Chapter 653 Selling Cards to Make Money 1

At the end of August, all the shops in Taihua Supermarket were rented out, which was much shorter than they expected.

The main reason is that the traffic brought by Taihua Supermarket is too large. From the beginning of its opening, Taihua Supermarket has quickly become the most famous location in any city, including in big cities such as Beijing and Shanghai. The city has become one of the landmark units.

Moreover, the background strength and development potential displayed by Taihua Supermarket are too great, and other companies are also very shrewd. If they do not seize such a good opportunity, it will be a loss.

Some people have said that there are two main reasons for the success of companies such as KFC and McDonald's. The first point is the brand; the second point is the location.

To give a very simple example, if KFC and McDonald's are opened in rural areas, even if everyone in the village knows that they are big international brands, they still cannot make money because there are few people and the per capita purchasing power is too low.

Why do KFC and McDonald's franchise stores have special people to inspect the location? Because they believe that a stable passenger flow is the most important thing. Not everyone will go all the way to eat at your place just because you are a world-renowned catering company.

To be honest, the taste of fast food is not so good, and many restaurants can make the same taste. This is also the reason why so many similar fast food restaurants were able to develop later. They just chose a good location, and then they have similar tastes, and they can make business good.

Although Taihua Supermarket has rented out all the shops and the rent is paid annually, the rent for the first year is really not very high. To put it bluntly, no matter whether it is the companies that rent shops or the Taihua Supermarket Group testing.

Taihua Supermarket Group wants to test the profitability of other stores so as to decide whether to raise prices next year. If the price increases, how much is appropriate. Other companies are also worried that the popularity of Taihua Supermarket is only temporary. What if it goes downhill in two months? The rent was too high, and they didn't dare to make a decision so quickly.

So many shops for rent. Including the brand deposit for entering Taihua Supermarket, the sum is not a small sum. But after Fu Guangzheng saw the popularity of Taihua Supermarket, he felt that it was too little to open 20 supermarkets at the same time, and it would be best to establish more than 100 supermarkets across the country as quickly as possible. It is guaranteed that each province has at least three Taihua supermarkets, and some more developed cities with a large population can open a few more.

Because he received news that Carrefour has already conducted market research in China, and it is said that it plans to enter the China market next year. There are only two cities currently under investigation, the capital and the magic capital.

For the time being, they don't think Huaxia is suitable for opening a super hypermarket, because they haven't seen the potential of the market. China has so many people,

This kind of super hypermarket has great market potential.

Think about when Carrefour first opened a supermarket in France. France's economic situation is far inferior to China's now.

There is also the person in charge of Wal-Mart's Asian region, who also intends to enter the Chinese market, and is currently in the investigation stage.

If these two big groups see that the super hypermarkets can be successful in China, then they will definitely enter the China market quickly, and then there will be two and their powerful competitors.

Not only that, Fu Guangzheng also learned that in many cities, people have registered companies and want to copy the model of Taihua Supermarket Group. Open a supermarket chain.

Many of these companies have government backgrounds, and with the support of local governments, their development is likely to be smoother than that of Taihua Supermarket Group.

They may not be able to open such a large-scale hypermarket, but they only open one supermarket. Still no problem. Even if the development is good, you can directly open a chain supermarket.

For example, in Bingcheng, there is a state-owned supermarket that is already in the process of opening, and Fu Guangzheng didn't even realize that it moved so fast that it should have been prepared a long time ago. It is expected to open in October this year!

Taihua Supermarket Group. Among the Huaxia counterparts, he has become the public enemy of the entire industry! If all the good locations are occupied by others, it will greatly affect the pace of expansion of Taihua Supermarket.

That's why Fu Guangzheng became so eager, and Li Zekai agreed, even Li Chaoren and Fu Rongbing agreed.

Now there are several plans. The first one is that everyone will continue to increase investment proportionally, and then they will have the money to open more chain super hypermarkets.

The second is loans. Although Taihua Supermarket Group has a lot of registered capital and real estate, its brand value is not high, and the amount of money it can get is not much. At least Fu Guangzheng and the others are not satisfied.

The third way is to continue to overdraft the profits of Taihua Supermarket Group and transfer most of the working capital, including using the margins of those merchants and so on.

At this time, Feng Yu proposed another plan.

"It's not too difficult for you to increase the investment proportionally. But you should also know that if we open chain stores so quickly, there will inevitably be some of them who are not very profitable. That is to say, our funds take up time It will take a long time, and this is not a wise investment choice. We spent a lot of time investigating the first 20 stores, and if we want to pursue speed now, there will inevitably be loopholes."

"Of course we know this, but the scale of our Taihua Supermarket Group is still incomparable with multinational retail groups such as Carrefour and Wal-Mart. Once they enter, there will inevitably be some relevant policy support. If we let them gain a firm foothold Yes, the market has been given up in vain. There are also people who follow suit in those places, and they will also seize our market. If the good locations are occupied by them, it will be too difficult for us to enter. Now we have to Quickly, stand down, and sign the agreement first." Fu Guangzheng said.

"I know what you said. I'm not opposed to expanding now. It's just that we don't need to invest more. Loans are one way. Although the amount will not be too much, it should be enough to open ten super stores. What I want to say That is, I think it is a good way to overdraft the profits of Taihua Supermarket Group." Feng Yu said with a smile.

"Brother Feng, the overdraft profit can raise a lot of funds in a short period of time, but if there is any problem, the company will quickly fall into a state of paralysis, and we can certainly continue to inject capital to save it, but it will inevitably have a considerable impact on the brand. People think we are a shell company." Li Zekai said with a frown.

Li Chaoren has promised to continue to inject capital into him, so he is very opposed to overdraft profits, but he is not opposed to loans.

"We, Taihua Supermarket, don't seem to have launched membership cards yet, have we not promoted shopping cards? In my opinion, the potential of these two cards has not been tapped at all!" Feng Yu said mysteriously. (To be continued.)

PS: The first update, thanks to pepsj, Lonely Lens, Ten Years Old Bookworm, Stolen Xinjian, Kakaxiong and other book friends for their monthly tickets, thank you. There is one more