Chapter 665 The Supermarket Has Competitors

It was a pleasure for the two to meet and communicate for the first time. Even Liu Yong felt that, regardless of whether Feng Yu invested in Minsheng Bank or not, Feng Yu said that he wanted to participate in the Guangcai business, and that was enough.

But in the end, the right to make the decision is not in the hands of Liu Yonghao. Although Liu Yonghao is one of the initiators, the final decision is still made by the country.

Feng Yu is not in a hurry. It would be even better if this matter can be delayed until 1998. It is obviously not worthwhile to invest now, but after 1998, he will definitely make a fortune from the Asian financial turmoil. It just so happens that money can be invested in it.

Besides, he also asked, if the Minsheng Bank wants to be established, it may not be possible next year, and it may take 1996 at the earliest. Then Feng Yu might as well let others invest first, and then wait for 1998 to buy shares. He wants to get a loan from Minsheng Bank, at least in the short term.

If Taihua Supermarket wants to expand, it has to find other banks for loans. Feng Yu from the domestic bank came to contact, and Fu Guangzheng and the others contacted the bank in Xiangjiang to finally see who can negotiate a higher loan and better conditions, and they will get the loan from whichever side.

However, Feng Yu recalled Li Zekai’s loan in his previous life. With a single project, he could borrow a huge amount of money out of thin air. Then this time it should be fine. After all, there is still Li Chaoren’s shares in this Taihua Supermarket. .

Feng Yu believes that capital is not the most important right now, the most important thing is to choose a location, open a store, and avoid other competitors from appearing.

At this time, there are already several prototypes of some supermarkets in the past life in China, such as Hualian, which was registered earlier than Taihua Supermarket, but the scale is small, with product types, service attitudes, goods display, advertising, etc. Marketing methods, etc., are very different from Taihua Supermarket. Although Hualian also has a supermarket, it can only be regarded as a self-selected shopping mall.

But I have to say that a good location is very important, and a certain stable source of customers is also very important.

Just in Shanghai, Hualian's supermarket has greatly affected the development of Taihua Supermarket. Although they only have two stores at this time. But sales are not low.

However, since Taihua Supermarket opened in Shanghai and has two stores, the sales of Hualian Supermarket have begun to decline, and this month has become more obvious.

Feng Yu's strategy is that. Snatch Hualian's market. After all, Hualian's management model, operation method, item placement, purchase channels, business area and other aspects cannot compare with Taihua Supermarket. Even the supermarket's buildings are like that. It's an old building with wires passing through it. It's messy, where is Taihua Supermarket that looks so clean and atmospheric.

The store manager in Shanghai also started to poach people from Hualian Supermarket. Originally, the salary of Taihua Supermarket was higher than that of Hualian, not to mention the better treatment, and there is a clear promotion path.

When I joined Taihua Supermarket,

Everyone will be told that Taihua Supermarket will continue to expand its chain, and many new stores will open. At that time, if they go to the new store, basically their salaries will be raised and they will be able to become leaders.

And the new store is not necessarily far from Shanghai. It can be in Suzhou and Hangzhou, or it can be in Shanghai, maybe it will be closer to home.

Taihua Supermarket also relied on better channels and cheaper purchase prices, sent people to Hualian to check the other party's prices, and then sold them at a lower price.

At first, Feng Yu thought that the profit of the supermarket would not be too high, and 20% would be the best, but it was only after it opened that he realized that the profit of the supermarket at this time was simply too high.

Like a pair of stockings. It sells for ten yuan in the mall, but the purchase price is only a little over three yuan. Taihua Supermarket sells a pair for eight yuan, and the profit more than doubles.

There is also domestic Great Wall dry red wine. The store sells it for more than 20 yuan a bottle, but the purchase price of Taihua Supermarket is less than 10 yuan, and it sells for 18 yuan a bottle, which is enough for many people to rush to Taihua Supermarket to buy.

Those imported goods are more profitable. Some companies with import channels. Taking advantage of this time when Chinese people like foreign products, they specialize in selling them at high prices, often with several times the profit.

Although the price of Taihua Supermarket is much cheaper, it still has more than double the profit.

Regardless of the big or small items, everything in Taihua Supermarket is very cheap, even eggs are cheaper than those in the farmer's market, but the profit is not low at all.

Coupled with the effective promotion, the traffic is very large. For example, the two stores in Shanghai, and many people from other districts came from far away to shop, because the products in Taihua Supermarket are on average more than 10% cheaper than outside. Some are more than 20% cheaper.

The profit margin itself is not low, coupled with the rising sales, and the means of promotion every day, etc., the turnover of Taihua Supermarket is rising every week.

The popularity of Taihua Supermarket has made Hualian more and more difficult. This is exactly what Fu Guangzheng wanted. He has taken a fancy to Hualian's location. If he buys Hualian's two supermarkets and builds a new shopping mall in that place, the business will definitely boom. Although it will take a few months before and after, it is still very cost-effective compared to the future profits, not to mention the removal of a future competitor.

Not only in Shanghai, but in Beijing, Bingcheng, Jinmen, Shencheng, Jinling and many other cities, there are original shopping malls, and they are going to be converted into supermarkets or super hypermarkets. It is obvious that they have seen the hot scene of Taihua Supermarket. jealous.

For example, in Bingcheng, a shopping mall called Central Lan appeared, and a large supermarket was also planned on the bottom two floors. Even the location and spacing of the shelves were exactly the same as that of Taihua Supermarket, which was obviously an imitation. of.

Feng Yu called Zhang Ruiqiang and asked what was going on. I wanted to buy this place, but you didn't want to sell it. Didn't you say you wanted to open a department store? What's going on with this Zhonglan Supermarket?

Zhang Ruiqiang said in embarrassment that this was done by the subordinates, and he didn't quite know. By the time he knew it, the planning had already been completed, and even the shelves had been ordered, so they couldn't be dismantled, right? Besides, a supermarket can't take away the business of Taihua Supermarket, so let Feng Yu not worry about it too much.

Feng Yu doesn't care about it. In cities like Shanghai, Pengcheng, and Yangcheng, others have already opened self-selected shopping malls first. Taihua Supermarket can come from behind and grab the market. Let alone in Bingcheng, Zhongyanglan is just following the trend. that's it.

It just so happened that the location of the shopping mall was very good, so Fu Guangzheng also thought about buying that shopping mall. It has a certain source of customers, and with the brand of Taihua Supermarket, there is no need to worry about it after opening.

The publicity of Taihua Supermarket is very strong, and many people are curious. After seeing Taihua Supermarket in the news, they really want to know what this supermarket is. When they went in, they saw that all kinds of promotional products were much cheaper than what they usually knew, which immediately stimulated their desire to buy.

The introduction of shopping cards and membership cards has retained a large number of customers. Among other things, the grain and oil stores, vegetable markets, small shops, snack bars, etc. near the Taihua Supermarket suddenly lost their business. On the other hand, the surrounding clothing stores, etc., have seen better business than before.

For this site selection, Fu Guangzheng and the others are looking at places where others have already opened their businesses. Their current decision is just two words-merger! (To be continued.)

ps: The third update, thank you for reading the original version for the fourth child, I am a crazy book fan, Yuyuyuyuyuzai and other book friends for their rewards, and there will be updates to enable the new website later