Chapter 630 Raising the Market

"Brother Feng, why is the super vcd not launched yet? I heard from Jiang Wanmeng that the research has been successful, including the nine-screen, four-channel, and countdown you mentioned. Why wait?" Fu Guangzheng asked a little. Don't worry, foreign VCD brands have also begun to enter the Chinese market, which obviously reduces the profit of Fengyu Electronics.

According to Fu Guangzheng, super VCDs can be launched now. Although the technology is not very mature, a batch of transitional products can be launched first, and better ones can be launched after a few months.

Watching money flow into other people's pockets, it feels so uncomfortable.

"Brother Fu, why worry. The market is not prosperous enough now, traditional video recorders have not been completely defeated, and the profits of LD DVDs are not low, so wait a minute." Feng Yu took a sip of coffee calmly, with a look on his face. The look of honor and disgrace.

"Waiting for the market to prosper? Now the market is already prospering. Not only domestic, but also foreign brands are vying for the market. Although we have patent fees to collect, the patent fees are still too small compared with the profits of our own production."

The patent fee for a vcd is only fifty dollars, but the profit of the vcd they produce can exceed three hundred dollars! Even if there are more brands now and the profit drops, the profit can still reach two hundred dollars.

Let more money not earn, and earn less, what on earth is Feng Yu thinking.

Fu Guangzheng is also very excited about Feng Yu's decision to increase investment in technology, successfully develop the second-generation product, and cooperate with Philips to formulate the dvd industry standard.

He knows too well that if a company can set industry standards, it means that the company is at the top of the industry pyramid.

But you can’t just set standards, recording technology, now many companies are competing, it’s okay to succeed, what if it fails? Then you have to implement other people's technical standards, and you will fall into the lower class virtually.

As for other people's standards, naturally other people's research is more thorough, and this technology has changed from leading to backward. How will you continue to make big money in the future?

What Fu Guangzheng meant was to maintain the brand advantage and make Fengyu VCD continue to be the world's largest VCD production and sales brand, leading the industry trend. You can also make a lot of money, but Feng Yu just doesn't listen.

Fu Guangzheng understands the defeat of traditional video recorders and LD discs, but what is the difference between one year earlier and one year later? These words are still what Feng Yu once said. How can I forget about it now?

"Brother Fu, you are too anxious. Before long, those companies will be stepped down by us again. You have seen the performance of super vcd, but there are still many shortcomings. For example, it is too bulky,

For example, the cost cannot be reduced, such as poor heat dissipation, etc., these need to be resolved, and they will be resolved soon. Now that we're launching a new product, let's launch a new product that's different. Let other brands only pick up our leftovers! "

"How else can I be different? This is good enough. Didn't you say that those newer technologies belong to DVD? When we launch new products, what if the market is already saturated?" Fu Guangzheng asked worriedly road.

A family can buy one vcd, how many of them will buy two? Although the per capita income of most countries is rising, especially in Mainland China, the economic growth rate is extremely alarming. But this vcd is just like a TV, after many people bought one. You may not be willing to replace it with a new one in ten years. As long as you can still watch it, you will keep watching it.

What should I do if everyone else already has ordinary VCDs when Fengfeng releases super VCDs? Performance is better though. But it's just more convenient. Those families won't replace it with new ones, right? Although this market is prosperous, it is no longer the sub-market of Fengyu Electronics and Aiwa Company, but a competition among all the heroes.

Many of the companies that produce vcds are top brands in the world's consumer electronics field. In many regions, there is a strong sense of consumer identity, even if their products are not as good as others, but many consumers are willing to buy products of this brand.

Those top consumer electronics companies have all drawn their territories. Every brand has its own strongest territory, which is difficult for others to take away. Just like Sony's Walkman, even though it is forced by AIWA, it is still the second in the world, because Sony still has a large number of diehard fans.

Besides, wasn't Sony pulled down from the altar by aiwa because it was too laissez-faire in aiwa's development? Now Feng Yu’s decision has made more brands compete. Although it is impossible for the wind and rain vcd to be pulled down from the first place in the market, its market share has been declining and sales have been declining. After a long time, the vcd that was finally created Isn't the brand ruined?

"Brother Fu, before there were no other brands, how much was the total sales volume of our vcds? The Fengfeng, Aihua, and Aiwa brands are combined, and the sales volume is only a few hundred thousand units, which is not satisfactory. But now, with so many With the addition of the brand, we don’t know how much they sold, but we can know how much they produced. It’s only been less than a month now, and the vcds produced by these companies have exceeded 500,000 units, which is close to ours. The sum of the sales of the previous two years."

Fu Guang was frowning, he should be more worried, why is Feng Yu still smiling?

"Brother Fu, do you remember when you were a child, every household had a TV?" Feng Yu asked.

"Although Xiangjiang is much more developed than the mainland, when I was a child, not every household had a TV. Even now, there are still families without a TV. In any area, there will be poor people."

"Brother Fu, I didn't mean that. I wanted to say the speed of TV popularization. I don't know much about Xiangjiang, but in the Mainland, I know a little better than you. Ten years ago, it was the era of black and white TV. At that time, many families They don’t have TVs, and TVs are big items that can only be bought when they get married. Five years ago, black and white TVs were basically eliminated, and this requirement was replaced by color TVs. Now, color TVs, everyone also requires clearer, Bigger screens, that's the trend."

"But did you find out? Although the technology of TVs has been innovating, the number of users has been increasing. It can be said that every time the technology of TVs is innovated, the number of users will increase explosively. From black and white to color, from more than ten inches The first market was created by those black and white TVs, but it was the first color TVs that made the market prosperous. And those who finally occupied the market were those who could produce large TVs. The brand of the screen color TV!"

Fu Guangzheng seemed to understand a bit: "You mean, we used to be black and white TVs, but now they are ordinary color TVs, and we are a brand capable of producing better color TVs?"

Feng Yu nodded: "In the future, vcds will be the same as TV sets. Every household will buy them. The market is still huge, so there is no need to worry. We are continuing to do technical research while maintaining the market. They opened this market for us! "(To be continued.)

ps: The second change, thanks to Hai 66886 for the reward of 1898 dot coins, and thanks for the rewards of book friends such as Lao Sikan Genuine, z731, Lengfantou, Love Fragmentation, Unrealistic Legends, Inflation, Youth Without Regrets, etc., thank you . There is also ~~ to enable a new URL