Chapter 1284 Advertising Space for Suffering Travel

After arranging things for the animation studio, Pei Qian returned to the company headquarters.

As soon as I walked into the elevator, I saw that the newly purchased advertisement had been placed.

The documentary of the suffering trip is playing on the screen.

Many office buildings have some small display screens as advertising spaces. These display screens are generally placed in elevators in the lobby, in elevators, or in other crowded places to advertise for ordinary office workers.

Including on buses and subways, there are also some small display screens used to broadcast advertisements of various products.

The advertisements broadcast on this are generally more brainwashed types of advertisements, such as recruiting, selling used cars, taking wedding photos, renting a house, moving, etc. There are also some travel agency advertisements.

It’s just that although these ads are of different types, they are all about the same boring, even a little low.

Of course, this happens for a reason.

On the one hand, these small screens are generally aimed at office workers on their way to commute, and the best target customer groups of these businesses happen to be office workers;

On the other hand, because the screen is too small, sometimes even the sound cannot be heard clearly, so the effect of making a tall and over-the-top film will not be very good. people are impressed.

Over time, advertisements in similar places have all become similar types, boring, boring, brainwashed, and even a little low.

When Pei Qian commutes to get off work, it is inevitable that he has to take an elevator, and he will inevitably suffer from these mental pollutions.

Although the small screen in the elevator room in Shenhua Deluxe View is muted, there is a realm achieved by advertisements called: silence is better than sound at this time.

You only need to listen to some brainwashing advertisements once. Next time, even if you don't hear the sound and only see the picture, the sound will automatically reverberate in your ears.

It's just mental pollution.

But now, this mental pollution has been swept away.

Because all the advertising spaces in the Shenhua Grand View Building have been replaced with documentaries of suffering travel!

Not only Shenhua luxury scene, this time Meng Chang spent a lot of publicity funds, and put this documentary on the advertising displays of buses, subways and other office buildings.

This is part of Meng Chang's publicity strategy. After all, if you want to improve your achievements, you must spend more money, and spending money must pay attention to skills.

Pei Qian was very satisfied with this, and felt more and more that Meng Chang was on the road.

This is simply a textbook-like "spending money has no effect"!

First of all, the display effect on such a small screen is not good, and there may be no sound or inaudible even on the bus and subway, so most manufacturers will choose more brainwashed and monotonous advertising words, just to deepen the effect of advertising, deal with this complex environment.

However, this promo for Suffering Travel is obviously completely different from these advertisements. You have to listen to the sound and read the subtitles to know what is going on. However, on a small screen, the sound is often low and the subtitles are not easy to read.

Secondly, this advertising space is mainly aimed at office workers, and office workers are often more pragmatic.

Take a look at other types of advertisements, such as recruitment, used cars, renting a house, moving house, wedding photos... all of them are the ones that are just needed in life.

Even the advertisements of travel agencies will basically highlight a kind of petty bourgeoisie, and the hint is: you have worked so hard, you should go to travel to see the beautiful scenery and take a rest.

As a result, the documentary of the suffering trip made the office workers feel that it was better to go to work!

In short, this documentary of the suffering travels as an advertisement on these small screens is absolutely amazing!

The key is that this trip costs a lot of money.

After all, these advertising spaces have to be robbed by companies such as recruiting, used cars, renting houses, and moving houses. Which of these companies is short of money?

Advertising is not cost-effective, but after grabbing it, it can purify the environment and make everyone less tortured by brainwashing advertisements.

More importantly, it can not only persuade external customers, but also act as an example to the employees within Tengda Group!

Suffering travel will be fully open in the future, and you can come by paying for registration.

The reason for this has been said before, because turning suffering travel into a business activity is far more expensive and loses money than mere employee benefits.

Then, it becomes crucial to dissuade potential customers in advance.

For Tenda employees, it's another matter. After all, people outside can sign up without paying, but Tenda employees can't go if they want to pay.

Suffering travel is a company benefit for them, and a "benefit" that cannot be denied.

When employees see that they will suffer so much when they are in charge, and if they think about being an ordinary employee, the benefits are not much worse than those in charge, so why do they need to work hard and perform hard to be in charge?

At that time, everyone will paddle together, and even the original person in charge will start to hide their strengths and bide their time. Wouldn't it be better?

Therefore, the more Pei Qian thinks about it, the more suitable it is, and he is quite satisfied with Meng Chang's arrangement this time.

Back in the office, Pei Qian opened the documentary again, ready to review it again.

