Chapter 1709 Who Is Its Biggest Opponent

Davidson couldn't understand why Li Mu was so interested in cars, but he was very clear about Li Mu's financial resources. It was no problem for Makino to acquire several poorly managed car brands.

He only regarded it as an expensive hobby for Li Mu as a rich man. Even if the loss would not have a huge impact on Li Mu, he did not persuade him any further. Facilitate an interview with Ford.

Although he hadn't even seen anyone from Ford, a majestic blueprint for the auto industry had already emerged in Li Mu's mind.

Li Mu even thought about the group name of the automobile industry, the full name is Muye Automobile Group, the English name is.

Since it is an automobile group, it cannot be put into the structure of Makino Technology, funded by Makino Technology, the shareholding ratio of existing shareholders is shifted, and then registered as a new group.

In the future, the Makino Auto Group will have at least five sub-brands, one is Tesla, which is already in the pocket, and the three sub-brands that Ford has earned when they buy them. "Automobile" brand, the strategic deployment of five brands has been completed.

At that time, Tesla will be responsible for the R&D and manufacturing of pure electric vehicles, as well as the R&D and training of electric drive-related technologies, and is responsible for exporting electric-drive-related technologies to other sub-brands to help other brands develop hybrid models, and even future pure electric vehicles. electric vehicle;

The other four sub-brands, Volvo, Jaguar, and Land Rover, are not only responsible for the production and development of their own product lines, but also need to be responsible for exporting the body technology required by Tesla to Tesla, helping Tesla to develop more pure electric models, and even helping Tesla. Tesla produces pure electric vehicles;

As for Makino, in the future, it will mainly be responsible for digesting the technologies of the other four sub-brands, and fully develop itself. First, it will become a well-known domestic brand and occupy a sufficient market share in domestic vehicles, and then consider entering overseas.

In terms of the overall structure setting, the five sub-brands belong to the section of "automobile R&D and production". In addition, Li Mu also plans to invest in a section of "automobile sales", not only for the construction of automobile sales network and Maintenance, but also to set up a direct sales network, or even an online sales network.

Although each sub-brand will have its own R&D department, Li Mu is still planning to build a group-like R&D center that integrates the technologies of all brands, and also conducts research and development of more adaptable technologies, such as human Computer interaction, Internet of Vehicles and other important technical fields in the future automotive industry.

If the structure is based on such a scale, the scale of capital required by the entire Makino Group may exceed US$50 billion or even higher.

Fortunately, there are still banks and investment banks. Before the financial crisis, Li Mu still had three or four years to obtain huge amounts of money from banks and venture capitalists around the world.

The automobile manufacturing industry is not an industry with a long profit cycle. If it operates properly, it is actually not difficult to make a profit.

Porsche can make a lot of money with a Cayenne, Land Rover makes a lot of money with two models, Range Rover and Aurora, and even Ji Li can make a profit of more than one billion US dollars a year. Li Mu has the experience of later generations and has With strong capital and publicity ability, he has no worries about the future profitability of Makino Automobile Group.

After communicating with Davidson, Li Mu immediately called Elon Musk again.

Li Mu told Elon Musk about the idea of ​​acquiring Jaguar Land Rover and Volvo. Even Elon Musk could not understand why Li Mu would acquire so many car brands at once.

However, he knew Li Mu better than Davidson Goldberg. He knew that Li Mu would never do something with great fanfare just for the sake of his hobby, especially something that required a lot of money. I believe that Li Mu must have a complete plan and plan.

Moreover, he also knew that Li Mu called him,

Certainly not simply to inform himself of this information, so he immediately asked, "Mr. Li, do you need me to cooperate in any work?"

Li Mu said: "I want you to help me build an elite team in the United States in terms of automobiles and finance. When the time comes to negotiate with Ford, I need a mature team to participate."

Elon Musk said: "Tesla has some automotive talents, and a few more in finance should be enough?"

Li Mu said: "Try not to affect the progress of Tesla's own work. This team is not only responsible for the negotiation with Ford, but also for the evaluation of assets, including the evaluation of related intellectual property rights. When the negotiations are completed, I hope this team can Directly became the core management team of the group and helped me complete the restructuring and optimization of the entire group."

Elon Musk exclaimed and said, "Mr. Li, are you going to form an auto group?"

"That's right." Li Mu said with a smile: "I want to form a car group like Volkswagen, GM, Ford, and Toyota, and it's a super-large passenger car group that spans fuel power, hybrid power, and new energy power!"

