Chapter 678: Rejection
[Latest broadcast] Tomorrow is 515, the anniversary of the starting point, and the day with the most benefits. In addition to the gift bags and school bags, this time "515 Red Packet Flip" must be watched, there is no reason not to grab the red envelopes, set the alarm clock~
Three days later, Zong Qingxian, who got the sales statistics, did not ask the foundry company to quickly expand its production capacity, but was waiting. Now it is because of the promotion and the price is cheap, so people buy it. After a week, when the promotion is gone, will anyone still buy it?
If no one buys it at that time, it proves that the product failed, at least the pricing failed. Then you have to adjust the pricing, such as lowering some prices or something.
If there are still people who buy it at that time, it will be a success. I believe that with the advertising and Lehaha's strong sales channels, this milk tea will definitely become another profitable product of Lehaha.
Milk tea is no longer on sale, and Lehaha is in Taihua Supermarket again, starting to promote Xizhilang's jelly. Xizhilang didn't have any sales channels originally, and it was sold near Yangcheng, the farthest, and it had never been sold in Nanyue Province.
Now with Lehaha's capital injection, Zong Qingxian quickly acquired two small jelly factories and merged them into Xizhilang's banner to fully produce Xizhilang's jelly.
In this way, Xizhilang's jelly production has increased rapidly.
But the output has increased, but the reputation is not there at all. What is the hottest jelly in the market now? Kissing jelly, and the second is Qinwang, but the market share is just like that, and no one can dominate.
Zong Qing first asked someone to investigate, and Xizhilang's jelly tasted good, but he didn't have the money to promote it, he didn't have a brand advantage, and he didn't even have a decent sales channel.
It is different now. Taihua Supermarket is the first step for Xizhilang to launch its brand strategy.
There is no tasting session for this one, but the packaging of Xizhilang has been changed. There are two more in each bag, and the words "two extra free" are clearly printed on it, which makes people feel that it is taking advantage.
Moreover, Xizhilang's jelly has also launched assorted jelly with different flavors and mixed packaging. This gives many people who want to try different flavors but are reluctant to buy several bags an extra choice.
What's more, at the booth specially provided by Taihua Supermarket, Xi Zhilang actually used jelly to spell out a cartoon pattern of happy haha, which was far away. Let the children see it.
The brand of Xizhilang will not be remembered for the time being, but many people have bought the jelly of Xizhilang, while almost no one cares about other jelly in the supermarket. Because the jelly has the same taste, there is nothing special. But Xizhilang's is cheaper, and the location is more eye-catching. When children see it, they need this for roll call.
Seeing Xizhilang's products, as long as they are promoted,
The sales are still good. Zong Qingxian also decided that this year, he will also buy an advertising slot for Xizhilang on CCTV, so as to make Xizhilang the number one jelly brand in the country!
...
Every day, Taihua Supermarket has new tricks in its product exhibitions. Some merchants have learned and innovated. Some promotional methods are definitely several years ahead of now.
But no matter which product sells well, it is Taihua Supermarket that makes money. The cost of the promotion is not paid by Taihua Supermarket, but by the production companies of those products.
The strong sales ability of Taihua Supermarket has attracted the attention of many big companies. On this day, four people came to the headquarters of Taihua Supermarket Group in Beijing to discuss their products entering Taihua Supermarket.
"Mr. Guo. Our brand is world-class. Entering your Taihua Supermarket will definitely improve the quality of Taihua Supermarket a lot. You should pay attention to this." A person said proudly.
"That's right, our brand sells very well in Europe and the United States. It supplies high-income families and is also the first choice of those families. Your supermarket has our products, which can bring a lot of traffic to your supermarket." said another.
"We require a special counter, that is, this counter. Only our products. There must also be a free booth to promote, and it must be in the most eye-catching place of the supermarket. Our brand logo should also be hung outside the supermarket. Hua Supermarket is also a propaganda."
"We come from the island country with the most powerful electronic products in the world, representing the cutting-edge technology of electronic products, and our brand is known to everyone."
Mr. Guo sneered and looked at the few people in front of him. They are all from Huaxia. I can understand that you work for companies in the island country, but why is there still a sense of pride and pride?
Makes me think you are islanders!
Products from other countries are better, and you brag like that? It's as if we don't have any good electronic products in Huaxia. Isn't the patented technology of VCD belongs to Huaxia!
"How many of you are finished?"
"How does Mr. Guo think?"
"No, you guys can go back. Taihua Supermarket cannot agree to your conditions!"
What? Do not agree? Representatives of several island companies stood up. How could they not agree, they are world-class big brands, which shopping mall heard that they were going to settle in before, did not welcome them with high hands, and offered various preferential policies, we still have many conditions that have not been mentioned, you just say no ? Why don't you agree!
"Mr. Guo, I didn't hear clearly, what did you just say?" A representative asked with an unhappy expression.
"I said, Taihua Supermarket can't agree to any of your conditions! Can you hear me clearly now? You can go."
Mr. Guo curled his lips, thinking your brand is awesome? Didn't Mr. Li invite you when our Taihua Supermarket opened? What did you say at the beginning?
They disliked that our Taihua Supermarket was not well-known, and disliked our poor conditions. They didn't even give us the qualifications to negotiate, so they refused immediately. Now, do you want to sell in our Taihua Supermarket?
If we honestly followed the terms of our contract, it would be fine, but you are too arrogant, as if the presence of your brands can improve us a lot. I also want to hang up logos outside for you to publicize. When did you see other company logos hanging outside our Taihua Supermarket?
You want a special counter, you want the best booth, and you want it for free, you guys are dreaming!
Is the Philips brand smaller than yours? Is Thomson's brand smaller than yours? Is the Motorola brand small? Are they bigger than you? They are not so arrogant, they have agreed to our conditions.
You come up with an aggressive look, not to mention that there is no free space for you, even if there is, you are not wanted.
The chairman, Mr. Li, and Mr. Feng have all said that those brands that rejected Taihua Supermarket without hesitation at the beginning will no longer contact them. If the other party finds them back, they will directly reject them.
"So many of us have come to talk to you, and you want to refuse? Is this what you mean, or the meaning of Taihua Supermarket Group?" Someone asked with a cold face.
Mr. Guo remembered what Mr. Feng said to him, and looked at these people with a smile: "Have you ever heard that a good horse never turns back? How did you reject us back then, and now you are going to be rejected by us!"
ps. 5.15 It's raining red envelopes at "Starting Point"! Starting at 12:00 noon, grab a round every hour, and a large wave of 515 red envelopes depends on luck. You all go grab it, and continue to subscribe to my chapters with the starting coins you grabbed! (To be continued.)
ps: The first update, thanks to 0oprojection o0, living a simple life, Abraham Lincoln, Chun Xia Qiu Dong 2015, Yuan Fen and other book friends for their monthly votes, thank you. Followed by enabling new URLs