Chapter 1689 Summit Forum (Part 2)

In order to ensure the lowest cost in every link, Li Mu asked travel companies in China and the United States to give themselves the lowest price in the market, and forcefully sign a price guarantee agreement, promising not to sell the tourism resources in their hands at low prices. At or equal to the price of Makino Technology, it will be supplied to other third-party companies.

In other words, Muye Technology's resource agreement price must be the lowest.

At first, several American travel companies had doubts about this "overlord clause". Li Mu took some time to gather them for a meeting.

At the meeting, Li Mu asked these companies about their current concerns, and found that their biggest worry was that Taobao's customers would not be large enough.

In their view, the number of customers is insufficient, and the market potential is naturally insufficient. If the lowest price is also promised, it will be difficult to deal with if the larger customers have an opinion on this.

The person in charge of California's largest travel service company said to Li Mu: "Mr. Li, we are willing to give Muye Technology a low enough service price, but you ask us to guarantee the lowest price for Muye Technology, and also ensure that other homes cannot be lower than or equal to this. The price, which is really harsh for us.”

Li Mu asked him: "What do you think is harsh, you can put it forward, and let's negotiate."

The other party said: "We have fully studied the market status and prospects of China's first-tier cities to travel to the United States. Although we are also looking forward to China's tourists to bring us huge income growth, according to our analysis, China's first-tier cities will travel to the United States in a short period of time. The growth space of US travel is not particularly large, and if we give you an exclusive lowest price at this time, it will be a great harm to our other customers."

Li Mu said with a smile: "At this stage, there are relatively few Americans visiting China or Chinese people traveling to the United States, but it is precisely because of this that the future development space is huge."

Speaking, Li Mu gave an example: "Look, this time we nominally strengthen the tourism interaction between California and China's first-tier cities, that is, Yanjing, Shanghai, Yangcheng and Shenzhen, but do you know that, except for the United States The embassy in Huaxia is outside of Yanjing. There are American consulates in Shanghai and Yangcheng. One of these two cities covers East China and the other covers South China. Both are the most economically developed areas in China, and it can be said that China is the richest. , the cities with the highest per capita income are all within their coverage, so do you really think it's just four cities and California business behind it?"

After a pause, Li Mu added: "Everyone is a traveler, and they are very aware of the basic elements of a cross-border flight route, especially the long flight from China to the United States. The flight route can be said to be all hub-to-hub. I have now got the lowest price in the market. I got the lowest hotel price in the market for the air ticket price. Now I am asking you for the lowest price of other tourism resources in the market. If you cooperate with me, then the cost price of the tourism products I have formulated will be much lower than the normal level, plus I'm not trying to make money at all,

As long as the operating cost is added to the cost, there is no need to take an extra penny of profit. In this way, the price I give is the only ultra-low price on the market. "

"If I offer a seven-day tour from Los Angeles to Yanjing, the comprehensive price is a few hundred dollars cheaper than other channels, I believe that people in other states around California will choose to start from Los Angeles without hesitation, from Phoenix, Arizona. It only takes more than an hour to fly to Los Angeles and only a few dozen dollars.”

"If the price I give can be a thousand dollars cheaper than other channels, let alone a few states around you, I believe that even New Yorkers on the east coast will be willing to buy my service, and then spend a few hours to arrive. One turnaround in Los Angeles, and I've heard that flights from the east coast to the west coast are under $100 year-round."

The travel companies participating in the meeting fell silent one by one. What Li Mu said was indeed very attractive to them.

Everyone has heard of the situation in Huaxia. At present, there are not many hub airports in Huaxia. Most of the hub airports for international routes are Yanjing, Shanghai stock market, and Yangcheng. Most Chinese who want to go to the United States have to go to one of these three airports from where they are, and then take an international flight to the United States.

In this way, it also means that behind Li Mu's big plan, it covers not only the citizens of the four first-tier cities, but the whole country, or at least more than half of the country's citizens.

It is very likely that in the future, when half of the Chinese people are considering traveling to the United States, they will consider purchasing an independent travel package from Taobao or directly joining a group on Taobao, and then start from these three first-tier cities. In this way, potential The number of customers has greatly increased.

In the United States, there are many hub airports, and the distribution is relatively scattered. For example, New York, Chicago, Atlanta, Los Angeles, San Francisco, Seattle, etc. are all ranked high airports. In theory, from any of these hubs, there are Direct flights to Yanjing or Shanghai stock market.

