Chapter 1283 You Can Cross the Border!

Pei Qian smiled slightly: "Technology accumulation... I can't force it."

"Since there is no technical accumulation, we can choose not to learn from traditional animation studios, and we can do it in new ways."

Wu Chuan was a little puzzled: "A new way?"

There are many ways to classify animation, and it can be directly divided into 2D and 3D in a simple and rude way. Traditional 2D animation is dominated by Japanese comics, while most animation studios in China are doing 3D.

The core difference between the two animations is that the former is hand-painted one by one, while the latter is to make models, bind actions, adjust the action changes of each scene by the animator, post-production special effects, and so on.

Although it is said that 2D is more expensive than 3D, whether it is expensive or not depends on the type of score.

Because 2D requires pure hand-painting, the labor cost of the artist is huge, but if you want to do very fine 3D, you also need to spend a lot of money to render, just like the CG of the game, if you really want to do it well, the cost is not capped.

3D cheap only means that it can relatively cut corners, and the rotten is relatively average, and it is not so easy to be found.

After all, 2D animation needs to be drawn one by one, and it is easy to break down if you cut corners a little, while 3D rarely has the problem of serious and unbearable collapse.

It is precisely for this reason that domestic animation studios still focus on 3D. On the one hand, there is not enough talent pool in 2D animation. On the other hand, it is also because 3D animation is relatively easy to control, and many low-cost 3D animation can also be guaranteed. The most basic qualities are popular under the premise of a good script.

It is definitely impossible for Tengda to do 2D, because there are not so many relevant talents in the entire domestic circle, so we can't spend money to poach people abroad, right?

Generally speaking, 3D will be simpler. Wu Chuan originally wanted to directly acquire 3D animation studios in China, but President Pei was not satisfied with these studios.

So what's the new way?

Pei Qian was silent for a moment, and said, "We can use the real-time calculation method of game cutscenes to make animation, anyway, it's almost the same thing."

"After all, technology is developing so fast now, there is no need to keep holding on to the old almanac of the past."

""Mission and Choice" is a good attempt."

Wu Chuan was stunned for a moment: "This..."

It sounds like a little feasible, but it doesn't seem feasible if you think about it.

But to say it is not feasible, it does not seem to be completely impossible.

It is almost equivalent to making a mobile phone manufacturer to make an electric car. It is true that they have something in common, but the correlation is not so strong.

After hesitating for a while, Wu Chuan said: "Mr. Pei, the real-time calculation cutscenes of the game are still significantly different from the animation. If you try to do it, I'm afraid the effect will not be very good."

"Now the modeling of our games is very precise, which is incomparable with the fineness of those animation blockbusters that cost hundreds of millions of dollars, but it is more than enough to compare with ordinary 3D animations."

"But relatively speaking, the cutscenes of the game are very fragmented content, the time is very short, and there are few large paragraphs of dialogue and lines, which mainly play the role of connecting the game plot, so it is actually a way of promoting strengths and avoiding weaknesses. status."

"I really want to do animation in this way, it seems... there is no such precedent."

Wu Chuan did not have a very clear idea on whether this approach would work or not.

In theory, it can definitely be done. Tenda has accumulated talents in this area. It is not a big problem to transfer some people from the game department to create an animation studio.

But it's the details that are more confusing.

For example, what is the input-output ratio of this studio, and whether the cost of production is proportional to its subsequent revenue.

Tenda’s games can invest a lot of money because the game has enough players to support it, and the cost can be recovered when sales go up.

But in the case of anime, not many people are willing to pay for it.

Another example is how to deal with some details in the production process.

"Academy of Agents" is a relatively lighthearted and humorous script, which has a direct connection with the heroes in GOG. According to Wu Chuan's original idea, it is suitable for those domestic 3D animation studios to do it.

But if it's going to be done in the way of game cutscenes, do these heroes have to be remodeled? Are you looking for motion capture actors to play? What if I don't perform well?

If you do it yourself, on the one hand, it is not easy to control the cost, and on the other hand, it is not easy to grasp the script adaptation and some details.

Wu Chuan briefly explained these issues.

It's not that President Pei doesn't know anything about this. The main reason is that no matter how knowledgeable people are, there are always aspects that are not very good at it. Wu Chuan feels that as a subordinate, he needs to remind himself a few words. After all, it is a big deal. Room is the most expensive option.

Whether it is paying someone else to do it or buying an animation studio, it may be less difficult than building it yourself.

