Chapter 675: Supplier’s Troubles Part 1

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The popular National Day has passed, time has entered November, and the retail industry has entered a low period.

Some people say that November is the trough period for retailing, because next month will be the end of the year, and everyone is working hard. In order to complete tasks, or overfulfill tasks, there is no time to go out for shopping.

Some people say that because in November, the National Day, Mid-Autumn Festival and other festivals have just passed, everyone spent a lot of money at that time.

Some people also say that in November, winter has officially entered, and people are reluctant to go out when the weather is cold.

But all these rules do not apply to Taihua Supermarket, or Taihua Supermarket.

Even though it's very cold outside and it's even snowing in the Northeast, it still can't stop people from shopping in Taihua Supermarket. There are many reasons. For example, the things in Taihua Supermarket are really cheap. "When you shop in Taihua, your salary will increase by one level" is really not a casual talk.

For example, the shopping card obtained on October 1 has a time limit of 50 days, and if you don't use it, it will expire. For example, the inside of Taihua Supermarket is very warm. Even if you don’t buy anything, you just go for a stroll inside. The supermarket staff will not say anything, and they will still smile when you see them, so you should relax, although every time you go to relax , I can't help but want to buy something back.

The suppliers of Taihua Supermarket were also very excited. There are only 20 supermarkets, and the coverage area is not particularly large. How can the sales be so high?

At the beginning, the various conditions of Taihua Supermarket were very harsh, and they were still a little dissatisfied. They have to buy on credit, they have to pay a deposit, they have to pay promotion fees, they have to obey the management of the supermarket, and they even have to print a leaflet. They have to pay for it, who is selling the goods?

If it weren't for the guarantee from Taihua Supermarket, their sales would be very good, and they would give a good purchase price. They may not agree yet.

But now, they all feel that signing the supply contract with Taihua Supermarket was simply too cost-effective. Not to mention the large purchase volume, the price is not low. And it really has a big promotional effect on their brand.

Look at the neatly arranged shelves. When their people go to the supermarket to check, they all have the desire to buy after seeing it. Look at those other shopping malls and small shops. Things are in a mess, the floor is dirty, the shelves are covered with dust, the salespersons have poor attitudes, etc. It is really incomparable with Taihua Supermarket.

And at the end of the month,

They worry about payment. A lot of money has been credited into their company's account, and the time has not been delayed for a day.

This is not over yet, the order quantity in the second month is even bigger, and they are required to deliver the goods every half a month, or even once a week. What can't you agree to? If your sales are so good, you can deliver every day. The more you deliver, the more they will earn.

Even many brands have found that according to this growth rate. Maybe starting next year, the sales of Taihua Supermarket alone will be no worse than their previous sales in the whole city, not to mention. The number of their wholesale and retail products has also begun to increase.

They didn't know why at first, but some sales staff wisely inquired and found out that after many people bought some products in Taihua Supermarket, such as a roll of toilet paper, a bottle of fruit juice, etc., they thought it was very good. But when suddenly needed. It's too late to go to Taihua Supermarket to buy it.

So they looked for the nearest small store and other places to buy, and the first choice was the brands they had bought or seen in Taihua Supermarket.

Everyone thinks that what Taihua Supermarket sells must be a big brand and a high-quality product. I haven’t seen many products. Are they all imported? You can’t see them in China!

The supermarket, which was supposed to be a store for ordinary people, was taken as a high-end store by many people, which even Feng Yu didn't expect.

However, judging from the cleanliness of the shopping mall, Taihua Supermarket is still ahead of its domestic counterparts. How many cleaning staff are hired by each supermarket.

Therefore, those who signed short-term supply contracts with Taihua Supermarket originally wanted to renew the long-term supply contract with Taihua Supermarket in advance. Obviously, Taihua Supermarket is a very strong sales terminal.

But at this time, it was no longer the time for Taihua Supermarket to beg them, or even find a relationship to invite them to settle in. Now Taihua Supermarket can be said to have succeeded, and the status of both parties has been reversed.

Want to sign a long-term contract now? Okay, we still need to supply the goods first, check out at the end of the month, and obey the various management methods of our supermarket, such as asking you to pay, you have to pay for something. Should the supply price be lowered? Although the supply price was lower than your city-level dealers before, it is about the same as some provincial-level dealers, right?

We cover more than a dozen big cities across the country, including super hypermarkets in municipalities directly under the Central Government. It is not an exaggeration to say that we have already covered half of the big cities in China, right? Does this supply price have to be given a minimum price? Because there isn't any dealer with such a large sales volume as us, right?

Previously, the purchase prices of many commodities in Taihua Supermarket were only cheaper than those of other shopping malls and retail stores in the city. If there were not imported goods and the channels of Taihua Trading Company, etc., which were very cheap, the profits would not be too high.

But starting from the new contract, all products in Taihua Supermarket must have the lowest wholesale price in the country. Can't you give it? Okay, then when this batch of products is sold out, we won't buy your brand's products. Anyway, your products are not unique. Now how many products are overwhelmed and want to be stationed in our Taihua Supermarket, not one of you is missing.

Those distributors are too aware of the sales capabilities of Taihua Supermarket. If such an important sales channel is lost, it will have a great impact on their product sales.

Moreover, the publicity effect of Taihua Supermarket is really good. Entering Taihua Supermarket, it seems that their brand value has also improved a lot invisibly.

At this time, well-known national brands such as Philips, Fengyu, Aihua, Xiaobawang, and Lehaha all took the lead in signing contracts with Taihua Supermarket in advance. And some local brands that are not particularly big have also become cruel and signed some harsh contracts with Taihua Supermarket.

Anyway, the contract is a bit harsh, but after all, the quantity is large, and they can still make money.

Some of the other wait-and-see brands continued to wait and see, while some could not withstand the pressure and chose to sign the contract in advance.

Feng Yu looked at the brand companies in the supermarket that had not signed contracts, and screened them one by one. If there is no substitute, continue to procrastinate. Anyway, although the previous contract was short, it has not yet expired. And if there are substitutes, don't blame Taihua Supermarket for being rude!

ps. Children’s shoes who are chasing updates, do you still have free appreciation tickets and starting coins? The countdown to the 515 red envelope list is coming. I’m here to ask for more tickets and appreciation tickets. (To be continued.)

ps: The third update, thanks to book friends 160104103510253, Neiku I use carved cards, Langchen Yixiao, Invincible Health Care, Crazy Magic Wolf and his dad for their rewards, thank you, there will be updates to enable new URLs later