Chapter 1697 Entrainment of Private Goods

Originally, when everyone saw these funny and cute animations, they just thought it was interesting, and they didn't think about how useful they were, but after Li Mu finished introducing them, they realized that this kind of animation was actually a kind of animation. A new way of chatting that can replace text.

In the past, eoji expressions could only be used as a text aid for chatting most of the time, just like salt put into a dish, which can enhance the taste of the dish, but it cannot be eaten as a dish alone.

Now, the panda bear gif emoticon made by Li Mu uses exaggerated and funny movements, and after matching the text, it can completely replace the text in many situations. Moreover, everyone feels that this way of chat is really interesting, far beyond the text. to chat with.

All of a sudden, the atmosphere in the entire conference room became enthusiastic, and everyone was excited because they saw a new way of presenting online chat, a brand-new and interesting way of presenting it.

Fang Xudong finally understood what Li Mu was going to do, he looked at these expressions and couldn't help shaking his head and sighed: "Mr. Li, I thought it was going to be a function of sending a gif to the other party in real time, and letting the other party preview it directly in the dialog box. , just like file transfer, I didn't expect you to use it to subvert the traditional way of online chat..."

Li Mu smiled slightly and said, "GIF expressions are a new direction that we will focus on next. If we look at the problem from this level, technology actually serves the content."

Fang Xudong asked curiously: "Mr. Li, since we have created this chat mode, under normal circumstances, should we encourage users to create their own content, so that the gif animation expressions can continue to increase, why should users upload, What about the added feature block?"

Li Mu said: "You are right, normally, when your functions are developed, I should not close the entrance for users to upload and add GIFs, but I have four considerations in the early stage:

First, if the child is still young and just learning to read, don't take him to the bookstore or library. If there are too many books, he will not be able to pick them out, and it is easy to choose the wrong primer;

Second, all parents impose their own three views and cognitions on their children, so when a child first learns to read, what he sees is decided by the parents according to their own preferences. Only in this way can we ensure that the child does not have too much deviation ;

Third, you need to know the difference between built-in content and custom content, such as our 20 gif pictures, which we built in. Assuming that users have updated the new version, then all users can send emoticons between users. At times, we don't need to send emojis, what we send at the data transmission level is actually a string of character instructions;

For example, the string of the first gif is bq0001, then when the user sends the first picture to another user, we only need to send the command of bq0001 to the other party, and the other party will directly retrieve this picture from the local display. Come out, for us, it is possible to reduce the 1b picture to 10 bte, how many times the bandwidth usage is reduced? "

Fang Xudong blurted out: "1b is equal to 1024kb, 1kb=1024bte. If you reduce from 1b to 10 bte, the bandwidth usage should be reduced by about 100,000 times."

Li Mu nodded and said, "Yes, the absolute difference between 1b and 1bte is not that big, but think about it, we now have more than 600 million users, which basically account for more than 90 of the world's netizens. If These 600 million users send an average of 1b GIF emoticons every day, how much will it take up our bandwidth?”

Having said that, Li Mu added: "If we now allow users to make and send gifs independently, then these unofficial built-in gifs cannot be transmitted in short character commands. At that time, if all kinds of self-made gifs are popular among users around the world. The defined gif, it takes up a lot of our bandwidth, so we don't need to let them alone now,

Let's give priority to the crowd. "

Fang Xudong asked again: "Mr. Li, what about the fourth consideration?"

Li Mu said with a smile: "Fourth, panda bears are private goods that I want to carry around the world. I just want to get rid of the function of users adding GIFs, and then put panda bears' expressions in them for them to use. Let all foreigners know about pandabear, let them know that pandas are a special product of China, let them like pandas or like them more, let them want to come to Huaxia to see pandas, and let them choose our special panda travel products on Taobao."

Speaking of this, Li Mu was a little excited, stood up and asked with a smile, "Think about Australia, what is the first animal that comes to your mind?"

"Kangaroo!" Everyone said in unison.

Li Mu nodded and said with a smile: "Think about it, kangaroos are so ugly, and they are not cute at all because they are big and fierce. Every year in Australia, people are killed by kangaroos. This is not what I said, this is official data. But even so, there are still a large number of tourists flocking to Australia to see it every year. In comparison, our national treasure panda can be said to be one of the cutest animals. I can see it without any problem. Why can't we develop panda tourism?"

