Chapter 1686 Promote Outbound Travel
Schwarzenegger's celebration party in Hollywood was very lively.
Since media reporters are prohibited from entering the whole process, these Hollywood celebrities can also unload their idol burden and devote themselves to it.
It may also be that the previous inauguration ceremony in Sacramento was too serious and formal, so in Hollywood and Schwarzenegger's private villa, everyone was very open.
Schwarzenegger also took off his suit, put on relatively casual and comfortable clothes, and kept drinking with friends from all walks of life.
The early winter in Los Angeles is not cold. The entire first floor of the villa, as well as the entire courtyard lawn, are full of celebrities drinking and drinking, and the atmosphere is extraordinarily warm.
It is said that tonight, there will be a large parade in Los Angeles to celebrate Schwarzenegger's official inauguration. It can be seen that not only Hollywood, but even the whole Los Angeles is in a carnival because of Schwarzenegger.
At the beginning of the party, Du Wei was taken by Celine Dion and shuttled between top singers and musicians from all walks of life.
When Celine Dion introduced Du Wei to these big names in the music industry, she also did not forget to help her get all kinds of resources from those musicians. After a circle, Du Wei received more than a dozen promises to write songs, one person One song is enough for an album.
Li Mu and Lin Qingya were not too busy socializing, but each held a glass of champagne and found a comfortable and quiet corner to discuss specific business ideas.
Li Mu attaches great importance to enhancing tourism exchanges between China's first-tier cities and California, not only to enhance the West's understanding of China and its beauty, but also to improve his own business.
Taobao has never done tourism-related business, but this is a market worth hundreds of billions or even trillions of dollars in the future. If you don’t hurry to get in, you may lose the first opportunity in the future like Taobao’s flying pig.
However, if Taobao starts from the domestic tourism business in a down-to-earth way, it will directly fall into the position that Ctrip has been working on for a long time, which is equivalent to throwing its own airborne troops in the hinterland of others.
Instead of this, it is better to put aside the domestic market first, grab the Huaxia outbound tourism market that no one is competing with, and wait for the outbound tourism market to be seized by yourself, and then go to the domestic market to kill a carbine.
Schwarzenegger greeted a circle of friends, and finally came to Li Mu with a glass of whiskey. Seeing that he and Lin Qingya were chatting lively in Chinese, he asked with a smile, "Mr. Li, Miss Lin, I don't know where you are. What are you talking about, is it convenient for you to add me?"
Li Mu smiled slightly and pointed to the single sofa on his right.
He smiled and said, "Arnold, you came just in time. We want to talk to you about cooperation."
Schwarzenegger hurriedly said: "That's great, don't look at me drinking and chatting with them now, chatting and laughing, in fact, I'm really looking forward to taking office next Monday, and I can't wait to do something different. ."
Li Mu nodded and said, "Exactly, as I told you before, about strengthening the interaction between China's first-tier cities and California tourism, I plan to move quickly in the near future."
Schwarzenegger said excitedly: "If there is anything I need to do, just tell me."
Li Mu thought for a while and said, "That's it, I want to hold a summit forum for the tourism industry in China and China, and invite well-known and powerful related companies from both sides to participate, so as to integrate resources as soon as possible, and formulate a few more attractive It is a powerful tourist route, and then quickly starts to promote this business."
Schwarzenegger nodded hurriedly and said, "What fields of companies do you need? I'll let people screen them tomorrow, and then I'll communicate with them in person."
Li Mu said: "Airlines are definitely needed. I want to export more than 100,000 outbound tourists at least through the routes we set next year, and at the same time accept at least 150,000 inbound tourists from California, and then grow exponentially every year. , which first requires the joint cooperation of the airlines of the two places.”
"Well, I'll talk to American to see what they think, but I think they'll be very interested," Schwarzenegger said.
Li Mu nodded, and then said, "There is also a hotel group. If you want a medium-to-large hotel group, you have at least three or five hotels in your hands."
"No problem," Schwarzenegger said. "I'll let my secretary sort it out and see which ones meet the criteria."
Li Mu added: "The rest is the travel service company."
Schwarzenegger said immediately: "I will communicate with these companies immediately and let them reply to me as soon as possible."
After that, Schwarzenegger asked again: "Mr. Li, when is the summit forum going to be held?"
Li Mu thought about it and said, "In a week, let interested companies leave their contact information, and I will arrange for someone to send them an electronic invitation letter."
Schwarzenegger said: "In such a hurry? I am afraid there will be a lot of things on my side in a week, and it will be difficult to rush over."
