Chapter 1702 Rush to Kill

In Huaxia's private economy, there are a large number of small and micro enterprises, and even workshops that are not even registered as companies.

Especially in the field of small commodity manufacturing, family workshops almost contributed more than half of the output value.

Among them, 9999 companies or workshops have no copyright awareness.

For example, a workshop in Yiwu specializing in the production of stickers, mainly sells self-adhesive stickers to primary and secondary school students. Their stickers not only capture all the popular Chinese stars in mainland China, Hong Kong, Macao and Taiwan, but even Japanese, Korean, European and American stars are also included. A large number of star stickers, as well as a large number of stills stickers for film and television dramas, and image stickers for cartoons. This workshop may produce 10,000 categories of stickers a year. The copyrights of portraits, films and animation characters used are numerous, but they are really authorized. Chains, absolutely none.

That is to say, such a workshop produces 10,000 categories a year, the genuine rate is 0, and the piracy rate is 100!

They produce whatever is popular, such as Huanzhugege, Meteor Garden, Sailor Moon, Football Teenager, Slam Dunk, Michael Jackson, Hot. In short, as long as they are popular at this stage, they will immediately bring them over to carry out Produced without regard to copyright and laws.

The same is true for the star posters sold at the entrance of various primary and secondary schools. Boys love to buy young and dangerous posters, one piece for five, and two for five for larger ones. It is estimated that billions of posters can be sold in the whole country a year. Among them, Chen Haonan can enter. Or the money in the pockets of copyright owners like pheasants, there is not a dime.

Not to mention the current stage of the cartoon peripherals in the domestic market, basically, the genuine rate of 1 in 10,000 is considered a high incense.

Now, panda bears have exploded all over the world. From a few years old to adults, middle-aged and elderly people, they can't help laughing at this image, because this image has not only become popular on the Internet, but has long since entered the line with the media. life under.

Therefore, a large number of small commodity workshops and enterprises in the south began to shift their targets one after another, and concentrated most of their production capacity on the production of Panda Bear peripheral products.

The market's recognition of these products is also extremely high. Basically, as long as they are listed, they will be robbed.

What is even more irritating is that many people have started the idea of ​​overseas markets, and some pirated peripherals have begun to be shipped to overseas markets one after another.

In Li Mu's eyes, these small business and hawkers are as disgusting as parasites. These people can only survive by sucking the blood of others. Without the body of others, they have no ability to survive, and they often They will swarm towards the most perfect goal, just like the current panda bears, thousands of pirated parasites suck blood madly, when the panda bears are sucked down, everyone will run to the next goal.

In such a market environment, the genuine version itself is almost wiped out. For example, the popular Pikachu in recent years, if it is a genuine product produced by a regular company, the cost includes not only the cost of raw materials, the cost of production and processing, but also the high cost of copyright. and various tax costs.

A Pikachu doll of the same size, even if the workmanship and materials of the genuine and pirated dolls are exactly the same, the genuine company has to pay at least one or two yuan of copyright costs, while the pirated company does not need a penny.

Moreover, small pirate workshops are generally operated by individuals without registered enterprises, so their production and processing process does not need to pay a penny tax rate to the tax authority, and a company must pay not only corporate income tax, but also some additional taxes.

In more detail, the cost of workers in pirate workshops is much lower than that of regular companies, because they only pay workers wages, but do not pay workers social security and personal taxes.

As a result, the cost of the genuine product may be more than double that of the pirated company. Even if the pirated product is shipped at the cost price of the genuine product, you can still make a lot of money, but the genuine company will be miserable, even if you sell it at the cost price of the genuine product. The price is reduced to the same level as piracy, and it is not enough to cover the cost, so the price can only be raised. Once the price is raised, the competitiveness will be lost. At this stage, most consumers do not have any awareness of genuine piracy.

They only buy the best value for money,

Naturally, Li Mu couldn't allow these pirates to ruin the image of Panda Bear, so he personally took the lead, not only organized a rights protection team, but even took the initiative to communicate with the industry and commerce department.

The industry and commerce department also attached great importance to the request for assistance from Muye Technology, because the panda bear is different from other cartoon characters.

First of all, the panda bear is the first cartoon image born in China that is popular all over the world, which is of great significance;

Secondly, the panda bear represents Huaxia's panda tourism, which is equivalent to the cartoon messenger and image spokesperson of Huaxia Tourism in overseas markets, and even represents the image of the national tourism culture to some extent.

