Chapter 642: 1 Ring Buckle 1 Ring

Philip didn't invite any big stars to speak for him. In fact, they also had their eyes on a world-class singer, a big star, but it was a pity that they couldn't talk about it at all. Because they are looking at Michael Jackson, and Mike Jackson is owned by Sony Records, how could he be allowed to endorse Philips products!

In the end, Philips decided to take the usual technology route, just like the Fengyu brand, simply showing the advanced nature of the product and highlighting Philips' brand technology.

Moreover, Philip's advertising investment in this area is also not small, and it is also overwhelming advertising, especially in Europe, where it is the most crazy.

The sales of super vcds are so crazily advertised, and the sales of ordinary vcds are rising steadily, while the sales of ordinary vcds are falling faster and faster due to the price cuts of ordinary vcds.

Now even some big companies can't bear it. Except for companies such as Sony, Dongzhi, Hewlett-Packard, and Pioneer, other brands have decided to talk to Fengyu Electronics, or to be convinced.

...

"Mr. Feng, the Huaxia representative of nec is calling and wants to talk to you about the DVD industry standard." Jiang Wanmeng reported.

Feng Yu raised his eyebrows, is it finally here?

These methods of his are all interlocking and oppressive, so that the giants in the consumer electronics field have to give in.

Start to license their vcd patented technology so that they can produce vcd. And when they lowered the price at the beginning, Feng Yu kept his brand and did not lower the price, giving them part of the market.

And when those companies see that the market is getting better and better, they will continue to expand their production capacity and increase investment in publicity, hoping to gain a larger market and more profits.

At this time, Feng Yu lowered the price of ordinary vcds, which dealt them a blow. But the blow was not particularly harsh, allowing them to still make a profit.

Now that there is profit, the production capacity has been expanded. They will not easily admit defeat. For those big companies, launching a product and taking it off the shelves within a few months will do a lot of damage to the brand.

So some small companies were forced to deal with the tail goods. Production was stopped. They only produced 10,000 units according to the minimum authorization contract, and they still made money at the beginning, but then lost a little bit, overall. Still a little surplus. But if you continue to produce, you can only lose money.

Immediately afterwards, the super vcd was launched, and the price of ordinary vcd was reduced again. Moreover, channels such as Fengfeng, aiwa, and Philips have cooperated to increase the number of retail outlets for their products, which once again suppressed the sales of other brands of VCDs.

Those big companies continue to insist on production, and also combine sales channels to increase sales.

In the beginning, their sales really picked up. They thought the crisis was over, but they didn't expect that Fengfeng, AIWA, and Philips would invest such a high amount of money in advertising, which made them unable to play?

Can you still make money by investing such a high advertising fee? What is the profit of an ordinary vcd, even if the profit of a super vcd is very high, the profit is only more than two hundred dollars, right? 10,000 units, only more than two million US dollars.

For such a large-scale advertisement, the annual cost is at least tens of millions of dollars. How many units can you sell a year? Are the bosses of these companies crazy? Will they settle accounts!

But they soon discovered that it seemed that it was not the bosses who were crazy, but their products. Really make money.

Not to mention ordinary vcds, just super vcds, after this scale of advertising, the annual sales volume can exceed 500,000 units, and there are only four brands competing, even if it is an average. Each company can sell at least 100,000 super vcds this year, so the profit will be more than 20 million US dollars, which can fully recover the investment in advertising costs, and there will be some surplus.

The important thing is that these brands of ordinary vcds, under the siege of super vcds, Fengyu brand, and aiwa brand ordinary vcds, their sales are also declining, and the market will all be given up.

According to their calculations, the sales volume of VCDs this year will definitely exceed one million, of which they will share half, and the other half will be shared by Fengyu Electronics and Aiwa Company. The profit from this part alone is not a small amount.

The most hateful thing is that they started the market, but others picked the peaches!

Of course, they don't know at all that the future sales of VCDs will be an astronomical figure. Even in some developed countries, there is one VCD for every two families on average, and the number of commercial uses is also not small. The total sales volume can exceed 100 million units.

When the dvd is launched, the combined sales of the two products will exceed one billion units!

However, the explosive period in the previous life was around 1997, and reached its peak in 1999. But now everything is ahead of schedule, Feng Yu estimates that next year will be the outbreak period, and the peak period will come earlier.

Fengyu Electronics also has more funds, which can develop and develop better CD-ROM drives faster and earn high profits from this part.

In short, these companies were led by the nose by Feng Yu, opened up the market for Feng Yu, and most of the money they earned fell into Feng Yu's pocket. Now they are even more desperate. If this continues, they can all foresee that they will have no profit to make, and even lose money.

At this time, some companies can't stand it anymore. After all, they have no grudge against Fengyu Electronics. The best way for two big companies to occupy the market is not to compete and suppress each other, but to cooperate and monopolize the market. , just like Fengyu Electronics and Philips.

But because they chose to support the other party on the DVD standard, they couldn't cooperate. But now some companies have decided to turn around and support the Fengyu-Philips standard promoted by Fengyu Electronics, in exchange for more favorable conditions, so that they can also have a share in the vcd and future dvd market.

nec was the first to contact Fengyu Electronics. Of course, it was also related to the fact that nec's relationship with Sony and Dongzhi was not particularly good.

But Feng Yu didn't meet the Huaxia representative of nec, just a Huaxia representative, just wanted to see him? Even if the president doesn't come, the vice president should come, right?

After Feng Yu rejected the representative of nec, representatives of some companies immediately contacted Jiang Wanmeng, wanting to meet the real boss of Fengyu Electronics and discuss some matters.

Originally, they were all in contact with Jiang Wanmeng, thinking that Jiang Wanmeng would be able to call the shots. But Jiang Wanmeng told them that although he is the shareholder and general manager of Fengyu Electronics, Fengyu Electronics also has a controlling shareholder who is the one who makes the final decision.

So people kept wanting to meet Feng Yu, and the status of the people they sent was getting higher and higher in the company, and the scale of the company was getting bigger and bigger.

All of them have the same idea. They are the first to support the Fengyu-Philips standard on the DVD industry standard, in exchange for a reduction in patent fees, so that they can once again make profits on the VCD player.

Industry standards, to put it bluntly, support any company, anyway, the original standards were not formulated by them. In business, there are no eternal friends, only eternal interests!

When the vice president of Songxia came in person, Feng Yu finally stepped forward to deal a heavier blow to Sony and the others! (To be continued.)

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