The core layer present finally fully understood Li Mu's intention, Fang Xudong said excitedly: "Mr. Li, then we will build these expression packs into the new version first today!"

Li Mu nodded and said, "This batch is listed as the first issue of "Panda Bear", and then remind users that the second issue of "Panda Bear" is in production, let them pay close attention."

With that said, he instructed Fang Xudong: "The first emoji will be updated with our new version, and the data will be put into the installation package directly, but if there are new emojis in the future, users will directly download the cached emojis. data."

For a software product, launching a new plate-like function is a relatively large upgrade, and a new version must be downloaded and installed again.

This is like the early WeChat Moments could not publish videos, and later added a function of shooting ten-second videos to publish the Moments, which requires a version upgrade;

Later, WeChat further upgraded the video function. Users can select a video from their own albums, and take ten seconds to publish them in the circle of friends. This also requires a version upgrade;

It seems that the function of dynamic emoticons is now launched, which must be achieved through version upgrades. However, when new emoticons are released in the future, you only need to download and cache them in the emoticon function.

In addition to the custom emoticons on WeChat, there are also some officially released themed emoticons. All of these emoticons need to be downloaded. The future gif emoticon update will also adopt this mode, and users can download it themselves if they are interested. After downloading, it will appear in your own emoji list, so when you send it to the other party, it will not occupy the bandwidth.

Fang Xudong thought about it and said, "Mr. Li, the emoji package of the first issue is built into the installation package, which is easy to handle, but if a new emoji package is launched, although the publishing user has downloaded the emoticon package, the receiving user has not Download, then although we save a portion of the network bandwidth, we still have to take up a portion of the network bandwidth.”

User a caches the emoji of the second issue and sends one of them to user b. The logic of this data trend is that user a first transmits the file to the server, and then the server sends it to user b.

Since user a has already cached it, he only needs to send a character command to the server, and the server can know what he wants to send. If b also caches the emoji of the second issue, the server only needs to send the character command to b. You can;

However, if user b happens to have no cache, there is no way to call up the image locally when the command is issued, so the image can only be transferred to b as it is.

Li Mu thought about it for a while, and then Fang Xudong said: "You add a set of codes to the new version, and we can actively choose whether to automatically cache the user's computer for any officially released emoji."

Fang Xudong asked in surprise: "Do you mean to inform the user about automatic caching?"

"Of course not." Li Mu said earnestly, "Silent caching is enough."

"Silent cache?" Fang Xudong asked worriedly: "If it is discovered by peers or users, will they protest that we are forcing users to cache emoji data without their permission?"

Li Mu waved his hand: "This is not to spy on users, nor does it bring any security risks to users, it is just a normal cache of the software's own data. If it is exposed, we can say that this is to improve user experience, because if users If there is no cached motion picture, he also needs to occupy the network speed when receiving it. If the network speed is not good, the loading speed may take a long time, which will affect the user experience even more.”

In fact, Li Mu knew better than anyone that there was no non-rogue software in the world.

Rogue software does not necessarily have to be 721, or it is so obvious for a certain family. For example, when Microsoft pushed dos10, it itself became a rogue software.

In the era of mobile Internet, many software startups will have high-definition opening advertisements, and some even video advertisements. These software will symbolically add a reminder such as "the advertisements are cached under the ifi", but if you don't connect the ifi, he will No ads? If it does not exist, he will still automatically cache all kinds of advertisements for you, which will make you very annoying;

Even taking WeChat as an example, Guangdiantong advertisements often appear in the circle of friends, which also requires data and traffic. Why consume the user's traffic and place advertisements in the user's circle of friends?

Weibo has ten Weibo posts, not to mention half of them are advertisements. What’s even more hateful is that half of the ten Weibo comments are advertisements. In order to increase the display volume of advertisements, the platform has already There is no need for anything.

Not to mention that many software are still secretly recording user cookie, browsing history, address book, photo album and other private information.

Just help users to cache the emoji data, if this can be considered a rogue, it is really the most gentleman rogue in the world, not to mention that in the Internet industry, there is no real gentleman's product at all.

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