Chapter 1690 Free Travel Online
A few days after the closing of the summit forum, the "Freedom Travel" section was the first to be launched on Taobao Qunar.
The independent travel is relatively simple. The organizational work required by Muye Technology and Taobao is relatively easy. After the integration of resources, you can go online directly. However, it is much more troublesome to travel with a group. It takes a while for the recruitment and training of the tour guide team alone. .
Moreover, the number of people traveling with a group is generally larger, and the coordination of resources is more troublesome than that of an independent tour, so at least a preparation period of about a month is required.
However, the independent travel can make Taobao Qunar's business turn up first, so Li Mu invested a relatively large promotion effort in Taobao Qunar as soon as he came up.
YY and Weibo and Twitter have begun to promote Taobao’s free travel advertisements in first-tier cities in China, as well as several large cities in California.
Of course, Li Mu's focus is to lure Americans to China instead of sending Chinese to the United States.
This is not because he is careful, but he has fully calculated the consumption level and tourism cost of the two countries, and found that no matter how cheap it is to go to the United States, it is also very luxurious for the Chinese people at this stage;
However, the cost of traveling to China is unimaginably low for most Americans.
Netizens in California found that YY and Weibo and Twitter began to promote a travel advertisement called "Changyou Huaxia" for them. The advertisement said that for only $1,599, you could fly directly to the other side of the world in six days. In five nights, go to visit China, an ancient civilization with a history of 5,000 years.
$1599? Users in the US can hardly believe it.
These days, going to Europe is more than that kind of money, right?
Many people click on the promotion link subconsciously, and the page jumps directly to the English version of Taobao Qunar, and it is directly the details page of the free travel service.
There are more than ten gears to choose from for the free trip from California to China, with a single person of $1,599 being the lowest.
Even the lowest gear, though, is already very exciting.
because it contains:
1. Direct flights from San Francisco or Los Angeles to Huaxia Yanjing;
2. Three consecutive nights of accommodation in a four-star hotel in Yanjing (including breakfast);
3. Yanjing uses a car throughout the journey, and a simple translation service with the car;
4. Tickets for Yanjing Great Wall, Forbidden City, Summer Palace, Yuanmingyuan and other tourist attractions;
5. Direct flights from Yanjing to Shanghai;
6. Accommodation for two consecutive nights in a four-star hotel in Shanghai (including breakfast);
7. Full car use in Shanghai stock market, simple translation service with car;
8. Tickets for multiple tourist attractions in Shanghai;
9. Direct flights from Shanghai to San Francisco or Los Angeles;
If the user customizes such an itinerary,
At least $1,300 for three air tickets, $300 for five nights' accommodation, $200 for ticket service, $300 for six-day full-time car service, $200 for six-day full-time on-board translation service, all in all, at least $2300 Dollar.
And most importantly, the $2,300 is very exhausting, because all the links need to be done by yourself, a little bit of communication, and even the cost of trial and error.
But where to go on Taobao, you only need to spend $1,599 to buy this full set of services, which is $700 cheaper, which is equivalent to a 62% discount.
Moreover, where to go on Taobao will help users coordinate everything. From the time tourists land, there will be a driver and a car interpreter to greet them at the airport, and until they leave the Shanghai market, they will also be delivered to the airport by a local driver and car interpreter.
Airlines and hotels have negotiated discounted prices with Muye Technology. Li Mu's acquisition cost is naturally much lower than the market price. The combined cost of other agencies is about $1,250, but Li Mu's actual cost is about around $1,000;
As for the car service, he cooperates with a local regular taxi company, and the taxi company assigns a taxi to follow up the whole process. The agreed price is capped at 300 yuan per day, 1800 yuan for six days, or about 220 yuan in US dollars;
On-board translation service, Li Mu has indicated on the details page that it is only a simple English translation, not the high-end Daniel translation that comes at any time. For tourists, college students who have passed the fourth grade in a regular university can actually To meet their translation needs, Li Mu directly cooperated with 3321. On 3321, he sent orders to students who passed the fourth level of English, and asked them to consider whether to accept the order according to their own situation and schedule. If they accept the order, they will pay every day Salary is 200 RMB.
At present, the monthly salary per capita is only more than 1,000 yuan. College students work part-time as translators with cars. This income is already very high.
This part, converted into US dollars, is about 140 yuan.
For the ticket service of tourist attractions, Li Mu directly takes a discount on the group price from the state-owned tourism company. The cost of tickets for several major attractions is only 50 US dollars.
In this way, the converted direct cost is 1000+220+140+50=1410 US dollars.
