Chapter 1289 Preparations for the Promotion of "Real Estate Agency Simulator"

Friday, November 2.

Meng Chang came to Chixing Studio to investigate the current situation of the game "Real Estate Agency Simulator" and prepare for the next publicity work.

In fact, Chixing Studio has always been an independent company. Although Tenda Group and Shenhua Group have invested, they will not interfere in its operation.

Of course, President Pei will still give an idea every now and then, but this is not an intervention, after all, Lin Wan has the freedom to use or not.

If you don't want to use President Pei's idea, you can create your own.

As for the propaganda funds, the two sides have also had a wrangling before.

To put it simply, President Pei hopes that Tengda will pay for the promotion, but Lin Wan doesn't agree with anything.

Now that Chixing Studio has made money, "Animal Island VR" and Doubt VR glasses have been successful, and it is even more impossible for President Pei to think of money.

Not only that, the profits of Chixing Studio will continue to distribute money to Tenda Group.

With the popularity of Doubt VR and "Animal Island", and the series of chain reactions brought about by it, such as the additional profits of Moyu Internet Cafe and Xingniao Fitness, the money that Tenda invested in Chixing Studio has already been collected. More than half back.

Then make one or two popular games, and then it is pure profit.

Of course, if there are some games with huge investment, and Chixing Studio encounters inconvenient capital turnover, President Pei is also very willing to lend a helping hand.

The publicity plan this time is still done by Meng Chang, on the one hand because President Pei trusts him very much, and on the other hand because Lin Wan also trusts him more now.

Although the trust of these two people is not on the same channel, they are indeed trust.

Meng Chang was still a little unsure about whether he could make this promotion.

On the one hand, Meng Chang was naturally a little worried after hearing that the name of the game was "Real Estate Agency Simulator". Although there is no unsuccessful game made by President Pei, the theme of the game itself still makes Meng Chang feel a little overwhelmed.

If there is no good product, no matter how hard the propaganda is, it will become water without a source and a tree without roots. This is a core point that Meng Chang learned from Pei's propaganda method.

If this game is very small and does not attract enough attention, it will be difficult to implement a publicity plan.

On the other hand, Meng Chang was afraid that the game would be too successful and attract too much attention, and he would fly by himself.

Since it is to use the Pei's propaganda method for publicity, it is not necessarily a success if it becomes popular in the end. It must be promoted first, then suppressed, and then promoted. After this complete set of operations achieves a perfect publicity effect, it is considered a success.

The criteria for success in many things should not be based solely on the results, but must be combined with the process.

It is very difficult for a poor man to earn a million from nothing, but a millionaire with 100 million assets is as easy as eating and drinking.

The results of these two things look the same, but the process is different and the difficulty is different.

If you want to compare, the rich must at least double their assets, so that the difficulty is comparable.

So on the one hand, Meng Chang was a little nervous and a little nervous, but on the other hand, he felt that this was a difficult challenge, which could well verify his understanding of Pei's propaganda method.

After arriving at Chixing Studio, Meng Chang went straight to the chief designer Cai Jiadong.

This time, he mainly came to understand the details of the game. There was no need to bother Lin Wan about such trivial matters.

"Brother Meng, stay safe? This time the propaganda work is going to bother you again."

Cai Jiadong's attitude towards Meng Chang is still relatively warm.

Many old Tengda employees had a bit of prejudice against Meng Chang before, but after Meng Chang made so many excellent publicity plans, this prejudice has long since changed a lot.

What's more, Cai Jiadong is not an old employee, so there is no such prejudice. The last promotional video of Doubt VR glasses was shot by Meng Chang, and the publicity effect was very good, which also gave Cai Jiadong a good impression of Meng Chang.

Meng Chang smiled: "The key is that your products are well done, I'm just icing on the cake."

The two simply exchanged a few words and went straight to the topic.

Cai Jiadong took Meng Chang to a relatively empty experience area and handed over a VR glasses.

