Chapter 1694 Good Money Drives Out Bad Money

Japan and China are very close to each other, and there are many entanglements in the history of the two countries. Li Mu himself hates those extreme Bushido spirits and acts that deny history, so he has been promoting the real World War II and real history. That's why he had to make "The Last Samurai" notorious and stillborn.

However, Li Mu's ability to make Muye Technology what it is today, in addition to his rebirth advantage, also has his objective and sober attitude towards doing things.

Japan's tourism market is indeed very in-depth and thorough, and it is also very worthwhile to study at home. If nothing else, take a look at Japan's natural resources. How big is the country and how many mountains, rivers, lakes and seas do they have? Why so few natural resources can make tourism so extreme?

In Li Mu's view, the most important point is that others are more careful and attentive.

If nothing else, take the travel add-on as an example.

The Ueno Zoo in Tokyo, Japan, has only a few giant pandas leased from Huaxia, but they have developed and designed dozens or hundreds of panda peripheral designs and commodities. There are cartoon images of panda elements everywhere, even cars and buses. , hotels can be seen everywhere, all kinds of small commodities are everywhere, and almost all of them are well-designed and excellent in workmanship. Basically, all tourists who go there to see giant pandas will buy some and take them back.

However, as the only country of origin for giant pandas, Sichuan is the location of the giant panda breeding base, and the quantity and quality of their products around giant pandas are far inferior to those of Ueno Zoo.

The most depressing thing is that the peripheral products on both sides are produced in Yiwu, and even produced in the same factory.

The reason for this gap is that, on the one hand, we really don't have the other party's intentions, and on the other hand, it may be that our design ability is indeed weaker than the other party's. After all, Japan has strong animation genes, and even a police station can find people who know how to draw. The cartoonist designed a cute cartoon image for the police station, which must be weaker in China, but it doesn't matter if it is weaker, it can be improved!

If you don’t have a good design team, you can hire them from big cities; if big cities are not enough, you can directly hire designers from Japan or Europe and the United States. Everyone serves money, so who can’t live with money?

You can even hire Japanese people to do it!

Li Mu said this idea, and someone at the scene asked tentatively: "Mr. Li, we will find a Japanese designer to design the image and peripheral products of Huaxia's national treasure, will it trigger a boycott of the people?"

After listening to Li Mu, he asked him, "Are we going to boycott? If the Japanese took money from Muye Technology and designed a lot of products and visual elements for the panda tour route on Taobao, then these products also belong to Muye Technology. , belongs to Huaxia, so what's wrong with it?"

The other said: "I am also worried that people will think that this is not pure enough.

You also know that some people like to be serious after all. "

Li Mu said: "In the 19th century, great and diligent Chinese workers crossed the ocean to the United States and helped the United States build the Pacific Railway, but it did not change the fact that the Pacific Railway was an American railway, and it did not change the fact that the Pacific Railway was an American railway. The fact that it has made a huge contribution to the development and rise of Japan, if Japanese designers can design excellent cartoon images for us, these cartoon images will naturally also contribute to our tourist routes, our tourist image and the tourism industry. , so, what we want now is good things, you don't care who made the good things, as long as it is the money we give, it is ours!"

After speaking, Li Mu added: "The next stage will focus on opening tourist routes from first-tier cities to Chuandu, Chang'an, Jiuzhai and Huangshan. The themes are: National Treasure Panda, Terracotta Warriors, Jiuzhaigou and Huangshan. This route is not only about the hardware such as transportation, accommodation, car, tickets, and attractions, but more importantly, how to integrate a deeper sense of service and added value, so that foreigners will be stunned when they come, and they will not forget it for a long time. Let them not consciously give a thumbs up when they mention this trip after they go back. Only in this way can we spread the concept of high-quality tourist destinations, make overseas tourists interested in Huaxia Tourism, and gradually introduce Huaxia Tourism. The industry will grow bigger and stronger, and ultimately we must drive out the bad money with good money, crowd out the tourism industry that has been abducted and deceived, and leave them nowhere to hide."

Li Mu has always been distressed about the development of the domestic tourism industry.

In his opinion, most of the domestic tourism industry is growing wildly, and they are really similar to Huaxia Internet Company. , so why care about overseas markets.

Therefore, in the past life, few domestic Internet companies can really send their products abroad.

The domestic tourism industry has never imagined that everyone should work together to make the Huaxia tourism market a popular outbound tourism market. Everyone is caught in various vicious competitions, so various tourism problems emerge one after another. There are 1 yuan shopping groups. There are all kinds of deformed products, there are also various deceptive tricks to deceive people, and there have even been murders caused by forced shopping.