Li Mu said: "You don't need to go all the way, and if you also participate in this summit forum, it will make this forum seem very official, which is not suitable. My idea is that all participants in this forum should be The person in charge of the enterprise in the tourism industry chain, try not to invite any government personnel from both sides to participate directly."
Schwarzenegger nodded and said, "That's good, otherwise I really don't know how to get out."
Li Mu instructed: "This matter is a travel exchange between the people, and it is entirely of a non-governmental nature. Although we can publicize it to the outside world, you are behind it, but you should not directly participate."
Schwarzenegger also knows Li Mu's intentions. If he directly participates in this summit forum, then the nature of this matter will escalate.
As a Hollywood star and the governor of California, these two identities are obviously more prominent as the governor of California for forum activities with political factors. In this way, once he participates, the forum will naturally rise to diplomacy. events or the level of cooperation between the two countries.
After all, the governors of California are all involved, and Huaxia Shao said that they also have to arrange a mayor of a first-tier city. The two also need various talks and media interviews. If this is done, the efficiency will inevitably be affected.
Therefore, Li Mu still hopes to put this kind of cooperation among the people and let the enterprises take on the role. In this way, the communication between enterprises will be relatively easier.
...
Schwarzenegger conveyed Li Mu's thoughts on the "Sino-US Tourism Industry Summit Forum" to American Airlines, several hotel groups and travel groups the next day.
Since it was organized by Li Mu, and he endorsed future tourism cooperation, the invited American companies showed strong interest.
Whether it is American Airlines, or California's medium and large hotel management groups and tourism groups, they have not really tapped the potential of the Huaxia market at this stage, nor have they obtained considerable benefits from the Huaxia outbound tourism market.
However, they are all looking forward to the Huaxia market. After all, it is a country with a population of 1.3 billion, and its economic development speed is leading the world. In the future, its outbound tourism market space is limitless.
Schwarzenegger reported the positive attitude of these companies to Li Mu, and Li Mu immediately began to communicate with the country.
He decided that Muye Technology and Taobao will jointly host this summit forum and form a working group of the summit forum. The main person in charge is Lei Junlei, the leader.
At the same time, Li Mu also assigned the task to the working group: communicate with tourism-related companies in four first-tier cities in China as soon as possible, and communicate with the three major airlines of Air China, China Southern Airlines and China Eastern Airlines, so that they can also determine whether to participate in this summit forum as soon as possible. If you are sure to participate, then book a candidate as soon as possible.
Since Li Mu attached great importance to this business, he temporarily changed the itinerary. This time, he did not go to Harvard University on the east coast for this trip to the United States. He returned directly from Hollywood to personally attend this summit forum.
The forum was scheduled to be held a week later in Yanjing, a five-star resort hotel at the foot of the Great Wall.
After another day in Hollywood, Li Mu took Du Wei and Lin Qingya by plane to return to China.
In the future, Li Mu hopes that Lin Qingya will be responsible for the connection with related companies in the United States and the integration of these resources, so she is also allowed to return to China to participate in the forum and fully participate.
...
After returning to China, Li Mu immediately convened the entire working group for a meeting, informing them in detail about his intention to do this section, and pointing out the direction for the entire team.
First of all, the travel business will be a big business in the future, and China's outbound travel market will become larger and larger in the future. Now even companies like Ctrip have not really made efforts in outbound travel. This is why Muye Technology seized the opportunity. great time.
Secondly, what Li Mu wants to do now is a complete set of outbound travel services. He integrates resources first, then refines them, and packs them into various products to sell to users.
For example, I first integrated the tourism resources of four first-tier cities in China. Suppose that a total of 200 scenic spots in the four cities were sorted out. These 200 scenic spots can be like buffets, allowing users to freely choose and match.
If the user travels by himself, he can choose a combination of 200 attractions at will, and then place an order through his own platform. In this way, from the air ticket to the hotel, from the travel transportation to the specific play, and then to the various attractions he chooses by himself. Tickets for attractions can be customized and packaged on this platform.
After the user makes a package purchase, the platform will go to book and settle with different resource providers according to the different needs of the user.
If you're traveling with a group, it's even easier.
Operators only need to formulate multiple stalls with different amounts, different destinations, and different combinations, and let users do multiple-choice questions.
These stalls may only include attractions in one city, or may include attractions in four cities. Users can choose according to their general preferences and price budget.
In later generations, Ctrip, Qunar, Tuniu and Fliggy are all mainly engaged in this kind of travel package-style travel products.
For example, if a user wants to travel to Southeast Asia, whether it is a self-guided tour or a group tour, there are many different combinations of packages, ranging from the lowest-end travel in a single city to the highest-end travel in several countries and cities. All kinds of gears can be selected by users slowly, and the degree of customization is very high.
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