In addition, the labor costs of Taobao Qunar’s platform R&D, operation, promotion costs, and coordination arrangements for each single user add up to about $100, so in total, a price of $1,599 is given. There is still about 90 US dollars of profit space, but Li Mu does not plan to earn this money, but plans to take it out and return it to users in other forms.
If the user is more than one person and travels in even numbers, then the price per person can be reduced by $100, and the price is $1,499 per person. Of course, this is on the premise that two people live in the same room throughout the whole process.
This price is extremely cheap for the United States, where labor costs and service costs are extremely high.
In the United States, it costs a few hundred dollars to find a car for a day, and a hundred or two hundred dollars a day to find a bad translator, so the cost of the car and the translator alone will add up to more than $2,000 for six days.
But in Huaxia, in Li Mu's hands, the cost can be low enough.
If it is a couple who travel together to China, the two cities of Yanjing and Shanghai will only need US$2,998 for six days and five nights...
This price is unbelievably cheap for the people of California!
Not only that!
Muye Technology also gave a very awesome subsidy activity.
If a user purchases travel products from Taobao Qunar and successfully completes the trip, organizes travel experiences and photos that meet the requirements, and can get a $100 reward.
That is to say, if two people spend $2,998 to play in Huaxia for six days and five nights, and after they come back, each of them writes a travel note, they can also get a $200 reward from Muye Technology. In this way, they go out and play for a long time. , only cost $2798.
Simply a bargain.
As a result, on the day the event was launched, more than 4,000 free travel packages of different gears were sold throughout California.
Among the more than 4,000 people, about one-third of them have valid visas for China, and the remaining two-thirds do not have visas, but they were afraid of missing this good opportunity, so they bought the service first, after all, Taobao went to Which promise, if the sign fails, a full refund.
What Li Mu didn't expect was that the California free exercise program launched in the four first-tier cities of Yanjing, Shanghai, Yangcheng and Shenzhen in China actually sold more than 2,000 copies.
Where Taobao goes to California free travel, the lowest level is probably similar to the 1599 package of Huaxia free travel. It is also a direct flight from a city in Huaxia to Los Angeles, then from Los Angeles to San Francisco, and finally from San Francisco to return to China.
There are also six days and five nights in the middle, but because the service cost in the United States is too high, the whole car service and the translation service are omitted. After all, Huaxia’s compulsory education will learn some English. Those who can go abroad, the most basic There is no problem in communicating in English, so there is no standard car translation here.
If users who go to the United States need to charter a car or hire an interpreter, Taobao will give priority to contacting Chinese car dealers and Chinese students to undertake services. This move can also bring some income changes to some Chinese in California.
This package without chartered car and translation includes round-trip direct flight tickets, five-night four-star hotel including breakfast, and tickets for famous scenic spots. The full cost is calculated, which is equivalent to RMB 8,600 per person.
In this era, 8,600 yuan is enough to buy a daily round-trip direct flight ticket including tax, so the price/performance ratio of this price is still very high.
However, if the economic level of the consumer is high enough, the head space of the independent travel package is also large enough. For example, if the consumer chooses the luxury first-class cabin, the round-trip air ticket alone will cost more than 70,000 yuan. If he chooses a five-star hotel, the price will be different. multiplied.
Huaxia Free Travel ranges from $1,599 per person to $38,888 per person, while American Free Travel ranges from RMB 8,600 to RMB 188,000 per person. However, from the perspective of sales, the users who buy the lowest level account for at least more than half.
It seems that the price is still the most concerned by users.
...
By the second day of the launch, more than 7,000 U.S. users had purchased the package, and the number is still growing.
After Taobao Qunar went on sale, users with visas and time have basically begun to prepare for their upcoming trips.
According to statistics, there are more than 800 users who decided to travel from California to China in the next week alone.
The number of Huaxia users who purchased the package also exceeded the 5,000 mark. More than 600 people are expected to set off from the three cities of Yanjing, Shanghai Stock Exchange and Yangcheng in the next week to go to the United States to start their own independent travel.
The airline's flight occupancy rate has increased significantly, and this is only the initial stage of Taobao's efforts. As Li Mu said when he painted a cake for the Sino-US travel company, with the subsequent promotion in China and the United States, there will be more A large number of users from other cities and other states choose to start from the three first-tier cities in Yanjing, or choose to start from the two major cities in California, to participate in the cost-effective Taobao to go free tour. As a result, they have been dissatisfied. It is very likely that it will not take long for the route to be fully loaded.
Schwarzenegger was overwhelmed by the news that at least 600 tourists would travel to California in the coming week.
Don't underestimate the number of more than 600. This is equivalent to Li Mu sending two charter tour groups to California every week. After all, the full-load capacity of a wide-body airliner is only more than 300 people.
If it continues to develop like this, I believe that 10,000 Chinese tourists a week will soon be able to reach it!