Such a delightful video should be filmed for 180 seasons, with 20 to 30 episodes per season!

In fact, this documentary is not very long, and the content of the challenge is not too exciting.

Rock climbing and wild survival are quite professional projects, and there are even many TV programs dedicated to this theme. Compared with those special gods, the group of people who suffer and travel is obviously far worse, at most, it is a beginner.

But it gives a very down-to-earth feeling.

After all, the great gods of outdoor survival and rock climbing are not ordinary people at first glance. When doing these difficult and challenging projects, they naturally give people a sense of alienation.

For office white-collar workers who have been lack of exercise all the year round, Master Bei, a master of wild survival, is already a different species from himself. Watching this kind of TV program is more of a curiosity, and he will not substitute himself into it at all.

But suffering travel is different. These are also ordinary people. If nothing else, just eating compressed biscuits and jerky is a very serious challenge for some of them.

So it seems to have a special sense of substitution. After substituting in, I feel that I will not go if I kill myself.

The challenges in the documentary are relatively simple, mainly rock climbing, downhill, swimming, setting up tents, building fires, cooking food, etc.

The food is farmed poultry bought at the nearby farmers market, and placed in a specific area for these people to catch, shoot arrows or make traps. If they can't catch them, they can only eat compressed biscuits.

It sounds interesting, but it often ends up being too busy and out of breath, only to end up with nothing, or just watch others eat roast chicken and chew on compressed biscuits.

Not very harmful but highly insulting.

These don't seem difficult, but in fact, for ordinary people, just sleeping in a tent in the wild is already a kind of suffering.

Pei Qian paid special attention to the performance of these responsible people.

Relatively speaking, Hu Xianbin is the best performer, probably because he is relatively young, has good physical fitness, and can adapt quickly.

Although Huang Sibo's physical fitness is not very good, he is in a state of resignation as a whole, and he does not complain too much. It seems that he knows that it is useless to say anything. ” expression.

Xiao Peng is still trying to get close to Bao Xu, and he seems to hope to use human tactics to break down Bao Xu's psychological defense line, at least to make himself a little more relaxed, after all, among these responsible persons, he is relatively less hated by Bao Xu.

He Desheng is the most talkative, deliberately acting miserably in front of the camera, and has been talking about how much he suffers during the interview, as if he wanted to arouse sympathy and get out of the sea of ​​suffering as soon as possible.

As for Guo Licheng, his physical fitness is the best, but it is obvious that the fun of survival in the wild is far inferior to that of iron, so he just fulfilled Bao Xu's request very perfunctorily, waiting for this time the end of the activity.

A documentary that fully expresses the life of these responsible people.

But on the whole, there is a keynote and a major premise, that is, no one is enjoying except Bao Xu, everyone is suffering, and they can't wait to suspend the activities immediately and return to Jingzhou.

The names and identities of these people are not mentioned in the documentary. After all, it doesn't matter who they are, it matters what they are suffering.

As long as everyone can see that suffering travel is worthy of its name and has a natural persuasive effect, then the purpose of this documentary will be achieved.

So far, the documentary has gained a lot of popularity on the Isle of Isle website, and comments have gradually increased.

When the promotional video was just released before, there were still some people expressing their yearning, but now it is quite rare.

"When I just watched the promo, I wondered why it was called a suffering trip, but now I understand, it is truly suffering!"

"These few invited are not very dedicated, shouldn't they try to show a happy look? Why do they all have a bitter face?"

"Maybe this is Tenda's consistent purpose? Must it be true enough?"

"I mean, the first batch of beta users should be people who are more interested in survival in the wild? Why do these people feel like they are coming to the event with a gun pointed at them?"

"In short, one thing is clear, this suffering trip is really serious, and the propaganda film is a deception!"

"Very good, I hope there will be more seasons in the future! Although I won't go, it's still interesting to watch others suffer!"

Many viewers wondered about the existence of this documentary.

According to common sense, since this documentary is also officially released, it should have a more positive side, right?

And this does not need to be shot deliberately. Since it is an internal test, it must be carefully selected people who have a strong interest in wild survival, right?

The documentary filmed at that time will naturally be very optimistic and enjoy the state.

In the end, I don't know where the officials got these people. They are more often than bitter gourds, and they really interpret the word "suffering" to the extreme.

The audience has no opinion, after all, it is quite enjoyable to watch others suffer.

The point is, does this thing still expect to make money in the future? Didn't this persuade all the target customer groups to quit?