Chapter 1693 Maximize the Price/Performance Ratio

Since Weibo titter is already a world-class platform, all the true and false marketing arranged by Li Mu are here for global users.

The global launch of tourism software is not easy, and it is even more difficult to become a global tourism country.

What can really be done are some old capitalist countries, such as the United States, Britain, France, and Japan.

When you mention the United States, you know the Statue of Liberty, Hollywood, Yellowstone National Park, and big cities such as New York, San Francisco, Los Angeles, and Atlanta.

As a former empire on which the sun never sets, the United Kingdom has already had cultural exports for more than a hundred years. Those citizens of the nominal Shu Kingdom and former colonies have a huge sense of belonging to the United Kingdom. For example, the Indians have no money to like them. Going to the United States, rich people love to run to the United Kingdom.

The French Gallic rooster was also famous all over the world. Coupled with the romantic capital and the blessings of various luxury brands over the years, the Eiffel Tower, Arc de Triomphe, and Notre Dame are known to people around the world.

The reason why Japan is very popular in the global tourism market is largely due to the Meiji Restoration. The overall development of Asia in the 19th century was far behind that of the West, but Japan was the only one who bet on the right direction, resolutely reformed, and completely Westernized. After that, Japan has been the Asian leader in the eyes of Westerners in its century-long history.

Moreover, Japan is clamoring to leave Asia and enter Europe every day, striving to be the bridgehead of Western capitalism in Asia, so it is even more recognized by the Western world, so that for a long time, the culture that Westerners recognize the most is not the long-standing Chinese culture. It is the Japanese culture of the Chinese civilization in the courtyard.

Therefore, Japan's tourism market is considered to be global.

Right now, apart from these four old-fashioned imperialists, Li Mu really can't think of anyone else who can do it globally.

Not to mention that many countries in Southeast Asia can also attract many non-Asian tourists, but in general, the tourism market in Southeast Asia is still a little low-end, so it is not a global tourist country. This is compared with the general economic development of Southeast Asian countries. The difference also matters a lot.

There is only one developed country in Southeast Asia, Singapore, but the land area of ​​Singapore is not as big as that of Yanjing. Such a small country wants to become a global tourist country.

Dubai in the past life was a strange one. This country did not follow the traditional propaganda route of an old and powerful country. Instead, it chose a "local tyrant" label and went all the way to the dark. As a result, the softness spread all over the world. It's incredible, so all of a sudden I'm full of all kinds of yearnings here.

In fact, if you think about it carefully,

Why do domestic media, self-media, and various information platform software push Dubai news like crazy for a certain period of time? For example, how handsome the prince in Dubai is, and the police cars in Dubai are all Ferraris. That’s because Dubai devalues ​​good cars, and the police can’t catch up with each other if they don’t drive Ferraris.

Another example is to promote the "Dubai Sheikh Series Stories" everywhere. For example, a certain sheikh in Dubai chatted very speculatively with others today. Seeing that his car was too bad, he asked his subordinates to give him a luxury car the next day; tomorrow the sheikh will be there again. The luxury store saw a Huaxia girl, looking at the luxury bag she couldn't afford, full of desire, the chief waved his hand and said, "Come on girl, I'll give you a gift, is ten enough?"

Why do brain-dead stories like this appear repeatedly on domestic social networks, and even appear on various hot searches, various lists, and various recommendations? You know, those social networks are the ones who fall into the eyes of money. If they don't give money, they will send a selfie and put a mosaic on the logos of ordinary items except luxury goods. Promote Dubai?

Isn't there someone behind the scenes throwing money at something like this?

Li Mu remembered watching a domestic TV series, in which all the cars with car logos were Audis. The rich generation drove Audis, the rich second generation drove Audis, Bai Fumei drove Audis, and white-collar workers drove Audis. The key is that hanging wires also drive Audis. Compared to the phenomenon of the whole network boasting about Dubai, isn’t it the same thing?

Li Mu has always felt that 90% of the so-called local tyrants in Dubai were fired by Dubai itself. After a few years of firing, people from all over the world began to travel to Dubai. This is part of Dubai's success in tourism. road.

What Li Mu wants to take is the route of Dubai, but Dubai is constantly packaging its own image of "local tyrants". In the first stage, Li Mu wants to package the Chinese tourism market in the world, which is the selling point of "super cost-effective Internet travel".

Li Mu knew very well that it was impossible to eat a fat man in one bite. Although he really wanted to publicize China's magnificent scenery, long history, and long-standing culture, this kind of thing requires a long process. Just like Japan, it takes at least Run these for a hundred or two years.

Therefore, Dubai's route is the most realistic, first choose a label to fight to the death.

At this stage, although the global Internet industry has platforms for Internet travel and special platforms for selling tourism resources, there is no one like Li Mu who engages in customized online travel.