However, the frequency of Americans taking planes is comparable to that of Chinese people taking trains. They fly here and there at every turn. The more they fly, the more experience they have. Moreover, Americans are backpackers who travel more often, and they are very good at it. When it comes to planning carefully, how to take advantage of connecting flights to get cheaper travel, Americans are better at it than the Chinese.

It is also to Yanjing, most Americans, no matter from any of the above US hub airports, when he realizes that a special plane can save hundreds or even thousands of dollars at a time, it is difficult for him to resist this attraction.

Theoretically, if Li Mu can keep the overall cost of Los Angeles to Yanjing low enough, ordinary tourists from the United States who come to Yanjing may consider purchasing the Los Angeles to Yanjing package provided by Li Mu. In this way, he covers , far more than just California.

These travel companies have always thought that Li Mu had a good relationship with Schwarzenegger, so he helped Schwarzenegger to do some political achievements and boost California’s tourism revenue, but unexpectedly, Li Mu wanted to take advantage of the price advantage Become a core hub for American travel to China.

In this way, the matter is even more troublesome.

For these companies, it felt like they were suddenly enlightened. In addition, Li Mu had unparalleled resources. After a little consideration, they agreed without hesitation.

So, Li Mu went to another city and got the cheapest tourism resources in California.

The resources of these travel companies cover a very wide range, including tour guides, translators, car use, catering, tickets, amusement items, and even shopping. The overall cost of this part has been reduced, allowing Taobao Qunar to have a greater operating space.

When the summit forum was about to close, Li Mu had already incorporated all participating companies into the cooperation scope of Taobao Qunar, and at the same time got the lowest price in the industry.

The biggest attraction of Taobao Go to Chinese and American tourism-related companies is that it has helped both parties find a new market for resource realization.

Prior to this, American travel companies had a large number of local tourism resources, but their main monetization targets were from the United States, Europe, Australia, Japan and South Korea. With a population of 1.3 billion in China, the number of people traveling to the United States every year was negligible. Now , Taobao Qunar began to export more Chinese tourists to the United States, giving them another monetization group.

If this chain is reversed, it will also be useful for Huaxia Tourism Company.

Whether it is the United States or China, the utilization of tourism resources is far from saturated, which means that both markets need more consumers.

However, for Li Mu, rather than letting Chinese tourists go out, he prefers to let overseas tourists come in. At the same time, he hopes that they can publish the great rivers and mountains of Huaxia to let more overseas tourists know.

In order to promote the rapid implementation of the outbound tourism project as soon as possible, Li Mu invited the CCTV documentary team to organize and produce documentaries of all the famous scenic spots in China, and prepare to put them on titter for publicity. CCTV also thinks this is a good opportunity for overseas people to know more about China. He agreed without hesitation, and he didn't even need Li Mu to bear a penny of the production cost.

Afterwards, Li Mu convened the executives of Muye Technology and Taobao for a meeting to sort out the outbound travel service process.

First, at the same time, seek the help of a headhunting company, quickly recruit a group of professionals in the tourism industry, and form a complete tourism team to be fully responsible for the three stages of the entire service.

In the pre-sales stage, including travel plan formulation, customer connection, helping users apply for visas, especially visa issues, not only help users to prepare necessary materials, help users fill in necessary forms, but also organize users to go to embassies and consulates for face-to-face signing, and strive for maximum output. sign rate;

In the sale stage, including customer organization, assembly, group dispatch, group tour, translation, and coordination of tourism resources between the two companies.

After-sales stage, including customer return visit, satisfaction survey, complaint handling and feedback;

Second, the cooperation process of the entire business can be described in one sentence as Muye Technology sets up the stage and where Taobao goes to perform. All costs are connected with Muye Technology and the supply company, and then Taobao Technology integrates the sales, and then settles with Muye Technology. Based on this principle, the formulation of different plans for tour groups and self-driving tours is entirely up to Taobao, who formulates plans and then calculates the price.

Li Mu's purpose is to not make a penny in the early stage, just level it, subsidize users at the lowest price, and quickly develop the market. If the user feedback is not very positive, he can also use some money to subsidize users, such as a The cost of the travel plan is 8,000 yuan. Wherever Taobao goes, you can subsidize 1,000 yuan per person. First, you can spend hundreds of millions of dollars on it, and you will be hot for outbound travel. You will not worry about making money in the future;

Third, once the plan is formulated, it will be launched on Taobao and titter immediately, and it will immediately follow up and promote it, and get on the right track at the fastest speed!