Chapter 633: Promotion Part II

The second wave of promotions came, and those vcd brands were going crazy. Why is this promotion not over yet? Shouldn't the promotion end after a while? Your promotion has been going on for half a month, and then you continue to increase your efforts, how can you do this!

And they also discovered that this was just giving away some CDs, plus a lottery. There are very few people who have really won the grand prize. Ninety-nine percent of the people have only drawn one disc, but there are still many consumers who choose to buy their vcds of Fengyu brand. Most of the people in the world People still like the little surprises in life.

And Sony is the first company to react, because Sony is currently the second VCD disc manufacturer in the world. On discs, Sony also made a lot of money. From this comparison, they found that Fengyu Electronics made more money!

Although Philips does not produce VCD players, it does not produce a lot of discs, and it has unknowingly increased to the third largest in the world.

It was Feng Yu who told Philip about this, and Philip gave up the idea of ​​making a big splash on the VCD player, and turned to specialize in disc technology.

Of course, in another month or so, Philips will still launch a super vcd.

Whenever Philips wants to produce cheap products, it will always sell the best products. This is the consistent positioning of their brand.

And price reduction promotion will affect the brand, Philips does not want to do it.

But this is exactly what Feng Yu wanted, if you don't want to do it, I will do it. Anyway, there is a lot of profit here, and the brand influence of Fengfeng brand will continue to expand virtually.

As for affecting the brand value, Feng Yu still has a back hand!

Isn't it just a free CD, we accepted the price reduction, and a little CD as a gift, what's the problem? If you can do it, so can we!

As a result, various vcd manufacturers also began to imitate, and after the price dropped, they also began to give away vcd discs. Didn't you buy one and get two free for your wind and rain vcd? We buy one get three free, even buy one get five free!

Don't you have a lottery, we can too. The mode is exactly the same as yours, but the rewards are more varied than yours. Give our other products as gifts, and clean up the inventory of other products by the way.

Jiang Wanmeng called Feng Yu to report that the promotion method was imitated by other merchants, especially Dongzhi imitated it even more brilliantly. Did you take some countermeasures? Or continue to maintain this and watch other merchants' sales pick up?

Other brands imitated? It doesn't matter, Feng Yu has other tricks.

Many of the sales promotion methods he had seen in his previous life were invented by Huaxia people. In this regard, Huaxia is at the forefront of the world!

Although Feng Yu hasn't done any promotions, he has seen too many of them. If you just pick out a few, those who imitate can't keep up with the rhythm!

...

After the second wave of promotions, those companies that bought VCD patent licenses were again annoyed to vomit blood. They thought it was over, but unexpectedly, the third wave of promotions came again!

Summer promotion, purchase with student certificate, you can get 10% off.

Those companies that produce VCDs are all dumbfounded, what's the matter!

VCDs are placed in the United States, and they are also household appliances. Can students buy them? Even if they want to buy it, can they afford it? You can get a 10% discount if you buy it with a student certificate. Isn't this a dream!

I originally planned to beat them as a joke. But soon, they discovered something was wrong. Why so many parents bring their children to buy vcd? The kid has a student ID, but no money, but that's okay. Parents are rich. If you don't have a student ID card, you can carve a stamp on it with a carrot and say it's a student ID card.

As a result, those vcd manufacturers found out tragically that their sales had once again declined severely, while the sales of Fengfeng and other vcd brands that were doing promotions had once again increased a lot.

This promotion. It is to leave obvious loopholes for consumers to exploit, making them feel that they are taking advantage, but in fact this is just a sales method. In the end, it is to let customers buy their products and let the brand be implanted in thousands of households!

While the third wave of promotions continued, the second promotion method did not end. The two promotions were mixed together, which made other vcd brands suffer again.

But after they followed suit with this promotional method, they found that it was not working. Those who want to buy vcds, when they saw the event of Fengyu, Aihua, etc., they bought it immediately, because at that time, all the sales outlets said that the event would only last for three days.

The sales in these three days can catch up with the sales in the previous month. What made them speechless was that the promotion did not only last for three days, but they continued to do so after three days because of the customer's request.

The customer asks you to do this, the customer still wants to take the money for nothing, why don't you agree!

Although they are very helpless, they have to admit that in terms of sales, Fengfeng, Aihua, and Aiwa brands are doing better than them, and their products have a large backlog.

Only then did they discover a key problem, that is, the patent fees they paid to Fengyu Electronics were based on the production quantity, and their VCDs could not be sold at all now, with no profit at all, but Fengyu Electronics did. Earned a large amount of patent fees.

They also realized that when they lowered the price a few months ago, why the wind and rain VCDs insisted on not lowering the price, because they wanted them to produce more.

Now that they have expanded their scale, their production volume has increased, the price of vcd, etc. has suddenly dropped due to wind and rain, and then they have come up with so many promotional methods, which have caused a serious backlog of their products all at once.

This blow is not insignificant.

Now they are caught in a dilemma again, either continue to cut prices and promote sales, so that they can't see the profit, or as it is now, the sales of all brands combined can't match the sales of a single brand of Fengyu VCD, and they also don't make money.

Only then did they understand the sinister intentions of Fengyu Electronics. The original patent licensing fee of fifty dollars was not particularly high, and they thought they had taken advantage of it.

But unexpectedly, this turned out to be a trap!

Many of their brands came out, crushing the traditional video cassette recorders and crushing LD CDs. The spring of the industry has indeed come.

But soon they will usher in the scorching heat of summer. The Fengfeng, Aihua, and Aiwa brands are like three big suns, almost scorching them all!

And they are about to melt and shrink in the sun, and they can't wait until autumn to harvest their fruits.

Ma Dan, everyone grows peaches, yours are bigger and more delicious, it’s all right, but you turned your head and strangled our flowers, and there are no peaches at all, what’s going on? What I hate the most is that you sold the saplings to us!

We are the ones who make people like to eat apples instead of eating peaches. The result depends on how you sell peaches. Where are our peaches?

Sony is the happiest one at this time, and other companies have lost money, but fortunately, Sony did not do it by itself, but cooperated with Dongzhi. Although the vcd player didn't make any money, and even lost a little bit, but after the vcd market boomed, CDs sold quickly, and the profits made in this area were much more than the player lost!

Those companies that made fun of Sony at the beginning are dumbfounded now, right? You guys are making wedding dresses for her! (To be continued.)

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