Chapter 1680 Li Mu's Training Plan

Li Mu hopes to guide Schwarzenegger into a pro-China American governor. In his opinion, this is the best choice for China, the United States, California, and even himself.

Schwarzenegger also sensed Li Mu's intentions, but he also knew very well that Li Mu was like a plug-in for himself. This plug-in is powerful and free of charge. The only requirement is to strengthen the in-depth cooperation between California and China.

Li Mu listed to him the industrial cooperation that he can directly promote at this stage

Hollywood can carry out in-depth cooperation with its own film and television base projects, Huaxia Cinemas, e-ticketing platforms, yytunes, Taobao digital copyright sales and other projects;

Software companies in Silicon Valley can cooperate with it companies in Zhongguancun, including Muye Technology, Taobao and Alipay;

Silicon Valley hardware companies can cooperate with high-tech companies, electronic parts companies, and foundry companies in the Shenzhen area;

Once the major sectors of culture, software, and hardware are opened for cooperation, the win-win benefits behind them are huge. Although Schwarzenegger does not understand the economy that much, he can see a general idea.

Li Mu threw him a more attractive basis for cooperation.

At present, Li Mu's Gubei Water Town project and film and television base project have shares of state-owned tourism groups. The cooperation between the two parties is very close. In the future, Li Mu can cooperate with Schwarzenegger and use the resources of these tourism groups to promote the first-tier cities in China to follow A cross-tour for the people of California.

The most important thing is that Li Mu has the publicity platform of Muye Technology. He can completely promote Chinese tourism among American netizens, and at the same time promote American tourism among Chinese netizens.

Li Mu said to Schwarzenegger, "Arnold, you can imagine, if California's tourism revenue grows 20 or more year-on-year next year, how much income and jobs will it bring to California, for you, the governor, how big is this? achievements?"

When Schwarzenegger heard this, he couldn't sit still.

Tourism revenue increased by at least 20? This is really a huge number, but he has some doubts, can Huaxia's current consumption level support so many people traveling to the United States?

He thought again and again and asked Li Mu this question.

Li Mu said confidently, "There are many ways to make a tourist attraction, tourist city or even a tourist country popular, including but not limited to fabricating concepts, false propaganda, excessive beautification, and improving the cost-effectiveness. Of these methods, grasp one well. , you can be successful, and if you can grasp a few, you can achieve great success.”

After speaking, Li Mu asked him, "Have you heard of the country of Maldives?"

Schwarzenegger nodded. "Of course I heard about it. I went there for vacation last year."

Li Mu asked him with a smile, "Then you must have heard the saying that the Maldives will sink in the next few years, right?"

Schwarzenegger immediately smiled and said, "That's right, I learned about this place and became interested in it after reading the relevant reports."

Li Mu said, "The propaganda of the Maldives is very good. They use this kind of soft article to promote everywhere that the Maldives is about to sink, the beauty of the Maldives is about to disappear, and if they don't go, they may never have the opportunity to go again. People will always be unconscious when they see such articles. There is a sense of urgency, and I always feel that I must find an opportunity to go once, so that my life will not be in vain."

Speaking of this, Li Mu paused for a moment and said, "But think about it, the world is so big, there are so many places you won't have the chance to visit in your life, what is it that you haven't been to the Maldives? China's 9.6 million square kilometers of land,

I may never go to at least 90 places in my life, but most people can't think about this problem rationally. They don't think that the city where they live has more than half of the places they have never set foot in, but they feel that if this If you don't go to an island thousands of kilometers away in your life, your life will be in vain. "

Schwarzenegger smiled awkwardly and said, "I was really at the mercy of this kind of psychology, like a delicate and stupid romantic feeling."

Li Mu nodded, "This is the way of propaganda in the Maldives. There are so many islands in the world that can be visited, and the sea level rises. It is reasonable to say that any island may disappear. Even if the sea level rises a lot, even Australia may disappear. However, only Maldives has thought of such a way of publicity, which is to play the concept of fabrication to the extreme."

In fact, there is also a similar case in China, that is the famous gathering place of literary youth - Gulangyu.

Around 200x, with the rapid development of China's Internet industry, people became accustomed to understanding the outside world through the Internet. Suddenly, one day, an island in China flooded into people's field of vision on Weibo, blogs and other social media, and countless voices were saying It will disappear in the next few years, so anxious Chinese youth flock to this island, it can be said to be the first Internet celebrity tourist attraction in China.

However, since Gulangyu is not yet popular, and Schwarzenegger does not know China, Li Mu did not say this.

Schwarzenegger said thoughtfully at this time, "So are we going to make up some similar concepts for California and the first-tier cities in China?"

Li Mu nodded and said with a smile, "Of course, we not only have to make up concepts, but also try other methods."