It seems that the car market is all about selling cars offline, or selling online and picking up cars in offline stores, but Tesla later took the lead in abandoning offline stores and directly put sales online and delivered cars to your door, which was suddenly subverted. Gameplay across the industry.

Of course, at that time, Elon Musk was very noisy. He really didn't have any capital in his hands. He didn't have much money, and he couldn't build a car. He could only shout.

Li Mu is different, he can do whatever he wants and just do it.

Therefore, we should first focus on cost-effectiveness, maximize the cost-effectiveness, attract people first, then integrate more domestic tourism resources for them, and then slowly promote other labels, and finally make Huaxia Tourism a real global market. .

For example, in the next stage, tourists will no longer only be shuttled between first-tier cities. They can be allowed to see the Terracotta Warriors, Giant Pandas, Shennongjia, Jiuzhaigou, Huangshan, Lushan, Taishan, etc., etc. At that time, word of mouth will naturally become stronger and stronger, and more and more labels will be made.

In fact, the first stage of Taobao Go, attracted a large number of American tourists to China through its super high cost performance, and all kinds of true and false travel notes have also attracted more tourists from all over the world. China.

Half a month after Taobao Qunar went online, Chen Ze called Li Mu and said, "I have first-hand data from relevant departments. In the past 30 days, the number of overseas tourists who have applied for Huaxia tourist visas. , an increase of 10 year-on-year and a month-on-month increase of 97!"

Year-on-year, refers to the comparison with the same period last year;

The chain ratio refers to keeping up with the previous cycle, that is, the previous 30 days.

Hearing Chen Ze's tone, Li Mu seemed very surprised, so he couldn't help but ask, "Is this data scary?"

"Why not scary." Chen Ze said: "The number of tourists who want to travel to China has doubled compared to last year! This growth is too fierce!"

Li Mudao: "How do you think about how much resources we have invested in doing this? Now the outbound tours we do in the US market are as fast as the US going to Mexico. Not only do we make no money, but we also keep going. It is pressing the profits of airlines, travel companies, and hotel companies, and the microblogging titter continues to promote worldwide, let alone double the year-on-year growth, even if it doubles, I’m not surprised.”

Chen Ze said with a smile: "Okay, you should think bigger."

He said, his tone became serious, and said: "Let me tell you a little news, the next visa approval will be gradually relaxed, that is to say, the visa issuance rate will be greatly improved, this is also to take the opportunity to develop the domestic tourism industry well, To be more specific, what you are doing now is a good thing for the country and the people, so you can run forward as fast as you can."

Li Mu understood what he meant and couldn't help but get excited.

This kind of cooperation is too tacit. If the visa release is good news, it will be more attractive to overseas tourists.

So, Li Mu quickly gathered the team and told everyone the good news.

Every middle and senior level who participated in the operation of Taobao Qunar was very excited about this news. It was like getting the approval and permission of the parents, which was indeed a great incentive for the team.

So Li Mu said: "Since this is the case, then we will seize the time to formulate several more in-depth tourist routes, so that these overseas tourists can see more of China's natural and cultural scenery."

Mr. Lei asked: "There are still a lot of domestic tourism resources. In the first stage, Mr. Li doesn't know what suggestions?"

Li Mu said with a smile: "You must first go to the national treasure that you can get the most out of your hands, first, a panda tourism route. My suggestion is that the three cities of Yanjing, Shanghai and Yangcheng will all open a tour to Sichuan. Routes, for example, go to Yanjing for two days, then go to Sichuan to see pandas, or go to Shanghai market for two days, and then go to Sichuan to see pandas. Since Sichuan is gone, there is no reason not to go to Magic Colors. There is a dense fog, so we can plan three three-city tour routes, and then focus on putting panda elements into it to render it.”

Mr. Lei nodded and said, "Then I will hurry up and contact the airlines, travel companies and hotels in Chuandu and Wudu."

Li Mu said: "You'd better find a better design team to design a complete set of panda tourism souvenirs, and then go to Yiwu to find a reliable foundry to produce them. When our tourists come, they can bring them with them. It is not only a boost to the small commodity market, but also a powerful self-communication channel for users.”

After speaking, Li Mu added: "I suggest you learn from Japan. Let's be honest, they are really good at this."

"In Japan, even a small city with tens of thousands of people has its own cartoon images and various customized souvenirs. The added value of the tourism industry is very well developed. In comparison, they seem to be doing the most authentic. Yanjing Roast Duck, roast the duck carefully, cut the meat into 108 pieces, remove the bones and racks, make various flavors or burn them into soup, and sell you lotus leaf cakes, sweet noodle sauce, green onions, cucumbers , what about us? Compared with them, our current tourism market is to sell ducks directly, not to mention roast them and cut them well, and don’t even slaughter them. If you want to buy them, just buy them directly, and you can deal with them yourself. Play, how can we play better than others?"