"The Real Estate Agent Simulator still has the final finishing touches, but the main game content is all there, which will not affect the game experience."

"You can take this VR glasses back and experience it slowly."

"If you have any questions, you can ask me anytime."

Meng Chang reached out and took it: "Okay, thank you very much."

Just one day is definitely not enough. The games designed by President Pei are rich in content. If you don't play deeply enough, it is easy to understand a little bit of skin, which is far from the actual core.

Meng Chang must have an in-depth understanding of the propaganda plan, otherwise deviations will easily occur.

The main purpose of my visit today is to chat with the designer Cai Jiadong, and to solve the bigger doubts and problems.

Meng Chang put on VR glasses.

...

Like "Animal Island", "Real Estate Agent Simulator", as the official game of Chixing Studio, naturally left an entry in the initial login interface.

When the Doubt VR glasses were first released, there was an exclusive login scene. You can choose one of three. The default is the scene of "Animal Island". In addition, there are also the space scene of the command ship of "Mission and Choice" and the scene of Santu River covered with flowers on the other side of the "Going Back to the Shore". .

Of course, the development department has not been idle during this period, and two new scenes have been added: one is the realistic scene of "Real Estate Agent Simulator", and the other is the cartoon gym scene of "Fitness Battle".

The styles are different, and players can choose the scene they like.

All VR games developed by Chixing Studio have a special entrance in the initial scene of Doubt VR glasses, which is perfectly integrated with the game scene.

For example, in the realistic scene with the theme of "Real Estate Agent Simulator", the entire scene is a suite, and one of the doors is the entrance to the game.

In other scenes, the entrances are different. For example, in the "Mission and Choice" scene, a holographic projection device was replaced.

After the release of "Animal Island", many game companies began to make VR games and log in to Doubt VR glasses.

But these VR games don't have this kind of treatment, and they are all thrown into the game market for players to download by themselves.

The quality of these VR games is definitely not as good as the games of Chixing Studio, but they can also play a role in enriching the game library to some extent, which is very helpful for the sales of VR glasses.

Meng Chang first looked around at this default login scene.

I have to say, the realism is pretty strong.

The default position for him to stand is a spacious living room, where the sun is shining and the birds and flowers are fragrant.

All kinds of furniture and appliances such as sofa and TV in the living room are readily available.

The huge TV is an interactive interface, on which you can call up some basic setting functions of the VR glasses.

In addition, this interface can be customized in various ways, changing the layout, the style of the furniture, and so on.

Cai Jiadong explained: "The living room you see now has an initial image, and various customized content needs to be gradually unlocked in the game "Real Estate Agent Simulator"."

"Players unlock new sofas, new props, etc. in the game, and they can move to this login scene to create a login scene that is unique to them."

"Of course, the login scene also needs to take care of other players who don't play the game, so its initial decoration level is relatively high, and it won't make people feel shabby."

In other words, the house upgrade gameplay in "Real Estate Agent Simulator" is simply brought into the login interface.

But it is not a 100% copy. The initial house of "Real Estate Agent Simulator" is very broken. There are problems such as dilapidated furniture, old appliances, unclean walls, and leaking windows. Players need to upgrade step by step.

But the house in the initial scene is in a more upscale state from the very beginning.

On the one hand, it is to take care of players who do not play the game "Real Estate Agent Simulator", and on the other hand, because the performance of the VR glasses themselves is limited, there is no way to use so much capacity to run the login scene.

Push open a door and enter the game of "Real Estate Agent Simulator".

The configuration requirements of this game are still relatively high, because all the characters are modeled in high-definition, and the fineness of the picture performance is also very high, so the performance of the VR glasses alone cannot be brought.

Like "Animal Island", it uses a computer to run the game and cast the screen to the VR glasses.

I should have played "Animal Island" before, so Meng Chang, who played VR games again, didn't have the shocking feeling of the first contact.

But "Real Estate Agent Simulator" is a very realistic game after all, which is obviously different from the cute cartoon style of "Animal Island".