Pei Qian couldn't help but smile.

high difficulty? That's right!

I like this kind of difficulty!

He was silent for a moment and asked, "Then let me ask this question, if I set up my own studio, can I guarantee that at least one episode will be released after four months? This episode can be long or short, even fifteen minutes is considered a an episode."

"Academy of Agents" is more like a light comedy, and an episode should not be too long, otherwise it will be procrastinated and the audience will be a little tired.

Fifteen to twenty minutes is enough, and a small number of updates may give the audience a better impression.

The reason why Pei Qian asked this was to determine whether this thing would affect the settlement cycle. If it didn't, then nothing would be a problem.

Wu Chuan thought for a while: "Mr. Pei, are there any restrictions? For example, in terms of quality and plot content..."

"If there are no restrictions, then of course there is no problem. In fact, it is more than enough to make a finished product just by recruiting some people from the game department and adding some outsourced workload."

"The only thing to worry about is cost, end effect and profitability."

Pei Qian knew it in his heart: "There's no need to worry about that!"

"Don't save on cost. Since we are trying a new way, we should make bold trial and error. If the money is not enough, ask me for it."

"It's not surprising that the initial effect is not good. You can adjust it slowly. As the saying goes, you will gain wisdom by taking a bite, and it will get better slowly."

"As for the issue of profitability, you don't have to worry about it. As long as the quality is excellent, you can always find a way to make money."

"As for the difference between CG and 3D animation in the game cutscenes you said, this is indeed a problem."

"But I think it boils down to a question of thinking about the problem."

"Why do many game companies do good cutscenes, but don't do animation? Why do many animation companies have strength, but they don't do games?"

"In the final analysis, it is because they are used to the original field, which is the most secure, and cross-border means uncertainty and risk, and they are not willing to take such risks."

"But I think that different art forms are interoperable. There is nothing wrong with trying a lot of crossovers. Even if you don't succeed, you can always get some inspiration from it, which may be helpful for future work."

"So, it's because no one else does it, so we have to do it even more!"

Wu Chuan was a little dumbfounded, and his expression was dull for a while.

I feel that what President Pei said is obviously outrageous, but it is very reasonable. What's the matter?

It is true that most companies will choose the most secure way to make money for themselves.

As many people ask, why do 3A masterpieces have huge investment and high risks, and domestic game manufacturers are reluctant to do them, but foreign manufacturers are frequently released like New Year's goods?

Is it because foreign game makers are more noble than domestic ones?

This statement is of course very one-sided.

Because for foreign manufacturers, 3A masterpieces are the most familiar and easy-to-make money model compared to krypton games that charge for props. Forced to play krypton gold game, but may not only lose word of mouth but also lose money.

On the contrary, for domestic manufacturers, 3A masterpieces are high-risk models, while krypton gold games are low-risk models, because their target player groups and markets are more inclined to krypton gold games.

After some foreign manufacturers have tasted the sweetness of krypton gold games, they are also very dark, and they are not worse than domestic manufacturers. This shows that many manufacturers do not want to make this money, they are simply thieves.

Many manufacturers are not unable to do it, but simply avoid risks.

Since making games makes a lot of money and has a relatively mature profit model, why invest heavily in animation? Wouldn't it be nice to have this money to continue producing a sequel to the game?

Even if it is cross-border, it is definitely a taste of the ticket nature, and it will not invest huge sums of money hastily.

But President Pei obviously doesn't see things that way.

Pei is always a person who loves adventure, and always likes to try to make breakthroughs in artistry in constant crossovers.

Maybe the reason why we emphasize the use of games to make animation this time is that we don't want to follow the existing experience, but hope to find some new inspiration in this cross-border form?

After all, if this script is handed over to the animation studio, the things produced will definitely be relatively traditional and conservative, and there will not be so many unpredictable changes.

But the problem is that Wu Chuan feels that he has no such ability...

He was not even the person in charge, but was just an ordinary employee of Feihuang Studio. He felt that he was under too much pressure that he should not be under.

But the first thing to be clear about working in Tenda is that President Pei's requirements must be fulfilled at all costs. This is the core of Tenda's spirit that every employee must understand.

In the end, Wu Chuan nodded reluctantly: "Okay, Mr. Pei, then I'll do my best."

Pei Qian was very satisfied: "Well, very good, don't be afraid to spend money, if you have anything you need to tell me at any time!"