-governmental environmental protection organization will jump out. Slogan: Give me back the blue sky, reject Land Rover, what will you do then? Where will you sell the Land Rover Range Rover you built?"

"Sell it to Asia? As I said just now, the vast majority of Chinese people can't afford this kind of car at the current consumption level, and they don't like this style of car. You should also know what's going on in Japan and South Korea, right? Koreans basically I only buy Korean cars, and the same goes for Japan. However, wealthy Japanese do like to buy imported cars, but they really don’t like Jaguar and Land Rover. They like German cars. Although it is a right-hand drive country, young people like to drive. Left-hand drive Mercedes-Benz BMW, how many Jaguar Land Rover do you see in Japan?"

"Southeast Asia? My God, the consumption level over there is not even good for Ford, right? Not to mention Jaguar Land Rover?"

"The Middle East? The weather in that place is so harsh, and the Land Rover's after-sales service is enough for you to drink a pot."

Little Bill Ford stared at Li Mu in astonishment, terrified in his heart.

This guy seems to be really saying...

Being fooled by him like this, even little Bill Ford felt that a bird car like Land Rover really had no future...

Li Mu then stretched out three more fingers and said, "Come on, let me talk to you about Volvo again, you give a thumbs up when you talk about Volvo, and the first thing you say is safety. What is the selling point of safety? I won't comment on it first. , but the best-selling model in the Huaxia market should be the Volkswagen Santana or the Jetta, but do you know that the best-selling models of these two models have no airbags, and the safety devices only have seat belts, so do you think you Does it make sense to tell me that Volvos have four, six, eight or eight hundred airbags in them?"