What's more, its copyright owner is Muye Technology. Huaxia currently has the highest valuation, or even the highest valuation in the world. It is the business card of Huaxia's companies overseas. Leaders attach great importance to it from top to bottom. The necessary escort is certain. to be given.

In this case, Li Mu came forward again and held a closed-door meeting with the industry and commerce department.

At the meeting, Li Mu personally explained to the leaders of the industry and commerce department the current popularity of panda bears around the world, including the frequency of use by netizens around the world, the heat of discussion, the heat of media reports, and the heat of companies applying for copyright cooperation.

The leaders of the industry and commerce department did not expect that panda bears are now so thoroughly popular all over the world.

The list of hundreds of thousands of companies around the world that have applied for copyright cooperation makes them stunned.

Li Mu said: "Leaders, at this stage, in countries and regions where copyright protection is in place, companies are applying for the legal authorization of the image copyright of the panda bear through our official application process. , Hundreds of thousands of cases of individuals have sprung up like mushrooms after a rain. If necessary intervention is not made, the situation of panda bear piracy in China will become more and more serious. At that time, inferior pirated panda bear images and commodities will flood the country and even overseas. The market has a huge impact on the development of the panda bear itself, so we sincerely hope that the industry and commerce department can assist Muye Technology in safeguarding its rights across the country, and also protect the healthy development of the panda bear image."

The industry and commerce department also immediately paid attention to this issue. This is not only a copyright infringement issue, but also the international image of Panda Bear and even the international image of Huaxia Tourism. In the past, we could turn a blind eye to these copyright infringements, but this time The stakes are high, and nothing can be said for slack.

Subsequently, the leaders of the industry and commerce department immediately stated that they would strengthen the crackdown on pirated panda bears across the country.

Li Mu also made a statement on the spot: "Muye Technology has established cooperative law firms in provincial capital cities across the country. At that time, we will entrust them to prosecute piracy in any city in the country. In order to prevent piracy, we have passed a law firm. With a budget of 100 million yuan for rights protection, we will file civil lawsuits against infringers nationwide at that time, and we hope that local industry and commerce departments can support our rights protection work.

The legal department of Muye Technology is very efficient. They have established cooperative relationships with top law firms in 2 provinces, 5 autonomous regions and 4 municipalities directly under the Central Government. Muye Technology will entrust them to help Muye Technology in the provinces, autonomous regions and municipalities where they are located. To protect the rights of the panda bear image, this time, Li Mu's goal is to not let a pirate go.

For Li Mu, if pirates or pirates simply make some money from their own company, they won't go to great lengths to kill them. Nothing can be dragged into the quagmire by piracy.

Not only Panda Bear, but also "Flying Tigers", which will be released this year. This film is also of great strategic significance. If pirates are eyeing it, then I will make them bankrupt.

Therefore, Li Mu decided that even if the cost of rights protection is high, Muye Technology will happily accept it. If a manufacturer makes 100,000 yuan from pirated panda bears, then Muye Technology can spend 200,000 yuan to force him to spend the 100,000 yuan. Yuan spit it out and sent him to prison.

If a self-employed person earns 1,000 yuan from pirated panda bears, Muye Technology will also find him, and then spend several times or even a dozen times the cost to let him bear the corresponding legal responsibility after paying off all the illegal gains. .

Subsequently, the industry and commerce department issued a document to the whole country, requiring local industry and commerce departments to strictly investigate and deal with the production and counterfeiting of panda bears within their jurisdictions, requiring three points:

First, early detection of fraud and early stop of infringement;

Second, all produced goods must be recovered and destroyed;

Third, cooperate with the public security organs to deal with enterprises and individuals who produce and sell pirated products, which is a two-pronged approach of administrative punishment and criminal punishment.

Moreover, the industry and commerce department also gave work guidance in the document.

They require local industrial and commercial departments to trace the source directly from the market. As long as pirated goods are found in the market, they will immediately hold the seller accountable, and then trace the source step by step through the seller until the responsible person of the production enterprise is found.

If it is an enterprise that produces and sells pirated copies, the industry and commerce department directly seals up the enterprise, imposes administrative penalties, and decides whether to transfer it to the public security organ based on the quantity and market value of pirated goods.

If it is an individual who produces or sells pirated copies, it will be directly banned and the illegal gains will be confiscated. Those who violate the criminal law will be investigated for criminal responsibility according to the crime of illegal business operation and the crime of infringement of intellectual property rights.

As soon as this document was issued, local industrial and commercial departments immediately regarded it as one of the most important tasks in the near future, and immediately began active preparations to launch a vigorous nationwide campaign against piracy.