Li Mu has no ability to interfere with how other companies operate tourism products, but he can make his own tourism products a benchmark, and then use his own influence and promotion ability to influence the judgment and trend of users and the market.

Therefore, in his view, he must first ensure that the tourist routes where Taobao goes are all in-depth development of boutique tourism projects, and every tourist route must be the best of the best.

Li Mu himself is very clear that he is now making travel products, which seems to be very cheap, basically zero profit, but if those domestic travel companies want to do it, they can be cheaper than their own, and they can make more money. more money.

Take the Southeast Asian travel route as an example. For the same route, the price of a normal travel company may be as low as 5,000 yuan per person, and then a person can earn 1,000 yuan, but a black-hearted travel company can charge 3,000 yuan, and then a person can earn 2,000 yuan. .

Why are they so arrogant? To put it bluntly, it's all kinds of cheating and all kinds of cheating.

First of all, on the same route, normal travel companies provide regular flights of ordinary airlines, non-low-cost airlines, and not red-eye flights. However, black-hearted travel companies usually arrange for more than one piece of luggage to be checked in, and there is no baggage on the plane. Low-cost airlines that offer free meals are much cheaper.

Moreover, the black heart travel company likes to occupy time at both ends, for example, it is also four days and five nights. The normal travel company departs in the morning or in the morning, but the black heart travel company departs in the evening. In this way, the first day of travel is just a flight, and When returning, the normal company usually leaves in the afternoon or evening, and the black-hearted travel company leaves in the early morning, which means that the last day is only a flight, which saves a lot of costs.

In addition, black-hearted travel companies will arrange shopping in various links, such as some deceptive jade markets in Southeast Asia. As long as the travel company takes a tourist there, they can take tens or even hundreds of RMB per head, and then the tourist If consumers consume, travel companies can also get at least 20% of the commission.

A rough calculation, if a tour group of fifty people enters the jade market once, the travel company will earn three to five thousand head fees. Then, among these people, let’s say that one-fifth of the people are fooled into buying something, and the per capita consumption is 5,000 yuan. , then the total consumption is 50,000, and the travel company can take away 10,000.

Just a travel classic, the travel company earned 15,000 yuan, which is equivalent to 50 people each creating an income of 300 yuan for him.

After visiting the jade market, we also visit the latex product factory.

The latex product factory also pays the travel company money on a per capita basis, and then gives 20% of the rebate as well. Moreover, the latex product factory is better at cheating money than the jade market, because tourists are not strong enough to be wary.

After entering, the tour guide or staff will tell you that the latex in Southeast Asia are all natural products, so that you can see how they use natural materials to make latex mattresses and latex pillows, and then let you try it. How comfortable things are, in the end, they will play the killer and tell you that the normal price of this thing is 10,000 yuan in China, and it only costs 3,000 or 4,000 to buy it from here.

Tourists feel that buying is earning, and immediately expresses their desire to buy. The other party immediately said to pay now, and immediately shipped the goods to Huaxia. When you get home, you will receive the goods.

Then the tourists swiped their cards to pay, and after they went back, they received a Sanwu mattress mailed from Gui Province. It seemed that it was not worth even a thousand yuan. At this time, there was no way to complain, and the travel company had long ago He also received a commission of several hundred yuan per capita from the latex factory.

Or simply this matter is dominated by the travel company. In the end, the travel company pays the local latex factory a per capita visit fee, such as 100 yuan per person, and the rest of the black money is earned by the travel company itself.

If something like this happens a few times, let alone a 3,000-yuan group fee to make money, a one-dollar group fee can even make money.

Moreover, similar things are not only happening in China's tour groups to Southeast Asia or other countries, but also in domestic tour groups.

Li Mu doesn't want these cheap and low-quality tour groups to be in power in the future. The best way is to take advantage of the current situation to set up the benchmark first, and then use his platform influence to constantly expose the tricks of black-hearted tour groups and improve the people's anti-fraud awareness. , Although this can't completely kill this black sheep, it can at least suppress their living space indefinitely.

For Li Mu, it was a protracted battle, but fortunately he had enough ammunition to keep fighting.

This time it is the Panda, Terracotta Warriors, Jiuzhai, and Huangshan routes. Next time, it will be Guilin landscapes, West Lake scenery, Yunnan-Guizhou scenery, and Zhangjiaji Forest Park. We will continue to develop like this, and one day we will be able to cover the whole country with high-quality routes!