Chapter 656 Selling Cards to Make Money 4

Next, everyone discussed how to promote the card in order to sell the card.

Advertisements must be done, but there are disagreements on what media to advertise on and how to advertise.

"I think it is enough for us to advertise on the municipal TV station. In January, it is enough to let all citizens know that we have launched membership cards and shopping cards, and the advertisements on the municipal TV station are still very cheap. One month before the supermarket opened, it was The advertisements in various cities and stations are very effective." Fu Guangzheng said.

Li Zekai had a different opinion: "The city's TV station advertises, which is obviously a waste. We just need to let others know that we have this activity. I think it is the easiest way to distribute leaflets, and it is the most economical. Originally, we have always For those who distribute flyers, this part of the advertising expenditure can be completely saved.”

"How about just handing out leaflets? Our premium membership cards and high-value shopping cards are all for big customers. Have you seen a few big customers who will pick up flyers on the street? They all drive." Fu Guangwei retorted.

"It can be placed directly on their cars. I see that there are flyers on the windows and under the windshield wipers in many parking lots." Li Zekai argued.

"Yeah, if it were you, would you read it? Either throw it on the ground, or throw it into the trash can, or even take it into the car, let alone read it carefully. Let me tell you, the easiest way is, It is to publicize at the entrance of the supermarket. Get a big doll and use a loudspeaker to publicize. The cost is also very low, and the effect is not bad, and it can also attract customers to consume. In the supermarket, you can also publicize through radio, posters, etc. "

Fu Guangwei's method is relatively traditional, and it is also a routine method used by his supermarket in Xiangjiang, and the effect is really good. But Fu Guangwei didn't consider that in Xiangjiang, because the advertising fee of the TV station is relatively expensive, and there are several competitors. So it is the most cost-effective to advertise.

However, in the mainland, advertising costs are not high, and Taihua Supermarket has no competitors at all. And the source of customers is not as stable as Fu's supermarket, so Feng Yu tends to spend money on advertising in the media.

But it is really not cost-effective to advertise on the market. Feng Yu thinks that it should be advertised on radio and newspapers.

"I think. Radio and newspapers are the most suitable places to advertise. First of all, the ratings of market stations are not particularly good, and people who do business have less time to watch TV. They will read newspapers after work, and they will be driving. I listen to the radio when I’m in the office. After work, I either go out to socialize or go out to play, and not many people watch TV. Even if they do, they usually choose CCTV and other TV stations, and local stations are still far behind.”

"Now the most mainstream news media is the newspaper. Whether it is for work or business, whether it is an official or an ordinary worker, you can't do without newspapers. Even in our Taihua Supermarket Group, what everyone reads the most is Newspapers?"

"Brother Feng,

Have you ever thought that many people are still illiterate? " Fu Guangzheng reminded.

He has been in the mainland for a long time, and he has seen many illiterate people, and some of them are leaders. Newspapers are very mainstream, but obviously some groups of people cannot be covered.

"Of course there are illiterate people, but they are mainly concentrated in rural areas. In cities, there are not many illiterate people. You have been in the interior for a long time. How many illiterates have you seen? How many years have literacy classes been held in cities? There are not many illiterate people. I admit that there will definitely be some, but the number is very small. At this time, we need to work hard on advertising."

"Is there anything new in newspaper advertisements?" Li Zekai asked with a frown.

"Of course we can. For example, we can make the advertisement more interesting. Have you read all the comics?" Feng Yu asked.

"I've seen it!" Fu Guangwei raised his hand excitedly. Seeing that others were looking at him with contempt, he put down his right hand weakly, "I really watched it, "Dragon and Tiger Gate" is wonderful."

"Brother Feng. How many people do you think go to work to earn money and read comics? They are all for children." After speaking, he gave Fu Guangwei a contemptuous look.

Fu Guangwei was despised and stared back unceremoniously. You haven't seen "Dragon Tiger Gate", so you are ashamed to say that you are from Xiangjiang!

"I'm not talking about the kind of fighting comics. Have you seen the four-panel comics? It's just four comic pictures, telling a funny little story, a little story that can make people laugh. For example, the first one can be a Person looking for a parking spot, second one, another person drives straight into our parking lot and this person can laugh at the other person for being stupid, wasting money or something, third one, the person entering the parking lot pulls out a premium membership card , the fourth one, the people in the parking lot came out and showed off in turn, with a supermarket premium membership card, you can park for a penny!"

Fu Guangzheng and the others frowned after listening to Feng Yu's words. It sounded like they were highlighting the parking privileges of the senior membership card, and it seemed that comics were indeed more interesting than advertisements. Moreover, when ordinary people flip through newspapers, those with pictures are always more eye-catching, but they don't know whether the effect is good or not.

"I'm just giving an example. To be specific, I need to find a special person to do it. But I can guarantee that such an advertisement will be easier for people to see and remember. There is also a The advantage is that you can buy it by the day or by the week, which is much more cost-effective than buying a TV for at least a month. I know a design company that can design this kind of advertisement."

"That's true. TV stations won't sell advertisements that only air for a few days, unless we charge a high price, but that would be very costly and not worth it." A vice president nodded and said.

"The second way is the radio. The radio is mainly played during the rush hour, and the target audience is people who drive and take the bus. When driving, it is the most boring. Many people are used to listening to the radio, which is too quiet. A lot of people can't take it."

In the current car, the standard equipment is still radio. Some cars have on-board tape recorders, and that's a good car. And those with car CDs are even more luxurious cars.

Including before Feng Yu's rebirth, the ratings of the radio have always been good. Even if there is a DVD in the car, they are used to listening to the radio, so the effect of advertising on the radio will be very good.

"We are looking for someone with a very recognizable voice to do a radio advertisement. I recommend someone, Zhao Zhongxiang, who has worked with me before. The price is not expensive, but the effect is very good."

"How long does it take to broadcast the advertisement? What should I do?" Fu Guangzheng asked.

"You can buy a longer broadcast advertisement, even if you don't sell cards, you can still promote other products in our supermarket. Now is a good opportunity, a good opportunity to sell shopping cards, and Teacher's Day is coming!" (unfinished to be continued.)

PS: For the fourth change, the monthly pass will be over 300 and the change will be added. There is one more chapter ahead, don't miss it. Thank you for the monthly tickets of PK Ancient Greece, Painful Gentle XH, Shu Luo and other book friends, thank you. There's another update coming, aren't you surprised?