Chapter 666 Adolf’s Troubles

Adolf, the president of Carrefour Asia, looked at the report on the table, his expression a little cloudy.

How could this be so? Why did such a company suddenly pop up in Huaxia, which has such courage and opened so many chain super hypermarkets!

And what he couldn't figure out was that the other party didn't rent a shopping mall, but bought a property, with a supermarket as the core, and a super hypermarket. Isn't this their Carrefour way?

He found someone to investigate. The business model of this Taihua supermarket group has so many similarities with their Carrefour. Profit methods, business models, management models, etc., are very similar.

But it is far-fetched to say that they imitate Carrefour. After all, Taihua Supermarket Group has strong financial strength, and the sales methods are similar to all major supermarkets in the world, but the various promotion methods of Taihua Supermarket have opened Carrefour's horizons.

At this time, Carrefour is not as aggressive as in the previous life. Although it is doing promotions every day, compared with the strength of Taihua Supermarket, there is still a gap.

What's more, Taihua Supermarket is obviously a more comprehensive supermarket. Even the fresh fruit area is very well done, better than their Carrefour.

Originally, Carrefour was investigating the Chinese market, but the relationship between France and the Chinese government is not particularly good. There are not many places for cooperation between the two parties, which may be related to the better relationship between China and Germany. The discord between France and Germany is known to the whole world.

Now the relationship has finally eased. They planned to enter the Chinese market to test the water in the next two years, but they found it was too late. While they were still investigating, Taihua Supermarket popped up.

Moreover, this Taihua Supermarket Group is too crazy, how can it open so many chain super hypermarkets as soon as it comes up, isn't it afraid of losing money?

But after they inquired, they found out that the Taihua Supermarket Group actually owns the shares of Xiangjiang Li Chaoren. Li Chaoren is a famous businessman not only in Xiangjiang, but also in the whole of Asia and even the whole world. The number one Chinese businessman is not easy to mess with, he has very strong capital.

Li Chaoren is not a sole proprietorship, I heard that he is still cooperating with many people. Among them is a big boss from the Mainland. Together, they don't have to worry about funds. Coupled with the fact that the properties and prices in mainland China are very cheap, they can open a large supermarket with little capital.

But they also studied, according to the size of the Taihua Supermarket store. In terms of product types, each supermarket needs at least 200 million r in funds, which is also an important reason why they did not enter Huaxia.

The amount of investment is not low, the rate of return is unpredictable, the capital occupation is large, and the risk is high.

But the registered capital of Taihua Supermarket Group seems not high,

Even if there is capital injection later, it won't be too much, right? If it is true that each supermarket spends 200 million r in funds, then there are 20 Taihua supermarkets. Calculated at the current exchange rate, didn't they pay 500 million US dollars? If calculated at last year's exchange rate, the investment amount would be even higher!

This investment is too high, right?

How did Adolf know that most of the products in Taihua Supermarket are paid for after delivery, and only a deposit is paid, and the settlement is only made at the end of the month. And many brands have paid gate fees and other money. The money is simply paid by others. The cost of Taihua Supermarket is very low, let alone 200 million. There is no need for 20 million yuan, otherwise their initial investment, although the exchange rate has risen, has become more valuable. But it can't afford twenty super hypermarkets.

It is even impossible to simply open twenty large supermarkets, and there is not enough money to purchase goods!

Adolf suspects that Taihua Supermarket has the background of the Huaxia government, otherwise why would a supermarket be featured on the largest news media of the Huaxia government? When will the government help businessmen to promote it for free?

After the opening of Taihua Supermarket, the sales scene was very hot. This made Adolf unexpected. He couldn't figure it out, how many years has it been reformed in such a backward China, does it already have such purchasing power?

He never imagined that although Huaxia is still relatively backward, there are so many people in Huaxia. Moreover, Huaxia is not without rich people, and there are not many of them.

He also didn't understand how curious and how fast Chinese people were to accept new things. What's more, he doesn't understand how much Chinese people like to be lively.

A very lively place like a supermarket, where you don't care about the salesperson's eyes, where you can just go shopping and pick up cheap things, is so attractive to Chinese people.

What's more, every promotion of Taihua Supermarket can attract customers more. Let's just talk about the promotional slogan of Taihua Supermarket at this time, so many people are willing to come.

When you shop at Taihua, your salary will increase by one level!

The products in Taihua Supermarket are cheap. If you buy tea, rice, oil, salt and other things at home in Taihua Supermarket every month, the money you save will be the same as earning a first-level salary.

This advertisement has stimulated the nerves of many people and their wallets that are not full, so that they will come to Taihua Supermarket to shop even if they walk a little longer and take an extra hour of bus.

There are also words such as "there are special prices every day, and there are special discounts at night", "a wide range of products and clear prices", "shopping in Taihua, and a good mood every day" frequently appear in newspapers and radio. There are advertisements on the bus, and some people distribute leaflets in crowded places.

It's only been a little over a month. In cities with Taihua Supermarket, there is almost no one who doesn't know about Taihua Supermarket, and the word of mouth is still very good. Even in some cities without Taihua Supermarket, many people know about Taihua Supermarket because they saw it on the news broadcast.

Adolf regretted it at this time. If he had known that opening a supermarket in Huaxia was so easy, he should have inspected Huaxia earlier, or the speed of inspection should have been faster. Perhaps Carrefour had already opened in Huaxia. In particular, the locations of several supermarkets in Taihua Supermarket have been inspected by people he sent, which made him even more depressed.

At the beginning, he thought that the only competitor was Wal-Mart, which was also going to enter the Huaxia market, but he didn't know that the Taihua Supermarket Group, which came out of Huaxia, was even more terrifying than Wal-Mart.

He knows too well how much advantage a local company will have over them. Not to mention that they are more familiar with the national conditions, but in terms of national policies, they will be more inclined to protect local enterprises.

It will be very difficult for them to enter Huaxia again. Even if you barely open a store, it will definitely not be as good as it is in other countries.

This Taihua Supermarket Group is not easy to deal with. He now only expects that the company's target is the Chinese mainland market. If it really wants to enter the overseas market and start competing with them, then there will be another strong competitor, which will be a very big obstacle to Carrefour's expansion. .

Let’s report this matter to the headquarters. Whether to enter Huaxia ahead of time and risk losing money, or wait until Taihua Supermarket Group expands and let them lose the golden opportunity to enter the Huaxia market. Let the headquarters study it. . (To be continued.)

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