Chapter 641 Advertising Offensive
Jiang Wanmeng didn't have much expectations for the advertisement. The advertisement is nothing more than advertising widely. Relying on the number of broadcasts, the audience will remember the brand. What new ideas can there be?
But after watching the ad in which Mr. Feng personally wrote the script, he was completely convinced.
"Mr. Feng, this advertisement is amazing, it will definitely become popular!"
Feng Yu was very proud in his heart, but on the surface he still had a humble look: "Before it is broadcast, nothing can be concluded."
"I don't dare to comment on the effect of the foreign ad, but after the domestic ad is broadcast, the effect must be very good. Those other vcd brands are going to be finished. It's just that the ad is a bit long. Isn't the longest commercial in China only 30 seconds?" Jiang Wanmeng asked suspiciously.
"The advertisement on the central station is indeed only 30 seconds long, but the local station can give us two minutes, and the time of this advertisement is just right." Feng Yu has already thought it over clearly. Aren't those VCDs of other brands just in the local area? Taiwan advertises, and now we do it too.
This is called walking the path of others, leaving others nowhere to go.
...
"Fengyu super vcd, four-channel selection, bilingual Chinese and Cantonese switching at will. Nine-screen display, wonderful shots at one click. Original countdown, grasp movie time at any time. Fengyu Electronics, VCD inventor, industry pioneer, brand leader. Yuyu Super vcd has been imitated and never surpassed!"
The most basic 30-second commercial, the entire commercial, no one shows his face, only a pair of hands, a remote control, a super VCD and a TV screen.
In a few simple words, all the characteristics of super vcds have been stated, especially the three titles of inventor, pioneer, and leader, which completely distinguish Fengyu super vcd from other vcds.
This time, not only VCD brands such as Dongzhi have been compared, but even Aihua and Philips have no choice but to bow down. There is no exaggeration in the advertising words, it is completely realistic, Fengyu Electronics is the inventor, pioneer and leader.
The two-minute commercial is slightly different, and it looks like a family gathering. Brother Nan held a microphone and sang affectionately while standing in front of the TV. As soon as his special voice came out, all the people at the party started to applaud and applaud. But even so, it couldn't cover up Brother Nan's voice.
Then Brother Nan operated a few more times. After selecting the sound channel, it showed that the super vcd can eliminate the original sound, the microphone sound can be eliminated, and it can sing along, etc., which is even more surprising.
"vcd.
I only choose Fengyu, a big international brand that Huaxia has gone global, you are trustworthy! "
As Brother Nan's advertisement was read out, at the end there was another close-up of a vcd, and a super vcd of wind and rain was played, an advertisement that has been imitated and never surpassed.
As soon as this advertisement appeared, it made all the vcd manufacturers hate it.
Nima, we bought a patent license from you. Did you pay for the patent license? As a result, if you use this point to step on us in turn, you will be too hurt!
Has been imitated, never been surpassed, such a broken advertisement!
If you don't have patent protection, the function of this vcd may not be what it is now. Besides, who imitated you, our shape and color matching are different, okay, why did we imitate?
And what does it mean that it has never been surpassed? Do you really think that Fengyu Electronics can always be the industry leader? That's only temporary! After our industry standard replaces yours, see who steps on who!
Immediately afterwards. Advertisements for Aihua Super VCD also appeared, the 30-second short commercials are similar, but the sound quality is the highlight. And the two-minute long advertisement put the scene in the karaoke hall. There is no place like ktv yet. At least there are none in China, and they still use the name passed down from the island country, karaoke.
Naying sang beautifully, and everyone applauded.
"Using Aiwa super vcd, like in a recording studio, you can also practice songs at home in the future. Vcd. Enjoy high-fidelity sound quality, I want Aiwa brand."
The vcd screen is zoomed in, and the advertisement words appear at the end, Aihua Electric Appliances, I love Huaxia.
The advertising version in foreign countries is slightly different, but the 30-second short advertisements are similar, because they are all product displays, and there are no people. But the long version of the ad is different. First of all, the spokesperson changed, and it was replaced by Zhang Xueyou, the song god of Xiangjiang. Because Zhang Xueyou has already planned to hold a concert in New York's Madison Garden next year, and he is also the best-selling Chinese singer in the world.
Because he planned to take a break from acting for the next two years, the endorsement fee he offered was not too high, one million dollars a year, but Feng Yu also grasped this point and said that the endorsement fee was too high. What's more, Feng Yu said that this advertisement will be broadcast all over the world, which can incidentally increase Zhang Xueyou's reputation in the world. Feng Yu also listed Jackie Chan's advertising fee for endorsement of Xiao Bawang, pointing out that Jackie Chan's endorsement fee for a year is not much, and Zhang Xueyou's endorsement fee of 5 million Hong Kong dollars a year, signed for five years, is already a sky-high price.
Finally, it was agreed that the endorsement fee of 30 million Hong Kong dollars for five years, shooting two commercials each year including some print ads, participating in four promotional activities, and some miscellaneous clauses made Feng Yu feel that it was worth it. After all, in the next two years, Zhang Xueyou will also receive the World Music Award from the World Recording Association. His record sales are second only to Michael Jackson. Feng Yu thinks he has earned it.
Feng Yu's advertising efforts this time are very strong. It can be said that all the profits earned by ordinary VCDs this year have been invested in it, but there are also profits from super VCDs and patent fees. Feng Yu still makes money. The most important thing is that the brand value will increase a lot, which cannot be measured by money for the time being. As long as Fengyu Electronics goes public, the effect can be seen.
Especially the advertising slogan of Fengyu Super VCD: It has been imitated and never surpassed. It also gives the audience a psychological hint, even expressly, telling them that only Fengyu vcd is authentic, and the others are imitations. It even raised the brand value of Fengyu brand.
aiwa still adopts the usual style, highlighting sound quality and color. And the spokesperson I am looking for is the global spokesperson of the aiwa brand signed last year, and one of the most popular female singers and female stars at present, Madonna.
Although the endorsement price is very high, it is a full-brand endorsement, that is, all music products with the aiwa trademark can be promoted with Madonna's posters. Of course, only two commercials are shot and two events are participated in a year.
In the first half of the year, aiwa asked Madonna to shoot a commercial for a CD player, and the effect was very good. This second ad just happened to be shot on a super vcd.
Fengyu, Aihua and aiwa began to spend huge sums of money on advertising around the world, which also reminded Philips. Although their own people are competing for this super vcd, it is still a competition. If Philips does not increase their advertising efforts, the market will shrink rapidly, and the goal of surpassing Fengfeng will not be achieved.
As a result, Philips also began to increase advertising investment... (To be continued.)
ps: The first update, thanks to Feihuo Meteor 1, god Xingyin, bbk, boyhoods99, Yan☆Huowu and other book friends who voted monthly, thank you. There is another one behind. enable new url