Chapter 1735 General Manager of Pig Farm

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After Li Mu sat down on the sofa, Mark Zuckerberg said nervously, "Mr. Li, let me report to you about our recent development."

Li Mu nodded and said, "Okay, let me give you a brief introduction."

Mark Zuckerberg paused for a moment and said: "At present, the number of users in the United States has exceeded 30 million, of which college students account for one-third, the daily active users are 2.3 million, and college students account for About half."

Li Mu asked curiously, "How many college students are there in the United States?"

Mark Zuckerberg said: "The data at the end of last year showed that it should be more than 13 million."

Li Mu praised: "There are more than 13 million college students, and 10 million are Facebook users. It seems that Facebook is very popular on college campuses."

"Indeed." Mark Zuckerberg said: "Our largest soil is currently on college campuses, and the viscosity of college students is very high, but the biggest problem is also the same. It is difficult for us to convert the user groups outside the campus. The rate has increased, and many non-college student users are not very interested in our products."

Li Mu smiled and said, "This is normal."

After speaking, Li Mu added: "Look, the college student group is a very special group. If we divide people into three classes, the first class has not entered the society, such as infants, primary and secondary school students, and one more class. The class has already entered the society, and the scope is very broad. Those who have never been to school, those who have started to live independently and earn money, those who have gone to school and then dropped out of school, and those who have graduated from school belong to the second class, but they are special. It is the third stratum, this stratum is half of the society, half of the body is still in the ivory tower, this stratum is the college students.”

"The vast majority of college students do not go to college in the city where their home is located. They may be in other states or even in other countries. These people have left the shelter of their parents, but have not really entered the society and worked hard on their own. So this group is special and a lot of times out of tune with the other two classes."

"Facebook grows in this kind of soil, so the first thing it bears is the fruit suitable for this soil, germinates here, takes root here, and bears fruit here, so you are naturally loved by this soil, while other soils It is not easy for users to accept it at once, but it is not that you have not done a good job, but that you have completed the first stage of starting a business. You must first take root and grow in the soil where you grow, and then it is possible to develop and migrate to other soils. ."

Mark Zuckerberg nodded very seriously, but looked at Li Mu hesitantly, and said, "Mr. Li, actually...to be honest...if Facebook goes out of the university campus, the biggest competitor we will face is yy, we The product function of yy is highly overlapped with yy, but it is far less powerful than yy. If yy is from 1 to 100, we can achieve 21 to 30 of them at most. In this case, it is difficult to seize market share..."

Li Mu nodded in agreement, smiled and said to Mark Zuckerberg: "Mark, you are right, there is a saying in China that there are no tigers in the mountains, and the monkeys are the king. If there are no tigers in the mountains, the wisdom and With agility, they can dominate the entire forest."

After speaking, Li Mu paused for a moment, then added: "But if there are tigers in the mountain, although the monkey can't be the king and hegemony, as long as it searches carefully, it can still find many places that tigers have no or can't touch, such as Gao Gao. The treetops, the narrow caves, the steep ridges, before Makino started to go downhill, this is the future direction of Facebook."

In fact, Li Mu still had a lot to say.

When "monkeys" face "tigers", not only treetops, mountains, ridges, but also cesspools are their living spaces.

Take Tengxun as an example. Tengxun is a social giant in China and must lead by example in many cases. Therefore, Tengxun cannot and dare not engage in gray areas, such as dating software.

In fact, if WeChat has several functions that are convenient for making appointments, then Momo, Tantan and the like will have no way to survive. However, with the size and status of WeChat, it is impossible to give yourself the name of an appointment software. , so Tengxun not only did not develop the about-p function in depth, but continued to cut off the product functions with the about-p attribute, such as the drift bottle, and was taken off the assembly line.

The reason why the drift bottle is taken off the assembly line is because the function of this product has already done more harm than good in the eyes of Tengxun, and not many people use it, but it hides dirt and filth, and there are often some illegal gray contents, so I put it down. Instead, it is a kind of self-cleaning and protection.

In this case, even if a small company only makes a product with the function of a drift bottle, it can gain a group of users and a market.

It is absolutely impossible for Facebook to fight against Muye Technology in the future, and Li Mu will not let this happen. However, Li Mu hopes that Facebook can get involved in all areas that he cannot or is unwilling to get involved in.

