Chapter 668 Competition of Hot Drinks Part 2

Feng Yu tasted a cup of Guozhen developed by Lehaha, which was just hot orange juice. As for the taste, I can’t say whether it’s good or bad, it’s sweet and sour, and it’s similar to what Feng Yu drank in his previous life. Some people should like it.

But Feng Yu was not satisfied. How could this taste compete with Gao Lego? If the goal is set on Rising Sun Warming Tea, it is too low. If you want to compete, you have to compete with the best and compete with the worst.

What was the best-selling hot drink in Huaxia in the previous life? It's not tea and coffee, but it's definitely not Gao Lego, but milk tea!

The more famous ones are You Le Mei and Xiang Piao Piao, both of which are milk teas that only appeared after the new century. Now, at least there is no instant milk tea in cups.

The advantages of milk tea are completely different from those of Gao Lego. Gao Lego's product positioning is a nutritional product with good taste. And milk tea is delicious. Or later, coffee and chocolate were added, and there were some refreshing and anti-hunger effects.

"Qingxian, the taste of this guozhen is not bad. You have also asked many people to experiment. This can only be defined as a children's drink. Adults rarely like to drink it?" Feng Yu asked.

Zong Qingxian frowned: "That's right, children like it very much, and adults say it's too sweet. But after reducing sugar, children don't like it, and they can't find a balance point at all. They can't let people drink this time." Would you like to add sugar to it?"

Feng Yu really wanted to tell him that this is not impossible. Many drinks in the future will have a small sugar bag in them. It's just that Guozhen comes in such a large package, and it would be really troublesome to get another sugar bag.

"Let's focus on the children's market. After all, our brand is more competitive in the children's market. It may not only have the flavor of orange juice, but also have pineapple and apple flavors. You can ask someone to study it. Sales are not very good, but we can also enrich our product range and avoid the emergence of competitors.”

Zong Qingxian nodded: "Some people have already made it, and orange juice is the easiest to make. And everyone has drank orange juice before, and this has a certain market foundation. But relying on this alone, we seem to be unable to compete with Golego. After the health care product industry was suppressed, nutritional products took advantage of the opportunity to rise again. Collego is a nutritional drink, and it already has a large mass base. It is also considered an imported product, and it is also advertised on CCTV. It is difficult for us to compete Pass."

"Have you ever thought about producing a similar product and defeating Gao Lego?" Feng Yu asked.

"You mean we also produce this kind of chocolate milk powder? This technology is not difficult, but the taste is not as good as others, and the nutritional content is difficult to control. Gao Lego makes this kind of product, and we don't even have a brand What an advantage." Zong Qing frowned first.

It's not that he didn't think about it, but it was too difficult,

Unless a crazy advertising campaign is adopted, but the cost is too high, once it fails, the loss will not be small. have that money. It's better to continue to promote yogurt drinks and tea drinks. There are many competitors who come to grab the market from Lehaha.

"Have you been to Baodao to inspect the market? Have you ever seen the pearl milk tea over there?" Bubble milk tea has been popular in the whole of Baodao for three months. Zong Qingxian should have drunk it, right?

"Pearl milk tea, I've had it, what's wrong?"

"Then what do you think of the taste of the milk tea?"

"It's okay. I can't say it's good or bad. I don't like it very much, but there are quite a few people who like it. What does Mr. Feng mean. Shall we produce this pearl milk tea?"

"Don't you think it's not possible? The technology of this product is not particularly difficult, right? There are even ready-made recipes, we just need to buy them, and we can also research and match them ourselves. Come up with new flavors."

At this time, the milk tea already has tea powder, but it is not blended, but separated, and the service staff needs to mix it in proportion and brew it for the guests.

What Lehaha has to do is to mix it in proportion. Just pack them together, and even the raw materials can be purchased directly, without the need to produce them yourself.

Including the pearls or coconuts in milk tea, you can purchase them directly, or even find someone else to manufacture them, and then paste the logo of Lehaha, which is too simple.

"Well, it seems to be okay, but can mainlanders like this taste?" Zong Qingxian was a little hesitant.

"If you don't try it, how do you know if you don't like it? The taste of this milk tea is just one word, fragrant, and people want to drink it when they smell it. Even if it can't be sold in the mainland, it can still be exported, sold to Baodao, Xiangjiang, etc. Land, it’s also very good. Moreover, this can launch a product that competes with Golego, such as chocolate-flavored milk tea.”

"Chocolate-flavored milk tea, is that still milk tea?"

"Don't worry about it, as long as someone likes it, it's a success. Have you ever drank coffee? It's a drink that Westerners like very much. At present, there are already coffee shops in coastal areas and some relatively developed cities, and the price is expensive. It’s outrageous, but the cost is extremely low, and it’s for those who want to experience foreigners’ beverages. We can also satisfy the desire of these people and launch coffee-flavored milk tea.”

Zong Qingxian's face was tangled, and he always felt that what Feng Yu said was not very reliable? Traditional pearl milk tea can really be made, as Feng Yu said, if it cannot be sold in the mainland, it can also be exported to Baodao and other places, and there will be no loss.

But milk tea is mixed with chocolate, coffee, etc., isn't it a mess, would anyone like it?

Zong Qingxian is still not bold enough, Feng Yu remembers that in his previous life, Lehaha was very bold when he launched drinks? For example, coffee, cola, beer catecha, kvass, etc. are criticized by many people, but they still make money.

"Okay, Mr. Feng, I'll go back and find someone to try. But our factory's production capacity is not enough. Although we have been working hard to expand the factory and expand the production line, we have never made this kind of product before, and there is no ready-made production line for it." Use, this investment will not be small."

"The location can be chosen in the west, have you heard of the Guangcai business?"

"Guangcai Business, I've heard about it before. What do you mean, we want to join too?" Someone invited Zong Qingxian, but Zong Qingxian refused, because Zong Qingxian didn't plan to expand the factory too much at that time.

"Why not? It can not only do good things, but also improve the humanistic value of our brand, and the factory over there mainly produces this kind of powder packaging products, so you don't have to worry about transportation. Slow down, anyway, the shelf life is long. , and it is not easy to damage. Moreover, the cost of labor and land over there is very low, and we did not lose much after the calculation. More importantly, you can gain the favor of the leaders above, so you don’t want to be called a conscientious entrepreneur? "

"Okay, I'll go back and study it. If possible, then Lehaha will also join the Guangcai cause and contribute to the country."

"That's right, then I wish us success."

Zong Qing hesitated for a moment and asked, "Mr. Feng, will anyone really like this combination?"

Feng Yu "..." You still don't believe it! (To be continued.)

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