After speaking, Li Mu added, "We can promote Yanjing's long history, its unique Chinese imperial culture, royal architecture and the Great Wall in the United States; we can also promote California's Hollywood, Universal Studios, Avenue of Stars, and San Francisco's Silicon Valley in China. , the Bay Area, the Golden Gate Bridge, and Chinatown, where fabricated concepts, excessive beautification, and false propaganda are used to make people on both sides yearn for the customs and customs on the other side of the ocean.”

Immediately afterwards, Li Mu continued, "Besides this, I have a killer."

Schwarzenegger hurriedly asked him "What's the killer?"

Li Mu said, "I can coordinate various resources to improve the cost-effectiveness of tourism between the two places."

With that said, Li Mu analyzed, "The cost-effectiveness of travel is nothing more than transportation, accommodation, food and travel expenses. I will analyze it with you one by one."

"Let's talk about transportation first. I can talk to China's airlines about special routes. Through publicity, I increased the travel intentions of the people between the two places, directly increased the demand for capacity between the two places, and increased the airline's occupancy rate and profit."

"If the airline is willing to cooperate with me to reduce the price of air tickets between the two places, the exchange must be greater demand for capacity. More planes come to this golden route, earning them higher profits.”

"Are we confident enough to make sure airlines are willing to lower their fares?" Schwarzenegger said.

Li Mu said with a smile, "There are no problems in this world that money can't solve. If there are, then the money is not in place."

After speaking, Li Mu said again, "If it's bad, I can talk to the airline about the guarantee. Their occupancy rate is not always 100. For example, if their average occupancy rate is 70, the plane will arrive at Yanjing every time they fly. San Francisco flights can be sold for 100,000 US dollars, so I will give them 20,000 US dollars per flight first, and then contract him to sell 20 tickets. I will be responsible for my own profits and losses. If I can do these 20, then I will raise it to 30 or 40, and I can even ask them to increase the number of flights for me, or even charter flights.”

"As for accommodation, this is easier to solve. I believe that whether it is Yanjing, Shanghai stock market, or San Francisco or Los Angeles, it is impossible for the hotel industry to guarantee an occupancy rate of more than 80 during most of the year, especially in the off-season tourism. At times, the vacancy rate will be higher.”

"If we decide to develop and promote the bilateral tourism business, I can pay for 20 of the room resources of each hotel in these big cities, and the 20 of the room resources will belong to me throughout the year, and the hotel will also give me a considerable amount of money. The discount, even so, in their view, it’s profitable because their average vacancy rate is much greater than 20.”

"I got these 20 room resources, and I will use them all to provide the people traveling on both sides, and let them directly enjoy the ultra-low discount I got. For example, as long as we can achieve these two points, living in The people of the shakeout machine will suddenly find that if they fly from Los Angeles to Shanghai for travel, not only will there be very low discounts on air tickets, but also huge discounts on accommodation costs. They used to only have enough money to go to Canada once, but now they have enough money Go to the other side of the world."

"To put it bluntly, this is a wholesale and re-retail business of a middleman, just like buying tomatoes in large quantities from farmers at wholesale prices, and then dismantling them and retailing them to consumers at higher retail prices, but I Putting all this on the line saves a lot of operating costs, so I can add only a little cost to the wholesale price, and then sell it at zero profit."

Schwarzenegger said, "In that case, aren't you busy in the middle?"

Li Mu smiled indifferently, and asked him, "Do you want to make some money for air tickets and hotels when I tell you so much? Of course not! As a patriotic Chinese, of course I want to contribute to the tourism industry in China's first-tier cities. , not only want the tourism industry of the first-tier cities in China to develop faster, but also hope that they can be deeply integrated with the international tourism market; and as a friend, I also want to give you a great gift for taking office, and help you do something to make the people of California compliment It's too easy for me to make money, if I really want to make this little money, I can just arrange for my subordinates to do it, why should I be busy in the middle?"

Schwarzenegger knew that Li Mu was telling the truth. For Li Mu, the benefit to China might be the first, and the second was to benefit himself, but even so, it was enough to make him excited.

At this time, Li Mu said again, "For most people, the biggest expenses of travel are air tickets and hotels. After these two expenses are significantly reduced, it will not only bring them great attraction, but also keep them higher. spending power.”

"It's like, I originally planned to spend 5,000 US dollars for travel, and a trip to Huaxia's original air ticket and hotel may cost 3,000 US dollars, so I have the remaining 2,000 US dollars to eat, drink and shop locally, but now, If the airfare and hotel to Huaxia drop to $2,000 or less, then in my budget, the budget for eating, drinking, and shopping in the local area will increase to $3,000 or more. Where does this money end up going?”

Schwarzenegger was pleasantly surprised and said, "This money has finally flowed into the city's gdp!"

Li Mu snapped his fingers, "That's right! This is the root of a city's tourism output value. If you're interested, I'll take action when I return to Huaxia."

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