This kind of feeling is a bit like I have a lot of leftovers at home, and I don’t want to eat leftovers, so I simply raise a pig or a dog, otherwise the leftovers will be eaten by stray dogs or taken back by others. Feed the pigs.

Mark Zuckerberg fell into deep thought, and Li Mu's words gave him some inspiration, but he couldn't grasp where the inspiration was.

Seeing that he was a little frowning, Li Mu said: "Mark, the future market will definitely follow a rule, that is, in a certain field, there will generally only be one giant, but in addition to one giant, there will be several big ones. Company and dozens of small companies, although Makino Technology is now a giant in Internet social networking, but there is no large company of the same type in the industry. If Facebook can occupy the forest that monkeys are good at first, it will have the opportunity to become the first. ."

Mark Zuckerberg's eyes lit up and blurted out: "Mr. Li, you mean, let's cultivate the market of colleges and universities first?"

Li Mu nodded, and said, "There are more than 13 million college students in the United States, how many are there in the world? At least 100 million, right? If you can turn 80% of the 100 million college students into Facebook users, then Your facebook can become the largest company in the social field after Makino Technology."

In fact, Li Mu has always regretted the intranet, which is Renren.

At the perfect time when Facebook did not enter Huaxia, Renren was able to play itself to death.

At that time, Renren was very popular in China. Many post-90s and 00s may not have imagined that. At that time, not only college students played on campus, but all high school students would basically sign up for Renren.

Why do you like to play Renren? Because this thing is a social platform based on school and classmate relationship, it is highly vertical, even QQ can't compare to it at this level.

At that time, as long as Renren stood firm, stood firm, and consolidated its foundation in the field of campus social interaction, even if it was impossible to replace QQ, it would definitely not be worse than Momo, and the result? As soon as the buddy came up, he tore off his most awesome label.

In Li Mu's opinion, the name of the school network, even if it does not rank in the top three of Huaxia Internet product names, it must be in the top ten.

As soon as the name is heard, it makes people understand that this thing is closely related to the campus.

Inside the school! How fucking kind! It was a precious memory that some people will always miss, and a beautiful present that some people are indulging in. As a result, some brain-twitching person jumped out and renamed it Renren.com.

wtf? What does Renren mean? What does it mean? Your motherfucker is a vertical website! With such a general, unknown name, why do you think you are QQ?

You look at other people's Facebook, and they always insist on the brand of Facebook. When did they change their name to Lianmian? or ff?

There is also qq. The reason why people changed their name from oicq to qq was not because they wanted to make it simpler, but because they asked icq to sue. In the end, they had to be low-key and called qq. culture.

How about you? What do you mean by everyone? Is everyone for me? Am I for everyone? Or are you showing off how many people you are?

If nothing else, Huaxia had 20 to 30 million college students at that time, and the number of new users increased by several million every year. If such a huge user group is cultivated and eaten properly for a lifetime, the intranet itself will have opportunities, and the result will be self-inflicted.

Now, if Facebook can build a social product for college students around the world, it can at least become a big company with a market value of tens of billions, or even hundreds of billions of dollars in the future, and the most rare thing is that it does not conflict with its own YY ​​itself.

Because yy wants to be a giant, the giant thinks about how to make the road wider and wider, but does not think about how to make it narrower, so the more vertical things are, the less the giants will disdain to do it, and take the If the leftovers are used as a metaphor, it is a billionaire who does not know and disdains to eat leftovers from his own family. Whoever wants to eat whoever eats.

But for Li Mu, leftovers are also food. If you don't eat them, you can raise a dog or a pig to eat, right? If there is a lot of leftovers, just get a pig farm.

Raising pigs is really not very glamorous, and it’s dirty and smelly, but it doesn’t matter. If you don’t raise them yourself, you can find someone to raise them yourself. What does Mark Zuckerberg do? Isn't he the general manager of his own pig farm in the future?

Li Mu is afraid that Mark Zuckerberg's ambitions are too lofty, and he is unwilling to honestly take up the position of general manager of the pig farm, but it doesn't matter, he is just waking him up now. If he can react, then he will rely on pig farming in the future. He can also make a fortune, but if he fails to react and steps into a field that he should not step into, he will immediately turn his face and mobilize resources to destroy him.

For his size, he is a Thanos-level existence, and snapping his fingers is enough to destroy Facebook.

Li Mu also sees this very clearly. In the field of company and business, there are no real friends. Everything is driven by interests. In the field of business, if you want to touch my cake, don't blame me for wanting it. your life.