Elon Musk was taken aback by Li Mu's ambition. Li Mu may be the only one who can invest so crazy in the real industry, especially in traditional manufacturing.

In the entire Silicon Valley, and even Internet companies all over the world, there is a unique atmosphere. All Internet people feel that they are engaged in high-tech industries, so they are very disinterested in traditional industries, and even have strong discrimination.

They put the label of high-tech talents in their bones, so no matter what they do, they like to move closer to the concept of high-tech, so it has nothing to do with high-tech, and no one is too lazy to do it, nor does it bother to do it.

Once an Internet person starts a traditional industry, there is no doubt that he will transplant the concept of high-tech into the traditional industry. He must want to subvert the traditional industry. would be interested.

It's like why Elon Musk would do Tesla instead of buying a Ford or GM brand.

What Elon Musk wants is not to enter the traditional automobile industry, but to subvert the traditional automobile industry, so he invested in the new energy automobile industry such as Tesla.

For someone like Elon Musk, asking him to start a traditional car brand would feel like a complete slap in the face.

Even in the aerospace industry, this guy has to incorporate new concepts.

So Elon Musk can't imagine why Li Mu wants to engage in traditional cars with such a big fanfare and buy three traditional car brands in one go.

Moreover, he is not optimistic about the traditional automobile manufacturing industry in the future. At this stage, many old car companies cannot survive, and new car brands are even more unheard of.

So Elon Musk persuaded Li Mu: "Mr. Li, I have been in contact with some professionals on Wall Street, and they told me that the auto manufacturing industry will not be very good in the next few years. On the one hand, the global economic situation is not optimistic. On the one hand, the profit margins of traditional car companies will gradually decline.”

After speaking, he added: "General Motors Group and Ford Motor Group, these two major groups are the two largest in the US auto manufacturing industry, but the annual financial reports of these two groups show that both companies are approaching the loss line. Fiat last year. With a loss of more than a billion dollars, the main profits of the traditional auto industry are now taken by a few auto companies in Japan and Germany, and other brands are basically uncompetitive in front of them.”

Li Mu snorted and said, "In terms of profit, Toyota should do the best, right?"

"That's right." Elon Musk said: "Japanese people are more careful, cost control is particularly good, and what is even more powerful is the strong product competitiveness. In the North American market, Japanese cars account for the largest proportion of ordinary family cars."

Speaking of which, Elon Musk said: "If I remember correctly, Toyota's profit in 2003 should be around $10 billion."

Li Mu asked him, "Who do you think is Toyota's biggest rival?"

Elon Musk thought about it and said, "I don't think Toyota has a rival."

Li Mu asked, "Why do you say that?"

Elon Musk said: "I have studied the general situation of global auto companies since I was preparing to do Tesla. In my opinion, Toyota is the one with the strongest foundation, and its product line is really too broad. , basically covering all passenger models, and each type has a very competitive product, family car, luxury car, suv, pikup, mpv, any kind of car you can think of, they all have at least one It's a best-seller, and their Prius is an epoch-making product, very powerful, and strictly speaking, the public is not his opponent."

Li Mu said with a smile: "I think Toyota's biggest rival in the future may be the Makino Automobile Group."

Elon Musk was ashamed and said: "Mr. Li, it is really not easy for the auto industry to overtake. Even a new energy vehicle with a new concept like Tesla can only be said to have subverted the traditional industry in concept, but Industrially, it is far from being possible.”

Li Mu said with a smile: "In my opinion, the auto industry is to make a single-product hit, and if you make one hit, you can become a small car brand; if you make two hits, you can become a medium-sized car brand; if you make three hits, you can become a medium-sized car brand. Explosive models are large car brands. If we can make five popular models, we can become a first-class corporate brand. In the future, as long as we can continue to create explosive models, it is not a dream to catch up with Toyota.”

Toyota does have a lot of hot models, Corolla, Camry, and rav4. These three are the top 10 hottest models in the world. In addition, Toyota also has Highlander, Prado, Land Cruiser, Crown, Egypt. Alpha and Lexus, most of the models here are sold at higher prices in China all year round, especially Alpha, call the dealer to ask the dealer if they can raise the price by 300,000 yuan.

Li Mu has a car aesthetic that has been leading the world for more than ten years. He has the advantage of killing the audience in seconds on the appearance and interior of the current car. With this, he can cut off many popular models.

Is Kumamon a hit? now what? It's Li Mu's.

Why can't you cut the beard for the future Corolla, Camry, rav4, and even Honda rv, Volkswagen Golf and other explosive models?