Chapter 655 Selling Cards to Make Money 3

Gift Cards?

After Feng Yu said this, everyone was confused. A shopping card is just like a voucher. Can this thing be used as a gift? Why send this, if you don't know what to give, how direct is the money.

Fu Guang has been doing business in the mainland for a long time. He also knows that although the people in the mainland are not as fond of giving gifts to each other as Xiangjiang, many officials like to receive gifts, and the favorite is to receive cash directly.

Fu Guangzheng's eyes are getting brighter and brighter, shopping card = cash!

Yes, shopping cards can also buy a lot of things, including refrigerators, TVs, VCDs and other major appliances, which are the same as money.

Feng Yu looked at Fu Guangzheng's suddenly enlightened expression, and asked with a smile: "Do you want to understand?"

"Understood, your gift is mainly for leaders, right?"

Feng Yu nodded vigorously like a child: "Yes, but not only the leaders, but also parents, parents-in-law, prospective parents-in-law and other elders, or some people who can help with things. During the holidays, choose gifts It’s also a very headache. It’s okay to buy the right one, but if you buy the wrong one, it’s a waste of money and you don’t get favors. Isn’t it a loss? The supermarket shopping card given to us is different. You can choose what the other party likes. Come and buy."

"And this shopping card, we can also have a time limit, such as three months. If the consumption is not completed within three months, the amount in it will be invalidated, so as to stimulate them to spend faster. Don't think that this is an overdraft for them. Purchasing power, this kind of denomination shopping card, they generally don’t use it to buy groceries, but to buy large items. And large items are not daily necessities. When they want to buy toilet paper, toothbrushes, etc., they still use Will buy again."

"The most important thing is that many people buy things, but they can't just make up the whole amount. They only know that if they can't spend it all, it will be invalid, so they will choose more products, so the actual amount of the purchased products usually exceeds the shopping card. That is to say, when they come to us to spend, they don’t just need a shopping card. They still need to spend money.”

The senior leaders of Taihua Supermarket Group all looked at Feng Yu with admiration. Why didn't they expect this? Especially the people from the Fu family are the most embarrassing. They have been in the supermarket for many years, but they are not as good as Feng Yu, who has never opened a supermarket. This comparison, it seems that they have lived on dogs all these years!

"Then Mr. Feng, what face value shopping card do you think we should launch?"

"Five hundred, one thousand, three thousand, five thousand and ten thousand five denominations of shopping cards. Five hundred is what you said, bought back and given to company employees as benefits. Of course Including those for parents and elders, some people have made money and want to spend it for their parents,

But parents are always reluctant, but change it to a shopping card. If you don't spend it, it's gone, and they have to spend it. The price of one thousand yuan is also aimed at these consumer groups. The company always has some school leaders, or finds someone to do something. Three thousand yuan, five thousand yuan and ten thousand yuan are mainly used as gifts, or to leaders. The advantage of the shopping card is that it is anonymous, without a password, and whoever holds it spends. "

"Is this a benefit? If you lose it, wouldn't it be a waste?" Fu Guangwei asked.

"The loss is their loss, not ours. Our Mainland Disciplinary Commission and Supervision Department is equivalent to Hong Kong's ICAC. They will regularly check the bank accounts of all official apes. This shopping card, and They don’t need to be stored in a bank. Even if they are discovered, they can be said to have gotten it by lottery, picked it up, etc., and are exempt from punishment, so that they will have no psychological pressure to put it away.”

The issue of officials receiving gifts, from the previous life until Feng Yu's rebirth. It cannot be completely solved. This is an unavoidable problem in any country. Feng Yu just asked them to turn sending money into sending cards, gifting shopping cards, and he has no psychological pressure at all.

"Brother Feng, how much do you think we can sell this shopping card?" Li Zekai asked.

"Guaranteed to be much more than a loyalty card!"

In his previous life, Feng Yu had a friend who worked at Carrefour. When Carrefour launched shopping cards during holidays, one store could sell hundreds of millions! If it falls on big festivals such as Mid-Autumn Festival and New Year, it can sell more than one billion yuan. Later, although the government ordered it to not allow the issuance of super-large shopping cards, they can still sell hundreds of millions of cards every month, so you can give a few more at a time.

The current economic situation is incomparable to that of ten or twenty years later, but according to Feng Yu's estimation, if the publicity is proper, it is still no problem for a supermarket to sell 20 million, just 5, 10,000 shopping cards, Will not sell less.

Twenty stores, selling 500 million is definitely not a problem. And Teacher's Day is coming soon, as well as Mid-Autumn Festival, National Day, etc., which are the peak seasons for shopping card sales.

There are also New Year's Day, New Year's Day, etc. This shopping card will definitely sell more. In half a year, the funds that can be raised just by relying on shopping cards are not a small amount.

Although this shopping card will still be consumed in the supermarket later, it can also stimulate the sales of supermarket products, and can quickly withdraw funds.

Most importantly, this will create a falsely prosperous turnover, which can be used to lend more money in the bank.

In half a year, plus loans, profits, etc., it is absolutely no problem to raise more than one billion RMB, and then we can open more than 20 super hypermarkets.

In this way, Fu Guangzheng and the others expected that except for the underdeveloped provinces in the west, the rest of the provinces would have at least one Taihua hypermarket, and more developed cities could have two to three, or even more.

In this way, the prime locations for opening such super hypermarkets or supermarkets are all occupied by Taihua Supermarket Group. No need to worry about Carrefour, Wal-Mart, etc. seizing territory, and no need to worry about other local follow-up companies coming to compete. Taihua Supermarket Group will steadily become the number one supermarket group in China, and even in the future, the scale of the whole world will also be able to grow. Ranked in the top five.

Such follow-up companies have to guard against them. For example, in the United States, everyone knows that Wal-Mart is the number one in the world, and has even occupied the number one spot in the world's top 500 for many years. But in the future in the United States, there will be several Fortune 500 retail companies with a model similar to Wal-Mart.

For example, HeDepot in the United States ranks between 35 and 40 in the world's top 500; Kroger in the United States ranks between 50 and 55; Target in the United States ranks between 35 and 40 , ranking between 70 and 75; SeaRoebuk in the United States, ranking between 80 and 85; Costo Wholesale in the United States, ranking between 90 and 90 Between five; the United States' Alberons (Alberons), ranked between one hundred and one hundred and five.

It can be seen that even if it is as strong as Wal-Mart, it cannot avoid the emergence of competitors. Even the development of these companies in some areas is better than Wal-Mart. , more than Wal-Mart.

Being the first to develop and the best to develop does not necessarily mean that it will be able to occupy all the markets. Even in China in the previous life, there were more than a dozen large supermarket chains, all of which were competitors.

The current method of Taihua Supermarket is to occupy all the prime locations, so that those companies that follow suit can't make much money, let alone develop through profit rolling! (To be continued.)

PS: For the third update, thanks for the rewards from book friends such as Xiaoyaoziziyoutianxia, ​​iangbizi, メ勤来い勤网, etc. There will be more