Chapter 654 Selling Cards to Make Money 2

Membership cards and shopping cards? These two cards have great potential? The company's executives are all at a loss, why didn't they see it?

As far as membership cards and shopping cards are concerned, there are not many supermarkets in Xiangjiang, and the sales can be said to be acceptable, but they don't make much money.

Membership card, in simple terms, is a card held by members to prove their identity. The membership card of the supermarket is the identification card of the supermarket member, and its function is nothing more than to enjoy some member benefits.

Of course, the shopping card is also easy to understand, it is equivalent to the consumption voucher of the card.

"Everyone doesn't seem to believe what I said. You all have more experience in supermarkets than I do, but it's still the same sentence, you don't know the mainland at all! When I said that the supermarket can be bigger, you were all worried. , Opening too many stores at once is too risky. Now, you all want to open stores faster and are more radical than me.”

Seeing the embarrassing expressions on Fu Guangzheng's and the others' faces, Feng Yu continued: "Did you find out that there are already private clubs in the mainland, in Nanyue, Beijing, Shanghai, Jinmen and even many provincial capitals, and private clubs The access authority is a membership card."

"In your opinion, a membership card is a consumption point card, or equivalent to a discount card. But don't forget that the word membership is also a status symbol."

Fu Guangzheng and the others all looked blank. Is membership still a status symbol? Are memberships that important? Isn't it just a way to attract customers and increase the rate of customers returning?

Seeing their bewildered eyes, Feng Yu sighed. They had no idea how much the people in Huaxia had for comparison at this moment. The same goes for supermarket shopping, I am a member, but you are not, so I have a sense of superiority over you.

"Our supermarkets all have parking lots, which are charged. But you can also see that there are not many cars in the mainland. Those who have cars are not willing to pay for parking. They would rather park on the side of the road and take a few more steps, so the parking lot Not many people park in. But if we have a membership card, we can use consumption points to get free parking? If we have a membership day every month, can we let them enjoy the membership price? Or hold a membership card People, can you check out first?"

Anyway, there are not many cars in the parking lot now, let alone the original parking lot. Nor was it intended to be used to make money. But with such a discount, I believe that many people who have a car will apply for a membership card. There are many aspects. They can’t go for a walk every time they shop, so they won’t be able to enjoy the convenience of owning a car. up.

Not all members will come on membership day, but it can greatly promote consumption. People have the psychology of crowding, especially Chinese people, who like to join in the fun. When they saw that many people went shopping in Taihua Supermarket. They'll want to see it too.

And membership card priority checkout,

It solves the problem that many people do not want to line up. It is even possible to set up a member checkout channel to serve members exclusively, which satisfies the psychology of many people who experience superiority.

Fu Guangzheng and Li Zekai looked at each other, as if what Feng Yu said made sense. These methods seem to be nothing special, but as long as they are properly publicized, they should be able to sell a lot of membership cards.

"Then how do I apply for a membership card? In Xiangjiang, a membership card is given as a gift when a single consumption reaches a certain amount. And the amount of consumption can earn points, which can be used to redeem cash." Fu Guangwei said .

"Gift? Of course not. Our membership cards are sold for money! There are two grades of membership cards. Ordinary membership cards are also called VIP cards. Premium membership cards are also called SVIP cards. Ordinary cards cost 30 yuan each." Zhang, a senior membership card, sells for two hundred yuan each."

"Two hundred yuan a piece? If this is in Xiangjiang, the price is not high. But in the mainland, will anyone buy it? This is equivalent to ordinary workers, more than half a month's salary, just to buy a membership card?" Li Zekai frowned. In fact, he wanted to say that with such a high price, even in Xiangjiang, they wouldn't be able to sell much.

Feng Yu shook his finger: "Ordinary workers, of course, buy an ordinary membership card, and they will not enjoy so many preferential conditions. For example, free parking, ordinary members will not have it, because ordinary people can't afford a car. Advanced Membership cards are for those in the rich class or the powerful class, and two hundred yuan is not much for them. I even think that two hundred yuan is a bit low."

"How many membership cards do you think we can sell?" Fu Guangzheng asked.

Feng Yu raised a finger.

"One thousand?"

"Ten thousand premium membership cards, every supermarket."

"Ten thousand? Every supermarket? What do you mean, the premium membership card alone can sell forty million? Are you being too optimistic?" Fu Guangzheng asked.

"I'm not optimistic at all. I'm even sure that 10,000 cards are not enough to sell. Each of our supermarkets declares that they only provide 3,000 premium membership cards, and the rest can only buy ordinary membership cards."

"Hunger marketing?" Fu Guangzheng quickly realized what Feng Yu meant. But hunger marketing is not easy to succeed. How many companies learn this method, the final product cannot be sold at all, and they starve themselves to death.

"That's right. You don't understand the psychology of Chinese people. The less things there are, the more they are willing to grab them. The more someone robs them, the more they are willing to buy them." Feng Yu said confidently.

"Then how much do you think we can sell for membership cards?"

"At least 100 million RMB! It seems that we have given them a discount, but we still make money, and we can also clear the inventory during the membership day."

"Okay, even if what you said can be done, but with 100 million yuan, you can open two super hypermarkets."

Feng Yu said calmly: "The next thing is the important point, and that is the shopping card. Although our supermarket has launched a shopping card, we have never found anyone to sell it. It is placed at the cashier of the supermarket, and the price is also high. Not too low, not many people ask, right?"

Fu Guangwei nodded: "That's right, we also promoted in the store, but many people turned away when they saw the amount of the shopping card, and we discussed whether to launch some shopping cards with a relatively small amount. Let people buy it back for company benefits.”

Feng Yu rolled his eyes at Fu Guangwei, "Take a look at your position. Putting the shopping card in Xiangjiang may be a benefit of a big company. But in the mainland, how many companies can provide such a large benefit?

What are the benefits of shopping cards? No name, no password, you can just swipe the consumption. If I accept this, I'm not afraid of being investigated, and my name is not written on it, so I can't hand it over to the police before I pick it up?

But when it comes to flowers, it is very convenient. Taihua Supermarket has a very complete range of products. This shopping card is equivalent to a bank card for consumption in designated places.

Although the function of the shopping card is equal to the voucher, it has another advantage, that is, it is not easy to be damaged, and it is much more convenient to use than the voucher, and it is more convenient to send out. The current maximum face value of the voucher is 100 yuan. If you give a voucher of 10,000 yuan, it will be a small stack.

"You haven't figured out the product positioning of the shopping card. The real positioning of the shopping card should be...a gift!" (To be continued.)

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